Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

Research 156

Research Brand Identity Branding Lead Ranking 156

Contently

NOVEMBER 22, 2021

All industries had to change the way they used technology — and content marketing was no different. The report showed 83 percent of businesses that considered their marketing efforts to be successful use collaboration and workflow tools to improve how they work with distributed teams. Focus on helpfulness and kindness. Key takeaways.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

Content Standard

DECEMBER 6, 2023

But for all the disruption that’s shaped our industry’s current condition, the concerns and needs of healthcare leaders aren’t a mystery. The answer is market research. A market research-enhanced content strategy keeps rhythm with the focus of healthcare decision makers.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Biznology

JUNE 2, 2021

Cobotics (combining artificial intelligence and human effort) is increasingly central to the work of media industry professionals. Forward-thinking leaders are continually reimagining entertainment industry services. Organizations are accelerating the hunt for workers with unique, advanced combinations of talents.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Contently

MAY 23, 2018

In today’s digital media landscape, content distribution is often the step brands overlook the most. But when the story is complete, brands don’t always treat distribution with the same sense of urgency. We were just doing organic distribution before. Cardinal Health already had great content.

Distribution 121

Distribution Top of Funnel Paid Social Agency Lead Ranking 121

InsightSquared

MAY 25, 2021

Industry-first Benchmark Study from InsightSquared and RevOps Squared Reveals Top Avenues for Boosting Forecast Accuracy include Improved Data Quality, Increased Sales Rep Accountability and Automation . Following are key takeaways from the research: Sales Rep involvement and data quality are key to improving accuracy.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

Tiecas

SEPTEMBER 5, 2023

But what exactly is the difference between an industrial marketing strategy and a plan? In this article, I will delve into the nuances of these two concepts and explore how they contribute to the growth and profitability of industrial businesses. I can assure you they are not just consulting jargon.

Planning 52

Planning Marketing Budget Creation Marketing Budget Marketing & Strategy 52

Strategic-IC

JULY 1, 2019

To see best engagement and visibility on your content, a distribution strategy is vital. Here are tips to consider when addressing how to share and distribute your content. Why Content Distribution? A content distribution strategy is the answer here. Key Considerations When Developing A Content Distribution Strategy.

Distribution 84

Distribution Tips Marketing & Strategy Content 84

Hubspot

JUNE 13, 2019

You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage: What is press release distribution? Why is press release distribution important?

Press 100

Press Distribution PR Public Relations 100

Only B2B

JUNE 8, 2021

It is the best process to improve sales, revamp brand loyalty and distribute important or educational content or information. Strategic email campaigns are all about personalization and relevant content, produced on interior platforms, with a perfect email body, and the market research and analysis details. Happy Marketing! .

Email Marketing 127

Email Marketing B2B Marketing Work Management Marketing Management 127

KoMarketing Associates

JULY 31, 2018

Marketers are still developing an ample amount of video content to reach their target audiences, according to new research, and they are using a multitude of social channels to distribute their work. When it came to effectiveness, Facebook ranked the highest, with a score of 7 on a scale of 1 through 10 (10 being most effective).

Distribution 121

Distribution Advertising Channels Video Marketing Organization 121

Scoop.it

JULY 13, 2023

It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry. If done correctly, the type of content helps build awareness and positions your brand as an industry expert. Here, you can highlight your thought leadership based on your industry expertise.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

KoMarketing Associates

AUGUST 10, 2022

As B2B marketers begin to reap the benefits of leveraging social media platforms, new research suggests that they will be investing more in this area in the coming months. Social media channels continue to rise in importance for marketers, and previous research suggests that they have been critical when it comes to distributing video content.

Advertising Channels 253

Advertising Channels Social Marketing B2B Marketing Effectiveness 253

KoMarketing Associates

OCTOBER 5, 2022

When it comes to video content, new research indicates that marketing departments are leaning on these assets the most to build more brand awareness. YouTube is still at the top of the list for hosting video content, but previous research suggests that social media platforms are expected to grow in usage.

Marketing Report 247

Marketing Report Video Marketing Youtube Distribution 247

Sharpspring

APRIL 29, 2020

Instagram might be a great place to share photos of the massive ice cream sundae that you had during the weekend, but unless it pertains to your business, industry, or marketing strategy, it may not be the best type of content for LinkedIn. Most of the content on your LinkedIn page should be news about your organization or your industry.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Source: Hinge Research Institute. In the end, according to the research firm, IRI, Red Bull’s sales rose 7% to $1.6 Shooting for the Stars.

Research 118

Research Co-Registration Brand Identity Branding 118

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Build personas based on key roles using demographics and industry-specific attributes.

Marketing AI 125

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 125

Hinge Marketing

DECEMBER 11, 2019

These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. Relationships Between Research and Growth. The Hinge Research Institute (HRI) has been publishing original research for over a decade.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Hubspot

FEBRUARY 7, 2020

But let’s be honest, distributing equity in a startup isn’t an intuitive process. How to Distribute Equity in a Startup. However, if you have a co-founder or co-founders, determining how equity should be distributed among all founders is an important decision that should not be taken likely. Not too shabby.

Startups 77

Startups Distribution Allocation Bandwidth 77

Animalz blog

JUNE 28, 2023

Stir until it simmers with insight, then serve to critical startup investors who feast on this research. Sacra , a private markets research company, performs this magic daily. Cofounder Jan-Erik Asplund explains how this approach built their research platform, counting 344 private startups and 13,000 email subscribers.

Research 68

Research Startups Comparison Storytelling 68

BenchmarkONE

JANUARY 28, 2020

But when it comes to your content marketing , the saying goes, “If a piece of published content isn’t distributed, was it even created at all?” . What you do with your content and how you distribute it matters greatly to its success, so making sure you’re trying various methods will make all the difference. Blog Teaser. Let us know! .

Distribution 69

Distribution Content Advertising Mediums Broadcasting 69

SmartBug Media

AUGUST 12, 2020

Buyers often research online, even before talking to a manufacturer representative, and the content that lands on their computers has a significant impact on their final purchase decisions. industry publications, your suppliers, your customers) want to link their content to yours. Target Industry-Specific Keywords.

Lead Ranking 105

Lead Ranking Paid Search Agency SEO Lead Scoring 105

LeanData

JULY 13, 2020

Even though round robin lead distribution sounds fairly simple – just assign everyone an equal amount of leads – there can be many variations and exceptions. In competitive industries, it is often the company that responds to a lead first that ends up winning the deal. And more so in sales than anywhere else.

Distribution 52

Distribution Sales Qualified Leads Work Management High Quality Lead 52

Marketing Insider Group

JANUARY 4, 2021

Let’s look at some stats from Brightedge Research. Image: Brightedge Research. First, you need a content strategy, which seems like a given, but only a small percentage of B2B companies have one, according to the Content Marketing Institute’s (CMI) latest research. Without distribution, it can’t deliver traffic.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Webbiquity

OCTOBER 15, 2021

Businesses are responding to this trend, transitioning away from environmentally degrading manufacturing and distributing procedures. Researchers evaluated the significant impacts on the market, especially among younger generations. Achieving baseline certifications in your particular industry is essential, along with finding a niche.

Effectiveness 272

Effectiveness Planning Paid Search Agency Marketing Management 272

Sana Commerce

MARCH 24, 2023

Table of contents The modern electronics industry The global electronics e-commerce market size is estimated to grow to $417 billion in 2023, and if predictions are accurate, will continue to do so exponentially in the coming years. In an industry as saturated as this one, it is necessary to stay ahead of the trends to remain competitive.

Marketing Management 52

Marketing Management Digital Transformation Cable Transparency 52

Hubspot

AUGUST 18, 2017

Long gone are the days of the old publish-and-pray method of content distribution. Today, planning the actual distribution of the content you've spent so many hours and resources expertly creating is just as critical to your marketing strategy as the quality of the content itself. The Content Distribution Strategy Experiment.

Distribution 78

Distribution Marketing Proposals Work Management Content 78

Martech

FEBRUARY 26, 2024

Prompt: Our product is loss-making for two years in spite of researched marketing plans. Answer: As a marketing expert, I understand that it can be frustrating when a product continues to be loss-making despite implementing researched marketing plans. After that, how you can improve prompts to get even better answers from me.

Planning 92

Planning Multi-Channel Word of Mouth Best Practices 92

The Mx Group

AUGUST 24, 2018

The content distribution strategy can make or break its success. As the go-to agency for a wide portfolio of B2B clients, we’ve tried and tested a number of distribution models and methods. Print publications : Would any relevant industry magazines be willing to promote the new asset or condense it into a featured article?

Distribution 67

Distribution Paid Social Agency Paid Search Agency Telemarketing 67

B2B Marketing Directions

MARCH 28, 2021

Earlier this year, McKinsey & Company published an article - " The rising value of industrial brands " - that provides important evidence regarding the value of strong brands for industrial companies. The researchers also tracked the volume of searches for each brand on major online search engines.

Brand Identity 52

Brand Identity Branding Demand Generation Agencies Correlation 52

Trade Press Services

FEBRUARY 26, 2024

Producing and distributing content that resonates with audiences is no easy task. Content creation tools and distribution channels have made developing and sharing B2B marketing content easier than ever. A whopping 90 percent of B2B marketers use social media to distribute content.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Customer Experience Matrix

JULY 10, 2013

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. Distributed marketing also has its own pricing.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Tony Zambito

NOVEMBER 21, 2020

And a multitude of industries and markets drastically affected. More Research. Despite this accepted notion that shifts are happening, there is the usual impulse by businesses to cut back on any planned research. This is exactly the time to conduct buyer research. Refrigeration and distribution to name two. .

Buyer Personas 255

Buyer Personas B2B Sales Research eCommerce 255

Seismic

MARCH 12, 2024

We’ve partnered closely with industry giants, sharing our expertise and developing technology and plans that address the unique needs of Financial Services clients. Seismic’s Professional Services team also collaborates closely to develop a streamlined distribution strategy tailored to your organization’s needs.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

BuzzSumo

AUGUST 13, 2019

In BuzzSumo’s Content Trends report, author Steve Rayson found that authoritative content and original research are the two types of content most likely to get links and shares. While the web is filled with how-to content on how to create how-to content, there are markedly fewer insights available on how to create original research. .

Research 98

Research Planning Advertising Agencies Customer Surveys 98

ClearVoice

APRIL 5, 2024

From Research to Reach: The Lifecycle of Content Content development isn’t a straight line. Research Research sets the tone for your entire content development lifecycle. Research Research sets the tone for your entire content development lifecycle. Let’s break down each stage of the journey. We’d love to help.

Content 52

Content Distribution SEO Validation 52

Vision Edge Marketing

FEBRUARY 21, 2023

This is Laura Patterson and in this episode, we will leverage learnings from the movie industry to help ensure that your organization’s products and services (solutions) succeed and enable you to grow, or in the vernacular of the movie industry achieve blockbuster status. The same applies to every industry. You decide with data.

Work Management 234

Work Management Marketing Management Customer Satisfaction Lead Scoring 234