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5 Examples of Creative Healthcare Content Marketing

Contently

The audience can find an abundance of videos from day-in-the-life vignettes to lectures from current nurses. This is a great example of building a microsite around a cause. Could it include videos of underwater research and vintage Air Jordan sneakers collections? AbbVie | Scientist Rock! For AbbVie, the answer is yes.

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How to Win at Content Marketing [New Playbook]

Content Marketing Institute

Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. Want proof?

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The Best Content Marketing of May: Brands, Take Note

Contently

In 2014, the company published Pineapple, a travel magazine distributed to 18,000 of its hosts. Its suite of tools give storytellers the data and technology they need to tell important stories. What separates “Searching for Syria” from other types of service content is the depth of the storytelling.

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TOP 15 Content Marketing Agencies in South East Asia

Outgrow

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. From content creation, social content mapping, result-driven storytelling to content analysis, they cover it all. And their in-house services include content marketing, videos, copywriting, social media, and more.

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What It Means to Get Branded Content Right

Content Marketing Institute

Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.

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Content Marketing for Engineers

Industrial Marketing Today

However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience. video from Fluke Corp.,

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How to Be an Agent of Change: Examples From Top Content Marketing Award Winners

Content Marketing Institute

Now in its 14th year, this awards program recognizes the impressive accomplishments of content marketers in categories that span strategy, distribution, editorial, and design. Winner: Best Motivational Video or Video Series. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It.