Vidyard

OCTOBER 27, 2019

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. Video Marketing Storytelling 4. Video Distribution Channels 6. Get more opens and clicks on your email sends. How much are you going to spend on creating and distributing videos? Contents 1.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

OCTOBER 27, 2019

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. Video Marketing Storytelling 5. Video Distribution Channels 7. How much are you going to spend on creating and distributing videos? Contents 1. What is Video Marketing? Video Marketing Strategy 4.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Anyword

MARCH 11, 2020

When you run an audience development campaign, you don’t chase clicks but aim to build a loyal audience. Even if you can’t pin a specific ROI to these efforts (because the users don’t immediately convert) you should have a goal assigned to the campaign to measure its success. Will you get commerce revenue from rented users?

Paid Content 64

Paid Content Lead Ranking Cost Per Click Banner Ads 64

Vidyard

JUNE 8, 2020

In addition to getting some incredible reactions from our customers over the years, our 2019 holiday video has won a prestigious Telly award in the Business-to-Business Video Campaign category. Let’s unwrap this campaign to find out—and be sure to stick around until the end for a very special treat. So, what made it such a big success?

Advertising Agencies 65

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 65

ClearVoice

JANUARY 26, 2024

Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. Now, before you say, ‘Well, of course,’ take a moment and think about all of the marketing campaigns you have in the field right now. Marketing is the tip of the spear for driving growth and new customer acquisition.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Outgrow

JULY 8, 2020

Case Study: To make football the most played sport by women in the European countries, UEFA launched the #WePlayStrong campaign in 2016. And Dog Digital was the architect behind the campaign’s success. From content creation, social content mapping, result-driven storytelling to content analysis, they cover it all.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Contently

MAY 2, 2018

A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content. Here’s some rough analysis: Leaders: LinkedIn, Twitter, airport bookstores, cable TV (CNN & Bloomberg), and the trusty ol’ email inbox. Basically nobody follows my Instagram. ( But you c ould !).

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Content Standard

JULY 6, 2018

For all of the medium’s opportunity, success in podcasting is hard-won. And, as one host of the popular storytelling podcast Endless Thread points out, there’s no simple blueprint to replicate that success. “We wanted to get on the same page with the kind of storytelling we were doing.

Marketing Strategy 74

Marketing Strategy Marketing & Strategy Word of Mouth Paid Search Agency 74

ClearVoice

JANUARY 13, 2020

In 2020, especially as the presidential election campaigning ramps up, consumers are likely to become increasingly wary of AI, which may potentially put some strain on personalization. Yes, personalization goes a lot further than simply using a contact’s or customer’s first name in an email. Invest in data.

Marketing AI 69

Marketing AI Personalization Content Long Tail Marketing 69

Vidyard

OCTOBER 22, 2013

Serving as the Director of Digital for the non-profit organization, Paull and his incredible team work to bring safe drinking water to people in developing nations and they use powerful video assets to drive their campaigns. Distributing videos beyond YouTube alone ensures you’re getting the most out of the assets you create.

Advertising Mediums 50

Advertising Mediums Video Marketing Marketing Automation Services Best Practices 50

Vidyard

JANUARY 6, 2014

but it’s also a medium 70% of B2B marketers have experimented with already. Use email gates to capture leads The majority of your videos have to be more than entertainment alone if they’re going to drive business. So, just as you use email gates on white papers, add gates to select videos to collect contact info.

Video Marketing 54

Video Marketing Tips Marketing Automation Services Paid Search Agency 54

Content Standard

AUGUST 26, 2016

When I think about digital storytelling, there are a few images that come to mind. I think of catchy hashtags and emotional Instagram campaigns. And I think of videos, whose power to transport has rendered the medium invaluable for a solid content strategy. And, more importantly, you need to storify your email strategy.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

ClearVoice

SEPTEMBER 25, 2023

There are skill areas that, if you learn and polish, make your content marketing campaigns so much more effective. To craft compelling content, you need a deep understanding of your audience, storytelling skills, and the ability to effectively convey your brand’s message.

Content Marketing 59

Content Marketing Planning Marketing Management Allocation 59

Optinmonster

JANUARY 14, 2024

OptinMonster OptinMonster is a powerful lead generation tool designed to help businesses grow their email lists , increase website conversions , and boost sales. The plugin integrates with a wide array of email marketing services, facilitating seamless lead capture and nurturing.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Spiralytics

AUGUST 3, 2023

In the 1980s, telecommunication company AT&T ran an ad campaign with the slogan “Reach out and touch someone.” Well, the best solution is to reach out and touch target audiences with compelling storytelling. Well, the best solution is to reach out and touch target audiences with compelling storytelling.

Paid Content 118

Paid Content Brand Identity Branding Storytelling 118

Vidyard

OCTOBER 27, 2019

However, there’s no point in distributing video in locations your target prospects would never visit. Watch and Learn Want to learn about video distribution via video? Video distribution is much easier if you get organized first. Online Video Distribution: The Most Important Channels 1.1 Social Video Distribution 2.1

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

However, there’s no point in distributing video in locations your target prospects would never visit. Online Video Distribution: The Most Important Channels 1.1 Online Video Distribution: The Most Important Channels 1.1 Social Video Distribution 2.1 Video distribution is much easier if you get organized first.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

ClearVoice

NOVEMBER 30, 2021

It’s now at the core of most digital marketing campaigns. Content marketing involves creating, publishing, and distribute content over multiple channels your audience uses. Clicking on an email can lead them to an educational landing page on your website, which encourages signing up for a product demo.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Optinmonster

JANUARY 14, 2024

OptinMonster OptinMonster is a powerful lead generation tool designed to help businesses grow their email lists , increase website conversions , and boost sales. The plugin integrates with a wide array of email marketing services, facilitating seamless lead capture and nurturing.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Content Standard

DECEMBER 30, 2020

There are dozens of marketing competitions to set your sights on where you can submit your content and campaigns to test your mettle against other creatives across different categories and industries. The categories range from national and local campaigns with different budget levels, down to specific discipline options.

Advertising Agencies 86

Advertising Agencies Paid Search Agency Content Marketing Planning 86

Martech Advisor

JANUARY 28, 2020

B2B content marketing is defined as a set of strategies centered around distributing content to drive brand awareness, engage your audience, generate and nurture leads, and ultimately boost sales. 3 Key Distribution Channels for B2B Content Marketing. They also double-up as the primary content distribution channel. Blog Posts.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

ClearVoice

JULY 12, 2023

Financial content marketing crafts and distributes content designed to magnetize, captivate, and convert a specific target audience. And you can use more eye-catching mediums like videos to take your engagement to the next level. They’re on social media, in email inboxes, and listening to podcasts (just to name a few).

Work Management 98

Work Management Content Marketing Marketing Management Multi-Channel 98

Content Standard

AUGUST 29, 2016

“One of the reasons journalists are so successful is they already understand the live medium, and I think brands will have to understand it, too. Their content is their product, so a wide distribution isn’t nice to have—it’s critical to the business. Storytelling. Why invest in it?

Planning 75

Planning Budget Programs Advertising Agencies Marketing Budget Creation 75

Goodish Agency

MARCH 18, 2021

The mathematician dedicated his life to fighting campaign inefficiencies & the forces of creativity! Alright, time to change every campaign’s target to women, right? Repeat after me everyone, “ the medium is the message ”. Good storytelling, with the goal of educating and inspiring your audience, is best.

Paid Content 94

Paid Content Marketing Strategy Marketing & Strategy Paid Search Agency 94

GreenRope

SEPTEMBER 10, 2017

Do you put together an email or social media campaign around a new piece on occasion? Imagine what you’d email to your email distribution lists if you didn’t have any new products, anything newsworthy happening, or anything fresh to say. .” ~Drew Davis, Brandscaping. Watch Webinar.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you put together an email or social media campaign around a new piece on occasion? Imagine what you’d email to your email distribution lists if you didn’t have any new products, anything newsworthy happening, or anything fresh to say. .” ~Drew Davis, Brandscaping. Watch Webinar.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you put together an email or social media campaign around a new piece on occasion? Imagine what you’d email to your email distribution lists if you didn’t have any new products, anything newsworthy happening, or anything fresh to say. .” ~Drew Davis, Brandscaping. Watch Webinar.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you put together an email or social media campaign around a new piece on occasion? Imagine what you’d email to your email distribution lists if you didn’t have any new products, anything newsworthy happening, or anything fresh to say. .” ~Drew Davis, Brandscaping. Watch Webinar.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you put together an email or social media campaign around a new piece on occasion? Imagine what you’d email to your email distribution lists if you didn’t have any new products, anything newsworthy happening, or anything fresh to say. .” ~Drew Davis, Brandscaping. Watch Webinar.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you put together an email or social media campaign around a new piece on occasion? Imagine what you’d email to your email distribution lists if you didn’t have any new products, anything newsworthy happening, or anything fresh to say. .” ~Drew Davis, Brandscaping. Watch Webinar.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you put together an email or social media campaign around a new piece on occasion? Imagine what you’d email to your email distribution lists if you didn’t have any new products, anything newsworthy happening, or anything fresh to say. .” ~Drew Davis, Brandscaping. Watch Webinar.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you put together an email or social media campaign around a new piece on occasion? Imagine what you’d email to your email distribution lists if you didn’t have any new products, anything newsworthy happening, or anything fresh to say. .” ~Drew Davis, Brandscaping. Watch Webinar.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you put together an email or social media campaign around a new piece on occasion? Imagine what you’d email to your email distribution lists if you didn’t have any new products, anything newsworthy happening, or anything fresh to say. .” ~Drew Davis, Brandscaping. Watch Webinar.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you put together an email or social media campaign around a new piece on occasion? Imagine what you’d email to your email distribution lists if you didn’t have any new products, anything newsworthy happening, or anything fresh to say. .” ~Drew Davis, Brandscaping. Watch Webinar.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you put together an email or social media campaign around a new piece on occasion? Imagine what you’d email to your email distribution lists if you didn’t have any new products, anything newsworthy happening, or anything fresh to say. .” ~Drew Davis, Brandscaping. Watch Webinar.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you put together an email or social media campaign around a new piece on occasion? Imagine what you’d email to your email distribution lists if you didn’t have any new products, anything newsworthy happening, or anything fresh to say. .” ~Drew Davis, Brandscaping. Watch Webinar.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you put together an email or social media campaign around a new piece on occasion? Imagine what you’d email to your email distribution lists if you didn’t have any new products, anything newsworthy happening, or anything fresh to say. .” ~Drew Davis, Brandscaping. Watch Webinar.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40