Display and Twitter - B2B Marketing Zone

Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

JANUARY 22, 2010

Use Twitter for blog PR. If Twitter isn’t one of your highest-ranking referral sites, you’re not using it properly. Twitter is the logical front end to a blog post. Regardless, blogs and Twitter accounts should be joined at the hip, because Twitter is a powerful traffic builder to blogs.

Social Media

Social Media ROI Lead Ranking RSS

How old-school data capture is poisoning marketing and what to do about it

Chris Koch

JULY 10, 2009

in their marketing—fewer than 35% of marketers in our survey have been using blogs or podcasts for more than one year, and just 3% have been using social media (LinkedIn, Twitter, Facebook, etc.) Now that may be due in part to the fact that most B2B marketers have only recently begun using Web 2.0 for at least that long.

Web 2.0

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership

B2B Marketing Zone

Chris Koch

Why the volume and quality of interactions with customers has to pass for social media ROI

How old-school data capture is poisoning marketing and what to do about it

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