Marketing Insider Group

AUGUST 30, 2021

Buyer persona. How you’ll distribute it (social media, email newsletter, paid channels, etc.). Distribution: Posting the content on social or any other channel. Buyer persona (most organizations create content for at least 3 audience segments ). Check back in about 2 weeks for the follow-up article… DivvyHQ.

Template 361

Template Top of Funnel Enterprise Management Work Management 361

DivvyHQ

AUGUST 21, 2019

Content marketing is all about creating and distributing relevant and consistent content with the objective of attracting a distinct audience and engaging them to trust your brand. They have a good grasp on understanding their audience, which should translate to marketing’s buyer personas. And journalists usually nail this one.

Planning 45

Planning Content Marketing Paid Search Agency Storytelling 45

DivvyHQ

MAY 19, 2022

Isn't a marketing strategy the same thing as a marketing plan? It's easy to get hung up on theory and semantics, but instead, let’s set out a working definition of each term and put both strategy and planning to work to boost your corporate bottom line!

Planning 101

Planning Marketing Plans Marketing & Strategy Marketing Strategy 101

DivvyHQ

JUNE 15, 2022

One of the most critical factors underlying a successful marketing operation is to put your strategy in writing so that the rest of your teams can refer to it while planning various tactics, especially content. A marketing strategy template is a great way to organize your thoughts as you sketch out your strategy.

Template 95

Template Marketing & Strategy Marketing Strategy Planning 95

DivvyHQ

NOVEMBER 5, 2020

Content marketing requires more than just a strategic approach and some creative resources. Your strategy should be backed and evolved with data, both big and small. Here are some ways in which big data can be used to improve your content marketing.

Content Marketing 131

Content Marketing Content Marketing & Strategy Creativity 131

DivvyHQ

MAY 13, 2019

Buyer Personas. Next, you need to have fully developed buyer personas. Buyers personas, as you know, are much more than demographics. The Buyer Persona Institute explains, “built from real words of real buyers, a buyer persona tells you what prospective customers are thinking and doing.” Give it a go.

Buyer Personas 97

Buyer Personas Content Marketing Management Aggregators 97

DivvyHQ

MAY 2, 2022

Content marketers in the B2B world have to walk a fine line between capturing attention and getting in-depth on meaty topics. Since boring, jargon-stuffed content won't cut it, you need to turn all that data and technical information into a compelling story. But where should your story begin? Find out here.

B2B 89

B2B Content B2B Marketing Content Marketing 89

DivvyHQ

APRIL 20, 2020

In the ecommerce world, it's tempting to just focus your content marketing and promotions around your products. But those who truly understand their customers, and prioritize their informational needs first, will be far more successful in the long run.

eCommerce 102

eCommerce Content Marketing Planning Content 102

DivvyHQ

MAY 29, 2020

It’s tough dipping your toes into the content marketing ocean. As a rookie, you’re likely to make more than a few content marketing mistakes. Learn how to avoid these often cringe-worthy boo-boos by first learning about some of the most common errors.

Content Marketing 98

Content Marketing Planning Content Marketing & Strategy 98

DivvyHQ

APRIL 16, 2020

Content optimization may sound technical (it's really not), but any content producer who is writing for the web should understand the ins and outs. In this article, we dig into the 6 most common optimization techniques that every marketer should master.

Optimization 68

Optimization Content Buyer Personas Tagging 68

DivvyHQ

APRIL 20, 2020

In the ecommerce world, it's tempting to just focus your content marketing and promotions around your products. But those who truly understand their customers, and prioritize their informational needs first, will be far more successful in the long run.

eCommerce 52

eCommerce Content Marketing Planning Content 52

DivvyHQ

MAY 29, 2020

It’s tough dipping your toes into the content marketing ocean. As a rookie, you’re likely to make more than a few content marketing mistakes. Learn how to avoid these often cringe-worthy boo-boos by first learning about some of the most common errors.

Content Marketing 52

Content Marketing Planning Content Marketing & Strategy 52

DivvyHQ

MAY 29, 2020

It’s tough dipping your toes into the content marketing ocean. As a rookie, you’re likely to make more than a few content marketing mistakes. Learn how to avoid these often cringe-worthy boo-boos by first learning about some of the most common errors.

Content Marketing 52

Content Marketing Planning Content Marketing & Strategy 52

DivvyHQ

APRIL 16, 2020

Content optimization may sound technical (it's really not), but any content producer who is writing for the web should understand the ins and outs. In this article, we dig into the 6 most common optimization techniques that every marketer should master.

Optimization 52

Optimization Content Buyer Personas Tagging 52

DivvyHQ

APRIL 16, 2020

Content optimization may sound technical (it's really not), but any content producer who is writing for the web should understand the ins and outs. In this article, we dig into the 6 most common optimization techniques that every marketer should master.

Optimization 52

Optimization Content Buyer Personas Tagging 52

DivvyHQ

SEPTEMBER 13, 2017

One way to share audience information organization wide is to develop customer profiles or personas. Outline all the activities that need to take place after the content goes live to ensure you make the most of the content and ensure a wide distribution. Build Workflows Around Your Calendar & Train Your Team.

Work Management 43

Work Management Marketing Management Software CMS Development 43

Webbiquity

MAY 2, 2017

If your team’s needs have outgrown standard website tracking and analytics dashboards, these tools can help you plan, produce, publish, and distribute content, then predict and measure cross-channel marketing performance. 1) DivvyHQ. Sample review: “Need software to manage your editorial calendar, check out divvyhq.”

Enterprise Management 263

Enterprise Management Work Management Marketing Automation Services Marketing Management 263

Content Marketing Institute

APRIL 25, 2018

Its State of Marketing report landing page uncovers key takeaways from the research – and the gated content bundles the report with documents and templates that align with these ideas: personas, a marketing plan, and a content plan. Publish your research on SlideShare. For each survey finding, he shares a quote from an industry expert.

Research 97

Research Planning Marketing Analytics Tools Stats 97

DivvyHQ

NOVEMBER 8, 2017

Is there somewhere to input, categorize or tag personas? Strategies for content distribution and promotion. Starting with your audience. When evaluating any tool, think about whether it accounts for any sort of audience segmentation and intelligence. Example: We should be producing X number of content pieces per month for audience A.

Budget Programs 40

Budget Programs Work Management Planning Marketing Management 40

DivvyHQ

JUNE 6, 2022

Within most large companies, marketers and content practitioners are challenged with creating targeted messaging for the wide variety of audiences that they serve.

Top of Funnel 108

Top of Funnel Content Practices Personalization 108

DivvyHQ

SEPTEMBER 13, 2018

We highly recommend that larger content teams utilize a dedicated content calendar solution like ours, because templates inevitably become insufficient for higher volumes and distributed personnel. SEO Keyword Focuses and Audience Personas/Attributes. In the DivvyHQ system, we refer to this as the Parking Lot.

Template 40

Template Work Management Marketing Management Planning 40