Products in the “long tail” of martech have a wide range of different strategies and aspirations
chiefmartech
OCTOBER 22, 2023
If we draw a graph of martech companies by their scale — measured by revenue and/or install base — it would be a quintessential “long tail” distribution, like the illustration above. There are a small number of very large companies at the head of the tail, such as Adobe, HubSpot (disclosure: where I work), Oracle, and Salesforce.
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