DivvyHQ

APRIL 18, 2019

If you’re looking at bigger alignment trends, some content marketing platforms (DivvyHQ included) can query large amounts of content projects over longer periods to identify gaps and opportunities for realignment in the immediate future. Distribution, Promotion & Performance Guide Posts – Review & Re-align.

Top of Funnel 71

Top of Funnel Marketing Strategy Marketing & Strategy Planning 71

DivvyHQ

JULY 31, 2020

Here are four content promotion techniques to maximize your content’s reach. Like a singer’s voice, your content communicates only as far as it can travel. The farther you want it to reach, the more you need to amplify it.

Promotion 83

Promotion Content Buyer's Journey Custom Publishing 83

DivvyHQ

MARCH 5, 2020

One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your content, post-creation. If you publish it, they will come. This is certainly not the case these days. Need some pointers? Read on.

Distribution 52

Distribution Content Content Marketing Effectiveness 52

DivvyHQ

MARCH 5, 2020

One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your content, post-creation. If you publish it, they will come. This is certainly not the case these days. Need some pointers? Read on.

Distribution 52

Distribution Content Content Marketing Effectiveness 52

DivvyHQ

DECEMBER 3, 2020

One category that needs consideration is content promotion tools. As we wrap up a brutal 2020, you might be looking at new tools that can give you an edge in 2021. If you're trying to break through the noise and get more views on your content, here's a killer list of tools to consider.

Promotion 85

Promotion Tools Content Advertising Mediums 85

DivvyHQ

MAY 26, 2019

Publishing/distribution. Automated Publishing & Promotion. On the promotion side, most platforms also offer automation surrounding scheduling of social media posts to engage your audience, or promote other content assets. Perhaps DivvyHQ could be your next pair of solid running shoes. Content optimization.

Automation 100

Automation Work Management Content Marketing Marketing Management 100

DivvyHQ

MARCH 19, 2020

Reaching your intended audience these days requires strategic promotion of great content within both paid and shared channels. Build it and they will come? It doesn’t work that way in today’s noisy digital world. Here’s more.

Advertising Channels 52

Advertising Channels Distribution Content Marketing Content 52

DivvyHQ

MARCH 19, 2020

Reaching your intended audience these days requires strategic promotion of great content within both paid and shared channels. Build it and they will come? It doesn’t work that way in today’s noisy digital world. Here’s more.

Advertising Channels 52

Advertising Channels Distribution Content Marketing Content 52

DivvyHQ

FEBRUARY 9, 2018

Well, even though many of us have been creating content our entire lives, it can still be very overwhelming, especially when that content is forced to support some form of corporate promotional agenda. Secure earned, owned and paid distribution for your pieces – SEO and distribution channels. Think Google and Social Media.

Marketing Analytics Tools 40

Marketing Analytics Tools Content Storytelling Work Management 40

DivvyHQ

MAY 19, 2021

Outside of Google playing a role in bringing visibility to content, a large part of the content game is figuring out how to get it in front of your target eyeballs. Unfortunately, paying for exposure and placement is all but required these days. Here are 5 fruitful tactics to consider.

Distribution 52

Distribution Tactics Content Marketing Content 52

DivvyHQ

SEPTEMBER 25, 2020

Promotion is a major part of the content marketing equation in today's competitive environment. So what does your content promotion strategy look like? Once you hit publish on a new piece of content, you're obviously not done. Here's a quick guide if you need some help (or a refresher) in this department.

Promotion 49

Promotion Content Effectiveness Marketing Strategy 49

DivvyHQ

MAY 16, 2019

Once the video is complete, then you have your distribution and social media teams that need to post and share it. Distribution and promotion are vital in ensuring that your content reaches the right people and drives a return on your investment. Find the Best Channels. Check out how it works today !

Planning 93

Planning Content Marketing ROI Content 93

DivvyHQ

JANUARY 5, 2022

With social media still being the top content distribution channel for major brands, it needs to occupy the lion’s share of your content planning during the coming year. This guide to up-and-coming social media marketing trends can help you lead the pack in 2022. Let's go!

Social Media 123

Social Media Social Marketing Planning Media 123

DivvyHQ

FEBRUARY 21, 2019

Wilbur is a young pig destined for slaughter until a spider named Charlotte takes it upon herself to promote his brand. Content marketing is defined as the creation and distribution of material that “does not explicitly promote a brand but is intended to stimulate interest in its products or services.”

Content Marketing 66

Content Marketing Planning Content Television marketing 66

DivvyHQ

DECEMBER 6, 2021

Having a solid distribution strategy ensures that your assets are reaching enough people to achieve your desired levels of traffic, engagement, and conversions. Enterprise content teams know that content marketing is a multi-faceted process. And the process doesn't end when you hit publish.

Marketing & Strategy 107

Marketing & Strategy Distribution Content Traffic 107

DivvyHQ

OCTOBER 6, 2020

It’s a vital channel to distribute and promote content. But an effective social media marketing strategy encompasses more than just promoting content. Social media plays a prominent role in content marketing. The two practices need to complement each other in order to maximize the effectiveness of both.

Social Media 65

Social Media Social Marketing Content Marketing Media 65

Marketing Insider Group

APRIL 3, 2023

Through our version of the Skyscraper technique and an engaging, personalized tone, DivvyHQ achieved: 450% increase in organic traffic Several hundred email subscribers 2.4x Promote your content using your email list, LinkedIn, and any other form of access to your community of industry professionals. Watch the video below.

Lead Scoring 255

Lead Scoring Lead Ranking Cost Per Click High Quality Lead 255

DivvyHQ

JUNE 5, 2018

Distributing and scheduling promotional posts across various social media channels. For example, when content production and social media promotion aren’t smoothly intertwined, the impact of both suffers. Consolidating processes like planning, brainstorming, and measurement in the same toolkit. Data analysis and segmentation.

Work Management 40

Work Management Marketing Management Press Marketing Automation Services 40

Marketing Insider Group

SEPTEMBER 13, 2021

Where you’ll distribute the content. Distribution won’t be haphazard: Creating the content and publishing it is the first part; distributing it through multiple channels is how you extend reach. A strategy will define your distribution methods. Step 7: Outline Your Distribution Strategy. You’ve got content.

Template 332

Template Marketing & Strategy Marketing Strategy Content Marketing 332

DivvyHQ

JUNE 12, 2017

Here at DivvyHQ we have the joy and privilege of working with organizations both large and small. A promotion/distribution strategy. This gives us a front-row seat to the content planning efforts of the savviest marketers on the planet. A defined target audience. A sustainable topic/subject. A measurement plan.

Effectiveness 41

Effectiveness Content Planning Tactics 41

DivvyHQ

SEPTEMBER 14, 2020

It's also become a hub for brands to engage with their audiences and promote their content, products and services. Facebook is so much more than a place for keeping up with friends and family. So does your company have a Facebook content strategy? If not, consider this a solid guide to learn how to get the most out of Facebook.

Facebook 115

Facebook Marketing & Strategy Marketing Strategy Content 115

DivvyHQ

APRIL 20, 2020

In the ecommerce world, it's tempting to just focus your content marketing and promotions around your products. But those who truly understand their customers, and prioritize their informational needs first, will be far more successful in the long run.

eCommerce 102

eCommerce Content Marketing Planning Content 102

DivvyHQ

JANUARY 23, 2019

Paid Content Promotion Is Prevalent in B2C. This year’s survey was the first to include a question asking B2C marketers whether they do or do not use paid methods to distribute content. Sponsored content on social media and search engine marketing/pay-per-click are the two favorite distribution methods, by a decent margin.

Planning 49

Planning Content Marketing Allocation Research 49

DivvyHQ

SEPTEMBER 8, 2021

It impacts all enterprise areas involved in planning, creating, analyzing, promoting, and sharing content. The content operations ecosystem includes more than just your content team. It’s a key area of your organization that you’ll want to invest in to streamline production and ensure consistency. And why should you make it a priority?

Content 63

Content Promotion Planning Organization 63

DivvyHQ

AUGUST 23, 2017

Plan for future distribution & promotional tactics. Measurement and distribution/promotion are really intimately connected. In it, these leading thinkers discuss how to: Lay the groundwork for content marketing impact. Create a solid, strategic foundation for content publishing. carlos_abler Click To Tweet.

Marketing Strategy 42

Marketing Strategy Marketing & Strategy Content Marketing Planning 42

DivvyHQ

APRIL 20, 2020

In the ecommerce world, it's tempting to just focus your content marketing and promotions around your products. But those who truly understand their customers, and prioritize their informational needs first, will be far more successful in the long run.

eCommerce 52

eCommerce Content Marketing Planning Content 52

DivvyHQ

JULY 13, 2017

These include content planning , execution , distribution , and measurement. Most campaigns involve multi-channel distribution where content is spread out across a variety of mediums. Creating one that actually manages to significantly increase visibility and promote engagement? That’s the great thing about content marketing.

Marketing Strategy 41

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 41

DivvyHQ

MAY 20, 2019

Through VoIP technology and stable internet infrastructure, a brand can host online audio discussions (useful for promotion and gathering feedback). Here’s a quick guide to getting your first piece of voice content produced and distributed: Identify something your followers want to know. Promote it on every viable platform.

Advertising Channels 85

Advertising Channels Content Marketing Automation Services Paid Search Agency 85

Marketing Insider Group

MARCH 7, 2021

StockSnap is one of the best places to find free, quality high-resolution photos which you can use, modify and distribute without attribution, even for commercial purposes. DivvyHQ is our tool of choice for managing calendars and workflows across our various clients. Image & Graphic Creation. Analytics, Keyword Discovery & SEO.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

DivvyHQ

MARCH 9, 2017

For example, Medium – the brainchild of Twitter CEO Evan Ross – uses an algorithm to distribute content based on interest. Streamlined Social Promotion. Your content promotion efforts can be minimal on these platforms because they often do the work for you.

Marketing Automation Services 41

Marketing Automation Services CMS Development Kentico Advertising Mediums 41

DivvyHQ

OCTOBER 10, 2018

In today’s landscape marketers face the burden of creating and promoting content with little direct measure of success. Additionally, they produce more and more content each year just to keep pace, while the cost of promoting that content continues to rise. What has changed is the production and distribution of content.

Planning 40

Planning Distribution Bandwidth PR 40

DivvyHQ

MAY 22, 2023

What exactly is a content marketing manager? Do you need one? To understand these questions, you first need to have a clear picture of what content marketing managers do on a day-to-day basis. Quick hint: They do a lot.

Content Marketing 102

Content Marketing Planning Content Marketing & Strategy 102

DivvyHQ

AUGUST 29, 2023

Ready to turn your employees into brand advocates? Now, let's talk content. You're going to need a strategic content plan developed specifically for employee advocacy. But what does that look like? The focus revolves around amping up awareness, making content easy to share, and showcasing your company culture. Sound interesting?

Marketing & Strategy 87

Marketing & Strategy Content Planning Brand Identity 87

DivvyHQ

MARCH 5, 2019

DivvyHQ is built for exactly this kind of approach, offering the ability to use templates for workflows and content items, then modify them. Running your campaigns and initiatives through DivvyHQ provides this same dynamic, in a digital setting. Try out DivvyHQ free for two weeks. Sound about right, content creators?

Creativity 59

Creativity Content Work Management Marketing Management 59

DivvyHQ

APRIL 12, 2022

Consumer trust in organizations (or lack thereof) is a hot-button topic these days. So as a company, wouldn't it make sense for you to put a heavy emphasis on earned media? It is, after all, the most trusted form of media you can leverage. Here's more from guest contributor Darya Jandossova Troncoso, Chief Editor at MarketSplash.

Media 116

Media Marketing Strategy Marketing & Strategy Paid Search Agency 116

DivvyHQ

JUNE 15, 2022

One of the most critical factors underlying a successful marketing operation is to put your strategy in writing so that the rest of your teams can refer to it while planning various tactics, especially content. A marketing strategy template is a great way to organize your thoughts as you sketch out your strategy.

Template 95

Template Marketing Strategy Marketing & Strategy Planning 95

DivvyHQ

OCTOBER 27, 2022

If you're not using creative briefs, you may be missing out on efficiencies and performance boosts for your content team. Check out our latest article for examples and templates to get you started.

Template 92

Template Creativity Examples Top of Funnel 92