Facebook Updates News Feed Algorithm to Crack Down on Photos With URLs and Click-Bait Headlines


Update #1: Facebook will now prioritize link posts over photo updates that have URLs in the captions. Photo posts with the URL in the caption don''t display that information. Here''s what a photo post that includes a URL in the caption looks like: Post by HubSpot.

URL 79

5 AdWords Hacks to Ramp Up Your Display Ads

Modern B2B Marketing

In this blog, I’ll share some effective AdWords Display tricks with you that not many people know about. But before we get into how you can create your own AdWords Display Network plan , you need to understand the key difference between AdWords Search and AdWords Display.

The 28 Best Miscellaneous Online Tools for Marketers


Enter any URL and create a trackable shortened link. Sample review: “Bitly is a convenient URL shortener that allows you to include URLs in character-restricted social media sites like Twitter, or to use them as a citation in your infographics.” URL Identifier.

Tools 222

How to integrate offline campaigns with your digital marketing strategy


It works like this—businesses register for a unique phone number from Google that may be displayed on their website or on their ads. Offline advertisements typically use both a phone number and a website URL for the interested prospect.

Banner Ads Work; Really


As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. Here are a couple more studies from conScore showing the effect of online display and search by key business categories.

So You Are Changing Your Name – Learn What to Do Digitally.


Create new URLs for your site and landing page. Implement all updated URLs. Revise your image ads for display and remarketing initiatives. Manage your existing directory listings to comply with the new URL and name. B2B / Technology Content Marketing Digital Marketing Manufacturing Marketing Automation / Email Online Advertising / SEM / Display Online PR / Link-Building Social Media Web Design & Development

Taking Full Advantage of Google Ad Extensions: Tips for e-Retailers


Incorporating review extensions displays a quote beneath your ad from your positive review, award or accolade. Your Google + page needs to be linked to your website, and the domain in ad display URL needs to match the website URL added to your Google+ page. Be sure your business name and website URL are consistent across review sites and also with your Google Merchant Center account. Online Advertising / SEM / Display Retail / E-commerce

Ads 89

Back to Basics: Managing AdWords Ads


For example, if you want to test headlines, be sure your description lines, display URLs, and destination URLs are all the same. Using ‘Optimize of Clicks’ or ‘Optimize for Conversions’ lets Google display the ad it thinks will get the most clicks or conversions, and doesn’t give your ad variations equal display time, resulting in skewed test results. Create an ad group for each image size for image/display ads. Online Advertising / SEM / Display AdWord

8 ValueTrack Parameters For Better AdWords Campaign Data

KoMarketing Associates

ValueTrack is an easy-to-use AdWords URL-tagging feature. In order to use ValueTrack, you first need to add a special tag to your ad’s destination URL. Then, when a customer clicks your ad and visits your website, ValueTrack records certain details about the ad in the URL.

How Should B2B Advertisers Use Dynamic Search Ads?

KoMarketing Associates

Pull the relevant URL from your website without you needing to enter it as a Display URL. Specific webpages: URLs: You could target URLs that share similar strings. This is a good option if your site has well-structured URLs. Essentially, advertisers can include a list of URLs with custom labels in a spreadsheet. Is your company in a niche or expanding to a new market? Does your website have a large inventory?

4 Unique AdWords Audiences and How to Effectively Market to Them

KoMarketing Associates

While most advertisers create basic audiences based on URL visits or location, it is now becoming more important to segment and advertise to users in unique ways. In order to do this, an advertiser will need to make sure that all social media final URLs are properly tagged with a UTM string. Display Remarketing. Finally, an advertiser is able to take full advantage of Google’s Display Network and advertise to specific audiences.

4 Effective Google AdWords Tactics to Supercharge Your Lead Generation

Modern B2B Marketing

Display URL : Include your keywords. You can see here that the advertiser included the keyword in the headline and the display URL. As shown in #2 above, geotargeting is where you display the name of the location where the advert appears within the advert copy.

Web Design for Multi-location Businesses

ATAK Interactive

Location Based URLs. If your business operates multiple locations, it would behoove you to give each location its own page with a unique, location-specific URL. Follow their URL convention for every location they operate, www.companynamelocation.com.

Design 100

Measure ROI on "Hardest to Track" B2B Marketing Channels [Using Attribution]


UTM parameters added to URLS can track a plethora of other digital channels. And because an advanced attribution solution integrates seamlessly with a CRM, those touchpoints are captured and displayed for each contact/lead and account.

New Tool Helps SEO, SEM Consultants Pinpoint Local Clients


SEMRush Geo displays Google AdWords advertisers on a Google Maps background, enabling users to identify the businesses within any geographic area who are running AdWords campaigns.

SEM 185

The 15 Best Special-Purpose SEO Tools


A browser plugin that displays, for any page visited, metrics for search results, markup, links, and social shares. Enter any URL to find out if the site is “mobile-friendly” in the eyes of Google, then access additional mobile usability resources.

Tools 228

How to Improve Google Adwords Quality Scores [Infographic]

Cody Ward

I recently stumbled upon an useful infographic created by Digital Net Agency , a performance-based search agency with a concentration on Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

The Most Important Keyword for SEO in 2018


So while “keyword stuffing” is a practice long dead and buried, it’s still important to have keyword phrases show up in your URL, headings, meta title, and page text. Search rankings matter.

Optimize Your Content for Inbound Marketing: Part 2


From an SEO perspective, the title tag is HUGE because it’s what gets displayed in the SERPs. Keep the whole thing to 55 characters and spaces if you can; a longer title may not display in its entirety. “The best place to hide a dead body is Page 2 of Google’s search results.”.

10 of the Best Web Analytics Guides and Tips of 2013


Google URL Builder: How to Track Links Shared by Razor Social. Writing that “The Google URL builder was developed to support this problem. As the old b-school maxim goes, “you can’t manage what you can’t measure.”

Understanding the Search Engine Results Page: One Screenshot at a Time

KoMarketing Associates

We often get asked why various experiences and information gets displayed in the search engine results for keyword targets. Search Result URL Information. The analysis of search engine results is a critical component of the SEO professional’s role.

Paid Media “Molecule” Shows How To Accurately Track Performance With Attribution [Infographic]


Google Display Network. UTM parameters are used to track website and URL activities through javascript tracking code on a website.

How To Measure The ROI Of Print Marketing


Make sure to specifically track responses via a URL referrer, extension number or email address. If you want to use QR codes on posters and flyers to target key accounts, display them in places where audiences might see them, such as at conferences, seminars, and trade shows.

Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

Don’t target more than one network in one campaign and keep Search and Display Network campaigns separate. As shown in the image below, Text Ads consist of two headlines, a description, a display path, a destination URL and ad extensions.

PPC 78

Everything You Need To Know About Marketing Attribution


Each touchpoint should also have several pieces of information: a marketing channel, a landing page URL, a touchpoint position, and potentially more. After the meeting, Alexis and Andrew both searched for the marketing boat company by typing in the URL of the company.

How Content Impacts the Buying Journey: ABM vs. Demand Gen


For example, if marketing ops is one of the key personas, create content with “ marketing operations ” in the headline and url. As more marketers transition from demand generation to account-based marketing, the question comes up of what to do with content.

Buy 237

An Overview of Google Analytics Goals & Conversion Metrics


Remember this significant difference: Pay-per-click and online display is ADVERTISING, and the goal of advertising is to generate leads, sales, and revenue, and that means CONVERSIONS. Goals are typically separated into 3 buckets: Page URLs: . Conversions and Website Goals; A Primer.

Digital Ad Optimization with Oracle Maxymiser

Modern Marketing

Customers will usually research products and services online a few times before buying and will have been exposed to multiple display and retargeted digital ads before they end up on a landing or product page. The customer journey in today’s digital age is anything but straightforward.

Ads 257

How To Get the Most Out of AdWords Expanded Text Ads

KoMarketing Associates

Multiple Display URL Paths for Testing. There are now 2 specific fields for Display URL input – meaning you can add in fields at both the category level and a more specific input at the keyword or product level.

Creating SEO Guidelines for Your B2B Organization 

KoMarketing Associates

This can include email marketing, webinars, display, and even PPC. For example, when providing guidelines to content teams, specifically those responsible for blog creation, we call out the following: URLs. For those in web development, we stick to things like: URLs. For most of us, the beginning of a new year allows us to look forward, set goals for ourselves, and imagine all the wonderful things we are going to accomplish in the upcoming year.

Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Digital B2B Marketing

To see tweets that include links to a particular page on Topsy, the URL is [link] + “Your Page URL” (without the + or quotes). Using Topsy, you can see 160 tweets of the post here (you can see how the URL is built as well): [link]. shortened URL.

Direct Traffic Isn’t A Channel, It’s The Lack Of Proper Attribution


Direct traffic is typically defined by marketing analytics as any time a visitor manually enters your URL. It just means people know you well enough to know or be able to figure out your URL.).

30 Top Startup Marketing Tools to Build and Scale Your Business


While customers and prospects are browsing your website, Fomo displays small notifications alerting your prospects about other visitors on the site as well as some of the purchases those other visitors have made.

The 20 Best SEO Rank Tracker Tools


Most offer multiple pricing levels based on number of URLs and keywords tracked. Special features: displays Google Page Rank for individual pages only. Management guru Peter Drucker famously said “You can’t manage what you don’t measure.”

Tools 260

2 Reasons Facebook’s Latest Algorithm Change Will Impact Marketers


Facebook recently cracked down on clickbait posts that display a fake “play” button to trick people into clicking on a URL, which may explain part of the dip. Last week, the world got wind of the biggest Facebook algorithm change in years.

The 29 Best Social Media Monitoring Tools


Track shares, likes, tweets, and more for any URL. For sites that don’t display social media share button numbers, just paste the web address into SharedCount. Or use the multi-URL dashboard to enter lots of different web addressed and export a quick report.”

3 Tips for Creating Great Posts on LinkedIn and Facebook

B2B Marketing Traction

Facebook can pose some challenges for display of photos on company pages. If possible, after you enter the URL to the link you want to share, you can go back and delete it! See the example above – typically you will cut and paste the URL for the link after your update message.

Blog SEO: How to Search Engine Optimize Your Blog Content


There are four essential places where you should try to include your keywords: title tag, headers & body, URL, and meta description. Search engines also look to your URL to figure out what your post is about, and it's one of the first things it'll crawl on a page.

8 Social Media Tools to Get Your Content Buzzing Across Networks

KoMarketing Associates

The neat thing about BuzzSumo’s keyword search is that it displays users with top blogs for a specific phrase, along with who shared that post. Do they display product pages? We’ve all heard it: “If a tree falls in the forest and nobody is around, does it still make a sound?”

Buzz 267

5 SEO Tips for Videos: How Google Ranks Them & How to Optimize

Modern B2B Marketing

Just like general search results, titles and descriptions display in video searches. While Google will find something to display if this data isn’t provided, you’ll drive more views and rank higher in results if this metadata is optimized.