DivvyHQ

JANUARY 6, 2022

There’s a misconception that media planning isn’t in the content marketing wheelhouse. However, that doesn’t mean that a content marketing team shouldn’t understand this role, and play a role in the process. Here's a quick breakdown of the fundamentals of media planning and why content marketers should be involved.

Media Plans 92

Media Plans Planning Content Marketing Paid Search Agency 92

Webbiquity

AUGUST 7, 2018

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. There are dozens of other web analytics tools on the market.

Marketing Analytics Tools 205

Marketing Analytics Tools Class Budget Programs Analytics 205

DivvyHQ

NOVEMBER 7, 2018

Our DivvyHQ team is based in Kansas City, and if there’s one thing every outsider knows about KC, it’s that we bring it with the BBQ. We feel the same way about the 2018 fan favorites for content tools selected by Content Marketing Institute’s community. Friends in High Places. A for Analytics.

Marketing Analytics Tools 93

Marketing Analytics Tools Work Management Marketing Management Tools 93

DivvyHQ

JULY 19, 2017

One of the ultimate goals for us here at DivvyHQ is to become known as the go-to product for businesses that want to improve their content marketing process. and to extend your company’s content distribution to the sales and HR teams as well. Think beyond the marketing team, and your content efforts can go far.

Top of Funnel 41

Top of Funnel Sales Management Marketing Management Buyer's Journey 41

DivvyHQ

JULY 22, 2019

Whether you’re just getting started in the content marketing game, or you’ve just been tasked with building out a new content team, identifying a handful of content themes to focus on is one of the most important exercises in developing a content marketing strategy. Content marketing/software. Content planning.

Planning 69

Planning Content Marketing Content Marketing & Strategy 69

DivvyHQ

APRIL 7, 2022

What was once a clunky and inefficient content process full of bottlenecks and delays is now a well-managed operation for the marketing team at Gilson, who supports a global network of scientists, researchers, and purchasers in the biotech industry. They found DivvyHQ. What changed?

Product 81

Product Paid Search Agency Planning Content Marketing 81

DivvyHQ

APRIL 18, 2019

For the past several years, Content Marketing Institute & MarketingProfs have been providing our industry with amazing research reports to help us benchmark and gain insights into the crazy world of content marketing. But you still have to get your butt out of bed every day and work the plan. So what are those guide posts?

Top of Funnel 71

Top of Funnel Marketing Strategy Marketing & Strategy Planning 71

DivvyHQ

JULY 10, 2019

Content is the fuel powering today’s modern marketing engine. By executing a solid content marketing strategy, you can build trust and engagement with your audiences, and attract leads and traffic to your website. Here are five features every content marketing management software should have.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Software 84

DivvyHQ

JULY 1, 2019

Content automation has revolutionized content marketing, empowering marketers to get content produced faster and, for those who take a strategic approach, execute targeted content campaigns with better results vs. other marketing tactics. Content calendars are the hub for your content marketing plan.

Marketing Automation Services 102

Marketing Automation Services Automation Work Management CMS Development 102

DivvyHQ

JANUARY 5, 2022

With social media still being the top content distribution channel for major brands, it needs to occupy the lion’s share of your content planning during the coming year. This guide to up-and-coming social media marketing trends can help you lead the pack in 2022. Let's go!

Social Media 124

Social Media Social Marketing Planning Media 124

DivvyHQ

JUNE 18, 2019

Without a step-by-step action plan for content production, things can get messy. Begin planning (including budget approval, resources, and due date). Publishing and distribution. Is leadership constantly asking for new marketing materials? Invest in making content workflow management a priority for your marketing team.

Efficiency 88

Efficiency Product Content Work Management 88

DivvyHQ

FEBRUARY 9, 2018

Laura Busche, author of Powering Content: Building a Nonstop Content Marketing Machine , explains that humans are drawn to content even if we don’t realize it. In addition, there are hundreds of different options, tactics, and tools all claiming to be the key to a good content marketing strategy. Think Google and Social Media.

Marketing Analytics Tools 40

Marketing Analytics Tools Content Storytelling Work Management 40

DivvyHQ

JULY 24, 2019

Easy—a word every content marketer longs to hear! Content marketing is a complex discipline after all, so if there’s a way to simplify workflows and processes, you’re probably all in. And many marketers are planning to increase their budget for automation. This enables a well-oiled content marketing machine.

Automation 60

Automation Budget Programs Content Planning 60

DivvyHQ

MAY 26, 2019

Content marketing could be considered an endurance sport. Yes, here are a few stats to digest: 70% of respondents to a Liana Technologies survey said automation improved their ability to target messaging; additional benefits from the survey include optimizing productivity and increasing marketing ROI. Publishing/distribution.

Automation 101

Automation Work Management Content Marketing Marketing Management 101

DivvyHQ

AUGUST 12, 2019

Content marketing across a large organization has unique challenges. However, content marketing is essential to a company’s growth. With enterprise content marketing, having the ability to be agile when change is needed is essential. Enterprise Marketing Research: Trends and Challenges. But how do you accomplish this?

Enterprise Management 76

Enterprise Management Work Management Planning Content Marketing 76

DivvyHQ

MAY 19, 2021

Outside of Google playing a role in bringing visibility to content, a large part of the content game is figuring out how to get it in front of your target eyeballs. Unfortunately, paying for exposure and placement is all but required these days. Here are 5 fruitful tactics to consider.

Distribution 52

Distribution Tactics Content Marketing Content 52

DivvyHQ

JUNE 4, 2019

Content marketing platforms can address a multitude of challenges for companies on the rise. If your team isn’t ready for a content marketing platform, or more importantly, ready for change, then buying one can be the wrong decision. Even the best content marketing platforms only work as well as the people using them.

Planning 63

Planning Content Marketing Work Management Marketing Management 63

Marketing Insider Group

OCTOBER 21, 2015

There are 1876 marketing technology companies according to chiefmartec. Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. The Content Marketing Investment Build Up.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

DivvyHQ

JULY 23, 2019

When you have everything centralized in a content marketing metrics dashboard, it enables you to have access to real-time data and make smarter marketing decisions. In building the ideal content marketing metrics dashboard, there are many considerations on what to include. What Is a Content Marketing Metrics Dashboard?

Top of Funnel 76

Top of Funnel Marketing Automation Services Planning Ad Building 76

DivvyHQ

SEPTEMBER 17, 2018

Coordinating their varied personnel and departments under duress proves a tough task for Kirk and Picard; I’m sure any content marketing manager working in an enterprise setting can relate. These are just a few of the uniquely prevalent challenges faced by large and distributed content teams. Siloed business units. Communication gaps.

Enterprise Management 40

Enterprise Management Content Barriers Distribution 40

DivvyHQ

APRIL 8, 2016

In today’s #captainobvious, Content Marketing 101 lesson, you know that your content programs should have a clear target audience. Herein lies one of the largest benefits of content marketing that often gets overlooked. You Need a Content Distribution/Promotion Strategy. But how do we reach those people?

Distribution 40

Distribution Promotion Top of Funnel Microsite 40

DivvyHQ

JULY 11, 2018

We hear the success stories of big companies like Red Bull and GE who are doing some great things through content marketing,” Barb Mosher Zinck wrote in a recent piece at Diginomica recapping her interview with Robert Rose. Present a clear plan for implementing the change, with specific timelines. And how can they be conquered?

Enterprise Management 41

Enterprise Management Product Work Management Marketing Management 41

DivvyHQ

OCTOBER 30, 2018

The beauty of an editorial calendar lies in its ability to help us organize and simplify our content planning and management. That’s why one of the central features in DivvyHQ’s content calendar tool is the ability to create unlimited shared calendars. Making Your Content Calendar Software The Backbone of Your Marketing.

Work Management 46

Work Management Content Newsletter Barriers 46

DivvyHQ

FEBRUARY 21, 2019

Instead, we’re offering up our list of the all-time most pertinent movies for content marketers. In one way or another, each of these flicks gets to the essence of what content marketing is about and why it matters. Must-See Movies for Content Marketers. Content marketing and journalism are inextricably linked in many ways.

Content Marketing 66

Content Marketing Planning Content Television marketing 66

DivvyHQ

JUNE 12, 2017

Here at DivvyHQ we have the joy and privilege of working with organizations both large and small. This gives us a front-row seat to the content planning efforts of the savviest marketers on the planet. As marketers, content professionals, or social media practitioners, we tend to drool over the latest tactical trend.

Effectiveness 41

Effectiveness Content Planning Tactics 41

DivvyHQ

AUGUST 29, 2023

You're going to need a strategic content plan developed specifically for employee advocacy. Learn more in our latest post from guest contributor Jenna Bunnell, Senior Content Marketing Manager at Dialpad. But what does that look like? Sound interesting?

Marketing & Strategy 88

Marketing & Strategy Content Planning Brand Identity 88

DivvyHQ

JANUARY 28, 2020

Because automating marketing tasks saves time and money, and improve effectiveness. Let's dig into how to automate processes like content creation, curation, distribution, lead nurturing, and MORE! Why is the automation software industry booming?

Automation 105

Automation Curation Lead Nurturing Planning 105

DivvyHQ

JANUARY 28, 2020

Because automating marketing tasks saves time and money, and improve effectiveness. Let's dig into how to automate processes like content creation, curation, distribution, lead nurturing, and MORE! Why is the automation software industry booming?

Automation 99

Automation Curation Lead Nurturing Planning 99

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. What Is a Content Marketing Strategy? It’s not a content plan. Image: CMI.

Template 324

Template Marketing & Strategy Marketing Strategy Content Marketing 324

DivvyHQ

JUNE 15, 2022

One of the most critical factors underlying a successful marketing operation is to put your strategy in writing so that the rest of your teams can refer to it while planning various tactics, especially content. A marketing strategy template is a great way to organize your thoughts as you sketch out your strategy.

Template 96

Template Marketing Strategy Marketing & Strategy Planning 96

DivvyHQ

JUNE 5, 2018

When it comes to content workflow and its management, marketers can relate. In an effort to remove some of the mystery shrouding this crucial component of any sizable marketing operation, we decided to scour the web in search of the most frequently asked content workflow questions. Social media marketer. Editor / QA.

Work Management 40

Work Management Marketing Management Press Marketing Automation Services 40

Marketing Insider Group

APRIL 3, 2023

You and I both know that the digital marketing landscape is changing quickly. The simple answer is yes, but when it comes to digital marketing , it’s unlikely that you’ll find success in a simple answer. Marketing Insider Group can help. appeared first on Marketing Insider Group. But, to be fair, that was back in 2015.

Lead Scoring 248

Lead Scoring Lead Ranking Cost Per Click High Quality Lead 248

DivvyHQ

JANUARY 23, 2019

If someone were to get all meta and survey B2C marketers about which survey results they look forward to most each year, you gotta like CMI and MarketingProfs’ chances of claiming the top spot. Their recently released 2019 B2C Content Marketing Benchmarks, Budgets, and Trends marks the ninth edition of this annually anticipated report.

Planning 49

Planning Content Marketing Allocation Research 49

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Many brands today are leveraging employees and outside influencers as part of their content marketing programs.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

DivvyHQ

JANUARY 28, 2020

Because automating marketing tasks saves time and money, and improve effectiveness. Let's dig into how to automate processes like content creation, curation, distribution, lead nurturing, and MORE! Why is the automation software industry booming?

Automation 52

Automation Curation Lead Nurturing Planning 52

DivvyHQ

DECEMBER 7, 2021

Content marketing is about creating and sharing content to serve customers, solve problems, and build relationships. But ask any content marketer and they'll tell you some horror stories about when things didn't go as planned. Done well, it engages visitors and keeps them coming back.

Planning 111

Planning Content Marketing Content Marketing & Strategy 111

DivvyHQ

OCTOBER 6, 2020

Social media plays a prominent role in content marketing. It’s a vital channel to distribute and promote content. But an effective social media marketing strategy encompasses more than just promoting content. The two practices need to complement each other in order to maximize the effectiveness of both.

Social Media 65

Social Media Social Marketing Content Marketing Media 65