• MODERN MARKETING  |  WEDNESDAY, APRIL 26, 2017
    [Display, Twitter] Congratulations to the 2017 Markie Award Winners!
    These Marketers are creating personalized experiences with messages and promotions across web, social, mobile, email, display, or other digital channels and ultimately attracting or retaining their ideal customers. They’ve got web, email, social, and display at their fingertips and they have created personalized experiences with messages and promotions optimized for mobile. Last night was. well it was amazing!
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Display, Twitter] The Character Count Guide for Blog Posts, Videos, Tweets & More
    Below, you'll find a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, Instagram, SnapChat, and YouTube. For Google, titles of search results are usually contained at a length of 600 pixels -- which Moz measures as being able to display the first 50-60 characters of a title tag. 3) Twitter. You can post a video on Twitter by importing a video or recording it using the Twitter app.
  • BIZNOLOGY  |  MONDAY, APRIL 24, 2017
    [Display, Twitter] 30 fascinating facts about organic vs paid social media
    33% of marketers cite Twitter as their preferred social network. Of the 1,500+ stories a person might see whenever they log onto Facebook, Facebook News Feed displays approximately 300. Organic vs paid social media. Social media is the most genuine form of marketing. Organic social media posts come from you and go directly to your page or your company’s page.
  • HUBSPOT  |  TUESDAY, APRIL 18, 2017
    [Display, Twitter] How to Use Canva: An 8-Step Guide to Creating Visual Content
    But in the previous article, Kawasaki -- chief evangelist for Canva , a remarkably simple online platform for graphic design -- stressed the importance of including shareable images in blog posts, and regularly creating custom, relevant visual content for Pinterest, Twitter, Facebook, and Instagram posts. In this instance, we want to create a post to share on Facebook, Twitter, Pinterest, and Instagram, and a visual that would work as a poster to print and display locally.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 11, 2017
    [Display, Twitter] The results: What happened during the Subject Line Slam Dunk?
    Once our brackets were set, we published them to Facebook, promoted it across our blog and social channels ( Facebook , LinkedIn and Twitter ), and then sat back and waited for the results. While emojis won the popular vote in the Prelims and Semis, many email providers still do not display emojis properly. Four weeks ago we kicked off our Subject Line Slam Dunk tournament — NCAA knockout style — to A/B test eight subject lines for an upcoming email campaign.
  • SNAPAPP  |  THURSDAY, APRIL 6, 2017
    [Display, Twitter] The Future of Visual Content Explained: The Anatomy of an Interactive Infographic
    Graph A and Graph B are both effective in communicating two sets of data: a) the top 5 active Twitter moments. Graph B quickly conveys the most important information (the top 5 active Twitter moments) in an eye-catching callout box, as opposed to placing this info underneath a bar chart. When you hover over a section of the pie chart, it detaches and displays the associated data.
  • SNAPAPP  |  THURSDAY, APRIL 6, 2017
    [Display, Twitter] How to Make Highly Visual Content: The Anatomy of an Interactive Infographic
    Graph A and Graph B are both effective in communicating two sets of data: a) the top 5 active Twitter moments. Graph B quickly conveys the most important information (the top 5 active Twitter moments) in an eye-catching callout box, as opposed to placing this info underneath a bar chart. When you hover over a section of the pie chart, it detaches and displays the associated data.
  • WEBBIQUITY  |  THURSDAY, APRIL 6, 2017
    [Display, Twitter] The Eight Best Social CRM Tools
    DISC insights can be applied and displayed in communication tools like Gmail and LinkedIn to help understand different communication styles. 22: The 32 Best Twitter Marketing Tools. #23: Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year.
  • WEBBIQUITY  |  TUESDAY, APRIL 4, 2017
    [Display, Twitter] The 15 Best Audio and Video Editing Tools
    Sample review: “What better way to show off your product or display your latest feature than a video? 22: The 32 Best Twitter Marketing Tools. #23: According to networking giant Cisco , online video accounted for 63% of all Internet traffic in 2015, and is projected to consume 79% of all web traffic by 2020. Online video is popular, effective, and easy to watch on mobile devices. As noted here previously, “85% (of B2B buyers) prefer text over video. But that won’t last.
  • CHIEFMARTECH  |  MONDAY, APRIL 3, 2017
    [Display, Twitter] THE HACKIES: Beacons & Bacon: 8-step data strategy to hack any customer experience
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Music Personalization = Twitter : Favorite music for attendees tweeted to DJ when on the dance floor. IoT Lighting = Philips Hue Lights + Raspberry Pi : Personalize party/lounge experience with Philips Hue personal wireless lighting system displaying that attendee’s favorite color. This article is a guest post by Matthew Parisi of Tealium.
  • HINGE MARKETING  |  THURSDAY, MARCH 30, 2017
    [Display, Twitter] 5 Website Best Practices that Produce More Leads and Faster Growth
    Displays offers throughout the site. You can track likes and shares in the Twitter, Facebook, LinkedIn and YouTube apps. What separates a professional services website that builds your business from one that simply describes it? The first type plays an active role in business development, attracting a steady stream of quality leads, nurturing them over time and contributing materially to your firm’s growth. The second type does none of the above – yet is far more common.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 30, 2017
    [Display, Twitter] What Is B2B Social Media Marketing?
    Not only does social media serves as a key driver of link acquisition, but with more social elements being displayed in top search results on Google, it can help support your organic efforts as well. Twitter. For example, Facebook is designed for users to share updates, photos, life milestones, and even create groups and events; Instagram is based on sharing photos and videos with brief captions; and Twitter is based on sharing short messages (under 140 characters). .
  • WEBBIQUITY  |  THURSDAY, MARCH 30, 2017
    [Display, Twitter] The 23 Best Free Google Chrome Extensions for Digital Marketers
    These Chrome browser extensions perform all sorts of interesting tasks, from displaying information about your email contacts to better managing your time, saving memory (your computer’s, not yours), sharing updates across social media platforms, managing passwords, taking notes, using voice dictation, protecting you from viruses and malware, viewing SEO information for any open web page, and more. Post to Twitter, Facebook, and LinkedIn.
  • TERMINUS  |  THURSDAY, MARCH 30, 2017
    [Display, Twitter] What’s a Successful ABM Strategy Without Killer Content?
    Connect with Rebecca on Twitter and LinkedIn. For example, you could display a digital ad that says something like, “How [Your Company] Can Increase Revenue for Coca-Cola — A Custom Report” and deliver content you created specifically for that account. Editor’s Note: This is a guest post from Rebecca Smith.
  • KAPOST  |  FRIDAY, MARCH 24, 2017
    [Display, Twitter] 5 Ways to Use Your Blog to Test New Ideas
    Then you need to test how you are displaying the CTA. Play around with different headlines for your email marketing campaigns, Facebook ads, and Twitter posts. Testing, testing… is this thing on? More often than not, a company’s blog becomes an afterthought for an organization.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 23, 2017
    [Display, Twitter] 5 SEO Tips for Videos: How Google Ranks Them & How to Optimize
    Facebook, Twitter, and YouTube are great places to get eyes on your video content, but prospects aren’t necessarily in work- or buy-mode as they scroll through these platforms. Just like general search results, titles and descriptions display in video searches. While Google will find something to display if this data isn’t provided, you’ll drive more views and rank higher in results if this metadata is optimized. Additionally, Google displays a thumbnail for video results.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Display, Twitter] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    Most technologies in this area will drive search engine marketing, retargeting, display ads, social PPC and campaign tracking. . While third party platforms like buffer and Hoostsuite allow you to accomplish most of this, many companies also leverage native ad platforms on channels like facebook, Twitter and LinkedIn to launch, manage and measure social PPC campaigns. .
  • DISTRIBION  |  WEDNESDAY, MARCH 15, 2017
    [Display, Twitter] Create. Captivate. Engage. The Art of Interactive Experiences
    The powerful display ensured that no one had to be called upon to do anything. Though the experience was branded with the company’s Twitter handle on the display and people associated it with Lean Cuisine, it was not “in your face” advertising. The past few years have witnessed a dramatic shift in the way marketers operate to be successful. Businesses are ditching old school marketing and lead-generation strategies for experiential, interactive techniques.
  • TERMINUS  |  WEDNESDAY, MARCH 15, 2017
    [Display, Twitter] 6 Practical Account-Based Marketing (ABM) Strategies for Small Businesses
    Follow him on Twitter at @nirajr. For example, some companies display the name of the person visiting the site. Editor’s Note: This is a guest post from Niraj Ranjan Rout. Niraj is the founder of Hiver , simple customer support software that turns your email into a powerful collaboration tool. Why Use Account-Based Marketing (ABM) for Small Businesses?
  • HUBSPOT  |  WEDNESDAY, MARCH 15, 2017
    [Display, Twitter] Are Notifications Driving Us Crazy?
    If you’re like me, your morning routine might look something like this: You check email from your phone before even getting out of bed, you scan headlines on Twitter while you brew your morning coffee, and you look at Facebook, Instagram, and Snapchat during your commute to work to see what your friends are up to. 4) Change how your mobile device displays are organized. How do you start your mornings?
  • MODERN MARKETING  |  TUESDAY, MARCH 14, 2017
    [Display, Twitter] Let’s Celebrate the 2017 Markie Awards Finalists!
    These Marketers are creating personalized experiences with messages and promotions across web, social, mobile, email, display, or other digital channels and ultimately attracting or retaining their ideal customers. They’ve got web, email, social, and display at their fingertips and they have created personalized experiences with messages and promotions optimized for mobile.
  • CHIEFMARTECH  |  TUESDAY, MARCH 14, 2017
    [Display, Twitter] Mastering modern marketing technology leadership over 2 intense days
    The massive innovation underway in this space will be on full display and will be an eye-opening experience unto itself. They’ll reveal real use cases examples of how to marry your CRM data (first-party data) with targeted ads to connect with those same people on social platforms like Facebook, Twitter, and LinkedIn — delivering personalized individual-level advertising that can done with existing marketing automation campaigns.
  • WEBBIQUITY  |  TUESDAY, MARCH 14, 2017
    [Display, Twitter] The 17 Best Photo Editing Tools
    Sample review: “Sophisticated choices are available from cropping to specific photo sizes or services like a Flickr buddy icon, Twitter picture, or desktop or mobile sized versions. Facebook cover photo, Twitter header, Twitter image display, LinkedIn profile photo, etc.). 22: The 32 Best Twitter Marketing Tools. #23: Images add color, visual appeal, and life to online content.
  • WEBBIQUITY  |  THURSDAY, MARCH 9, 2017
    [Display, Twitter] The 12 Best Landing Page and Form Builders for Conversion Rate Optimization
    Picreel allows you to display customized exit offerings depending upon what they did and how they interacted on your site.” — Express Writers. 22: The 32 Best Twitter Marketing Tools. #23: Digital marketing success starts with building an effective website—one that is not only professionally and attractively designed, but also organized and written to serve the information needs of your target buyers.
  • WEBBIQUITY  |  TUESDAY, MARCH 7, 2017
    [Display, Twitter] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    Plus, they’re dead simple…Rafflecopter…lets you add multiple ways to enter the contest, from following you on Twitter to signing up for your newsletter…It’s a quick and easy way to entertain users, and collect lead information.” — Mention. I love the simplicity by which the engagement within Twitter communities is tracked.” — ArCompany. 22: The 32 Best Twitter Marketing Tools. #23:
  • CONTENT STANDARD  |  MONDAY, MARCH 6, 2017
    [Display, Twitter] What Do Snap’s AR Glasses Mean for Your Social Strategy?
    That means that for both horizontal and vertical orientations, video can be formatted and displayed in full-screen, making it a more versatile form of video content than orientation-specific recordings. Of course, the goal is for these videos to be widely consumed on Snapchat, which is the perfect platform for displaying Spectacles content. Snap is tramping down a haunted path with the gradual release of its augmented reality-enabled glasses, dubbed Spectacles.
  • CHIEFMARTECH  |  SUNDAY, MARCH 5, 2017
    [Display, Twitter] Why the false dichotomy between adtech and martech is dysfunctional
    Tools for programmatically purchasing display advertising, such as demand-side platforms (DSPs), are considered classic adtech. The same goes for social media marketing tools managing paid ads on Twitter, LinkedIn, Instagram, and Pinterest. Would you agree that advertising is one facet of marketing? Okay, then advertising technology (adtech) is naturally one facet of marketing technology (martech).
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 1, 2017
    [Display, Twitter] THE HACKIES: Full-path ROI — aligning attribution models with the buyer’s journey
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. An engineer may read your blog post via organic search, sign up for your newsletter and get nurtured via email, while a CFO from the same company may click your display ad on a trade related web site and call a sales rep. If you do, you’ll end up under supporting paid search (and display, email, etc.)
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 28, 2017
    [Display, Twitter] The 14 Best Personal Productivity Tools
    Each window can have its color, size and display changed, they even clamp themselves to each other and to the sides of the desktop. Qlock will even display RSS or Atom feeds and update them automatically throughout the day to help you keep on top of news and events around the globe, without even having to open a browser, and you can attach notes to any city to keep track of phone numbers and reminders. 22: The 32 Best Twitter Marketing Tools. #23:
  • ACT-ON  |  TUESDAY, FEBRUARY 28, 2017
    [Display, Twitter] The Silent Marketing Roadblock – Choice
    Ice cream parlors feature dozens of beautifully displayed flavors waiting to be tasted, purchased, and consumed. But these choices, like the array of ice creams displayed in the store freezer, can create confusion and dissatisfaction and even paralyze action on the part of our customers … which impedes sales. The psychologists set up a display table featuring 24 varieties of gourmet jam on the first day.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 27, 2017
    [Display, Twitter] Organic vs paid social media: 12 myths vs realities
    Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments. Paid social social is paying any of these social networks to boost the reach of posts, display ads and videos, or sponsor messaging.
  • CHIEFMARTECH  |  MONDAY, FEBRUARY 27, 2017
    [Display, Twitter] An introduction to ecommerce APIs for non-developers
    Market leaders like Adobe, Marketo, Twitter, and Apple either opened or revamped their API and developers’ platforms. By doing so they achieved two goals: They tamed the integration challenges faced by developers who are working on creating new content experiences, e.g., how to separate the content from the display. The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Display, Twitter] The 26 Best WordPress Plugins
    A plugin that can help increase blog traffic from Twitter by making it easy for readers to tweet a predefined quote, takeaway, catchy phrase, smart idea, or statistic from your post. A social sharing plugin that won’t slow down your site; display customizable sharing buttons with social proof (including tweet counts), plus features for Pinterest image sharing, custom tweets, Twitter cards, popular posts, and analytics integration.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Display, Twitter] The 21 Best Content Curation Tools
    What’s more, the work of discovering and saving curation-worthy content—and in some cases, even displaying and sharing it—doesn’t have to be (entirely at least) a manual effort. Grab content (articles, videos, whatever) from your web browser, email, or a wide range of apps including Twitter, Flipboard and Pulse, and save it in Pocket. 22: The 32 Best Twitter Marketing Tools. #23:
  • BIZNOLOGY  |  MONDAY, FEBRUARY 20, 2017
    [Display, Twitter] Knowledge management in the age of social media
    The displayed statistics reveal that as of April 2016, Facebook stands as the number one social network with 1.6 The data puts forth the fact that user engagement holds the key to success of social media channels such as Facebook, Instagram , Twitter , and more. Ever since the days of MySpace , it became pretty clear that social media platforms have a bright future ahead. This became further clear when networking platform Facebook was launched and became an instant hit.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Display, Twitter] The 29 Best Social Media Monitoring Tools
    Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Tagboard uses hashtags to search for and collect public social media within seconds of being posted to networks like Twitter and Facebook. It aggregates all of the recent posts from Twitter, Facebook, Google Plus, Instagram, and others that contain that specific hashtag.
  • CONTENTLY  |  FRIDAY, FEBRUARY 10, 2017
    [Display, Twitter] People Trust Facebook Less Than Congress
    That figure dips to 13 percent for Twitter. More Americans displayed confidence in their political infrastructure than in the national media tasked with objectively reporting on government affairs. Yet, Facebook and Twitter still lag behind. Twitter’s commitment to free speech has led to some uncertainty over the proper solution, but the site did suspend a group of alt-right accounts linked to distributing hateful content. Facebook is a social network.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 8, 2017
    [Display, Twitter] How to Make Super Bowl Marketing Magic Last All Year Long
    If your display includes any slang, check with someone “in the know” or at least check Urban Dictionary to make sure your seemingly innocuous tagline doesn’t mean something inappropriate, a’la “ Netflix and Chill.”. Find Kerry on Twitter. By Kerry Gorgone, {grow} Contributing Columnist. Whether a company can ever recoup the astronomical cost of running an ad during the Super Bowl has been a topic of debate for years.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2017
    [Display, Twitter] The 28 Best Web Design Tools
    This platform displays different content on your site depending upon who is viewing it, which makes it perfect for targeting unique audiences and providing valuable material.” 22: The 32 Best Twitter Marketing Tools. #23: The core of any organization’s online presence is its website.
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2017
    [Display, Twitter] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. LinkedIn will automatically display less successful campaigns with lower frequency, so it makes sense to minimize any resources spent on them. LinkedIn is a highly valuable tool to network with like-minded professionals.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 2, 2017
    [Display, Twitter] The 24 Best Email Marketing Tools
    A simple, free tool to convert your email address into a short, cute and safe link you can share on the web, in Twitter, forums, Craigslist, or anywhere else to protect it from bots and get less spam. Display any email messsage as a web page, in desktop and mobile views. 22: The 32 Best Twitter Marketing Tools. #23: While email is the most mature (that sounds better than “old,” right?)
  • WEBBIQUITY  |  TUESDAY, JANUARY 31, 2017
    [Display, Twitter] The 29 Best Web Analytics Tools
    Clickly logs and reports on a wide range of onsite activities including pageviews, downloads, and outbound link clicks; event alerts (on conversions, for example); bounce rate; campaigns; goal conversions; traffic sources; Twitter analytics; and more. Profile individual users, track real-time activity, analyze segments and funnels, and automatically display personalized content based on notifications. 22: The 32 Best Twitter Marketing Tools. #23:
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 24, 2017
    [Display, Twitter] 30 SEO Best Practices for B2B Organizations in 2017
    Sometimes Google will display page tagging differently than you want, put your company / product name first and destroy your keyword strategy, or even display outdated information. For example, if Google is displaying your product name first in title tags, it likely means that the search engine thinks this is most important to users. Schema makes it easier for search engines to understand your website and helps ensure that your B2B brand is displayed correctly to users.
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2017
    [Display, Twitter] The 32 Best Twitter Marketing Tools
    While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.”
  • NUSPARK  |  SATURDAY, JANUARY 14, 2017
    [Display, Twitter] Account-Based Marketing Ad Targeting: Cookie or IP-Address?
    Targeting accounts by IP is the more sophisticated, ABM version of display targeting. This way, you can use your display platform to target your ads to people who are decidedly in the market for your product or service, who have a high propensity to buy, or who “look like” your current best accounts. Account-based marketing, also known as ABM, is a strategy to target the individuals who will buy your products.
  • ACT-ON  |  THURSDAY, JANUARY 12, 2017
    [Display, Twitter] Anatomy of an Infographic
    For example, pull out one small data point and post it as an image on Twitter. Instead of displaying all of the data and text, you can make the graphic simpler and use hover-text to provide more context (and links), for example. “Infographic” was a hot marketing buzzword a few years ago. But, far from being a temporary trend, these handy communication aids have been around for ages.
  • WEBBIQUITY  |  TUESDAY, JANUARY 10, 2017
    [Display, Twitter] The 15 Best Special-Purpose SEO Tools
    A browser plugin that displays, for any page visited, metrics for search results, markup, links, and social shares. A WordPress plugin that automatically optimizes the display of and odds that your videos will appear in Google video search results. LinkResearchTools collects links from 24 different link data sources including MajesticSEO, Ahrefs, SEMrush , Moz, Google Analytics, Google Search Console, Facebook, and Twitter, and reports a wide range of metrics for each link (e.g.,
  • CONTENTLY  |  FRIDAY, JANUARY 6, 2017
    [Display, Twitter] ‘The Bot Politic,’ and 4 Other Stories You Should Read
    It sounds like familiar territory for the CEO of a growing company—to address any concerns or discuss a product roadmap—but the level of candor apparently on display makes it unprecedented. As Recode writes, “Zuckerberg will also share his personal opinions on competitors like Snapchat and Twitter, and even Facebook’s board members.”
  • KAPOST  |  THURSDAY, JANUARY 5, 2017
    [Display, Twitter] How to Grow Your Social Media Following for B2B
    Incorporate external Twitter handles. Display brand personality. Weekends are still very popular times to scroll through Twitter or LinkedIn, as well. 3: Incorporate External Twitter Handles. By tagging someone’s personal Twitter handle in a relevant tweet, you immediately connect with them regarding the topic. One of our more successful campaigns, ‘Ask the Experts,’ helped us realize the benefits of directly tagging Twitter handles.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Display, Twitter] 6 B2B Online Marketing Predictions for 2017
    Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. Apps like Periscope were trailblazers in this area, but now Facebook, Twitter, Instagram, and Snapchat have all made live video available to their users.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Display, Twitter] 6 B2B Online Marketing Predictions for 2017
    Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. Apps like Periscope were trailblazers in this area, but now Facebook, Twitter, Instagram, and Snapchat have all made live video available to their users.
  • EARNEST ABOUT B2B  |  THURSDAY, JANUARY 5, 2017
    [Display, Twitter] One of these things will happen to all B2B Marketers in 2017
    You’ll become disenchanted with mobile display advertising because the numbers will suggest that most of the click throughs are the result of fat fingers. _ You will lose 300 followers on Twitter, but will gain 302. I'm not a betting man but I'm willing to bet anyone in our industry that one of these things will happen to you in the year ahead. Any takers? _ An agency will insist you use Virtual Reality as part of your next campaign (sorry Earnest clients probably us). _
  • CONTENTLY  |  WEDNESDAY, JANUARY 4, 2017
    [Display, Twitter] 3 Ways Brands Can Make Native Advertising More Effective in 2017
    When it comes to digital advertising, a “big four” have emerged: social ads, display ads, video ads, and native advertising. Native advertising has come a long way since The Atlantic was shilling for Scientology and giving Jeff Jarvis a panic attack on Twitter. If a native ad comes out well, brands should want their names and logos clearly displayed atop it.
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2016
    [Display, Twitter] The Science Behind the Most Popular Infographics of 2016
    Using BuzzSumo , we identified every infographic with more than 5,000 shares across some major social media platforms -- Facebook, Pinterest, Twitter, LinkedIn, and Google+ -- and analyzed them for different characteristics. Twitter, conversely, appears to be the place to post content related to jobs, entertainment, sports, and education. Single charts: Displays one chart or graph. What makes people want to share an infographic?
  • DISTRIBION  |  WEDNESDAY, DECEMBER 28, 2016
    [Display, Twitter] Attracting New Customers with Targeted Multi-Channel Marketing
    Download the recent client success story to learn how we developed and deployed a custom multi-channel marketing campaign via email, direct mail and display advertising to reach a 900% return on our client’s marketing investment. He also loves meeting new people – connect with him on LinkedIn or Twitter. Adjust your stance. Check. Hold the club using the correct grip. Check. Swing through the ball after impact. Check.
  • WEBBIQUITY  |  MONDAY, DECEMBER 19, 2016
    [Display, Twitter] The 20 Best SEO Rank Tracker Tools
    Special features: geo tracking; social metrics for Facebook, Twitter and Google+; Google Analytics integration; team management/collaboration. Special features: displays Google Page Rank for individual pages only. Management guru Peter Drucker famously said “You can’t manage what you don’t measure.” ” Search engine optimization offers a broad array of measurable elements.
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2016
    [Display, Twitter] Snapchat Spectacles: A Simple Guide for Marketers
    Video content has exploded on social media: Videos are watched by 82% of Twitter users , and 100 million hours of video are watched on Facebook every day. Instead, buyers find out about Snapbot sightings via Twitter , Instagram , and word-of-mouth, then rush to queue in line in hopes that the Spectacles aren’t sold out by the time it’s their turn. In 2016, four-year-old Snapchat overtook ten-year-old Twitter’s user base with 150 million daily active users.).
  • CONTENTLY  |  FRIDAY, DECEMBER 16, 2016
    [Display, Twitter] Starbucks’ $10 Coffee, and 5 Other Stories You Should Read
    It’s a tragic story, and it’s telling how much blame the parents place on platforms like YouTube, Facebook, and Twitter for “emboldening” conspiracy theorists. Every time Kanye West displays support for Donald Trump, I’m pretty sure an angel loses his wings. Now Kanye, in full Trump fashion, is taking to Twitter to show off his Trump autograph collection. The New York Times: Twitter Has the Right to Suspend Donald Trump.
  • ACT-ON  |  THURSDAY, DECEMBER 15, 2016
    [Display, Twitter] 63 Digital Advertising Terms Every Marketer Should Know
    It’s the practice of serving display advertising only to specified titles at the target accounts you designate. These ad units, which include static graphics, videos and/or interactive rich media, are displayed on a web page or in an application. For example, if The Gotham Times averages 1,000 visits to their home page in any given week, and they have space for two display ads on their home page, then their potential ad inventory is 2,000 impressions per week.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 14, 2016
    [Display, Twitter] BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View
    In addition to Web pages, BlueVenn can send batch and triggered emails, text messages, file transfers, and direct messages in Twitter and Facebook. Next year it will add display ad audiences and Facebook Custom Audiences. BlueVenn has only been active in the U.S. market only since March 2016, although many U.S. marketers will recall its previous incarnation as SmartFocus.*
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Display, Twitter] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    Maximise your presence on Twitter and LinkedIn to harvest relationships. Information sources" can be defined broadly: email, Facebook, Google, Twitter, LinkedIn, Forbes online, industry-specific print publications.have an open mind. B2B event budgets will expand beyond the display costs into funding live engagement opportunities to introduce a spectrum of opportunities before, during and after the event.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 12, 2016
    [Display, Twitter] 7 Ways to Bring Your Emails Back to Life with Dynamic Content
    By adding a dynamic countdown timer prominently at the top of the email that displays the live time remaining (which changes each time the email is opened), you can ratchet up the sense of urgency. Embedding (muted) autoplay videos, like those on Facebook and Twitter, not only capture and hold attention, but research from Insivia indicates that viewers actually recall more of what they see in a video than what they read (95% vs. 10%).
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Display, Twitter] 10 Trends That Defined Digital Marketing in 2016
    This year, Twitter updated its advanced search capabilities to allow for long-tail keyword searches. It’s easier than ever to find trending topics these days: Google Trends provides you with daily updates on the most popular searches, Twitter tells you what hashtags are trending at any given moment, and Facebook provides up-to-date information on popular topics. In April, Twitter introduced Ad Groups. for search ads and 0.89% on display ads.
  • DISTRIBION  |  WEDNESDAY, DECEMBER 7, 2016
    [Display, Twitter] How to Use Multiple Marketing Technologies Together for Optimal Results
    There is advertising and promotion software focusing specifically on display and programmatic selling available at a click of your mouse. He also loves meeting new people – connect with him on LinkedIn or Twitter. How can you use multiple marketing technologies together to effectively reach your target audience and streamline your business for optimal results? The answer is marketing automation.
  • ACTIVEDEMAND  |  THURSDAY, NOVEMBER 24, 2016
    [Display, Twitter] Google Message Extensions Means Even More Ways to Track PPC Attribution
    A Brief Overview of Call Extensions The best way of displaying your phone number with your ads is through call extensions. Benefits of Google Message Extensions It seems like the ability to message a business directly has been a long overdue addition to Google AdWords, especially since 67-percent of consumers have been looking to Twitter and Facebook for direct customer service for years now.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 23, 2016
    [Display, Twitter] How to reach your customers at work or at home
    Expand your universe of display and social media advertising targets. First, they matched the Twitter handles in the business record to those in the consumer database. Most Twitter, Facebook and Google AdWords custom ad selection is based on the personal email address that was collected on sign up. Have you ever wished you knew more about the consumer side of your business customers?
  • CHIEFMARTECH  |  MONDAY, NOVEMBER 21, 2016
    [Display, Twitter] A quick tour of measurement for video campaigns
    You not only have brands publishing videos on traditional platforms like YouTube but now they are posting videos natively on Facebook, Instagram, Snapchat, Twitter, and others. Twitter – video_total_views, which are views “at least 50% in-view for 2 seconds. Based on these publisher metric definitions, Twitter video impressions seem to be the most worthwhile since viewability is factored in. The following is a guest post by Steven Wastie , the CMO of Origami Logic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 16, 2016
    [Display, Twitter] Cutting, pasting, and going to court. Know your copyright rights
    You can choose to embed (most sites like YouTube give you the code for that), but make sure that the way it’s displayed makes it clear the video isn’t your own original work. Find Kerry on Twitter. By Kerry Gorgone, {grow} Contributing Columnist. As an attorney, all I want is for my friends and colleagues to avoid legal hassles. All you want is to create effective content and score big with marketing campaigns.
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2016
    [Display, Twitter] How Long Does it Take to Get Results from Content Marketing?
    Other popular channels are Twitter, Facebook and YouTube. There is a cornucopia of options for promoting content online: search engine marketing (SEM), promoted posts on social media platforms, content syndication , social ads, native advertising and online display ads. “ Marketing is impatient. Everything we do feels like we need to do it faster.”. – Ann Handley. How the chef prepares, combines and cooks quality, fresh ingredients determines how delicious a seafood paella will be.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2016
    [Display, Twitter] 5 Ways You Can Use Visual Content to Increase Conversion Rates
    Not to mention, benefits are stated front and center, with “here’s how it works” displayed with an arrow below the top image, acting as a CTA to scroll down. Curate Social Proof with Twitter & Instagram. It’s why almost 40% of Twitter users say they’ve made a purchase because of a tweet from an influencer. Check out how some unconventional brands use Twitter here.). I was ready to buy. My finger hovered over the “Add to Cart” button. But I still wasn’t sure.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 10, 2016
    [Display, Twitter] 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year
    Facebook (95%), Twitter (74%), and LinkedIn (66%) are the most commonly used social media platforms for B2B enterprises. Two-thirds of marketers turn to Facebook first for paid social media, and about one-third are leveraging YouTube and Twitter to advertise. According to the data, marketers gave sponsored social media advertising an effectiveness rating of 7.29, which was ahead of online display (6.55), TV ads (6.46) and radio ads (5.65).
  • DISTRIBION  |  WEDNESDAY, NOVEMBER 9, 2016
    [Display, Twitter] Email Marketing Trends and Stats
    Other notable marketing channels include: display (81%), paid search (72%) and SMS (54%). He also loves meeting new people – connect with him on LinkedIn or Twitter. Email marketing consistently ranks among the highest ranking channels producing revenue and a strong return on investment.
  • CONTENTLY  |  MONDAY, NOVEMBER 7, 2016
    [Display, Twitter] Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report
    Additionally, the report found that 47 percent of all search and display revenue now comes via mobile, up 17 percent from 2015. A lot of this activity comes from apps like Facebook, Twitter, and Snapchat, which account for the vast majority of time spent. Last week, Facebook announced that it had reached 1 billion mobile-only monthly users.
  • MODERN MARKETING  |  THURSDAY, NOVEMBER 3, 2016
    [Display, Twitter] Why Cross Channel Marketing Needs To Be Visual
    Canadian Blood Services (CBS) offers a multi-channel experience including an extensive website, mobile app, and very active presence on Facebook, Twitter, Instagram, LinkedIn and YouTube. One of their marketing innovations has been to offer locally customized graphics displays in gateway airports. Imagine you are working on building a cross-channel marketing campaign. Imagine it’s a launch of new webinar series or an introduction of a new product.
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 2, 2016
    [Display, Twitter] I Used Embarrassing Icebreakers at a Marketing Conference. You Should Too
    So I posted this on Twitter: Nervous about networking at @Dreamforce ? After a few awkward laps around the display booths—some Dutch techies offered me a huge wooden horse—I finally worked up the courage to sidle up to a circle of suits. I also had six conversations on LinkedIn about potential projects and connected with 26 Partyforce followers via direct message on Twitter. Making connections at a networking event is awkward. They’re so forced, like bad blind dates.
  • HUBSPOT  |  TUESDAY, NOVEMBER 1, 2016
    [Display, Twitter] How to Use Twitter Polls to Engage Your Audience: 13 Examples From Real Brands
    It’s been a year since Twitter polls became an option for users to engage, entertain, and survey their social media audience. And just recently we’ve found ourselves asking, “Are there any brands out there that are really using Twitter Polls well? ”. In the not-so ancient past, Twitter users used to tweet out makeshift polls and use likes, retweets, or replies to get their “results.” Thanks to the introduction of Twitter polls, all that's changed.
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2016
    [Display, Twitter] The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote
    The traditional way would be to use charts and graphs: The second way to display your data is to use “data visualization": For example, you could use a set of 10 “smartphone” icons where seven are colored and three are greyed out to represent the fact that 70% of Americans own a smartphone. Want to learn how to plan, publish, and promote viral infographics? You’re in the right place.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 26, 2016
    [Display, Twitter] A Brief History of Search & SEO
    In December 2010, both Google and Bing added "social signals," which first displayed any written Facebook posts, for example, from your own network that matched your query. But it also began to give PageRank to Twitter profiles that were linked to with some frequency. The importance of Twitter in SEO didn't end there -- stay tuned. The first page of search results for his name includes his Facebook and Twitter profiles.
  • VIDYARD  |  WEDNESDAY, OCTOBER 19, 2016
    [Display, Twitter] A Shortish History of Online Video
    By 1993, web browsers had attained the ability to display images, and the camera was connected to the internet as an image that could be refreshed ‘live’ to make it easier to transmit its status. The late 1990s saw the rise of broadband internet, and the increasing complexity and creative possibility of internet browsers to display more exciting media. Vine, launched by Twitter in 2013, quickly became a widely popular video-only social network.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 18, 2016
    [Display, Twitter] 20 Content Marketing Tools to Rely on From Start to Finish
    The dashboard-type interface supports integrations for many social networks, including Facebook, Twitter, LinkedIn, Instagram, and more. It has the ability to display the most shared content by network type, content type, days of the week, and more. Get the conversation started by dropping a line in the comments section or connecting with me on Twitter !
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 17, 2016
    [Display, Twitter] How to Pivot Your Social Media Strategy to Support Account-Based Marketing
    If target stakeholders are active on social media sites like LinkedIn and Twitter, follow them. Twitter simplifies social listening by allowing you to create lists of the target accounts you follow. Simply create a list in your Twitter account settings, add the usernames for your target accounts and the prospects within them, and be sure to mark the list as private. Both Facebook and LinkedIn allow you to display ads only to people who work at specific companies.
  • BULLDOG SOLUTIONS  |  TUESDAY, OCTOBER 4, 2016
    [Display, Twitter] The Blurred Lines Between Brands and Buddies
    Brands aren’t just sticking a display ad into your newsfeed and calling it a day. Back in 2015, the Coke brand placed itself right in his crosshairs when it created a Twitter bot to take “mean” tweets and reformat their words into text-based renderings of cute animals and other happy images. Back in the good old days, social media was exclusively for college students.
  • BULLDOG SOLUTIONS  |  TUESDAY, OCTOBER 4, 2016
    [Display, Twitter] The Blurred Lines Between Brands and Buddies
    Brands aren’t just sticking a display ad into your newsfeed and calling it a day. Back in 2015, the Coke brand placed itself right in his crosshairs when it created a Twitter bot to take “mean” tweets and reformat their words into text-based renderings of cute animals and other happy images. Back in the good old days, social media was exclusively for college students.
  • PUZZLE MARKETER  |  FRIDAY, SEPTEMBER 30, 2016
    [Display, Twitter] Marketing Minds: Monu Kalsi – VP, Head of Digital @ Zurich North America
    I must say that I continue to be impressed with the rapid maturity of social platforms such as LinkedIn and Twitter in targeting and qualifying leads. Programmatic buying and Google display network to name a couple are getting increasingly more sophisticated in the B2B space on lead targeting and conversion. Connect with Monu on LinkedIn or follow him on Twitter at @monukalsi , he is a true visionary for digital marketing trends!
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Display, Twitter] 10 Pieces of Content Your Audience Really Wants to See [New Data]
    They cover breaking news , which 64% of Twitter users surveyed said they want to see more of. billion daily active users (DAUs), Instagram has 500 million, Twitter has 313 million, and Snapchat has 150 million. Learn more about how to use Twitter for business here. ). Why this work so well: The tweet uses video , which drives engagement: 82% of Twitter users watch video content, and Twitter videos drive more retweets, likes, and replies than video on third-party players.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 26, 2016
    [Display, Twitter] The simple truth about what’s driving digital next year
    The simple truth is that, due to the increased bandwidth, processing power, and HD or Retina-quality screens (to say nothing of the 4K displays starting to hit the market), content is getting way more immersive all the time. As the New York Times’ Farhad Manjoo pointed out on Twitter : With so many app makers copying it, I think you can make a pretty good case that Snapchat is setting the tone for app design.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Display, Twitter] How to Engage Your Audience Using Digital Advertising
    In this case, it’s difficult for websites to control the quality of the ads they display or ensure their security. Sponsored Facebook, LinkedIn and Twitter posts , however, do feel more like traditional online advertising in the sense that users don't opt-in to see them. On Twitter. Similarly to Facebook, Twitter can also be used as a paid channel to promote useful content to a segment of your audience. Twitter offers four main targeting options with its ads.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 20, 2016
    [Display, Twitter] Appearing in the Google Answer Box: 5 Ways to Increase Your Odds
    When we recognize that a query asks a question, we programmatically detect pages that answer the user’s question, and display a snippet as a featured snippet in the search results.” Drop a comment below or let’s get a Google answer box conversation started on Twitter ! “Google it.” ” If your friends, families, or colleagues are anything like mine, there’s a good chance you hear this phrase on a daily or at the very least, weekly basis.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Display, Twitter] Multi-Touch Attribution, A Full User Debrief
    This is a critical element of the tracking mix because a company’s website acts as the hub for most other marketing activities (paid media, paid search, organic, display, content, webinars, referrals, WOM, events, direct mail, etc). The UTM tracking code following the URL would include the platform (twitter), the campaign (persona, offer, funnel stage, etc.), Ad platforms (such as AdWords, AdRoll, Bing Ads, Google Display Network, Facebook, Twitter, LinkedIn, etc.)
  • MODERN MARKETING  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Display, Twitter] How To Excel at Four Primary Types of Social Media Content
    277,000 tweets sent on Twitter. Whether it’s video on Facebook, Twitter, Snapchat or YouTube, the content you need to be thinking about is video. Interviews with key figures and influencers provide exclusive insights and display a brand’s human side. Let’s kick off with some sobering statistics. We all know that content is being churned out constantly, but have you ever considered how much of it there really is? Every single minute , social media sees: 2.4
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Display, Twitter] How to Market Your Ebook: Don't Let Content Offers Collect Dust
    Using display ads is another great way to get your content offer on relevant websites instead of Google search. With display ads you can actually choose the websites that you want your ad to appear on. Look on Twitter and LinkedIn for users that have been sharing similar content to what you have created! Inbound marketing preaches content creation, but you shouldn’t create content without first figuring out who you’re marketing to and how you will market to them.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Display, Twitter] A Brief Timeline of the History of Blogging
    It was part of a period that displayed an influx of blogging opportunities, with each platform attempting to boast its own unique set of features for a particular audience. Xanga (for whom Twitter co-founder Biz Stone once served as creative director ) actually began as a social networking site -- sometimes compared to MySpace -- and didn’t add blogging features until 2000. Greetings, readers. Welcome to the HubSpot Marketing Blog. We’re very happy to have you here.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 12, 2016
    [Display, Twitter] 4 Ways to Find Marketing Qualified Leads on Twitter
    You already know that social media platforms like Twitter have the potential to build your client base – and your bottom line. Let’s take a look at using Twitter for B2B marketing leads: 1. While Twitter has 313 million active users each month, not all of them are engaged. Your marketing qualified leads will display interests that are congruent with your company. TwitterSmallBiz says 85% of Twitter users feel more connected to brands they follow than ones they don’t.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [Display, Twitter] A Brief History of Online Advertising
    To put that in perspective, the average clickthrough rate on display ads today -- 22 years later -- is closer to 0.06%. 1995: Display ads become increasingly targeted. Not only were companies reaching more relevant audiences, but websites hosting the ads were also able to display banners that were more applicable to their visitors. Ad frequency capping is still a common display ad tactic advertisers use today.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 2, 2016
    [Display, Twitter] 4 Marketing Lessons I Learned from Being a Mascot
    Facebook will be the first to know, then Twitter, then Instagram, and then Snapchat. Every email, social media post, and display ad that goes out on behalf of your company should represent your brand’s views, not your own. Author: Mike Madden Mascots. You’ve seen them at football games shuffling lifelessly through a crowd, desperately trying to avoid pictures with awestruck children. You’ve seen their uninspiring, lackadaisical dance moves to some of hottest jams.
  • HUBSPOT  |  MONDAY, AUGUST 29, 2016
    [Display, Twitter] 17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About
    When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. You can actually create a custom URL, which you can base on things like your display name, your YouTube username, any current vanity URLs that you have, or the name of your linked website. We've written about how Google's algorithm works , as well as how the algorithms work on Facebook, Twitter, and Instagram.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 29, 2016
    [Display, Twitter] 20 Ideas to super-charge your social media network
    A focus on Twitter. I have 20 ideas for you … all starting with Twitter. Why Twitter? Whether you’re building an audience for a blog, podcast, or video series, I find that Twitter is the fastest way to build a targeted and relevant audience because of the variety of tools available to find these folks. Plus, unlike other social media platforms, you have an unlimited ability to build an audience on Twitter even if your contacts don’t follow you back.
  • BIZIBLE  |  FRIDAY, AUGUST 26, 2016
    [Display, Twitter] CMO's Organizational Readiness Indicators for Multi-Touch Attribution
    Paid social (LinkedIn, Facebook, Twitter, etc.). Display (Google Display Network, Adroll, etc.). You invest in paid media (search, social, display, retargeting, etc.). According to the State of Pipeline Marketing Report 2015 , less than half of CMOs believe that their team is using the correct attribution model. This means that less than half of these marketing leaders are actually confident that their team is accurately attributing marketing activities to revenue.
  • CONTENT STANDARD  |  FRIDAY, AUGUST 26, 2016
    [Display, Twitter] The Top 10 Stats from 2016 that Show the Importance of Email Marketing
    Speaking of social… According to McKinsey and Company , email far surpasses the social media giants where generating customers is concerned—in fact, it’s 40 times more effective than Facebook and Twitter. Outbound Engine puts it best: “If an email does not display correctly, 71.2 When I think about digital storytelling, there are a few images that come to mind. I picture crisp, vivid photography that draws my eye to a publication.
  • KEO MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Display, Twitter] Three Tips for Boosting SEO with Social Media
    In addition, platforms such as Facebook, Twitter and YouTube are search engines themselves. Long-form social media posts can rank in Google and can be displayed in the search engine results pages. There has been a lot of discussion about whether or not social media activity and posts are ranked by the search engines, or if they help with search engine optimization (SEO). Long-form posts on LinkedIn will show up in Google’s search engine results pages (SERPs).
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