Hubspot

APRIL 25, 2017

You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. How to Document Your Content Marketing Strategy. 2) Target Audience Personas. You need to research and create detailed audience personas. 3) Content Mix Plan.

Top of Funnel 76

Top of Funnel Marketing & Strategy Marketing Strategy Planning 76

Vision Edge Marketing

OCTOBER 13, 2020

If your website revamp has you getting ahead of strategy, competitive analysis, customer journey mapping, message and persona development, you’re downstream is in front of your upstream. Document what the website changes are intended to achieve in quantifiable terms. Distribute your weight. You’re out over your skis.

Marketing Websites 130

Marketing Websites Work Management Marketing Management Tactics 130

Tomorrow People

JULY 26, 2022

New startup companies that haven’t yet launched a product typically conduct brand research alongside market and persona research (since it’s typically more efficient and cost effective that way). It’s popular among businesses because they’re scalable (meaning you can distribute them to a large number of people without much effort).

Research 156

Research Brand Identity Branding Lead Ranking 156

Tomorrow People

JULY 26, 2022

New startup companies that haven’t yet launched a product typically conduct brand research alongside market and persona research (since it’s typically more efficient and cost effective that way). It’s popular among businesses because they’re scalable (meaning you can distribute them to a large number of people without much effort).

Research 156

Research Brand Identity Branding Lead Ranking 156

SmarkLabs

JUNE 13, 2022

Ideal client profiles and buyer personas are essential building blocks that ensure everything else you build remains relevant to consumer needs. Define Buyer Personas & Ideal Client Profiles. Buyer personas are semi-fictional descriptions of the individuals who work at the ICP/businesses that would benefit from your solutions.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Contently

MAY 2, 2023

Content marketers face numerous challenges when it comes to scaling production, highlighting unique POVs, and distributing content on the right channel, at the right time, for the right audience. By the time they train the writer, create the brief, and distribute the work, they probably could’ve done it on their own. The problem?

Enterprise Management 108

Enterprise Management Marketing & Strategy Work Management Marketing Strategy 108

Contently

JANUARY 24, 2022

How Document Analytics Optimized the Length, Quality, and Cadence of Microsoft’s Downloadable Assets. Working closely with Contently’s brand editors and a thorough content methodology, Gild increased its investment in talent and distribution to generate a 995% rise in total attention time and a 14% spike in engagement.

Case Study 132

Case Study Case Studies Studies Brand Identity 132

The Marketing Blender

DECEMBER 27, 2023

Whether you call it buyer personas, avatars, or target markets, knowing who is most suited to pay for your service or product is crucial. We’ll explore how to navigate the intricacies of buyer personas and why it’s essential to recognize that people are complicated.

Organization 52

Organization Ideal Customer Profiles Brand Identity Branding 52

Martech

MARCH 14, 2023

Market research ChatGPT is skilled at emulating customer personas in hypothetical interviews. Be directed to ask questions from a persona’s viewpoint. This may spark insights into key areas of research that are not initially obvious to marketers. Dig deeper: ChatGPT set to shake up search 3.

Marketing AI 127

Marketing AI Enterprise Management Paid Search Agency Work Management 127

Launch Marketing

APRIL 19, 2023

These marketing efforts should keep customers top of mind at an individual buyer persona level while considering the broader needs of the organizations that these personas represent. Any documentation of clear quantitative results will go a long way with prospects and credibility. Case studies are another personalization tactic.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Heinz Marketing

APRIL 29, 2021

Developing content to distribute internally to train and support the knowledge base within the sales (and customer success) team helps keep everyone aligned on your company’s unique value proposition and messaging. It shouldn’t be.

Top of Funnel 131

Top of Funnel Account Based Marketing ABM Practices 131

Launch Marketing

MAY 12, 2021

Use buyer personas to gain more insight and understanding into what types of videos your audience would want to consume. Start with a video brief that articulates the target audience, call(s) to action, distribution channels, hosting source, estimated/desired length, voice and style considerations and any special resources required.

Planning 112

Planning Webinar Metrics Video Marketing Marketing & Strategy 112

Heinz Marketing

NOVEMBER 8, 2023

From lack of communication between sales and marketing, delays to schedule interviews with team members, and not prioritizing timely feedback on documents being developed to ensure our work aligned with and supported desired outcomes. During this meeting, I presented a sales document that would help streamline their lead prioritization.

Work Management 99

Work Management Buyer Personas Paid Search Agency Marketing Automation Services 99

Tomorrow People

OCTOBER 3, 2017

Cast your mind back to those hazy days, when Greece was bailed out, the Arab Spring erupted, and Wikileaks released over 300,000 classified documents onto the internet. Most marketers are familiar with the concept of personas by now. How well do you know your target personas? Remember 2010? They’ll choose the right channels.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

BenchmarkONE

NOVEMBER 17, 2020

Create a Strategy Document. As you structure your company blog strategy, be sure to document it so that your team is always on the same page. A strategy document will help align everyone on purpose and objectives and ensure that you’re creating the content you need. Have a Distribution Plan. Publish Consistently.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Zoominfo

MARCH 5, 2018

Take a collaborative approach to buyer personas. Buyer personas are semi-fictional profiles of your ideal buyers constructed using research, observation and thorough analysis of customer data. The benefits of using buyer personas are well-documented ( source ): 36% of companies have created shorter sales cycles using personas.

Sales Qualified Leads 201

Sales Qualified Leads Lead Scoring Lead Ranking Product 201

Marketing Insider Group

MARCH 25, 2020

This document should include background information about your organization, including your mission, values, and business goals. Presenting this information as buyer personas can be a very helpful way for writers to create engaging content, as it enables them to have a specific reader in mind when they’re creating content.

Content Marketing 238

Content Marketing Brand Identity Branding Work Management 238

Walker Sands

FEBRUARY 21, 2024

From there, you can create a channel-specific distribution plan aligned to your business outcome that reaches the right people with the right message at the right time. We started by documenting Greg’s LinkedIn persona, working to understand his distinctive voice and perspective to set the direction for ongoing content.

B2B Thought Leadership 59

B2B Thought Leadership Planning Thought Leadership Marketing & Strategy 59

Tony Zambito

MARCH 22, 2010

Buyer Persona Development Process = Game Plan.   The investigative customer insight and buyer persona development process can provide the means to help executives answer three major components of an overall game plan. .   A global business, FedEx also went into gear to think globally.   How To Win.

Buyer Personas 100

Buyer Personas Planning Segmentation Case Studies 100

Content Standard

OCTOBER 22, 2018

And so it’s an altogether unwelcome surprise that, according to the Content Marketing Institute’s 2018 research, a mere 37 percent of B2B and 38 percent of B2C marketers have a documented content strategy. Almost every marketing strategy starts here, so it’s likely you already have this information documented.

Top of Funnel 74

Top of Funnel Organization Planning Enterprise Management 74

Biznology

JULY 19, 2021

Here are some typical personas that mission-driven organizations — both for-profit companies and nonprofit organizations alike — have and how they react to organizations with and without confidence. Organizational confidence is a nice concept, but how does it come to life in the real world? CONFIDENT ORGANIZATION.

Personalization 104

Personalization CPA Cost per Acquisition Work Management 104

Content Standard

MAY 28, 2021

On top of all that complexity, we’ve expanded our target persona. Speaking to that new buyer persona requires new value propositions, new styles of communication and different styles of content. We apply the same philosophy to the distribution of our content. Historically, we’ve sold to IT stakeholders.

Top of Funnel 132

Top of Funnel Organization Marketing & Strategy Digital Marketing Funnels 132

NuSpark Consulting

MARCH 24, 2019

The first time you heard the term “white paper,” it was likely in relation to a government or company policy document. Here are the main steps to follow: Start by identifying your target customer persona, their problems, and their pain points. Distributing B2B White Papers. Developing High-Quality White Papers.

Paper 113

Paper Lead Scoring Lead Ranking Generation 113

KoMarketing Associates

NOVEMBER 1, 2018

Only 65% of the most successful content marketers have a documented content marketing strategy — what do you think is holding the others back from developing a strategy for success? Written content for the web (e.g., blogs, articles) came in a close second, at 61%, with images trailing closely (56%).”.

B2B Marketing 123

B2B Marketing Top of Funnel Content Marketing B2B 123

ClearVoice

MARCH 10, 2020

Some marketers refer to verticals as “channels,” usually in the context of major media organizations — think television and radio, not distribution channels like social and search. Personas technically fall into the realm of core content, which sits at the very top of the content marketing hierarchy. SaaS vertical: blog content.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

Hubspot

JUNE 13, 2018

Created buyer personas to determine which channels his audience would prefer to consume his content on. You can use Snow’s marketing plan to cultivate a better content strategy plan, know your audience better, and think outside the box when it comes to content promotion and distribution. Distribution Plan. Target Customers.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

SmartBug Media

MARCH 14, 2024

No one has to guess about how to get the product to market—it’s all there in your document. Considerations should include distribution, promotion, and tactics. Also, a universal strategy reflecting the input of all stakeholders gives everyone the same view of the product lifecycle.

Marketing Analytics Tools 59

Marketing Analytics Tools Enterprise Management Planning Ideal Customer Profiles 59

Navigate the Channel

MARCH 17, 2023

A marketing plan can’t help a business increase market share, or a business goal, if product distribution, supply chain or the global economy is riddled with issues a communication function can’t fix. Try tailoring user journeys to buyer personas and empower knowledge translation and sharing. Therein lies the rub.

Top of Funnel 65

Top of Funnel Marketing Strategy Marketing & Strategy Planning 65

xiQ

JUNE 19, 2019

xiQ’s AI-powered Workbench curates millions of documents and content sources and lets you create highly compelling and engaging assets for distribution to prospects, customers, partners and account teams – in minutes! Artificial Intelligence (AI) allows us to perform tasks at a scale that have not been possible as of yet.

Account Based Marketing 89

Account Based Marketing Storytelling ABM B2B Thought Leadership 89

Leadspace

FEBRUARY 9, 2021

To do this, sales and marketing teams need to: Review and analyze personas and agree on who they are. To make this work, you’ll need to assign a framework of scoring or grading based on actions, prospect behaviors, and personas. Document How Leads Are Distributed.

Conversion Rate 71

Conversion Rate Lead Ranking Sales Qualified Leads Lead Scoring 71

Seismic

SEPTEMBER 7, 2023

Everything internal (think playbooks and process documentation) and external (think client presentations, case studies, product one-pagers) can be well-planned out and cohesive. Sellers need a better way to distribute great content. Think it’s time to level up your content organization, distribution, and analysis?

Enterprise Management 59

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 59

Vidyard

MARCH 23, 2021

You can’t create great videos without determining the buyer personas you want to appeal to and their pain points. Your video marketing mission statement should look something like this: “At (company name), we make (type) video content for (specific buyer personas), so that they (exactly what you want them to do).”

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Content Marketing Institute

NOVEMBER 7, 2018

Defining your audience (including developing personas and understanding what content they need at each stage of the audience journey) is one of the key steps in developing a content marketing strategy. Only 21% of manufacturing marketers report that they have a documented strategy. Click To Tweet. Try these troubleshooting tips.

Research 92

Research Content Marketing Work Management Paid Search Agency 92

Vision Edge Marketing

MAY 17, 2018

How and when these assets should be distributed and through channels, influencers, and partners. Persona development. Ensure that lessons learned are documented. Existing and potential customers to engage and motivate. What materials and assets, such as content, messaging, and positioning, should be brought into play.

Barriers 184

Barriers Marketing Automation Services Paid Search Agency Case Studies 184

xiQ

JUNE 19, 2019

xiQ’s AI-powered Workbench curates millions of documents and content sources and lets you create highly compelling and engaging assets for distribution to prospects, customers, partners and account teams – in minutes! Artificial Intelligence (AI) allows us to perform tasks at a scale that have not been possible as of yet.

Account Based Marketing 62

Account Based Marketing Storytelling ABM B2B Thought Leadership 62

Content Marketing Institute

MARCH 7, 2018

Given the lack of impact, it’s not surprising that they execute content marketing: Without a documented content marketing strategy (74%). The key difference in Russell’s exercise is to prioritize your reason(s) for creating and distributing the content, which includes identifying your top audience and its most relevant need.

Research 103

Research Content Marketing Planning Work Management 103

Scoop.it

OCTOBER 29, 2019

In fact, 65% of brands who report being successful with content marketing have gone through the time and effort of documenting their content marketing strategy. But, according to CSO Insights , only 32% of companies have a documented strategy to provide content for their salespeople. Put another way, it’s distributed from the logo.

Top of Funnel 53

Top of Funnel Buyer Personas Content B2B Thought Leadership 53