• LISTENLOOP  |  MONDAY, JANUARY 22, 2018
    [Display, Twitter] Designing and Managing ABM Campaigns with Mat Rider
    Attribution Used in Display Advertising. Rodrigo: What kind of attribution or influence do you give to display advertising that happens at the very top of the funnel? It actually allows to email capture a few who have viewed your ads online to add that as an influence or an impact or a contact for customer through the marketing system from the display marketing perspective. You can receive 1 point for a display view-through.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 11, 2018
    [Display, Twitter] Should Your B2B Company Be On Instagram?
    In the above example, their main display is visually striking, making it a perfect attraction for their booth and through a photo on Instagram. Studies have shown that you can (and should) actually use more hashtags on Instagram than on Twitter. Keep Twitter hashtags to about two per post, whereas Instagram posts show the highest engagement at 11 or more hashtags per post.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 10, 2018
    [Display, Twitter] Make your life easier with social media marketing tools and apps
    Display Purposes : If you use Instagram and don’t like that you can create that blank space before the hashtags, this is the online tool for you. AnyImage : This is a browser-based tool that helps you post images to Twitter , Facebook, LinkedIn , and Google+. It’s 2018! The new year is here and that means it is time for all those New Year’s resolutions. Most people make personal resolutions, but do you make resolutions about your work?
  • CHIEFMARTECH  |  FRIDAY, JANUARY 5, 2018
    [Display, Twitter] 5 Disruptions to Marketing, Part 4: Digital Everything (2018 Update)
    how to synchronize display ads with email campaigns). Cross-channel — they’re available on websites, but also on messaging platforms such as Facebook Messenger, WhatsApp, Slack, WeChat, Twitter, Skype, SMS, Kik, etc. This is part 4 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018.
  • MARKETING CONVERTS  |  TUESDAY, DECEMBER 26, 2017
    [Display, Twitter] Every marketing department needs project management software
    It also helps to display to the entire team the relative productivity of each co-worker. Twitter LinkedIn. About the photo: Shocking? Click bait? Yep, you caught me there. An accurate reflection of who I feel I’m talking to when a marketing team says they don’t use project management software? Absolutely. One of my degrees is an MS in project management and I have a PMP. Throughout the years I’ve used LeanKit , Trello , Jira , and Smartsheet for project management software.
  • MARKETING CONVERTS  |  TUESDAY, DECEMBER 26, 2017
    [Display, Twitter] Every marketing department needs project management software
    It also helps to display to the entire team the relative productivity of each co-worker. Twitter LinkedIn. About the photo: Shocking? Click bait? Yep, you caught me there. An accurate reflection of who I feel I’m talking to when a marketing team says they don’t use project management software? Absolutely. One of my degrees is an MS in project management and I have a PMP. Throughout the years I’ve used LeanKit , Trello , Jira , and Smartsheet for project management software.
  • HUBSPOT  |  THURSDAY, DECEMBER 21, 2017
    [Display, Twitter] Are Google's Featured Snippets Eating Your Blog Traffic?
    It's displayed on top of the general results, and also includes the page's publication date, title, and URL. Feel free to weigh in on Twitter , or let us know if you have a question about it. The HubSpot Marketing Blog has been around since 2006. Think about that for a moment. It's been 11 years -- with is plenty of time for successes, failures, changes, and growth. And within that tradition, the Marketing Blog has been no exception.
  • CONTENT MARKETING INSTITUTE  |  FRIDAY, DECEMBER 15, 2017
    [Display, Twitter] How Tom’s of Maine Found Success in Micro-Influencer Marketing
    We sometimes feature their content on our channels, and we co-host monthly Twitter parties with them on various subjects related to our brand. Then we may ask them to visit the local Wegmans and find our display. Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 12, 2017
    [Display, Twitter] Update on Blog2Social social media auto-posting and scheduling plugin for WordPress
    You can even deselect the post upon publishing default setting: Blog2Social replaces your other Facebook Open Graph and Twitter Card plugins. Blog2Share allows me to dial in the way I like my site rendered on Facebook, Twitter, and Instagram. I can specify how my site, RNNR, is displayed on Facebook and Twitter, including the default image I want to show and the title and description.
  • ALTITUDE BRANDING  |  MONDAY, DECEMBER 11, 2017
    [Display, Twitter] Big Data: 70 Amazing Free Data Sources You Should Know for 2018
    These can be displayed as line graphs, bar graphs, cross sectional plots or on maps. Twitter API : The Twitter Platform connects your website or application with the worldwide conversation happening on Twitter. Every great data visualization starts with good and clean data. Most of people believe that collecting big data would be a rough thing, but it’s simply not true.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, DECEMBER 4, 2017
    [Display, Twitter] Pre-Event Content: 5 Tips for Creating Excitement (and a Bit of FOMO)
    Document my journey on Twitter, Facebook, and Instagram using the hashtag #MPB2B – it’s a great way to tweet new marketing friends, because more than toucan can play at this! The printed versions are displayed during the event and are often taken home by speakers as souvenirs. Next week I’ll join my counterparts from around the world in Berlin to talk about live event experiences.
  • EVERYONESOCIAL  |  TUESDAY, NOVEMBER 28, 2017
    [Display, Twitter] 6 Ways to Get All Employees Active in Social Media Marketing
    Many of these platforms (Facebook, Twitter, Linkedin, Pinterest, etc) are not going anywhere anytime soon and provide you access to the people that matter most for what your company does or sells. For example, our employee advocacy and social selling software displays a leaderboard that shows the top people sharing content, getting engagements, clicks, and shares. Employees + Social Media Marketing.
  • LEADFEEDER  |  SUNDAY, NOVEMBER 26, 2017
    [Display, Twitter] 41 Top Lead Generation Tools of 2017
    Convert Plus Pricing: Paid WordPress Plugin for $23 Rating: N/A Convert Plus is another tool for displaying popup forms on your website. Social & Forum Tools These tools can help to save time finding leads on social networks such as LinkedIn and Twitter. The tool includes a more advanced search filter for finding prospects, displays more detailed information for prospects at a glance, lead saving, lead recommendations, and InMail credits.
  • LEADFEEDER  |  SUNDAY, NOVEMBER 26, 2017
    [Display, Twitter] 41 top lead generation tools 2017
    Convert Plus Pricing: Paid WordPress Plugin for $23 Rating: N/A Convert Plus is another tool for displaying popup forms on your website. Social & Forum Tools These tools can help to save time finding leads on social networks such as LinkedIn and Twitter. The tool includes a more advanced search filter for finding prospects, displays more detailed information for prospects at a glance, lead saving, lead recommendations, and InMail credits.
  • MARKETING CONVERTS  |  THURSDAY, NOVEMBER 23, 2017
    [Display, Twitter] Challenges in Not Using Leads in Your CRM: Data and Process
    a sales rep needs to figure out which account to place a contact under or a report displays an inflated number of targeted accounts). Facebook Twitter LinkedIn. Last week I professed my love for only using contacts and accounts in CRM (and my disdain for using leads). It’s the right approach for B2B SaaS companies to take and it brings with it tremendous benefits (especially for those that are taking an ABM approach).
  • MARKETING CONVERTS  |  THURSDAY, NOVEMBER 23, 2017
    [Display, Twitter] Challenges in Not Using Leads in Your CRM: Data and Process
    a sales rep needs to figure out which account to place a contact under or a report displays an inflated number of targeted accounts). Facebook Twitter LinkedIn. Last week I professed my love for only using contacts and accounts in CRM (and my disdain for using leads). It’s the right approach for B2B SaaS companies to take and it brings with it tremendous benefits (especially for those that are taking an ABM approach).
  • MARKETING CONVERTS  |  THURSDAY, NOVEMBER 23, 2017
    [Display, Twitter] Challenges in Not Using Leads in Your CRM: Data and Process
    a sales rep needs to figure out which account to place a contact under or a report displays an inflated number of targeted accounts). Facebook Twitter LinkedIn. Last week I professed my love for only using contacts and accounts in CRM (and my disdain for using leads). It’s the right approach for B2B SaaS companies to take and it brings with it tremendous benefits (especially for those that are taking an ABM approach).
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 21, 2017
    [Display, Twitter] 7 Tips for Making Your Website Content Interactive
    There are a couple different ways to display user-generated content. Tools like Sharethis.com and Addthis.com let you install social media for Facebook, Twitter, Instagram, and other social channels on your site. Whether you’re a news publication, a travel blogger, or a digital advertising platform, being aware of what drives or deters readers on your site is a marketing skill essential to any successful business.
  • HUBSPOT  |  TUESDAY, NOVEMBER 21, 2017
    [Display, Twitter] No One Trusts Social Media, but They'll Keep Using It Anyway [New Data]
    For instance, earlier this month, you may have followed the testimony from senior leaders at Facebook, Twitter, and Google that outlined, in detail, the quantity and nature of ads purchased and published on their platforms by operatives in Russia and other foreign states. During the week of October 30, 2017, three major online content-sharing and discovery platforms -- Facebook, Twitter, and Google -- testified before representatives of the House and Senate Intelligence Committees.
  • BOP DESIGN  |  MONDAY, NOVEMBER 20, 2017
    [Display, Twitter] Google Analytics Part 1: An Introduction for New Users
    This section displays the various channels that users follow to get to your website and includes Organic Search, Direct, Referral, Paid Search, Social Traffic, Email, and Other. Social = Visitors arriving via “Social” are getting to your B2B website from social networks , like Facebook, Twitter, LinkedIn, Pinterest, etc. Tracking metrics are essential to evaluate the efficacy of any project or campaign. The same rings true for B2B website design projects and marketing campaigns.
  • CONTENTLY  |  FRIDAY, NOVEMBER 17, 2017
    [Display, Twitter] This Psychological Trick Can Make You a More Empathetic Marketer
    ” What’s making these channels so successful—with their hundreds of thousands of followers—is how they display an empathy for the audience’s deepest, darkest feelings. The other day, I was served up a content-driven video ad on Twitter that was produced by Harper’s Bazaar for Dior 999 , a red lipstick that supposedly looks good on everyone.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 7, 2017
    [Display, Twitter] The Incredible Size of Worldwide Real-Time Mobile Usage [Live Infographic]
    All a user has to do is to access it, and from that point onwards, the site starts tracking and displaying mobile usage on a variety of platforms, such as Google, WhatsApp, Facebook, Twitter, SnapChat and more, and is meant to better showcase how popular each of the platforms truly is. Guest post by Karthik Reddy. Since the introduction of smartphones and tablets, mobile device usage has grown tremendously.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, NOVEMBER 7, 2017
    [Display, Twitter] A Quick-Start Guide to Paid Content Promotion
    What it is: To paraphrase CMI founder Joe Pulizzi ‘s definition, native advertising is an in-stream, pay-to-play technique that enables brands to display their credible, information-based content on relevant third-party sites. Google’s search ads run on a pay-per-click (PPC) basis, using an auction-based system to determine when and how often your ad is displayed alongside the keywords you target. HANDPICKED RELATED CONTENT: How to Do Paid Promotion on Twitter the Right Way.
  • SNAPAPP  |  THURSDAY, NOVEMBER 2, 2017
    [Display, Twitter] How to Get More Targeted Leads (a B2B Playbook)
    Content is dynamically displayed in an attempt to move users to the next step in the funnel. . . Social Media Ads – You can promote your content, at any stage of the funnel, to prospective leads based on job title, region, interests, behaviors, relationships and a number of other laser focused targeting criteria, across many different social networks: facebook, LinkedIn, Twitter, YouTube etc. . . Brands are often pushing to reach multiple goals at any given time.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 2, 2017
    [Display, Twitter] 5 Ways B2B Organizations Can Leverage User-Generated Content
    Launched in 2015, Twitter polls allow any user to create polls and run them for a set number of days. Not only were these exclusive findings from data we were collecting ourselves, it allowed users to be more engaged with SEJ on Twitter. Whether you have large annual surveys or want to keep it low-key with Twitter polls, creating surveys that your audience can participate in leads to better engagement and positions your brand as an industry resource for insights and data.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 31, 2017
    [Display, Twitter] What’s the Ideal Number of Experts for Expert Roundup Posts? 27 Experts Weigh In
    When they take time to really write about a topic, THEN include my insights/thoughts AND include a bio that is more than something pulled from my Twitter profile, I feel as though it’s more legit than an obvious ploy to get attention. Expert roundup blog posts have become a staple of influencer marketing and content marketing programs. Any why not? They’re relatively easy to write, influencers (often) are happy to contribute, and readers gobble them up.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 25, 2017
    [Display, Twitter] AI and emotions
    Two years ago, Elon Musk stated on Twitter : “We need to be super careful with artificial intelligence. They are being programmed to learn when and how to display emotion. Since the 1950s, artificial intelligence has been a favorite topic of scientific discourse. Now AI has become a reality: intelligent machines will change the way we work, the way we move, and even how wars will be fought.
  • NAVIGATE THE CHANNEL  |  TUESDAY, OCTOBER 17, 2017
    [Display, Twitter] Top 5 Content Marketing Trends for 2017
    Videos don’t always have to be highly professional; simple hand-held cameras that display insight into a company’s culture, process or events can build a relationship between the business and customer one person at a time. While a person may get individual updates from a local or national news source via email, it is quite likely that they are also getting access to stories on Facebook, Twitter or other social media sites.
  • CIRCLE STUDIO  |  THURSDAY, OCTOBER 12, 2017
    [Display, Twitter] Important Marketing Terms that Every B2B Executive Should Know
    Algorithm – Search engine formulas that determine what content is displayed when a user makes a search query and presents search results in terms of relevance, as opposed to chronologically. Also referred to as digital display advertising. Content calendar – A document that maps out future content pieces or social media posts on a given channel, such as a blog, Facebook or Twitter.
  • SCRIBBLELIVE  |  MONDAY, OCTOBER 9, 2017
    [Display, Twitter] How To Optimize For Non-Traditional Search Engines Like Amazon And YouTube
    From a technical perspective, you really need to understand [Amazon’s] merchant database format and how each piece of data for a given product is displayed where on a product listing and where that data shows up on SERPs,” Erickson added. For the largely social channels like Pinterest, as well as Facebook and Twitter, Erickson said engagement signals such as shares, retweets and pins play a large factor.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 9, 2017
    [Display, Twitter] 6 Common Content Curation Mistakes (and How to Correct Them)
    On Twitter, there’s a school of thought that people may miss your first tweet, so you should repeat the tweet multiple times. If that user fires up Twitter and sees your five consecutive tweets, he may unfollow you. On Twitter, I repeat tweets across days (not hours) and have 5-10+ other tweets mixed in before I repeat one. Let’s say you gained Twitter followers for the content you share about marketing. The card displays the article’s title, description, and image.
  • CONTENT MARKETING INSTITUTE  |  SUNDAY, OCTOBER 8, 2017
    [Display, Twitter] Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience
    Try a search or display advertisement, a blog article, a press release, etc. If the influencer follows you on Twitter, send a direct message mentioning that you just wrapped up an article that you think they’d be interested in, and that you’d appreciate their thoughts on a specific element of it. You know this article format.
  • MARKETING CONVERTS  |  SUNDAY, OCTOBER 1, 2017
    [Display, Twitter] Why We Hate POI, Dislike Hybrid, and Recommend “Unique” Lead Management
    In hybrid, if a person engaged previously, all of the previous campaigns, tasks, and activities would be on the contact and the lead would only display the campaign immediately responded to. Facebook Twitter LinkedIn. In my last post , I framed out the three main lead management approaches in B2B SaaS. If you haven’t yet read that post, read it first and then come back to this one and it will make much more sense.
  • MARKETING CONVERTS  |  SUNDAY, OCTOBER 1, 2017
    [Display, Twitter] Why We Hate POI, Dislike Hybrid, and Recommend “Unique” Lead Management
    In hybrid, if a person engaged previously, all of the previous campaigns, tasks, and activities would be on the contact and the lead would only display the campaign immediately responded to. Facebook Twitter LinkedIn. In my last post , I framed out the three main lead management approaches in B2B SaaS. If you haven’t yet read that post, read it first and then come back to this one and it will make much more sense.
  • MARKETING CONVERTS  |  SUNDAY, OCTOBER 1, 2017
    [Display, Twitter] Why Marketing Converts Hates POI, Dislikes Hybrid, and Recommends The “Unique” Lead Management Approach
    In hybrid, if a person engaged previously, all of the previous campaigns, tasks, and activities would be on the contact and the lead would only display the campaign immediately responded to. Facebook Twitter LinkedIn. In my last post , I framed out the three main lead management approaches in B2B SaaS. If you haven’t yet read that post, read it first and then come back to this one and it will make much more sense.
  • CONTENT STANDARD  |  WEDNESDAY, SEPTEMBER 27, 2017
    [Display, Twitter] How to Engage Users with Snapchat Marketing
    People under 25 use Snapchat more than Instagram and the app has more users than Twitter and grew as much in one year as Twitter did in four. That being said, there’s still less competition for brands than on the more popular social media sites: Facebook, Twitter, Instagram, and Pinterest. Advertisements that display after you view stories can have an interactive element. Every time I log into Snapchat, I discover something new.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 14, 2017
    [Display, Twitter] Tips, Tricks, and Secrets to Create Great Landing Pages
    Social proof is the reason you think a Twitter account is worth following because it has a lot of followers already. Here’s how to use it to create a great landing page: Display counters of people who have claimed your offer. You don’t see great landing pages often. That’s not because they can’t be made, but because it’s extremely difficult to create them well. There are design rules to follow that keep people from leaving. There are tricks to use to get your button noticed.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 13, 2017
    [Display, Twitter] Yesterday's Apple Event Was as Bananas as We Expected
    The morning kicked off with a tribute to its namesake, in the form of his voice speaking on the heart and mission of Apple, and one line of text displayed on a large-screen black backdrop: "Welcome to the Steve Jobs Theater". Pricing starts at $699 -- an even higher point than what most people thought was a stratospheric price tag for Google's inaugural Pixel -- and the phones come with some impressive new features, mostly in the realms of display and augmented reality (AR).
  • CONTENT STANDARD  |  WEDNESDAY, SEPTEMBER 6, 2017
    [Display, Twitter] Do Click-Through Rates Still Matter?
    percent in 2016, while ad blocking and widespread consumer aversion have continued to sink the value of display advertising. When Google can strongly correlate a query to the content of a snippet found on a relevant search results page, it can break out that information for display on the search results page, saving the user the trouble of clicking through links to find that information. percent when no snippet content is displayed.
  • LEADFEEDER  |  TUESDAY, SEPTEMBER 5, 2017
    [Display, Twitter] Leadfeeder Contacts provides email addresses of decision-makers at visiting companies
    Shows real people and makes prospecting easier The new contacts feature displays email addresses associated with key decision-makers at visiting companies in a new section called “Leadfeeder contacts” which is situated below company information and it will ensure that it’s much quicker and smoother to contact a lead than it is at the moment. When you click on a company in your lead feed on the left side of the Leadfeeder app initial contact information will be displayed.
  • KEO MARKETING  |  MONDAY, SEPTEMBER 4, 2017
    [Display, Twitter] Marketing Strategies for Technology Companies
    You can also encourage prospects to contact you by using pop-ups, display ads, and website contact forms. Social media platforms, such as LinkedIn, Facebook, Instagram, and Twitter, let you hear from your customers and prospects. Do tech firms need marketing? Of course! Every company must market itself to build brand awareness, generate leads, and secure new customers.
  • SNAPAPP  |  THURSDAY, AUGUST 24, 2017
    [Display, Twitter] Digital Marketing in the 2000s: What Was It Like?
    Platforms like Twitter, Facebook, and LinkedIn launched early in the 2000s, but it took several years before they amassed large user bases that made them viable as potential marketing tools. Before ads and business pages and complex display networks, marketers had to learn what worked by trial and error in these spaces. . If you work in the digital marketing world today, you probably know the ins and outs of what can be a very complex strategy with lots of moving parts. .
  • HUBSPOT  |  MONDAY, AUGUST 21, 2017
    [Display, Twitter] 29 LinkedIn Tips for Professional Networking, Business & Marketing
    Freelancers can display a ProFinder badge on their profiles to show prospective clients their skills, expertise, and recommendations. When viewing your connections , click the right-hand side display that says, "Manage your synced and imported contacts" From there, you'll be able to sync your email contacts to see who's on LinkedIn, and who you can invite to join. 17) Share your LinkedIn status updates on Twitter.
  • HUBSPOT  |  THURSDAY, AUGUST 17, 2017
    [Display, Twitter] How to Automate Your Client KPI Reporting Process: The 11 Step Guide
    Or you could display follower and comment counts from different social services like Facebook, Twitter, LinkedIn, and Youtube in another dashboard. If they’re very data-driven, you can display their reports on an office TV. Picture this: it’s the end of the month, and some poor soul at your agency needs to put together the monthly marketing report for each client.
  • KEO MARKETING  |  TUESDAY, AUGUST 15, 2017
    [Display, Twitter] Top Five Content Marketing Strategies for Technology Companies
    Whether you use Facebook, Twitter, Instagram, or LinkedIn, the idea is to develop relationships, credibility, and establish yourself and your company as a thought leader in the tech space. This approach refers to display ads that show up on another website previously visited by someone who has already been to your site via Google Display Network. Did you know that content marketing could help your technology company reach both current and prospective customers?
  • SCRIBBLELIVE  |  MONDAY, AUGUST 14, 2017
    [Display, Twitter] Three Reasons Why We’re Excited for Content Marketing World 2017
    I would highly recommend that everyone participate in the #cmworld hashtag on Twitter and connects with others online and off-line at the conference.” Over 550 companies from all industries are expected to be in attendance this year at Content Marketing World, and over 90 vendors will have their technologies on display. September’s fast approaching, bringing us closer to that time of year again.
  • MODERN MARKETING  |  FRIDAY, AUGUST 11, 2017
    [Display, Twitter] 5 Examples of Brands Using Cross-Channel Tactics to Drive Real Results
    The cross-channel tactics included marketing this video on its website, YouTube channel, and other social media accounts like Instagram, Twitter, and Facebook. The luxury vehicle brand created a continuous brand experience with cross-channel marketing that included numerous Google-related channels , including using the Google Display Network, homepage masthead and Masthead in Lightbox ads on YouTube, and visibility through mobile, search and Google+.
  • MODERN MARKETING  |  THURSDAY, AUGUST 10, 2017
    [Display, Twitter] An Introduction to Google Posts for B2B Marketers
    They will appear in the knowledge panel with a basic desktop search, with results being displayed in a carousel format if there are multiple posts available. Google Posts offer an advantage to similar avenues, such as Twitter carousels, sitelinks, and event schema, in that they have more room, are easier to add, and offer a greater amount of control in terms of content. Google recently announced the launch of Google Posts for all businesses listed in Google My Business.
  • BIZNOLOGY  |  TUESDAY, AUGUST 8, 2017
    [Display, Twitter] Use reviews on your blog to gussy up your Google search results
    If someone can tell me why I should pay $77 to upgrade to WP Review Pro , let me know on Facebook , Twitter , Google+ , or in the comments below. While this article is focused on implementing reviews on your WordPress site that Google will index and then lovingly display on the Google SERP, the schema required to show up in starts on Google Search are just code, tags, schema, and formatting.
  • HUBSPOT  |  MONDAY, AUGUST 7, 2017
    [Display, Twitter] 7 Brands Already Using Chatbots in Their Marketing
    A bot needs to capture a user's attention quickly and display a healthy curiosity about their new acquaintance, but too much curiosity can easily push them into creepy territory and turn people off. They have to display more than a basic knowledge of human conversational patterns, but they can't claim to be an actual human -- again, let's keep things from getting too creepy here. Let us know on Twitter. By now, you've probably realized that the bots have us surrounded.
  • ENGAGIO  |  MONDAY, JULY 31, 2017
    [Display, Twitter] How You Can Use Intent Data to Overcome These 4 Common ABM Challenges
    Vendors typically use one of three methods to collecting this behavioral data to determine intent: analyzing activity on social networks such as scanning posts; analyzing content consumption across a publishing network and analyzing engagement with display advertising across the public Internet. For example, Socedo can push Twitter-based intent signals onto lead records as new fields into marketing automation platforms such as Marketo or Oracle Eloqua.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 18, 2017
    [Display, Twitter] A 5-Point Checklist for Writing SEO Content
    Plug the keyword you plan to focus on into the search box and display the results. So, as someone looking to rank for this term, it makes sense to create a piece of content that’s in line with what Google is displaying to users. Often times, Google and other search engines will display results that all follow a similar format. Get the conversation started by dropping a line in the comments section or connecting with me on Twitter !
  • BIZNOLOGY  |  THURSDAY, JULY 13, 2017
    [Display, Twitter] How to integrate offline campaigns with your digital marketing strategy
    TV commercials routinely nudge viewers to express their support for a cause or to participate in a contest by posting specific hashtags on social media channels like Facebook or Twitter. It works like this—businesses register for a unique phone number from Google that may be displayed on their website or on their ads.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 12, 2017
    [Display, Twitter] Survey Shows Customers Value Honest, Friendly Social Media Marketing
    Approximately 83 percent of customers claim that they are “eager” to see characteristics of brands’ personalities come to life via social media channels, such as Facebook and Twitter. Where a brand chooses to put its personality on display can be just as crucial to connecting with it audience as what it actually says,” wrote the authors of the report.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 7, 2017
    [Display, Twitter] Lexer Grows Its Customer Data Platform from Social Listening Roots
    The system gathers data from Facebook and Instagram public pages and from the Twitter follower lists of clients’ brands. There are standard integrations with Facebook, Twitter, and Google Adwords advertising campaigns. This system displays the customer’s profile including a detailed interaction history and group memberships. Customer Data Platform vendors come from many places, geographically and functionally.
  • SNAPAPP  |  FRIDAY, JULY 7, 2017
    [Display, Twitter] 42 Experts Explain How to Get Better Qualified Leads with Interactive Content
    Don't forget to use the available functions of Social Media too: Twitter polls, Facebook reactions, Instagram double taps (however much they may be hated)! Once submitted, I'll display the amount they'll save by using this service in a given month as well as recommend the right plan they should sign up for based on their answers. We can be overwhelmed by marketing content ranging from twitter post, Facebook ads, eBooks, texts, phone calls, countless sales emails, etc.
  • CONTENTLY  |  THURSDAY, JULY 6, 2017
    [Display, Twitter] What the Internet’s Best ‘About Us’ Pages Can Teach Brands
    But while homepage design and copy are labored over and always on display, About Us pages seem to be both under-appreciated and under-leveraged. If you’d like to see the complete list of pages we reviewed or have any questions about our analysis, you can email the author at mzucker@prophet.com or reach him at @matzucker on Twitter. I’ve been writing website copy since I started out at FCB in 1994.
  • LEADFEEDER  |  TUESDAY, JULY 4, 2017
    [Display, Twitter] Sales tactics that just plain work
    This helps you with the follow-up process because your activities and a company’s visits on your website are stored and displayed in one place. It takes a few minutes to search for your leads on LinkedIn and Twitter and then building a relationship can take days, weeks or months. Once you have established your prospect pool of the most interesting companies, search for the key decision-makers from LinkedIn and Twitter. Both Linkedin and Twitter are very good for listening.
  • EMEDIA  |  TUESDAY, JUNE 20, 2017
    [Display, Twitter] Which B2B Media Platform Matches Your Mission?
    Digital marketing can include display ads, sponsored content, native ads, blogs/website/SEO, live online events, social media (Facebook, Google+, Instagram, Twitter, Tumblr, Pinterest, LinkedIn, etc.), B2B marketers now have a plethora of channels, or media platforms, to choose from when planning their marketing campaigns. It can be overwhelming.
  • ENGAGIO  |  WEDNESDAY, JUNE 14, 2017
    [Display, Twitter] Setting Benchmarks, Aligning Your Team and Orchestrating ABM: Q&A with Katie Bullard
    For us, we have an outbound prospecting team assigned to a few thousand targeted, named accounts supported by and aligned with ABM tactics like display advertising, personalized direct mail, and key event support. Don’t forget to connect with Katie on LinkedIn and follow her on Twitter at @Katie_E_Bullard, or learn more about DiscoverOrg. Making the shift from a traditional demand gen strategy to an Account Based Marketing strategy doesn’t happen overnight.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 13, 2017
    [Display, Twitter] How to Create an Infographic From Start to Finish in 5 Steps
    Check to make sure the correct figures are displayed on your infographic and ensure they’re from reputable sources. Get the conversation started by dropping a line in the comments section or connecting with me on Twitter ! In the past year, a number of KoMarketing clients have come to us looking for assistance in creating a standout infographic.
  • HINGE MARKETING  |  MONDAY, JUNE 12, 2017
    [Display, Twitter] What’s Your Employer Value Proposition?
    You can use your EVP anywhere you want to speak to potential employees — your website, recruiting collateral, displays and HR talking points. Get more brand development tips and strategies by following us on LinkedIn and Twitter. Does your firm struggle to attract the smart, capable people you need to take your business to a higher level of success? You’re not alone. Hiring and retaining talent is one of the top challenges faced by most professional services firms.
  • ENGAGIO  |  MONDAY, MAY 29, 2017
    [Display, Twitter] 5 Online Advertising Tactics that Really Successful ABM Programs Use
    That’s why an intelligent use of online advertising and retargeting – across mobile, social, display and video – is the answer for many ABM teams. Custom Audiences on Facebook and Tailored Audiences on Twitter ). This works on Search as well as YouTube TrueView, Gmail, and the Google Display Network. In Account Based Marketing , you need a way to reach out to important buyers where they are, instead of waiting for them to come to you.
  • HUBSPOT  |  MONDAY, MAY 29, 2017
    [Display, Twitter] 10 of the Best Ads from May: Hot Dogs, Rhinos, and an Accidental Viral Hit
    Image Credit: Tom Wysocki on Twitter. When one of the barbers starts snapping professional-looking pictures of satisfied patrons and displaying them in the window, word quickly spreads -- and pretty soon there's a line around the block. In May, agencies got creative with alternative advertising mediums.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 23, 2017
    [Display, Twitter] 15 Ways B2B Marketers Can Use Twitter to Drive Business Results
    The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Twitter offers B2B marketers the chance to attract prospects, interact and engage with clients, increase brand awareness, better understand their audience and much more. Twitter offers B2B marketers another avenue to participate in conversations with prospects.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 23, 2017
    [Display, Twitter] 5 Ways To Make Your Social Media Shine at Your Next Event
    For example, creating an Instagram Story throughout the day will showcase visual highlights, while posts on Twitter will highlight quotes or learnings from guest speakers. Marketo’s branded hashtag trending on Twitter. Include a social feed that displays on the presentation screens in breakout session rooms. Create Stories on Instagram and Snapchat , an album on Facebook , or a Moment on Twitter.
  • VIDYARD  |  THURSDAY, MAY 18, 2017
    [Display, Twitter] Chalk Talks: Generate More Leads with Video
    You can also use video as part of your online advertising strategy, whether that be YouTube pre-roll ads, advertisements on Facebook and Twitter or through display and banner ads. The secondary is social and using video on your Facebook, Twitter, and social channels to get the eyeballs, get people leaning in, and then to convert them back onto your site, where you can identify and work them through the cycles, and finally, is using video as part of your outbound sales methodology.
  • SNAPAPP  |  THURSDAY, MAY 18, 2017
    [Display, Twitter] Your Go-To Guide for Creative Summer Marketing Campaigns (13+ ideas and examples)
    Ice-cream maker Haagen-Dazs joined in the fun with their summer #LoseYourself campaign on Instagram and Twitter. . They urged fans to submit their best photos on Facebook, Twitter, and Instagram for a chance to have their photos turned into fun GIFs. . You can also display the full collection of recipes in a gallery. . . Happy SCUD Day!
  • SNAPAPP  |  THURSDAY, MAY 18, 2017
    [Display, Twitter] Your Go-To Guide for Creative Summer Marketing Campaigns (13+ ideas ad examples)
    Ice-cream maker Haagen-Dazs joined in the fun with their summer #LoseYourself campaign on Instagram and Twitter. . They urged fans to submit their best photos on Facebook, Twitter, and Instagram for a chance to have their photos turned into fun GIFs. . You can also display the full collection of recipes in a gallery. . . Happy SCUD Day!
  • WEBBIQUITY  |  TUESDAY, MAY 16, 2017
    [Display, Twitter] The 28 Best Miscellaneous Online Tools for Marketers
    Sample review: “Bitly is a convenient URL shortener that allows you to include URLs in character-restricted social media sites like Twitter, or to use them as a citation in your infographics.” An open source link generator that lets you create Facebook share links, Twitter “tweet this” links, Google + share links, LinkedIn share links, Pinterest “pin this” links and email “mailto” links that will work anywhere online or inside emails.
  • ACT-ON  |  MONDAY, MAY 15, 2017
    [Display, Twitter] Optimize Your Content for Inbound Marketing: Part 2
    From an SEO perspective, the title tag is HUGE because it’s what gets displayed in the SERPs. Keep the whole thing to 55 characters and spaces if you can; a longer title may not display in its entirety. It’s the wording that displays on the SERP under the title tag and the URL, telling the reader what they can expect to find on this page. “The best place to hide a dead body is Page 2 of Google’s search results.”. Now that I have your attention ….
  • HUBSPOT  |  MONDAY, MAY 15, 2017
    [Display, Twitter] Social Media Copywriting: How to Compose Text for 5 Different Channels
    That’s why we put together the guidelines below to compose copy for five different social media channels: Facebook, Twitter, LinkedIn, Instagram, and Snapchat. That’s a big reason why we discourage auto-posting duplicate content across multiple channels -- you risk including an “@user” tag that’s only fitting for Twitter or Instagram. 2) Twitter. Let’s say you have a bigger audience on Twitter than on Facebook, but you want to build your presence on the latter.
  • PUREB2B  |  WEDNESDAY, MAY 10, 2017
    [Display, Twitter] What Demand Marketing Really Means
    You need to promote your content through various platforms such as Facebook, LinkedIn, Twitter, and other channels that are relevant to your target audience. Paid ads such as search ads and display remarketing can help you reach audiences that you would not otherwise be able to reach through organic traffic. Display remarketing ads can also greatly contribute to generating website traffic and building awareness about your brand and its products.
  • EXO B2B  |  TUESDAY, MAY 9, 2017
    [Display, Twitter] Snapchat in B2B marketing: is it possible?
    The 25-34-year-old age range segment is the biggest for social media such as Facebook, Twitter, Instagram, Google+ and Pinterest. 22% of advertisements are displayed on this network. Snapchat was born in September 2011, in California. It was started by two Stanford University students. This free app, available for IOS and Android, is a sharing and ephemeral photos and videos platform. The company is currently valuated at $24 billion.
  • WEBBIQUITY  |  TUESDAY, MAY 9, 2017
    [Display, Twitter] The Eight Best Online Tools for Sales Professionals
    All you need to do is set your working hours, and Appointlet will display the available times to your customers.” 22: The 32 Best Twitter Marketing Tools. #23: It’s hardly news that B2B sales and marketing teams aren’t always on the same page. And it’s not just arguments over lead quality. According to research from IDC , over 40% of all marketing materials aren’t used by sales teams.
  • TERMINUS  |  TUESDAY, MAY 2, 2017
    [Display, Twitter] Video: Sangram Vajre Talks Account-Based Marketing (ABM) on DisrupTV
    You can follow Sangram, a must-follow on Twitter, at @sangramvajre. We’re gonna do display advertising. You can follow him at @sangramvajre and, of course, if you’re tweeting out at @Terminus #ABM with Sangram’s Twitter handle, he’ll be giving away one of his books, ABM for Dummies.
  • CONTENT STANDARD  |  TUESDAY, MAY 2, 2017
    [Display, Twitter] Does Your Email Marketing Strategy Get the Most out of Your Email Addresses?
    A second—and often overlooked—way to utilize your email lists is to improve the targeting for any search, display, or social ads you may be running. Many major ad platforms, including Facebook , AdWords , and Twitter , use custom audience services to allow marketers to construct audience personas through an existing email list (cross-checked against email addresses used to create accounts on the displaying service) rather than through a filtering tool.
  • MODERN MARKETING  |  WEDNESDAY, APRIL 26, 2017
    [Display, Twitter] Congratulations to the 2017 Markie Award Winners!
    These Marketers are creating personalized experiences with messages and promotions across web, social, mobile, email, display, or other digital channels and ultimately attracting or retaining their ideal customers. They’ve got web, email, social, and display at their fingertips and they have created personalized experiences with messages and promotions optimized for mobile. Last night was. well it was amazing!
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Display, Twitter] The Character Count Guide for Blog Posts, Videos, Tweets & More
    Below, you'll find a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, Instagram, SnapChat, and YouTube. For Google, titles of search results are usually contained at a length of 600 pixels -- which Moz measures as being able to display the first 50-60 characters of a title tag. 3) Twitter. You can post a video on Twitter by importing a video or recording it using the Twitter app.
  • BIZNOLOGY  |  MONDAY, APRIL 24, 2017
    [Display, Twitter] 30 fascinating facts about organic vs paid social media
    33% of marketers cite Twitter as their preferred social network. Of the 1,500+ stories a person might see whenever they log onto Facebook, Facebook News Feed displays approximately 300. Organic vs paid social media. Social media is the most genuine form of marketing. Organic social media posts come from you and go directly to your page or your company’s page.
  • SHARPSPRING  |  THURSDAY, APRIL 20, 2017
    [Display, Twitter] SharpSpring Onboarding Part 4: Tracking Your Performance
    Here are some common lead sources that you can track when executing your campaigns in SharpSpring: Social Media: Facebook, Linkedin, Twitter, Instagram. Paid Search: Display ads, search engine links. If you’ve read the previous posts in this series, you should have a pretty good idea of what to expect from SharpSpring Onboarding.
  • HUBSPOT  |  TUESDAY, APRIL 18, 2017
    [Display, Twitter] How to Use Canva: An 8-Step Guide to Creating Visual Content
    But in the previous article, Kawasaki -- chief evangelist for Canva , a remarkably simple online platform for graphic design -- stressed the importance of including shareable images in blog posts, and regularly creating custom, relevant visual content for Pinterest, Twitter, Facebook, and Instagram posts. In this instance, we want to create a post to share on Facebook, Twitter, Pinterest, and Instagram, and a visual that would work as a poster to print and display locally.
  • SNAPAPP  |  THURSDAY, APRIL 6, 2017
    [Display, Twitter] The Future of Visual Content Explained: The Anatomy of an Interactive Infographic
    Graph A and Graph B are both effective in communicating two sets of data: a) the top 5 active Twitter moments. Graph B quickly conveys the most important information (the top 5 active Twitter moments) in an eye-catching callout box, as opposed to placing this info underneath a bar chart. When you hover over a section of the pie chart, it detaches and displays the associated data.
  • SNAPAPP  |  THURSDAY, APRIL 6, 2017
    [Display, Twitter] How to Make Highly Visual Content: The Anatomy of an Interactive Infographic
    Graph A and Graph B are both effective in communicating two sets of data: a) the top 5 active Twitter moments. Graph B quickly conveys the most important information (the top 5 active Twitter moments) in an eye-catching callout box, as opposed to placing this info underneath a bar chart. When you hover over a section of the pie chart, it detaches and displays the associated data.
  • WEBBIQUITY  |  THURSDAY, APRIL 6, 2017
    [Display, Twitter] The Eight Best Social CRM Tools
    DISC insights can be applied and displayed in communication tools like Gmail and LinkedIn to help understand different communication styles. 22: The 32 Best Twitter Marketing Tools. #23: Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year.
  • WEBBIQUITY  |  TUESDAY, APRIL 4, 2017
    [Display, Twitter] The 15 Best Audio and Video Editing Tools
    Sample review: “What better way to show off your product or display your latest feature than a video? 22: The 32 Best Twitter Marketing Tools. #23: According to networking giant Cisco , online video accounted for 63% of all Internet traffic in 2015, and is projected to consume 79% of all web traffic by 2020. Online video is popular, effective, and easy to watch on mobile devices. As noted here previously, “85% (of B2B buyers) prefer text over video. But that won’t last.
  • CHIEFMARTECH  |  MONDAY, APRIL 3, 2017
    [Display, Twitter] THE HACKIES: Beacons & Bacon: 8-step data strategy to hack any customer experience
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Music Personalization = Twitter : Favorite music for attendees tweeted to DJ when on the dance floor. IoT Lighting = Philips Hue Lights + Raspberry Pi : Personalize party/lounge experience with Philips Hue personal wireless lighting system displaying that attendee’s favorite color. This article is a guest post by Matthew Parisi of Tealium.
  • HINGE MARKETING  |  THURSDAY, MARCH 30, 2017
    [Display, Twitter] 5 Website Best Practices that Produce More Leads and Faster Growth
    Displays offers throughout the site. You can track likes and shares in the Twitter, Facebook, LinkedIn and YouTube apps. What separates a professional services website that builds your business from one that simply describes it? The first type plays an active role in business development, attracting a steady stream of quality leads, nurturing them over time and contributing materially to your firm’s growth. The second type does none of the above – yet is far more common.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 30, 2017
    [Display, Twitter] What Is B2B Social Media Marketing?
    Not only does social media serves as a key driver of link acquisition, but with more social elements being displayed in top search results on Google, it can help support your organic efforts as well. Twitter. For example, Facebook is designed for users to share updates, photos, life milestones, and even create groups and events; Instagram is based on sharing photos and videos with brief captions; and Twitter is based on sharing short messages (under 140 characters). .
  • WEBBIQUITY  |  THURSDAY, MARCH 30, 2017
    [Display, Twitter] The 23 Best Free Google Chrome Extensions for Digital Marketers
    These Chrome browser extensions perform all sorts of interesting tasks, from displaying information about your email contacts to better managing your time, saving memory (your computer’s, not yours), sharing updates across social media platforms, managing passwords, taking notes, using voice dictation, protecting you from viruses and malware, viewing SEO information for any open web page, and more. Post to Twitter, Facebook, and LinkedIn.
  • TERMINUS  |  THURSDAY, MARCH 30, 2017
    [Display, Twitter] What’s a Successful ABM Strategy Without Killer Content?
    Connect with Rebecca on Twitter and LinkedIn. For example, you could display a digital ad that says something like, “How [Your Company] Can Increase Revenue for Coca-Cola — A Custom Report” and deliver content you created specifically for that account. Editor’s Note: This is a guest post from Rebecca Smith.
  • KAPOST  |  FRIDAY, MARCH 24, 2017
    [Display, Twitter] 5 Ways to Use Your Blog to Test New Ideas
    Then you need to test how you are displaying the CTA. Play around with different headlines for your email marketing campaigns, Facebook ads, and Twitter posts. Testing, testing… is this thing on? More often than not, a company’s blog becomes an afterthought for an organization.
  • LEADFEEDER  |  THURSDAY, MARCH 23, 2017
    [Display, Twitter] What do bounce, user, session and other Google Analytics terms mean?
    It’s often misunderstood as meaning “typing the url into address bar” and while that is also Direct traffic, nowadays most of the Direct traffic comes from mobile apps (Facebook, Twitter, email apps) and non-tagged links and if you are not using SSL, from SSL-site referrals. Impression: The number of times an ad was visible on an user’s display. Anyone using Google Analytics will probably see terms such as session, bounce, conversion rate and user.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 23, 2017
    [Display, Twitter] 5 SEO Tips for Videos: How Google Ranks Them & How to Optimize
    Facebook, Twitter, and YouTube are great places to get eyes on your video content, but prospects aren’t necessarily in work- or buy-mode as they scroll through these platforms. Just like general search results, titles and descriptions display in video searches. While Google will find something to display if this data isn’t provided, you’ll drive more views and rank higher in results if this metadata is optimized. Additionally, Google displays a thumbnail for video results.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Display, Twitter] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    Most technologies in this area will drive search engine marketing, retargeting, display ads, social PPC and campaign tracking. . While third party platforms like buffer and Hoostsuite allow you to accomplish most of this, many companies also leverage native ad platforms on channels like facebook, Twitter and LinkedIn to launch, manage and measure social PPC campaigns. .
  • DISTRIBION  |  WEDNESDAY, MARCH 15, 2017
    [Display, Twitter] Create. Captivate. Engage. The Art of Interactive Experiences
    The powerful display ensured that no one had to be called upon to do anything. Though the experience was branded with the company’s Twitter handle on the display and people associated it with Lean Cuisine, it was not “in your face” advertising. The past few years have witnessed a dramatic shift in the way marketers operate to be successful. Businesses are ditching old school marketing and lead-generation strategies for experiential, interactive techniques.
  • TERMINUS  |  WEDNESDAY, MARCH 15, 2017
    [Display, Twitter] 6 Practical Account-Based Marketing (ABM) Strategies for Small Businesses
    Follow him on Twitter at @nirajr. For example, some companies display the name of the person visiting the site. Editor’s Note: This is a guest post from Niraj Ranjan Rout. Niraj is the founder of Hiver , simple customer support software that turns your email into a powerful collaboration tool. Why Use Account-Based Marketing (ABM) for Small Businesses?
  • HUBSPOT  |  WEDNESDAY, MARCH 15, 2017
    [Display, Twitter] Are Notifications Driving Us Crazy?
    If you’re like me, your morning routine might look something like this: You check email from your phone before even getting out of bed, you scan headlines on Twitter while you brew your morning coffee, and you look at Facebook, Instagram, and Snapchat during your commute to work to see what your friends are up to. 4) Change how your mobile device displays are organized. How do you start your mornings?
  • MODERN MARKETING  |  TUESDAY, MARCH 14, 2017
    [Display, Twitter] Let’s Celebrate the 2017 Markie Awards Finalists!
    These Marketers are creating personalized experiences with messages and promotions across web, social, mobile, email, display, or other digital channels and ultimately attracting or retaining their ideal customers. They’ve got web, email, social, and display at their fingertips and they have created personalized experiences with messages and promotions optimized for mobile.
  • CHIEFMARTECH  |  TUESDAY, MARCH 14, 2017
    [Display, Twitter] Mastering modern marketing technology leadership over 2 intense days
    The massive innovation underway in this space will be on full display and will be an eye-opening experience unto itself. They’ll reveal real use cases examples of how to marry your CRM data (first-party data) with targeted ads to connect with those same people on social platforms like Facebook, Twitter, and LinkedIn — delivering personalized individual-level advertising that can done with existing marketing automation campaigns.
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