PPC V Influencer Marketing; Clicks V Sales

Onalytica B2B

Therefore, we’ve laid out the pros and cons for both influencer marketing and PPC so that you, as a marketer, can come to an informed conclusion of which tactic is best for you. Influencer marketing has a superior ROI compared to PPC; $6.50 PPC is being ignored.

75

Balancing SEO and PPC to Maximize Search Results

Webbiquity

That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results. SEO and PPC Work Best Together — Here’s Why. PPC management efforts, in contrast, can yield results almost immediately—but are costly in the long term. If you want to fully capitalize on search results, it is a good idea to supplement keywords of value with targeted PPC ads. Maybe there is significant volume, but if no one converts, PPC can help determine that.

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Trending Sources

Baidu PPC Versus Google AdWords: 8 Key Differences

KoMarketing Associates

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. They share many of similarities, such as text and display ads, a cost-per-click (CPC) price system is based on the market bids, and similar account architecture. However there are key differences between Baidu PPC and Google AdWords as well. It’s a different story when opening a Baidu PPC account. It’s not as simple with Baidu PPC.

50

Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them

bizible

We recently went through and audited our paid media (mostly PPC) and found that there were many ways in which we could improve. Mistake #2: Using a single “brand” campaign on search and display. adwords ppc paid media sem

91

How to Choose the Right Display Advertising Network

Vertical Response

You’ve decided to spend some money on online display advertising to help drive your business. Many people have the perception that online display advertising is difficult and choosing an ad network can seem daunting. Affiliate, PPC, Facebook, or Email Marketing?

37

B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

You can even make comparisons to the display advertising offered by Internet darling LinkedIn , through whom B2B marketers can also target prospects by industry, company size, even job title.

61

10 Tips To Improve PPC Performance

Fathom

For experienced PPC marketers, creating a new account in AdWords, Bing, or Yahoo is an art form. Digital advertising is an ever-evolving puzzle, especially in the world of PPC, and the competition is constantly working to outrank and outperform our accounts.

30

How To Illustrate Popular B2B PPC Performance Metrics

KoMarketing Associates

While clicks (and other activity metrics) are generally not the best performance indicator they give advertisers an idea of the extent of the reach and awareness being generated through their PPC program.

100

The Death of Pay Per Click Advertising (PPC)

Tomorrow People

Is PPC past its Sell By date? For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. On the surface of it, PPC looks like an easy way to bring in new leads.

87

The Complete Display Ads Overview For B2B Marketers

bizible

Display advertising is a bit of a mystery. You have countless referral sites and it is entirely onerous to track the opportunities and revenue generated from each display ad. But this doesn’t have to be the case with display ads in B2B marketing. Ready For Display Ad Success?

59

Top Ten PPC Tips and Tricks to Help Increase Chances of Success

Fathom

A colleague of mine is going to a present PPC tips and tricks next week. After discussing this with Noah … Continue reading → The post Top Ten PPC Tips and Tricks to Help Increase Chances of Success appeared first on Fathom.

22

PPC Hero Conference 2014 (Recap)

Fathom

This year’s PPC Hero conference lived up to its claim of being “more than just sessions and soundbites”. Some notable sessions included: The Art and Science of Managing a PPC Team ( Jeff Allen , Paul Jeszenszky & Emma Welland ). Thanks, PPC Hero , for another FANTASTIC conference!

25

A PPC Optimization Checklist for the B2B Marketer

KoMarketing Associates

A B2B PPC Optimization Checklist. Search and Display based campaigns should be separated in order to accurately measure performance per audience type. Some PPC managers recommend the utilization of multiple AdWords campaigns.

97

3 Ways to Use Tableau to be a PPC Rockstar

Fathom

As I use Tableau every single day to manipulate my paid search data, I wanted to share 3 ways that you can utilize it to become a PPC rockstar! The post 3 Ways to Use Tableau to be a PPC Rockstar appeared first on Fathom. So I need to start out with a confession.

30

Buzzwords in Marketing Automation: PPC (Pay-Per-Click)

Lead Liaison

PPC (Pay-Per-Click): its meaning and how it relates to marketing automation. Are you ready to build a marketing beast with PPC ads and marketing automation? If you think that pay-per-click (PPC) ads and marketing automation are two separate animals, you aren’t alone.

19

The PPC Attribution Carnival: Finding Your Way Through the Maze [Gifographic]

Modern B2B Marketing

Navigating through the analytics behind your pay-per-click (PPC) campaigns can sometimes feel like a maze. We’ve partnered up with Marketo to bring you these five PPC attribution tips so you can start strengthening your PPC campaigns today.

47

3 Reasons Why SEO & PPC Are More Powerful Together

Fathom

We all know that SEO can be a longer term investment and PPC can be up and operating in a matter of days. SEO and PPC work better together and there are distinct advantages for continuing both simultaneously. If you have specific keywords that have moved to position number one or two organically, this doesn’t mean it is time to turn off PPC. By utilizing SEO and PPC, you are pushing your competitors out of the most coveted spots in the search results page.

17

7 AdWords Extensions You Should Utilize to Improve PPC Conversion Rate

Hubspot

If you’re looking to improve your PPC conversion rates by increasing your qualified clicks, one way to do this is to attach Ad Extensions on your AdWords campaigns. Using Ad Extensions lets your ad take up more PPC real estate, making your ads stand out from the others.

46

What is Advanced Geo-Fencing Display and Why You Should Use It?

Fathom

Advanced geo-fencing is a combination of hyper-local targeting based on the location of a user while also adding an element of retargeting that is available for display advertising on mobile devices. The article What is Advanced Geo-Fencing Display and Why You Should Use It?

28

Google Allows Select Brands to Turn Google+ Posts Into Display Ads

Hubspot

These +Post ads will essentially be display ads of brands'' Google+ posts -- and I mean any post, including ones with videos, images, and Hangouts -- that allow website visitors to comment on posts in the ad and share them within their circles.

48

How to Drive PPC Ads With Interactive Quizzes and Assessments

SnapApp

You’ve seen a Pay Per Click (PPC) ad before: Maybe it was a sponsored post on Facebook or a promoted search result when you Googled something. In fact, Google data shows that businesses make an average of $2 in income for every $1 spent in PPC ads through their platform.

24

A Few Good Reasons Manufacturers Should Use PPC

Fathom

There are plenty of practical reasons why a manufacturer should use PPC, or pay-per-click marketing, as part of their overall online strategy. PPC isn’t complicated, understand the basics and educate your team. Suggest a three month PPC test run.

14

New Changes Coming to Google Adwords

Vertical Response

Upgraded Campaigns for Search Network and Display. A big update comes in the way of forced, “upgraded” campaigns for Search Network and Display Select. Just as the seasons are changing, Google Adwords is changing, too.

42

Google Message Extensions Means Even More Ways to Track PPC Attribution

ActiveDEMAND

Google Message Extensions Means Even More Ways to Track PPC Attribution Google has just added message extensions support for their AdWords, and since ActiveDEMAND integrated call tracking supports both calls and text, this means we have yet another way to thoroughly track your marketing spend.

10

How Even YOU Can Master PPC Campaign Management [TEMPLATE]

Hubspot

But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. So, how do you do PPC "properly" so you actually get leads at a reasonable cost? Step 1: Understand PPC Campaign Structure.

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5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

By leveraging the same offers, message, and creative assets (ex: landing pages) that you already have in place, paid social media ( Social PPC ) can be a natural and cost-effective complement to your lead nurturing campaign. through ads on display, video, mobile and social networks.

112

How to Distinguish Between PPC Pros and PPC Posers

Hubspot

Everyone who does PPC has learned it in a different way, and it's essential to understand how your potential manager learned PPC and how they apply those learnings to their current management style. It may complement traditional media or display advertising.

19

PPC Budget Forecasting on the Fly

Fathom

We have extra budget and would love to see what the numbers would look like if we spent it in PPC. The post PPC Budget Forecasting on the Fly appeared first on Fathom. Online Advertising / SEM / Display AdWords Online Marketing optimization Paid Search ppc It’s Friday afternoon and an e-mail comes through to your inbox from your client: “Do you think we can spend an extra $10,000 this month?

7

PPC for Higher Ed on a Budget:

Fathom

They want to know which engines they should run on; what’s new in the world of paid search, PPC, SEM (or whatever the kids are calling it these days); and what they should do. What am I hoping to achieve from my PPC strategy? Higher Education Online Advertising / SEM / Display

9

How to Run a Last-Minute Holiday Campaign Using PPC

Hubspot

What Is PPC? PPC, which stands for pay-per-click, is essentially paid advertising in search engines , displayed as the ads appearing in the top and right side of your search results. How Can PPC Help Me Fast? Simple: PPC has immediate results.

25

How to Effectively Utilize AdWords Ad Extensions for B2B PPC

KoMarketing Associates

This blog post will highlight a variety of ad extensions and explain how to effectively utilize them in B2B PPC campaigns. Any lower and Google will only display the headline. Like sitelinks, callouts allow for B2B advertisers to display a series of additional messaging under the ad. By doing this, not only can Google display more callouts at the same time, but they become much easier to read for the user.

11

Listen up, Google: Here Are My Demands

Fathom

As most of you know by now, Google threw a huge curveball at the PPC community a few weeks ago by announcing Google Enhanced Campaigns; and I’m not happy about it. Online Advertising/SEM/Display Uncategorized AdWords ppc SEM

28

How to Save Up to 50% on Your PPC With Quality Score

Hubspot

In PPC, there are lots of metrics to track , so it can quickly get confusing and then overwhelming. New Data Shows AdWords Quality Score Can Save You Up to 50% on PPC. Larry is the founder and CTO of WordStream , provider of the 20 Minute PPC Work Week and the AdWords Grader.

28

11 Expert PPC Guides, Tips and Techniques (and One Rant)

Webbiquity

With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. ABC’s of PPC – A Guide for the Basics! by PPC Hero. Display Advertising: Targeting Options 101 by RKG Blog.

14

Google’s New Enhanced Campaigns for Display Advertising

Vertical Response

In a previous post, we discussed changes made to Google AdWords ‘ pay-per-click (PPC) Enhanced Campaigns (for Search). Let’s dive into the new features and differences: Search vs. Display. Because of these differences, Search and Display require some different enhancements.

4

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

A powerful keyword tool that will display for any website (so you can track your own sites as well as competitors’) the top ranking keywords in both organic and paid search, along with organic rank, rank changes, and keyword volume trends.

108

5 Takeaways from Search Marketing Expo Advanced 2014

Vertical Response

Utilize Display and Search in Tandem. Display and search have different capabilities and unique characteristics, and each should be utilized appropriately in tandem to get people to convert.

31

5 Little-Known Tips for Improving the Performance of Your Campaigns [Infographic]

Hubspot

After all that hard work and PPC strategizing you put toward improving your performance grade, how steep is the climb looking? We here at KlientBoost have partnered up with HubSpot to bring you some rock solid tactics that you can use to get a grip on the whole PPC thing.

40

What You Need to Know About Using Google AdWords Content Campaigns

Vertical Response

If you’re new to Search Engine Marketing and/or using Pay-Per-Click ads, you may not be familiar with Google’s Content Search Network also known as the Google Display Network. When incorporating keywords, this can help you to be a lot more effective that traditional display advertising.

23

Top 5 Ways to Improve Lead Quality from Paid Search

Fathom

Perhaps one of the most frustrating parts of PPC management for lead generation clients is when the client or your company realizes lead quality is an issue. Online Advertising/SEM/Display Lead Quality Paid Search ppc

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