6 Misconceptions About Storytelling in Marketing

ClearVoice

One of those is the endless pursuit brands have with being considered a great storyteller. And for those who are concerned about the lifecycle of their leads and their base, storytelling can be a captivating and effective way to keep audiences engaged. 6 storytelling myths in marketing.

Engage Your Readers With Interactive Storytelling

RockContent

Behind the curtains of our electrochemical brain activities, storytelling lays the foundation for developing our identity. As one of the best practices for Content Marketing , interactive storytelling works successfully in the most diverse scenarios. How to use Interactive Storytelling?

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How A CMO Uses Storytelling To Engage Audiences

Oracle

What we did talk about, however was things like storytelling, email, demand gen, data and more. Olenski : Storytelling has become a very popular and successful method to engage consumers. Duerksen : Storytelling is core to our overall marketing strategy in that we position each brand as an educational resource for our customers. Olenski: Moreover, with all that data, how do you ensure the right content is being delivered to the right audience via the right medium?

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The Long and the Short of it — and the implications for Content and Storytelling

RockContent

Digital realization is leading to increased distribution efficiency, so more emphasis needs to be on brand.” And here is where content strategy and tactics as storytelling will come into play.

Why Content Distribution is the Perfect Marketing Strategy

Valasys

The process of sharing, publishing & promoting your pieces of content is called Content Distribution. Content distribution is the starting step of your content marketing strategy. Thus, it is evident that content distribution is the central piece of the content marketing puzzle.

Why Video is the Best Medium for Inspiring Action

Vidyard

Today’s modern marketers are looking to tell better, more compelling stories, and there’s an even greater need for amazing storytelling when fundraising for a non-profit. As Paull tells us, their organization has learned that the key to a good fundraising campaign is to get people inspired and there’s no better medium for this than video. Distributing videos beyond YouTube alone ensures you’re getting the most out of the assets you create.

Ask a Content Strategist: When Will the Robot Writers Take Over?

Contently

And you need to be able to tell those stories across mediums—text, video, audio, graphics, and everything in between. Facebook Live: Facebook isn’t as hot on Live video as it was two years ago, but it still juices live video much more than any other medium in its feed. Facebook ads: Facebook may be a black hole for organic engagement, but it’s still the best paid content distribution platform on earth— even for B2B.

The Formula That’s Helping Me Optimize the Most Important Marketing Campaign of My Life

Contently

Achievers: Same as above, also more likely to spend time with podcasts, Instagram, Facebook, and Medium. Let’s add up the capacity (and cost) of each: Owned Audience: I started the campaign with a ton of LinkedIn followers and email subscribers, a large handful of Twitter and Medium followers, plus a Facebook page with a lot of followers and a sad amount of organic reach. Eating your own dog food. It’s one of those business sayings I never quite understood.

From Cavemen to Mad Men: The Journey of Storytelling

Outbrain

In fact, some of the best arguments for longer-form storytelling today are the shows we see on Netflix and the documentaries on Amazon Video and YouTube. The study found that time spent watching medium and long-form content on smartphone, tablets, connected TVs and PCs exceeded 50%. It is why the greatest public speakers often incorporate storytelling into their presentations. Moving from advertising to storytelling.

Video Distribution: The Best Places to Use and Share Video

Vidyard

However, there’s no point in distributing video in locations your target prospects would never visit. Online Video Distribution: The Most Important Channels 1.1 Social Video Distribution 2.1 Video distribution is much easier if you get organized first. Online Video Distribution: The Most Important Channels. You’ll want to consider distributing your videos in these locations as well: Sales assets —reuse relevant video content where appropriate.

Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)

SnapApp

It’s called interactive storytelling. What is Interactive Storytelling? The concept of storytelling in a business context can be a bit confusing, so let’s take one step back and look at the importance of storytelling itself. So why would businesses use storytelling in their marketing efforts? And, here's why: Stories engage the brain through a phenomenon called neural coupling , causing brain waves in the listener to mirror those of the storyteller.

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Video Distribution: The Best Places to Use and Share Video

Vidyard

However, there’s no point in distributing video in locations your target prospects would never visit. Watch and Learn Want to learn about video distribution via video? Video distribution is much easier if you get organized first. Social Video Distribution 2.1

State of Content Marketing 2017: The 3 Traits That Will Make Brands Truly Successful

Contently

A lot of great storytelling exists in the business world. Breakthrough storytelling. They were willing to do so because the medium itself was so novel. This is the way the future will work in every content medium, not just television. And technologies (like ours at Contently and others) increasingly allow storytellers to optimize their strategies. ROI Voices Content Strategy data distribution MarTech Netflix technology TV

9 Movies Every Content Marketer Should Watch

DivvyHQ

As someone who recognizes the amazing potential of content marketing, but abhors interruptive advertising and shady marketing practices, I’ve always loved this quote from Fred Rogers : “When I first saw children’s television, I thought it was perfectly horrible … And I thought there was some way of using this fabulous medium to be of nurture to those who would watch and listen.” The Princess Bride is overtly about storytelling and its unparalleled ability to transfix us.

24 Content Marketing Awards to Target Now for 2021 Recognition

Content Standard

The 2020 Content Marketing Awards include 85 categories recognizing all aspects of content marketing, from strategy to distribution, from design to editorial. The Content Marketing Awards program is the leading international awards program for corporate content creation and distribution.

2 Types of Visual Content, and How They Can Enhance Your Marketing Efforts

ClearVoice

As such, using statistics can help boost your storytelling content and add street cred to your article, blog or other written pieces. Maps are useful for showing data distribution. Data visualizations and infographics are two visual mediums that aren’t the same.

Think International: B2B marketing and communications event

Integrated B2B

This time, we’ve got presentations on: Corporate storytelling from the food ingredients manufacturer Palsgaard – a wildly successful company that invented the modern emulsifier (www.palsgaard.com). We’ll be distributing invitations soon, but you’re welcome to register your interest with us already now. The event is open to anyone in marketing or communications for a medium or large-sized B2B company. It’s three years since we last held a Think International event.

Why Content Marketing Beats Advertising (Almost) Every Time

Marketing Insider Group

It’s an interruptive medium and is an outbound approach to brand promotion. Another important difference is to look at it this way: Content marketing is storytelling where your customer is the hero. You can put these ads where you think your buyers are online or on other mediums.

Dive into 20 Essential Content Marketing Statistics

TrueInfluence

79% say it’s an effective medium to educate audiences about their products, services and companies. When it comes to the most prevalent content distribution channel used in 2020, social media platforms rank on the top with 89%; email is at 87%, and the company’s website/blog at 86%.

Youtube and video content marketing

Integrated B2B

This makes it important for a couple of critical reasons when considering the lifecycle of video content in any campaign or inbound marketing programme especially in terms of the 3 Cs of effective content marketing: Video is not only more effective as a communication medium (when we consider aspects such as audience drivers in relation to the stories we are telling) and the formats that are adopted within video (short-form browsing content, or longer-form and in-depth narratives).

7 reasons why HR managers struggle with employer branding – and a new way forward

Integrated B2B

With all the capabilities possessed by a modern corporation, and the decisive importance of employees as a success factor for more than 90 percent (my own estimate) of medium-sized to large companies, why is employer branding so neglected? Branding Company culture Storytelling Voice of Company career site employee testimonial videos Employer branding hr online platform video video marketing

6 Top Marketing Podcasts for B2B Marketers In 2020

Valasys

Progressive B2B brands just can’t afford to overlook the top marketing podcasts for B2B marketers in 2020 as they gear up to welcome the New Year, in specific measure because podcasts are an important way for marketers to keep in touch with the leading influencers in the industry & partly because podcasts leverage education & entertainment & are an impactful form of storytelling. Audio storytelling has always been an impactful way to elicit human emotions. Prologue.

Dive into 20 Essential Content Marketing Statistics

TrueInfluence

79% say it’s an effective medium to educate audiences about their products, services and companies. When it comes to the most prevalent content distribution channel used in 2020, social media platforms rank on the top with 89%; email is at 87%, and the company’s website/blog at 86%.

How a Common Content Strategy Unites Marketing’s Different Natures

RockContent

Social media & comms marketers need to secure alignment with the previous functions to support solid content distribution. Built around audience and buyer journey; top of the funnel content and storytelling will fuel brand awareness and its need to build enduring memories.

Content Marketing Trend: “Micro-Content”

Marketing Insider Group

In a 2013 interview with Forbes.com, Vaynerchuk stressed the importance of distributing content on social media sites. You produce content for Vine, Medium, SoundCloud, Instagram, Tumblr, and Pinterest. Vaynerchuk explained his investment in micro-content to TechCrunch’s Drew Olanoff earlier this year: “Storytelling is changing, and unless brands know how to tell theirs in a quick, witty and purposeful way that is native to these new platforms, they will be left behind.”.

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A Great Brand Story Alone Won’t Guarantee Marketing ROI

Content Standard

Brand storytelling is the next generation of content marketing, and creating a compelling brand story is important. Just as traditional content marketing can’t succeed without a well-designed distribution strategy, brand storytelling requires a framework to support this complex, multifaceted marketing effort. The underlying structures represent the “telling” part of brand storytelling. Storytelling isn’t the domain of content creators alone.

What Is B2B Content Marketing? Definition, Channels, Best Practices with Examples

Martech Advisor

B2B content marketing is defined as a set of strategies centered around distributing content to drive brand awareness, engage your audience, generate and nurture leads, and ultimately boost sales. 3 Key Distribution Channels for B2B Content Marketing. Use Marketing Storytelling.

Video Marketing Strategy: What Marketers Need to Know

Content Marketing Institute

They are intimidated by the medium and sometimes mistakenly think of it as a high-cost endeavor with low ROI. The strategy also should detail the primary distribution point for the video – TV, Facebook, YouTube, etc. What mediums do you want to optimize for? Make the case that video is an essential medium for your marketing toolkit and needs to have its own line in the budget just like Facebook ads , magazine ads, direct mail efforts, and all the rest.

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The Keywee Facebook CPC Tracker: October Update

Anyword

Each month we release new data along with relevant insights on content distribution. In other streaming news, Marvel announced a multi-year agreement with Sirius XM and Pandora to create exclusive original storytelling podcasts featuring well-known Marvel characters. Meanwhile, Medium, the online publishing platform, has integrated a new model that rewards quality writing by basing compensation for content creators on the amount of time users spend reading their work.

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How to Build Video Into Your Content Marketing Strategy

Kapost

Storytelling takes multiple shapes and forms. That’s why content marketers need to start prioritizing alternative communication mediums. As they grew, Dollar Shave Club continued repurposing its content across higher distribution channels. Don’t let the price tag scare you, especially if you have a solid, timeless distribution plan. Why limit your video content marketing strategy to in-depth storytelling and educational content?

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What Brand Journalism is And How Companies Are Using This Strategy

RockContent

Content Marketing has helped companies understand how to plan their communication, produce at a large scale, and distribute pieces everywhere. Tim is on Medium. On Medium, Tim provides tips, insights, and advice for his readers. We’re in the content era.

What Are Content Managers, and How Do You Become One?

Hubspot

When we were talking about my career goals, I explained to her that I wanted to be someone who creates, distributes, strategizes, and promotes content. "It Content managers have a hand in content strategy, creation, and distribution of marketing communications for a company.

SEO for Business: How to Strengthen Your PR with Links

B2B PR Sense

This could be a blog post, a LinkedIn or Medium post and/or you could initially and quickly inform local business journalists of your opinion with a quick email. Now, more than ever, the key to successful press releases is storytelling. While syndicated websites can distribute your press release, you won’t get any SEO value from them. Write a press release for any big news using the art of storytelling and distribute it on social media.

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The Keywee Facebook CPC Tracker: April Update

Anyword

Each month we release new data along with relevant insights on content distribution. Apple News+ launched late last month, garnering more than 200K sign-ups in the first 48 hours, and Medium announced a series of media partnerships in pursuit of 1 million paying subscribers. Group Nine Media, for example, has purposely eschewed a paywall, instead focusing on a distributed media model that includes custom content and licensing deals.

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How a Common Content Strategy Unites Marketing’s Different Natures

Contently

Social media & comm marketers need to secure alignment with the previous functions in order to lend support with solid content distribution. Common strategy – Built around audience and buyer journey, top funnel content and storytelling will fuel brand awareness and build enduring memories. Medium and bottom funnel content will feed the immediate need for sales activation programs.

Five Keys to Successful B2B Marketing in 2015

The Forward Observer

Gain the upper hand : Distribute product information across multiple platforms. Storytelling will dominate both sides of customer engagement. He has consulted small and medium-sized enterprises for over twenty years. Would you like to know what''s ahead for B2B marketing? A look back at 2014 may provide some clues to what marketers can expect in 2015.

Revenue Streams and the Publishers who Love Them

Anyword

Content is a storyteller’s most valuable asset. So why should publishers use paid distribution to build a loyal audience? Paid distribution can be more easily controlled and predicted than purely organic traffic.