Adobe Experience Cloud Blog

OCTOBER 7, 2016

As buyer expectations rise and new mediums emerge, even tried-and-true strategies may not continue to be evergreen. The Power of Visual Storytelling. Live Motion: Video content, which includes (as the name implies) videos and webinars, is broadcasted through live video or recorded and then distributed on-demand.

Thought Leadership 134

Thought Leadership Marketo Content Broadcasting 134

SocialPilot

MARCH 12, 2024

This is why having cohesive messaging across all mediums is so important. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office. This content was distributed around the world after sponsored social media campaigns were launched.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Sprout Social

DECEMBER 20, 2022

In the final two sections of your relationship roadmap, chart the team members who will be essential for supporting final approvals and distribution. Will you use video content, photos or blog posts? Finalize asset and distribution channels. Should this post be a photo, video or blog feature? Capture your content.

Social Media 98

Social Media Media Work Management Distribution 98

Vidyard

OCTOBER 27, 2019

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. From teens on TikTok to brands creating multi-million dollar Super Bowl ads, video is truly everywhere. Benefits of Video Marketing 2. Video Marketing Strategy 3. Video SEO 7.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Kapost

APRIL 15, 2016

Storytelling takes multiple shapes and forms. That’s why content marketers need to start prioritizing alternative communication mediums. Here’s where to focus when building video into your content marketing strategy: 1. Video is expensive—that’s a fact. Video content has the potential to be an evergreen anchor.

Planning 74

Planning Marketing & Strategy Marketing Strategy Video Marketing 74

Vidyard

OCTOBER 27, 2019

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Video SEO 8.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

JUNE 8, 2020

It may not surprise you to hear that the Vidyard marketing team publishes a lot of videos. Social videos, demo videos, promo videos—the list goes on. But our annual holiday video is always one of our very favorite productions of the year. Our Award-Winning Video. Planning: Focus on the Four E’s of Video.

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117

Valasys

NOVEMBER 7, 2019

Storytelling has been amongst the most effective ways of content creation & distribution for B2B marketers. Podcasts are digital audio or video files broadcasted as episodes that the users can download & listen to. Comparatively, it might be difficult to attract the audiences through a controlled visual system.

B2B Marketing 55

B2B Marketing Marketing Management Broadcasting B2B 55

Marketing Insider Group

DECEMBER 19, 2014

Following the success of the site, which is now worth $45 million, he started Wine Library TV , a collection of short videos that features Vaynerchuk tasting and commenting on wines. He boasted 100,000 hits per day, and received hundreds of comments on the videos, which he put out until 2011. VaynerMedia’s Foray Into Micro-Content.

Trends 100

Trends Content Marketing Content Paid Search Agency 100

Huptech Web

DECEMBER 14, 2023

of clicks on desktop (SEOClarity) Posts with videos earn more backlinks and see a 157% boost in search traffic (Search Engine People) Paid Advertising PPC traffic converts 50% better than organic site visitors (TechJury) Sponsored product ads have the highest sales-per-click (MediaPost) 65% of Small to Medium-Sized Businesses Run a PPC Campaign.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

ClickZ

FEBRUARY 19, 2020

A new paradigm for interactive storytelling. Interactive TV has also been around for a long time, but only after Netflix’s recent foray into this new medium did other industry giants start to join in. And interactive media goes well outside video and TV too, as Spotify’s recent launch shows.

Branding 108

Branding Brand Identity Content Interactive Marketing 108

Contently

OCTOBER 4, 2017

This year, the agency even won a Bronze Lion for PUSH, a video for Merck. Joe : And now your talk yesterday was about VR and emerging storytelling formats. So what do you think are some of the keys to making VR really work and be a powerful storytelling format?

Branding 144

Branding Brand Identity Paid Search Agency Storytelling 144

Content Standard

MAY 8, 2019

This can include testing and experimenting, but not through a totally new medium or approach. ” In terms of experimentation, her team has gone the route of trying new podcast formats and using different video styles, seeing which small-scale efforts influence engagement—and, essentially, are worth the time and investment.

Planning 102

Planning Top of Funnel Multi-Touch Attribution Optimization 102

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. Video virality is short-lived, and so is the benefit that comes from it. What makes a social media viral video? What do we mean when we say social media viral video? Did a video outrage or surprise you?

Viral Marketing 128

Viral Marketing Social Media Video Marketing Media 128

Vidyard

JUNE 7, 2021

Musical accompaniments to film are so powerful that some soundtracks outsell the movies themselves and some of the best background music for videos become permanently lodged in the cultural consciousness. How to Pick the Best Background Music for Videos 1.1 Decide What Role Music Will Play in Your Video 1.2 Try to let Jack go.

Video Marketing 107

Video Marketing Best Practices Copyright Domain 107

Contently

JUNE 30, 2016

Rachel Gogel is not a fan of the term “visual storytelling.” Gogel, the creative director for The New York Times’s T Brand Studio, is, of course, an expert visual storyteller herself, helping companies tell their stories through native advertisements. “As people, we are storytellers,” she explained.

Design 99

Design Content Marketing Planning Storytelling 99

Content Marketing Institute

JANUARY 31, 2018

Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. It creates a connection that other mediums can’t make.”. Once you find your storytelling groove, you can extend specific shows when their stories are just too juicy to rein in. Power of the podcast.

Examples 109

Examples Branding Brand Identity Paid Search Agency 109

Vidyard

JANUARY 8, 2015

And since 2015 has been predicted to be the year of video marketing , soaking in everything you can about using video as part of your digital marketing initiatives is a smart move. Video’s a ‘rising’ medium. But this list should keep your video marketing belly full for at least a few months!

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

Vidyard

JUNE 8, 2020

It may not surprise you to hear that the Vidyard marketing team publishes a lot of videos. Social videos, demo videos, promo videos—the list goes on. But our annual holiday video is always one of our very favorite productions of the year. Planning: Focus on the Four E’s of Video Video has a lot going for it.

Advertising Agencies 65

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 65

MKT1

AUGUST 16, 2022

If you put the effort into generating the right content ideas, adding the right details to your content ideas, and creating a prioritized roadmap—like how a product leader puts effort into a product roadmap—you will save a ton of time producing and distributing content later. And your content will perform better.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Content Advertising Funnels 52

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. From content creation, social content mapping, result-driven storytelling to content analysis, they cover it all. And their in-house services include content marketing, videos, copywriting, social media, and more.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Hubspot

AUGUST 14, 2017

When I read that the average American spends five-and-a-half hours per day watching video content, I scoffed -- because between video explainers on Facebook, Game of Thrones , and Netflix, that average is closer to my daily minimum time spent watching videos. I'm talking about the "pivot to video.". August 7, 2017.

Video Marketing 77

Video Marketing Top of Funnel Lead Ranking Lead Scoring 77

Vidyard

OCTOBER 16, 2019

If you find the perfect background music for videos, you can amplify their reach and resonance with very little extra work. Here are 11 practical tips for choosing the right music for marketing videos. Decide What Role Music Will Play in Your Video. Some background music for videos is designed to provide a sub-perceptual lift.

Video Marketing 102

Video Marketing Copyright Domain Advertising Agencies 102

Content Standard

JUNE 25, 2016

Video content is exploding right now, and everyone wants to get in on the game. Facebook, Twitter, and YouTube are beefing up their video features. And don’t forget Snapchat , the ephemeral messaging app that ushered in the era of vertical video. The Video Contest and an Unlikely Entrant. Live or prerecorded?

Advertising Channels 66

Advertising Channels Video Marketing Branding Brand Identity 66

Anyword

MARCH 11, 2020

So why should publishers use paid distribution to build a loyal audience? Paid distribution can be more easily controlled and predicted than purely organic traffic. So which metrics do we at Keywee usually encounter with other publishers’ branded content campaigns’ distribution? . The upshot? how to sell bigger brand deals).

Paid Content 54

Paid Content Lead Ranking Cost Per Click Banner Ads 54

Bluetext

MARCH 15, 2023

I would make decisions like this because when you are known as a creative powerhouse and fashion is a creative art, medium in the end. Bill Replogle of Sparkys garage fame taught me a lot about storytelling and the power of the word. Some snippets of that work are embedded below, and a great out-takes video as well.

Creativity 31

Creativity Marketing AI Curation Paid Search Agency 31

Vidyard

JUNE 7, 2021

Musical accompaniments to film are so powerful that some soundtracks outsell the movies themselves and some of the best background music for videos become permanently lodged in the cultural consciousness. How to Pick the Best Background Music for Videos 1.1 Decide What Role Music Will Play in Your Video 1.2 Try to let Jack go.

Video Marketing 65

Video Marketing Best Practices Copyright Domain 65

Valasys

JULY 24, 2019

According to a report published by buffer.com, approximately 94% of the marketers use Facebook to distribute important pieces of content about their products or services, which is considerably higher than other platforms such as Twitter & Instagram. Source: outbrain.com). billion monthly active users (MAUs).

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

LeadSquared

DECEMBER 26, 2016

Infographics marketing , too, falls under this content bucket and we see their engagement rates anywhere between videos and text content, and sometimes even more than video! You know what they are, you may have used them once or twice, but did you really you could use them to generate leads and build email lists ?

Lead Generation 52

Lead Generation Email Marketing Generation Lead Ranking 52

Contently

APRIL 15, 2016

At the least, you’ll want to be in a place to make an educated decision about whether this new medium is something worth exploring in the next few years. Before your brand gets a shiny new toy, it’s critical that you have a thorough understanding of VR’s storytelling capabilities.

Rules 80

Rules Branding Brand Identity Advertising Mediums 80

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Contently

JUNE 29, 2016

A hologram Tupac performed at the 2012 Coachella music festival, flat screen TVs are ubiquitous, and FaceTime has made video chat seamless, to the delight of moms everywhere. From the start, the small- to medium-sized recruitment solution knew exactly what it wanted to achieve, and how it planned to measure success.

Cost Per Click 62

Cost Per Click CPC Marketing & Strategy Advertising Agencies 62

Vidyard

JANUARY 15, 2016

Video marketing has proven its worth time and time again. From telling artful brand stories to helping in your lead generation efforts, there’s no shortage of accolades for video. But there’s a difference between simply making use of this medium and producing true video marketing masterpieces.

Video Marketing 67

Video Marketing Product Bulldog Solutions Marketing Budget 67

Contently

MAY 2, 2018

Achievers: Same as above, also more likely to spend time with podcasts, Instagram, Facebook, and Medium. My strategy is to post every blog post in three places—my LinkedIn Influencer blog; Medium; and either Contently, Fast Company, someone else’s blog, or my email list. Hunter = my video guy. But you c ould !).

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Vidyard

JANUARY 6, 2014

That said, improving your video marketing in 2014 is a perfect resolution! Not only is video trendy and inspiring (who doesn’t dream of releasing the next Virgin Airlines safety video ?), but it’s also a medium 70% of B2B marketers have experimented with already. Did they get your jokes?

Video Marketing 54

Video Marketing Tips Marketing Automation Services Paid Search Agency 54

Hubspot

OCTOBER 14, 2015

Every piece of content you produce is competing against millions of other blog posts, Tweets, videos, website pages, etc. Conversely, videos, testimonials, emails from clients, and more can be turned into blog posts by having portions of them transcribed. Tips for Creating Content in Multiple Forms: Distribute content on social media.

Advertising Mediums 28

Advertising Mediums Content Ad Frequency Blogger 28

Contently

DECEMBER 6, 2016

A lot of great storytelling exists in the business world. Breakthrough storytelling. They were willing to do so because the medium itself was so novel. A regular YouTube video of someone playing a guitar wasn’t interesting. This is the way the future will work in every content medium, not just television.

Television marketing 60

Television marketing Content Marketing Branding Brand Identity 60