Customer Experience Matrix

JULY 1, 2016

YesPath can then reach those companies and individuals through a just-announced integration with the Madison Logic display ad network, which shares the Bombora cookies. Web site actions, including banner ads, modals, popups, and sliders, can be executed by YesPath itself, using its Javascript tag to identify visitors and display messages.

Account Based Marketing 120

Account Based Marketing ABM Work Management Marketing Management 120

Customer Experience Matrix

MARCH 29, 2016

By “journey as the framework for message selection” I mean that marketing messages or campaigns are triggered when customers reach a particular journey step. Tactics can be tied to Workfront for project management, filtered on pretty much any attribute, and displayed on a Gantt chart-style calendar. So that’s pretty close.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

Lead Liaison

APRIL 1, 2019

The developed framework complements other CRMs, whereas existing enterprise integrations with Microsoft Dynamics and Salesforce.com remain available to customers. Use Your Own Content Dynamically – We now offer the ability to display custom website content using prospect criteria. Javascript for Webforms. And so much more!

Lead Liaison 48

Lead Liaison Enterprise Management Work Management Marketing Management 48

Customer Experience Matrix

JANUARY 31, 2014

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Events also act as triggers for actions within workflows, which begin with contact lists and can be filtered based on attributes and behaviors.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MAY 6, 2010

Data capture forms can be displayed within a Genoo page or linked to an externally-hosted page through Genoo-provided Javascript. Submission can also trigger a confirmation email, send the visitor to a confirmation Web page, and send an alert email to company staff. RSS subscribers can also be automatically added as leads.

Small Business Marketing 120

Small Business Marketing Marketing Management Planning Paid Search Agency 120

Customer Experience Matrix

MARCH 30, 2009

The latest version actually offers integration with Salesforce.com as well, making the system more suitable for larger organizations. Leads can enter a sequence when they fill out a Web form, are manually added by the user, or trigger the conditions specified in a “global rule”.

Demand Generation 120

Demand Generation Small Business Marketing Cost Demand 120

Customer Experience Matrix

MARCH 16, 2011

Here’s a state-of-the-art version from Eloqua: This has the advantage of displaying the exact flow of leads, including branches that split apart and come together. This works directly from a Salesforce.com database, using the Salesforce.com email engine but applying eTrigue email authoring, campaign structures, Web tracking, and lead scores.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Features 120

Customer Experience Matrix

OCTOBER 18, 2012

The vendor has integrated with Orbis Global for marketing resource management and has an AppExchange integration with Salesforce.com. The schedules can have a fixed date, recur at fixed intervals (from minutes to weeks), or be triggered by events. This could be triggered by a tag embedded in Web page or call center screen.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Interactive Marketing Enterprise Management 120

Webbiquity

FEBRUARY 28, 2017

Integrates with a wide range of applications including Basecamp, Salesforce.com, and Teamwork. Each window can have its color, size and display changed, they even clamp themselves to each other and to the sides of the desktop. Pick a Trigger that sets your Zap into motion and complete th action. 2) Zapier.

Marketing Automation Services 100

Marketing Automation Services Personalization Tools Product 100