Webbiquity

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What Is a Social Media Hub and Why Would You Use One?

Webbiquity

The content can be aggregated in real time from social media platforms such as Twitter, Facebook, Instagram, Pinterest, and Youtube. It can be used on websites, at events, with digital signage, and anywhere brands want to display their content. You have the authority and ability to select the content you want to display (or note).

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KPIs Your PR Department Should Be Tracking

Webbiquity

You can track engagement using social media monitoring tools like Twitter Analytics, which will show you how many impressions your tweets are receiving and how many interactions (likes, retweets, etc.) they are generating. Media Coverage. Media coverage is another vital metric that your PR department should be tracking.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. ” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing.

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How the First Message in Live Chat Can Increase Website Conversions

Webbiquity

To switch from reactive communication to proactive, you can use tools such as: Scripted chat triggers: If set correctly, they will display a message at just the right time in the chat widget encouraging the visitor to start a conversation.

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Three Web Analytics Tools Worth a Close Look

Webbiquity

Klipfolio displays GA data in graphical dashboards, and enables you to integrate that information with a social networks, ad platforms, marketing automation systems, and other data sources. It noted that “visitors from Google and Twitter spent 1.3x Once setup is complete, you can run your first report.

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

It pulls in data from an array of sources and displays consolidated dashboard metrics. Please share your insights in the comments below, on Twitter , or on LinkedIn. It provides much richer engagement data than UGA, but isn’t a direct alternative, particularly in the B2B space. What others would you add to the list?

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How to Create a Conversion-Driven Image SEO Strategy

Webbiquity

Point Google to the Correct Image There’s no one confirmed method to ensure Google will pick a correct – if any – image to display inside your search snippet in search. How to Create a Conversion-Driven Image SEO Strategy 1. However, if you use all of the following ways, your odds are pretty high.

SEO 161