5 AdWords Hacks to Ramp Up Your Display Ads

Modern B2B Marketing

In this blog, I’ll share some effective AdWords Display tricks with you that not many people know about. But before we get into how you can create your own AdWords Display Network plan , you need to understand the key difference between AdWords Search and AdWords Display.

The 28 Best Miscellaneous Online Tools for Marketers

Webbiquity

Enter any URL and create a trackable shortened link. Sample review: “Bitly is a convenient URL shortener that allows you to include URLs in character-restricted social media sites like Twitter, or to use them as a citation in your infographics.” URL Identifier.

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Facebook Updates News Feed Algorithm to Crack Down on Photos With URLs and Click-Bait Headlines

Hubspot

Update #1: Facebook will now prioritize link posts over photo updates that have URLs in the captions. Photo posts with the URL in the caption don''t display that information. Here''s what a photo post that includes a URL in the caption looks like: Post by HubSpot.

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How to integrate offline campaigns with your digital marketing strategy

Biznology

It works like this—businesses register for a unique phone number from Google that may be displayed on their website or on their ads. Offline advertisements typically use both a phone number and a website URL for the interested prospect.

Banner Ads Work; Really

NuSpark

As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. Here are a couple more studies from conScore showing the effect of online display and search by key business categories.

Back to Basics: Managing AdWords Ads

Fathom

For example, if you want to test headlines, be sure your description lines, display URLs, and destination URLs are all the same. Using ‘Optimize of Clicks’ or ‘Optimize for Conversions’ lets Google display the ad it thinks will get the most clicks or conversions, and doesn’t give your ad variations equal display time, resulting in skewed test results. Create an ad group for each image size for image/display ads. Online Advertising / SEM / Display AdWord

How Should B2B Advertisers Use Dynamic Search Ads?

KoMarketing Associates

Pull the relevant URL from your website without you needing to enter it as a Display URL. Specific webpages: URLs: You could target URLs that share similar strings. This is a good option if your site has well-structured URLs. Essentially, advertisers can include a list of URLs with custom labels in a spreadsheet. Is your company in a niche or expanding to a new market? Does your website have a large inventory?

Web Design for Multi-location Businesses

ATAK Interactive

Location Based URLs. If your business operates multiple locations, it would behoove you to give each location its own page with a unique, location-specific URL. Follow their URL convention for every location they operate, www.companynamelocation.com.

Design 101

4 Effective Google AdWords Tactics to Supercharge Your Lead Generation

Modern B2B Marketing

Display URL : Include your keywords. You can see here that the advertiser included the keyword in the headline and the display URL. As shown in #2 above, geotargeting is where you display the name of the location where the advert appears within the advert copy.

The 15 Best Special-Purpose SEO Tools

Webbiquity

A browser plugin that displays, for any page visited, metrics for search results, markup, links, and social shares. Enter any URL to find out if the site is “mobile-friendly” in the eyes of Google, then access additional mobile usability resources.

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4 Unique AdWords Audiences and How to Effectively Market to Them

KoMarketing Associates

While most advertisers create basic audiences based on URL visits or location, it is now becoming more important to segment and advertise to users in unique ways. In order to do this, an advertiser will need to make sure that all social media final URLs are properly tagged with a UTM string. Display Remarketing. Finally, an advertiser is able to take full advantage of Google’s Display Network and advertise to specific audiences.

Optimize Your Content for Inbound Marketing: Part 2

Act-On

From an SEO perspective, the title tag is HUGE because it’s what gets displayed in the SERPs. Keep the whole thing to 55 characters and spaces if you can; a longer title may not display in its entirety. “The best place to hide a dead body is Page 2 of Google’s search results.”.

The Most Important Keyword for SEO in 2018

Webbiquity

So while “keyword stuffing” is a practice long dead and buried, it’s still important to have keyword phrases show up in your URL, headings, meta title, and page text. Search rankings matter.

Digital Ad Optimization with Oracle Maxymiser

Modern Marketing

Customers will usually research products and services online a few times before buying and will have been exposed to multiple display and retargeted digital ads before they end up on a landing or product page. The customer journey in today’s digital age is anything but straightforward.

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8 ValueTrack Parameters For Better AdWords Campaign Data

KoMarketing Associates

ValueTrack is an easy-to-use AdWords URL-tagging feature. In order to use ValueTrack, you first need to add a special tag to your ad’s destination URL. Then, when a customer clicks your ad and visits your website, ValueTrack records certain details about the ad in the URL.

Measure ROI on "Hardest to Track" B2B Marketing Channels [Using Attribution]

bizible

UTM parameters added to URLS can track a plethora of other digital channels. And because an advanced attribution solution integrates seamlessly with a CRM, those touchpoints are captured and displayed for each contact/lead and account.

The 20 Best SEO Rank Tracker Tools

Webbiquity

Most offer multiple pricing levels based on number of URLs and keywords tracked. Special features: displays Google Page Rank for individual pages only. Management guru Peter Drucker famously said “You can’t manage what you don’t measure.”

Tools 260

The 29 Best Social Media Monitoring Tools

Webbiquity

Track shares, likes, tweets, and more for any URL. For sites that don’t display social media share button numbers, just paste the web address into SharedCount. Or use the multi-URL dashboard to enter lots of different web addressed and export a quick report.”

New Tool Helps SEO, SEM Consultants Pinpoint Local Clients

Webbiquity

SEMRush Geo displays Google AdWords advertisers on a Google Maps background, enabling users to identify the businesses within any geographic area who are running AdWords campaigns.

SEM 130

Digital Ad Optimization with Oracle Maxymiser

Modern Marketing

Customers will usually research products and services online a few times before buying and will have been exposed to multiple display and retargeted digital ads before they end up on a landing or product page. The customer journey in today’s digital age is anything but straightforward.

Ads 213

How B2B Brands Can Drive More Leads This Year

Webbiquity

Display Your Presence. You should also create custom URLs for all your campaigns with UTM parameters. Guest post by Brandon Brown. In survey after survey, year after year, lead generation is a top priority for B2B brands.

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5 SEO Tips for Videos: How Google Ranks Them & How to Optimize

Modern B2B Marketing

Just like general search results, titles and descriptions display in video searches. While Google will find something to display if this data isn’t provided, you’ll drive more views and rank higher in results if this metadata is optimized.

How To Measure The ROI Of Print Marketing

bizible

Make sure to specifically track responses via a URL referrer, extension number or email address. If you want to use QR codes on posters and flyers to target key accounts, display them in places where audiences might see them, such as at conferences, seminars, and trade shows.

How I Find Royalty-Free Images for My Blog Posts

B2B Marketing Traction

The details about that Creative Commons license are displayed for review. When I insert the image into my blog post, I make sure that the URL hyperlink for the photo goes to the Flickr author’s photo page where the photo is displayed.

10 of the Best Web Analytics Guides and Tips of 2013

Webbiquity

Google URL Builder: How to Track Links Shared by Razor Social. Writing that “The Google URL builder was developed to support this problem. As the old b-school maxim goes, “you can’t manage what you can’t measure.”

3 Tips for Creating Great Posts on LinkedIn and Facebook

B2B Marketing Traction

Facebook can pose some challenges for display of photos on company pages. If possible, after you enter the URL to the link you want to share, you can go back and delete it! See the example above – typically you will cut and paste the URL for the link after your update message.

2 Reasons Facebook’s Latest Algorithm Change Will Impact Marketers

Contently

Facebook recently cracked down on clickbait posts that display a fake “play” button to trick people into clicking on a URL, which may explain part of the dip. Last week, the world got wind of the biggest Facebook algorithm change in years.

Use reviews on your blog to gussy up your Google search results

Biznology

All of the data is automagically turned into meta data that Google understands, called Review Schema: And, once I save and publish the post and submit the URL to Google , et voilà !

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Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Digital B2B Marketing

To see tweets that include links to a particular page on Topsy, the URL is [link] + “Your Page URL” (without the + or quotes). Using Topsy, you can see 160 tweets of the post here (you can see how the URL is built as well): [link]. shortened URL.

Paid Media “Molecule” Shows How To Accurately Track Performance With Attribution [Infographic]

bizible

Google Display Network. UTM parameters are used to track website and URL activities through javascript tracking code on a website.

Everything You Need To Know About Marketing Attribution

bizible

Each touchpoint should also have several pieces of information: a marketing channel, a landing page URL, a touchpoint position, and potentially more. After the meeting, Alexis and Andrew both searched for the marketing boat company by typing in the URL of the company.

How To Organize Content In WordPress Leveraging Custom Post Types And Taxonomies

EMagine B2B Blog

What’s the good of having custom post meta if you can’t display it? The WordPress templating system allows developers to create targeted templates that display the appropriate content for that post type. See how nesting pages also creates a nested URL structure?

How to Boost Organic Traffic to Your B2B Blog

Zoominfo

So, let’s look at the primary areas of your blog where you must include target keywords and their variations: URL: Google’s crawlers will start with your URL to determine what your content is about. This text is also what displays as each page’s title within search results.

How Content Impacts the Buying Journey: ABM vs. Demand Gen

bizible

For example, if marketing ops is one of the key personas, create content with “ marketing operations ” in the headline and url. As more marketers transition from demand generation to account-based marketing, the question comes up of what to do with content.

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Blog SEO: How to Search Engine Optimize Your Blog Content

Hubspot

There are four essential places where you should try to include your keywords: title tag, headers & body, URL, and meta description. Search engines also look to your URL to figure out what your post is about, and it's one of the first things it'll crawl on a page.

Creating SEO Guidelines for Your B2B Organization 

KoMarketing Associates

This can include email marketing, webinars, display, and even PPC. For example, when providing guidelines to content teams, specifically those responsible for blog creation, we call out the following: URLs. For those in web development, we stick to things like: URLs. For most of us, the beginning of a new year allows us to look forward, set goals for ourselves, and imagine all the wonderful things we are going to accomplish in the upcoming year.

Five Facebook Advertising Features You Haven’t Tried Yet

Webbiquity

This feature gives you a second chance at marketing and can display products that the lost visitors looked at before they clicked from your site. After you create it, the ad will display to those accounts. Guest post by Mike Bird.

CMO Update: SEO Updates and Insights for the Rest of 2017

Modern B2B Marketing

While similar carousels have displayed for B2Cs in the past, these new carousels display for searches like “project management software” and “best marketing software.”. Clicking on shortcuts often takes users to either a Google property or displays AMP publisher results.

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How To Get the Most Out of AdWords Expanded Text Ads

KoMarketing Associates

Multiple Display URL Paths for Testing. There are now 2 specific fields for Display URL input – meaning you can add in fields at both the category level and a more specific input at the keyword or product level.

Consumer Brand SEO Pulse: 3.5.15

Fathom

Google Table Search pulls information tables from sites and displays it in the search results. If your site utilized tabular data, make sure you have the correct structured snippets in place in order to take advantage of this new display of information.

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