Content Standard

MARCH 9, 2022

And we’re not just talking text, either: MUM can understand and contextualize across 75 languages in videos and podcasts and even glean data and context from static images. Users will find richer knowledge graphs providing a variety of content formats instead of just written words, from images to videos and podcasts.

Lead Ranking 131

Lead Ranking SERP Content CAN-SPAM 131

seo.co

MARCH 4, 2020

This post outlines the strategies and tactics of using podcasting as an SEO & link building strategy. If you’re looking for our daily SEO podcast , brought to you by SEO.co’s team click on the previous link. . The Symbiotic Relationship of Podcasts and SEO. + The SEO Benefits of Podcasting.

Link Building 98

Link Building SEO Ad Building Top of Funnel 98

ClearVoice

MAY 24, 2023

How to Distribute Thought Leadership Content Creating thought leadership takes more than posting on your blog. It’s designed to drive engagement and start conversations, so thought leadership needs content distribution. Beyond your blog, sites like Medium and LinkedIn are popular hubs for posting and sharing such content.

Thought Leadership 81

Thought Leadership Content Distribution SEO 81

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 91

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 91

BenchmarkONE

MAY 4, 2021

Both blogs and podcasts are conversion-driven content methods that are worth your time and effort. Meanwhile, the amount of monthly podcast listeners has grown 54% in just the past three years , suggesting a ton of potential for grabbing the ear of potential prospects. Podcasting. Benefits of Podcasting.

Small Business Marketing 80

Small Business Marketing Paid Content Business Lead Scoring 80

Hubspot

MAY 11, 2021

Ah, Clubhouse versus podcasts — an age-old debate. Hear me out: Podcasts, at their core, are meant to inspire and provoke interesting conversations around a variety of topics, including crime shows, celebrity interviews, health and fitness, or business and entrepreneurship (to name a few). Podcast advertisements are powerful.

Work Management 100

Work Management Paid Search Agency Tips Marketing Management 100

Sprout Social

JULY 16, 2020

Trying to figure out how to start a podcast? The podcasting market is currently booming with a staggering 55% of consumers tuning in as of 2020. Whether for the sake of marketing or simply as a side-project, podcasting has a lower barrier to entry than ever. 6 questions you need to answer prior to starting a podcast.

Cable 128

Cable Social Media Distribution Promotion 128

Scoop.it

FEBRUARY 22, 2024

Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. As for the various content mediums, blogs allow you to dive into subjects in an approachable way. But with so much competition and noise out there, it takes work to stand out.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Parse.ly

OCTOBER 7, 2020

When we refer to content we’re talking about blog posts, news articles, whitepapers, ebooks, videos, podcasts, and any other form of communication that you post to your website and distribute around the web. What topics and mediums draw their attention and drive them to engage with you? So where do I start? Why do I care?

CMS Development 116

CMS Development Advertising Agencies Privacy Content 116

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast. Podcasts are the No. Click To Tweet. Click To Tweet.

Examples 107

Examples Brand Identity Branding Paid Search Agency 107

ClearVoice

SEPTEMBER 22, 2023

Content focusing on green initiatives and sustainable tech Showcase your brand’s commitment to sustainability and eco-conscious products through a variety of content mediums like blog articles, videos, and social media updates. Easily narrate the story of your brand’s journey toward sustainability in your content.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

KoMarketing Associates

AUGUST 26, 2020

But maybe you’re still not totally committed to video as a medium for your B2B content strategy. This is a way to distribute your company’s video content, but it’s not ideal. As you craft your editorial strategy for this medium, those two “containers” (long form and short form) should be treated carefully.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

BenchmarkONE

MAY 4, 2021

Both blogs and podcasts are conversion-driven content methods that are worth your time and effort. Meanwhile, the amount of monthly podcast listeners has grown 54% in just the past three years , suggesting a ton of potential for grabbing the ear of potential prospects. Podcasting. Benefits of Podcasting.

Small Business Marketing 52

Small Business Marketing Paid Content Business Lead Scoring 52

New North

AUGUST 14, 2023

Some of the best content pillar examples include virtual events, in-person micro-events, podcasts, video series, or written interview series. These related pieces, such as blog posts, videos, podcasts, or micro-events, are connected to the core theme, creating a cohesive and interconnected content ecosystem.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Ad Building 52

Hubspot

APRIL 28, 2020

When we were talking about my career goals, I explained to her that I wanted to be someone who creates, distributes, strategizes, and promotes content. "It Content managers have a hand in content strategy, creation, and distribution of marketing communications for a company. It sounds like you want to be a content manager," she said.

Enterprise Management 98

Enterprise Management Work Management Marketing Management CMS Development 98

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Also, look at the channels they use to distribute their products, such as retail stores, online marketplaces or direct-to-consumer sales. Publishing whitepapers/ebooks?

Planning 102

Planning Paid Search Agency Advertising Benchmark Analysis 102

Sprout Social

APRIL 6, 2023

You can use it to plan every stage of the content production and distribution process. Let’s say you run a podcast and want to publish two episodes in the coming month. Producing a podcast episode has many steps involved like preparing the script, recording and editing. What is a content calendar?

Content 81

Content Work Management Ad Frequency Marketing Management 81

Hubspot

NOVEMBER 8, 2015

The folks at Medium think they've found the answer. This week on The Growth Show , we chat with Sophie Moura, head of B2B partnerships at Medium , to get tips for building a content strategy on the platform. Some episode highlights include: Why quality stories and comments are key to Medium's success. Image credit: Medium.

Advertising Mediums 28

Advertising Mediums Conversion Content Distribution 28

Valasys

NOVEMBER 7, 2019

Storytelling has been amongst the most effective ways of content creation & distribution for B2B marketers. Podcasts are digital audio or video files broadcasted as episodes that the users can download & listen to. population, listen to podcasts regularly. population, listen to podcasts regularly.

B2B Marketing 55

B2B Marketing Marketing Management Broadcasting B2B 55

Vidyard

JUNE 8, 2017

Podcasts are nothing new. While the medium was invented somewhere around 2000, Apple’s decision to add podcasts to iTunes in 2005 thrust a new light, and new subscriber base, onto the concept of short-form audio content. Fast forward over ten years, and a new medium has grown from this already popular content channel.

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67

Martech

APRIL 15, 2022

The other marketing team devours the report by noting trends in web interactions, analyzing attendees’ reactions to their last podcast and checking the number of sales-closed opportunities. The overall corporate belief was that small and medium businesses did not buy our high-end products. Their revenue is also growing by 10%.

Analytics 105

Analytics Work Management Marketing Management Click Rate 105

PureB2B

JANUARY 15, 2018

The online world is a big and cluttered space, so it isn’t reasonable to think that you can limit the distribution of your content solely to your own blog. Content syndication networks are services that help you distribute content to innumerable news and blog sites within their respective network. Strategies to Syndicate Content.

Paid Content 62

Paid Content Sales Qualified Leads Enterprise Management High Quality Lead 62

ClearVoice

AUGUST 17, 2020

Let’s be candid and recognize it’s not uncommon for small-to-medium-size businesses and boutique agencies to collaborate with creatives on contract to supplement in-house content marketing efforts. Content distribution shouldn’t be an afterthought. Teamlancing can solve these six marketing challenges. The takeaway?

Work Management 94

Work Management Marketing Management Planning Lead Ranking 94

ClickZ

FEBRUARY 19, 2020

Interactive TV has also been around for a long time, but only after Netflix’s recent foray into this new medium did other industry giants start to join in. Where this powerful new medium is headed . Wild”, in which viewers make decisions like whether the host crosses a river, or the type of survival food he consumes.

Brand Identity 94

Brand Identity Branding Content Interactive Marketing 94

Content Standard

MAY 8, 2019

This can include testing and experimenting, but not through a totally new medium or approach. ” In terms of experimentation, her team has gone the route of trying new podcast formats and using different video styles, seeing which small-scale efforts influence engagement—and, essentially, are worth the time and investment.

Planning 100

Planning Top of Funnel Multi-Touch Attribution Optimization 100

Scoop.it

DECEMBER 22, 2020

Written content is the dominant form of content online, but you can attract more followers and improve engagement with your work by including other mediums. Improve your written content with images and videos, or consider starting an audio-based podcast to capitalize on a different audience. Curation and Distribution.

Paid Content 80

Paid Content Curation Content Lead Scoring 80

Huptech Web

DECEMBER 14, 2023

of clicks on desktop (SEOClarity) Posts with videos earn more backlinks and see a 157% boost in search traffic (Search Engine People) Paid Advertising PPC traffic converts 50% better than organic site visitors (TechJury) Sponsored product ads have the highest sales-per-click (MediaPost) 65% of Small to Medium-Sized Businesses Run a PPC Campaign.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

PureB2B

JANUARY 15, 2018

The online world is a big and cluttered place, so it isn’t reasonable to think that you can limit the distribution of your content solely to your own blog. Content syndication networks are basically services that help you distribute your content across innumerable news and blog sites on their network. Strategies to Syndicate Content.

Paid Content 59

Paid Content Content Network Marketing Advertising Mediums 59

ClearVoice

APRIL 15, 2021

As the name suggests, a PR executive has relationships with members of the media and continuously pitch their clients to be included in various publications, news shows, podcasts and more. In this case, money has changed hands, and brands are in control of the message and the medium.” — Emily Roethle , senior media specialist at Crowe PR.

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Content Standard

JULY 6, 2018

The popularity of podcasts has never been higher, and brands want in on the action. Slack, GE, Sephora, eBay, McDonald’s, and Tinder are just some of the big names that have embraced an original podcast as part of their digital strategy. For all of the medium’s opportunity, success in podcasting is hard-won.

Marketing Strategy 72

Marketing Strategy Marketing & Strategy Word of Mouth Paid Search Agency 72

KoMarketing Associates

AUGUST 18, 2020

But maybe you’re still not totally committed to video as a medium for your B2B content strategy. This is a way to distribute your company’s video content, but it’s not ideal. As you craft your editorial strategy for this medium, those two “containers” (long form and short form) should be treated carefully.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

ClearVoice

MARCH 15, 2024

This, in turn, requires a well-thought-out content distribution system to ensure content delivery via the right platforms. However, distribution is an important facet of content marketing, and platform selection is also an important facet of distribution. Each has its place in your distribution strategy. Also owned?

Distribution 52

Distribution Advertising Channels Content Youtube 52

ConvertKit

AUGUST 17, 2021

The room is relatively empty aside from his desk, computer, white board, box light, podcast mic, and piano keyboard. . Dan graduated with his MBA in 2014 and got a job in education, but on the side, he started writing about the intersections of business, culture, hip-hop, and sports on his own Medium page. People responded.

Ad Building 116

Ad Building Business Case Studies Case Study 116

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. Medium could be the (or a) future of online publishing. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan.

PR 80

PR Web 2.0 Blogger Public Relations 80

Convince & Convert

MARCH 10, 2013

Taking a page directly out of Facebook’s EdgeRank instruction manual, Twitter will designate tweets as “low” “medium” and “high” value , labels that will impact their exposure across the platform. Jay is the founder of [link] and host of the Social Pros podcast. Twitter as Conversation Forum.

Twitter 167

Twitter Digg RSS Television marketing 167

Convert

APRIL 7, 2021

We learned how people use video for entertainment and news, and how they plan to consume the medium beyond the pandemic. Patrons now can dance along to live-streamed DJ sets, watch recordings of past events, listen to the Bootshaus podcast, and access exclusive mixtapes from industry tastemakers. You Need a Video Marketing Strategy.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Hubspot

MAY 18, 2016

Take a look at Medium, and you’ll find a passionate community of smart people who love great content: you’ll see commenters, sharers, and writers who are seeking out a forum to share their thoughts. Founded by Twitter co-founder Evan Williams in 2012, Medium has created an entire social media ecosystem around thoughtful, engaging content.

Advertising Mediums 39

Advertising Mediums Paid Search Agency Companies Media 39