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Understanding Marketing Attribution Models: A Simple Guide for Marketing Directors

SnapApp

While vanity metrics like open rates and social shares are super easy to find, the important data — data that tells you which touchpoints assisted vs. closed the sale — is less obvious. . According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. .

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Top 25 Content Types for Inbound Marketing

ClearVoice

It doesn’t make sense to ask readers to engage on your poll on Facebook if what you really want is for them to click through to a blog post filled with backlinks to product pages. Let’s chat about content distribution and content repurposing. If your content plan doesn’t include distribution, get on that.

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Top 25 Content Types for Inbound Marketing

ClearVoice

Just like content marketing , the success of inbound marketing heavily relies on the relevance, quality, and distribution of content. Also, inbound marketing content must be distributed over channels that your potential customers use — and in the right format. Instead, run ads that link directly to your product pages.