Remove government work
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How Marketers Create and Distribute Great Content For ABM

Engagio

Today more than ever before, marketing departments are emerging as key revenue drivers whose work has a measurable impact on companies’ bottom lines. Two philosophies have emerged to tackle this question: Content Operations: A model that aligns the people, processes, and tools that plan, produce, distribute, and analyze content.

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Thought Leadership in Action: Top Ten BI and Data Trends for 2023

Marketing Insider Group

Having worked with the “father of BI” Howard Dresner back when he coined the term “ Business Intelligence ”, and more recently as an analyst on his team — it’s great to see these newer concepts juxtaposed with BI, data, and analytics. All have certainly lived up to the promise and sailed past the “hype phase” in so many ways.

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The 5 key pillars of AIOps in marketing

Martech

AI handles executional work while people provide oversight and judgment. Governance. Project management AI-enabled work requires the same amount of attention as any other business activity. Managing AI work just like traditional marketing efforts in a centralized system of record allows you to: Quantify productivity gains.

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Why we still need DAMs in our martech stack

Martech

Building an optimized martech stack is your opportunity to amplify your team’s efficiency in distributing your assets to your consumers. Efficient asset tracking and distribution are key for daily creative tasks, as the DAM links all tools. Understanding how assets drive digital operations from creation to distribution is key.

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The Dark Web – Can It be Used for Good?

Webbiquity

The Dark Web is also known as the “Undernet” or “Invisible Internet” How Does the Dark Web Work? The Dark Web works by using a technology called Tor (The Onion Router). Sometimes, whistleblowers can’t distribute information through conventional channels. How Governments Use the Dark Web for Good.

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Why Your Content Creation Process Needs a DAM

ClearVoice

A digital asset management system (DAM) gives you control over your content creation process and distribution workflows to save time and money while ensuring brand consistency across all channels and touchpoints. How does digital asset management work? DAMs allow marketers to track the distribution and efficacy of digital assets.

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When Should You Publish Branded Content During Election Season?

Brandpoint

Read More: On Working in Communications During a Global Crisis ] So, how do you know when to publish your branded content campaigns? And search out providers that work with the nation’s biggest media outlets to ensure your reach is as big as possible. Not all branded content providers offer guarantees, so be sure to do some digging.