Marketing Craftmanship

FEBRUARY 13, 2015

Hold off on Twitter and other social media sites. Twitter can be a great information source, and most hedge funds should use it exclusively for that purpose: to listen rather than to speak.

Transparency 100

Transparency Thought Leadership Planning Enterprise Management 100

Marketing Craftmanship

FEBRUARY 24, 2016

Everyone knows you’re a lawyer, and a blog is not the proper platform to display your brief writing expertise. Posting it on Twitter also makes sense if you (or your firm) have a reasonable number of Twitter followers. Invest the time necessary to write a snappy headline that addresses the “What’s in this for me?”

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Case Studies Marketing Management 100

Marketing Craftmanship

JANUARY 10, 2015

Very few funds have Twitter accounts. Hold off on Twitter and other social media sites. Twitter can be a great information source, and most hedge funds should use it exclusively for that purpose: to listen rather than to speak.

Practices 100

Practices Planning Enterprise Management Transparency 100

Marketing Craftmanship

FEBRUARY 16, 2013

Extreme examples of this error include companies that issue a press release, or generate Twitter and Facebook postings to announce, for example, that their CEO has been profiled in Inc. Long blocks of copy on websites that require scrolling are rarely read.) To be clear: the critical element is the logo.

Merchandising 100

Merchandising Lead Scoring Lead Ranking Public Relations 100