DivvyHQ

JULY 19, 2017

One of the ultimate goals for us here at DivvyHQ is to become known as the go-to product for businesses that want to improve their content marketing process. and to extend your company’s content distribution to the sales and HR teams as well. Think beyond the marketing team, and your content efforts can go far.

Top of Funnel 41

Top of Funnel Sales Management Marketing Management Buyer's Journey 41

DivvyHQ

JULY 1, 2019

Automating your content calendar means you will no longer have to manually format, update, or distribute to keep everyone notified as your content schedule changes. Publishing and Distributing. Publishing and distributing your content are critical steps to its success.

Marketing Automation Services 102

Marketing Automation Services Automation Work Management CMS Development 102

DivvyHQ

APRIL 18, 2019

If you’re looking at bigger alignment trends, some content marketing platforms (DivvyHQ included) can query large amounts of content projects over longer periods to identify gaps and opportunities for realignment in the immediate future. Distribution, Promotion & Performance Guide Posts – Review & Re-align.

Top of Funnel 71

Top of Funnel Marketing Strategy Marketing & Strategy Planning 71

DivvyHQ

JULY 22, 2019

For example, here at DivvyHQ, our main themes include: Content strategy. Apart from general news and updates, all content on the DivvyHQ blog fits into one or more of these categories or themes. Randomly publishing content about wider topics outside the scope of these main themes could lead to some marketing blunders.

Planning 69

Planning Content Marketing Content Marketing & Strategy 69

DivvyHQ

MAY 26, 2019

Publishing/distribution. In most cases, a content workflow is simply a linear checklist of the individual tasks that take an individual content project from idea stage to a published state. Automated Publishing & Promotion. When it’s finally time to publish your content, automation is a great tool to have.

Automation 101

Automation Work Management Content Marketing Marketing Management 101

DivvyHQ

JULY 10, 2019

billion in 2018 , your software should be the central hub for managing content schedules, strategies, and distribution. Capability to quickly create or change publishing schedules. Ability to recalculate production schedules as publishing dates change. With the global market for content marketing software growing to $9.59

Enterprise Management 84

Enterprise Management Work Management Marketing Management Software 84

DivvyHQ

JUNE 18, 2019

Getting content published isn’t just about research and writing — it’s about having a steady, well-organized workflow. Publishing and distribution. Today’s content marketers use sophisticated editorial calendars, like DivvyHQ’s content calendar, that do a lot of the organizational work. Content creation.

Efficiency 88

Efficiency Product Content Work Management 88

DivvyHQ

JULY 24, 2019

The most often automated activities in content marketing are publishing and posting. Once your content is complete, you have to share it with the world by publishing it on your website and publishing it on social media sites. At DivvyHQ, we offer a free 14-day trial so you can decide if it’s the right fit for you.

Automation 60

Automation Budget Programs Content Planning 60

DivvyHQ

DECEMBER 6, 2021

And the process doesn't end when you hit publish. Having a solid distribution strategy ensures that your assets are reaching enough people to achieve your desired levels of traffic, engagement, and conversions. Enterprise content teams know that content marketing is a multi-faceted process.

Marketing & Strategy 108

Marketing & Strategy Distribution Content Traffic 108

Launch Marketing

AUGUST 30, 2017

Some technologies help you create content, some help you distribute content, and still others help you measure the effectiveness of content. DivvyHQ is a cloud-based project management tool with specific functionality for content teams. Content creation and social publishing directly from the platform.

Planning 64

Planning Tools Work Management Marketing Management 64

DivvyHQ

MAY 16, 2019

Once the video is complete, then you have your distribution and social media teams that need to post and share it. What if the video mentioned above is ready to publish, but something changed with your product so you need to make adjustments? Flexibility is also key to your content plan. In reality, the unexpected happens all the time.

Planning 94

Planning Content Marketing ROI Content 94

DivvyHQ

SEPTEMBER 25, 2020

Once you hit publish on a new piece of content, you're obviously not done. Promotion is a major part of the content marketing equation in today's competitive environment. So what does your content promotion strategy look like? Here's a quick guide if you need some help (or a refresher) in this department.

Promotion 49

Promotion Content Effectiveness Marketing Strategy 49

DivvyHQ

AUGUST 12, 2019

Content Marketing Institute (CMI) recently published the Content Marketing 2019: Benchmarks, Budgets, and Trends—North America and delivered some interesting findings on enterprise content marketing. It defines the very specific and day-to-day management of your content projects, their progress, and when they will be published.

Enterprise Management 76

Enterprise Management Work Management Planning Content Marketing 76

DivvyHQ

APRIL 8, 2016

If you don’t have much in the budget for paid distribution, then you should set proper expectations for the slower growth that comes with building an owned audience and or earning prime placement in third-party channels. Buyer-focused blog content is published weekly to build a subscriber list.

Distribution 40

Distribution Promotion Top of Funnel Microsite 40

DivvyHQ

JULY 23, 2019

You produce and publish content for your brand like a champ, but how do you know if it’s effective? Social media is one of your main areas of content distribution. With the DivvyHQ content analytics features, we can help you build custom dashboards that can connect with over 150 different sources. Your Ideal Dashboard Is Here.

Top of Funnel 76

Top of Funnel Marketing Automation Services Planning Ad Building 76

DivvyHQ

FEBRUARY 21, 2019

Based on a true story, The Post narrates the attempts of journalists at The Washington Post to publish classified documents about the Vietnam War (“The Pentagon Papers”) back in the 1970s. At DivvyHQ, we love content marketing. This one was up for Best Picture last year, although it lost out to Guillermo Del Toro’s The Shape of Water.

Content Marketing 66

Content Marketing Planning Content Television marketing 66

Convince & Convert

OCTOBER 2, 2013

Yes, digital, as in desktop publishing, is becoming a legacy system. Develop Rent-to-Own Content Strategies: As content marketers, our goal is to own our media channels, just like publishers do. Hiring a managing editor is a critical component to make sure you are publishing “rock star” type content. Joe: Of course.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

Marketing Insider Group

APRIL 3, 2023

That’s why we focus on a blog publishing frequency of 1 or 2 articles per week, at around 1,000 words. If you create content with easy-to-read formatting and link-building techniques, you will also optimize your chances of ranking, and ultimately, generate more organic traffic.

Lead Scoring 248

Lead Scoring Lead Ranking Cost Per Click High Quality Lead 248

Marketing Insider Group

SEPTEMBER 13, 2021

Making an investment to consistently publish content that your target audience wants to consume to drive business outcomes (leads, sales, etc.) Where you’ll distribute the content. A strategy will define your distribution methods. Content marketing is the consistent publishing of relevant content that drives business outcomes.

Template 324

Template Marketing & Strategy Marketing Strategy Content Marketing 324

DivvyHQ

JUNE 12, 2017

Here at DivvyHQ we have the joy and privilege of working with organizations both large and small. A defined and sustainable publishing frequency. A promotion/distribution strategy. This gives us a front-row seat to the content planning efforts of the savviest marketers on the planet. A defined target audience.

Effectiveness 41

Effectiveness Content Planning Tactics 41

DivvyHQ

MARCH 15, 2022

Sure, getting a mention, a link or even one of your articles published on Forbes or Business Insider might be be highly beneficial for your company, but it's also expensive. If you're looking for less expensive ways to scale your content promotion, look no further than native advertising.

Promotion 92

Promotion Advertisements Advertising Content 92

DivvyHQ

JULY 9, 2021

Publishing and producing content consistently is hard and you are bound to hit snags in production. Instead of just waiting around and missing deadlines, we've put together a list of workarounds to minimize those content workflow bottlenecks. Click to learn more!

Content 105

Content Product Marketing Report Planning 105

DivvyHQ

OCTOBER 6, 2020

It’s a vital channel to distribute and promote content. Social media plays a prominent role in content marketing. But an effective social media marketing strategy encompasses more than just promoting content. The two practices need to complement each other in order to maximize the effectiveness of both.

Social Media 65

Social Media Social Marketing Content Marketing Media 65

Marketing Insider Group

AUGUST 30, 2021

You feel the pressure as you work to get it done quickly, and once it’s published you can barely enjoy the sense of accomplishment before your next deadline arrives. When you understand what content marketing really is , you know that means sticking to a publishing schedule. Just one small delay can throw the whole thing off.

Template 361

Template Top of Funnel Enterprise Management Work Management 361

DivvyHQ

SEPTEMBER 3, 2020

Publishing content with no strategic roadmap is a waste of time and effort. Content marketing has proven its ability to drive traffic and attract buyers. But not on its own. Here are 7 steps to follow to ensure your digital content strategy is solid (and documented).

Marketing & Strategy 106

Marketing & Strategy Content Traffic Marketing Strategy 106

DivvyHQ

APRIL 23, 2019

They even talk about the fact that the system of making, distributing, and selling goods needs a makeover. That’s because traditional brands have a lot of markup at retail due to the distribution channels. Brandless is an eCommerce brand that strives to make stuff more accessible and affordable.

Personalization 91

Personalization Brand Identity Branding Bundling 91

DivvyHQ

MARCH 9, 2017

Before you hit publish, let’s consider the benefits and risks third-party platforms pose. For example, Medium – the brainchild of Twitter CEO Evan Ross – uses an algorithm to distribute content based on interest. Publishing with these services saves time and is cost-effective. There’s a built-in audience to leverage.

Marketing Automation Services 41

Marketing Automation Services CMS Development Kentico Advertising Mediums 41

DivvyHQ

AUGUST 23, 2017

Create a solid, strategic foundation for content publishing. Plan for future distribution & promotional tactics. Measurement and distribution/promotion are really intimately connected. In it, these leading thinkers discuss how to: Lay the groundwork for content marketing impact. Below is a sample of their contributions.

Marketing Strategy 42

Marketing Strategy Marketing & Strategy Content Marketing Planning 42

DivvyHQ

AUGUST 20, 2019

For instance, this tool may recommend you to publish a site map or to reduce meta descriptions to rank higher on Google. And also it doesn’t matter who is responsible for content distribution: you, your colleague or digital agency. Once an audit is completed, the system provides suggestions on how to fix the existing problems.

Analysis 64

Analysis SEO Tools Content 64

Marketing Insider Group

MARCH 7, 2021

StockSnap is one of the best places to find free, quality high-resolution photos which you can use, modify and distribute without attribution, even for commercial purposes. DivvyHQ is our tool of choice for managing calendars and workflows across our various clients. Image & Graphic Creation.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

DivvyHQ

JULY 13, 2017

Which is why earlier this week, we published a post that sought to answer the one question that seems to be eluding many marketers: What Is Content Marketing Strategy? These include content planning , execution , distribution , and measurement. Distribute it using channels your audience lives in. Improve your quality.

Marketing Strategy 41

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 41

DivvyHQ

MAY 22, 2023

What exactly is a content marketing manager? Do you need one? To understand these questions, you first need to have a clear picture of what content marketing managers do on a day-to-day basis. Quick hint: They do a lot.

Content Marketing 102

Content Marketing Planning Content Marketing & Strategy 102

DivvyHQ

OCTOBER 10, 2018

What has changed is the production and distribution of content. What used take skilled labor, expensive tools and large investments in production and distribution can now be done by anyone. While production and distribution are available at the click of a button, the value of high-level content continues to increase. .”

Planning 40

Planning Distribution Bandwidth PR 40

DivvyHQ

OCTOBER 24, 2022

An enterprise content team includes many different roles, all working together to get relevant content in front of your target audiences consistently. One role that is instrumental in keeping your content pipeline moving is a content operations manager. So, what exactly does a content operations manager do? Let’s find out.

Enterprise Management 89

Enterprise Management Work Management Content Relevance 89

DivvyHQ

JULY 17, 2019

Try new types of content, including making more videos, engaging in conversational marketing, or working on ways to distribute content in new mediums. It determines publish dates that best align with your existing editorial calendar. It creates and publishes it’s own social promotions for the best times that it should be promoted.

Work Management 64

Work Management Marketing Management Software Content Marketing 64

DivvyHQ

MARCH 2, 2022

At first glance, content marketing may seem like a purely creative endeavor. But in reality, there are a LOT of logistics involved. In fact, as companies scale their content output, they often find themselves buried in a chaos.

Content 90

Content Creativity Content Marketing Planning 90

DivvyHQ

SEPTEMBER 14, 2020

Facebook is so much more than a place for keeping up with friends and family. It's also become a hub for brands to engage with their audiences and promote their content, products and services. So does your company have a Facebook content strategy? If not, consider this a solid guide to learn how to get the most out of Facebook.

Facebook 116

Facebook Marketing & Strategy Marketing Strategy Content 116