Remove government
article thumbnail

Governing AI: What part should marketing play?

Martech

If you have an artificial intelligence program, you also have a committee, team, or body that is providing governance over AI development, deployment, and use. Here I look at marketing’s responsibility for AI governance. So, what is AI governance? The stringency of the governance is highly dependent on industry.

article thumbnail

People Trust Government More When Their Digital Experience Is Better

Salesforce Marketing Cloud

Governments worldwide are facing a trust deficit with their constituents. Trust in government is needed to get communities back on track on the heels of the global pandemic. Now, recent research is a good indicator of the way forward for government organizations. The Trust Imperative Report. Read the report.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Marketers Create and Distribute Great Content For ABM

Engagio

Two philosophies have emerged to tackle this question: Content Operations: A model that aligns the people, processes, and tools that plan, produce, distribute, and analyze content. A Content Framework : Designing great ABM content follows the same fundamental rules that govern effective content strategy. Where will it be distributed?

article thumbnail

Social Media & Government: Cutting Red Tape for Increased Citizen Engagement

Sprout Social

The use of social media to communicate extends to government as well. Social media makes it easier for citizens to voice their opinions, and for the government to hear them. Government bodies have had their share of challenges on social media. Government agencies excelling at social. With an average response time of 10.7

article thumbnail

4 Innovative Approaches to Collaborative Content Creation and Distribution

DivvyHQ

When you peel back the content curtain inside most companies, you'll find that almost everyone is trying to output more quality content. But a consistent challenge is getting in the way: effective collaboration. This is the exact subject Shane Barker is tackling today on the DivvyHQ blog.

article thumbnail

Government Divisions to Use VR for Training, Hiring, & More

readwrite

Government organizations have historically not been early adopters of much hyped technology like virtual reality. How has the technology captured the attention of government workers and how are they deploying it for effective use? Let’s dig a little deeper into specific use cases where governments have deployed VR.

article thumbnail

Thought Leadership in Action: Top Ten BI and Data Trends for 2023

Marketing Insider Group

Dan focused on some cool themes – calibration for crisis, including both decision-making and integration, and key themes including governance and precision of data and information resonated throughout his webinar. All have certainly lived up to the promise and sailed past the “hype phase” in so many ways.