Hubspot

JANUARY 21, 2016

If you’re a business owner or marketing professional, you know that achieving a positive return on investment is a must. Your keyword strategy should incorporate short-tail (generalized) terminology backed by an extensive list of long-tail (targeted) phrases. 3) Create an editorial calendar for your blogs.

Planning 28

Planning Marketing Budget Creation Paid Search Agency Tips 28

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

chiefmartech

MAY 10, 2017

We expressly grant permission to reproduce copies of this graphic in any media, digital or physical, as long as it is reproduced “as is” and in full. Another interesting statistic is the distribution of their size and funding: 6.9% Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, Sitecore, etc.,

Enterprise Management 112

Enterprise Management Marketing Management Marketing Automation Services CMS Development 112

The Lead Agency

MAY 12, 2022

According to HubSpot, 42% of companies have acquired a customer through their blog. . And if this is done in the form of a longer tail keyword , this has a higher chance of transforming into leads as customers are already in the later stages of the sales funnel. Position yourself as an authority in your industry.

Paid Search Agency 62

Paid Search Agency Companies B2B Top of Funnel 62

Hubspot

JUNE 12, 2018

When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. For a long time, this process served our interests well. Traffic to the HubSpot Blog 2014 - 2017. There isn't one magical strategy that will keep your blog growing forever.

Traffic 73

Traffic Hubspot Lead Ranking SERP 73

chiefmartech

APRIL 20, 2017

A more realistic view would show the distribution of revenue among them. So by revenue distribution, the industry is consolidating. No, it’s actually a fairly common market structure in the age of digital platforms known as a “long tail.” It will be a lengthy long tail market.

Marketing Management 71

Marketing Management Long Tail Marketing Paid Search Agency Vendors 71

Hubspot

JUNE 18, 2012

If your company specializes in only commercial solar powered tractors, you may want to use long-tail keywords that are specific to that need to tailor yourself more to your target market. Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software. Think about it. A Note on Quality Score.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

The Lead Agency

MARCH 27, 2018

A solid marketing strategy will not only address those needs, but also your position in the marketplace. SEO still rules as one of the best business-to-business marketing channels, being the most effective method for promoting and distributing content for business-to-business marketers. . 5: B2B Email marketing strategy.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Inbox Insight

NOVEMBER 26, 2018

You may be creating killer B2B content but without the right distribution channels to scale up your efforts and reach the right audience, at the right time – who’s going to see it? This expert guide runs you through some of the digital distribution channels at your disposal. Effective Distribution Channels: 1. Get reading!

Demand Generation Agencies 45

Demand Generation Agencies Demand Generation Top of Funnel Paid Content 45

ClearVoice

JULY 17, 2023

These can come in the form of: Blog posts White papers eBooks Videos Podcasts Interactive content By consistently publishing helpful and engaging content, fintech companies can position themselves as industry thought leaders. Other types are long-form and live videos, user-generated content, podcasts, and infographics.

Work Management 94

Work Management Marketing Management Content Marketing Peer-to-peer 94

Hubspot

JUNE 23, 2016

He credited the $7 million in annual revenue he'd earned through EmazingLights to his focus, passion, and long-term vision to beat out his competitors in the emerging rave apparel space. Visual presentations and physical interaction have positive psychological impacts on an audience. The Takeaway. 600,000 for 33.3% million valuation).

Tips 73

Tips Business Ethics Advertising Agencies 73

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Positioning yourselves as “lead management” does not help differentiate what you REALLY do.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hubspot

JANUARY 30, 2018

Distribute your content. It lists down the most frequently used long-tail keywords used by your target audience when searching for content on the internet. Distribute your content. That said, it’s important that you carefully plan out when you’ll be publishing and distributing your content on social media.

Peer-to-peer 101

Peer-to-peer Social Media Custom Publishing Guidelines 101

Content Marketing Institute

JANUARY 29, 2018

Supports ongoing content amplification and distribution. While focused on marketing, he includes other categories that add depth to the content such as: Good Reads, Long Reads, Interesting Stuff. When the piece is published, they’ll share with their networks, which helps your distribution. Click To Tweet. Click To Tweet.

Curation 111

Curation Examples Content Paid Search Agency 111

Optinmonster

AUGUST 27, 2023

Content marketers create, curate, share, and distribute quality content. How Long Should Your Content Be? Although Google doesn’t cite content length as an SEO ranking factor, the research shows that longer, more in-depth content gets more top ten search positions. Geomarketing is a great way to do that.

Paid Content 97

Paid Content Content Marketing Top of Funnel Planning 97

Single Grain

MARCH 7, 2022

As an emerging start-up in the blockchain market, you should definitely leverage the abilities of an online PR agency to strengthen your brand's position in the market. Messaging and Positioning. Here is a list of the best crypto agencies for blockchain and cryptocurrency companies: 1) Single Grain. Email Marketing. Blockgeeks.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

ClearVoice

JUNE 13, 2022

In fact, marketers who prioritize blogging are 13 times more likely to see positive ROI. Determine your specific blogging goals and long-term strategy, and write it all down. How do you wish to position your brand within your industry? What keywords do you need to use to position your blog as an authority on those topics?

Business Blogging 52

Business Blogging Paid Content Business SERP 52

Albacross

MAY 22, 2019

Positive example: Start My Free Trial. Nope, not by a long shot. Positive example: Book a 30-minute non-obligatory consultation. Positive example: Get a free website SEO audit worth $50. How long is too long? You’ll also want to display your CTA above the fold, so it’s the first thing that your lead sees.

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

Hubspot

JULY 21, 2015

That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. At the end of your month-long campaign, you generated 1,000 leads and spent $10,000. Long-form/premium content: One employee. And more importantly.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Hubspot

SEPTEMBER 21, 2016

They discuss Winter the dolphin, whose story of recovery from losing her tail was chronicled in the movie Dolphin Tale. I don't want positive, supportive, wonderful, reinforcing engagement on social media. Key Takeaways: Social media is an arm of your customer service team: Aim to be helpful, positive, and delightful to your customers.

Social Media 28

Social Media Social Marketing Media Planning 28

Convert

OCTOBER 25, 2022

You’ll require web developers to create both use cases, but you’ll also need two separate instances of your site with load balances configured to handle the distribution. Always make sure CTAs are above the fold on desktop versions of your website and then repeated at the end of long pages. Make decision-making easy.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

chiefmartech

JANUARY 21, 2019

Disclosure: Before continuing, note that outside of writing this blog, I am also VP platform ecosystem at HubSpot. I’ll also disclaim that this post is my personal opinion and not necessarily HubSpot’s. I think of those respectively as the “torso” and the “head” of the martech long tail.

Work Management 94

Work Management Marketing Management CMS Development Trends 94

Unbounce

OCTOBER 1, 2018

There are many nuances we could get into here—Bayesian vs. frequentist statistics, one-tailed vs. two-tailed tests, etc.—but Does one segment react overwhelmingly positive to a test you’ve run? They are algorithms that seek to automatically update their traffic distribution based on indications of which result is best.

Optimization 96

Optimization Conversion Multivariate analysis Tips 96