Martech

OCTOBER 30, 2023

For starters, before you send emails you must ensure that your audience has given you permission to send emails to them. Permission means that the recipient has given you explicit and informed consent to send messages to them. URL shorteners are commonly used in phishing attempts, and inbox providers flag shortened URLs as spam.

Email Marketing 119

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 119

Martech

FEBRUARY 4, 2022

For starters, before you send emails you must ensure that your audience has given you Permission (P) to send emails to them. Permission means that the recipient has given you explicit and informed consent to send messages to them. This happens when your subscribers Opt-in (In) through a sign-up form.

Deliverability 112

Deliverability Work Management Marketing Management Marketing AI 112

Goolara

MARCH 11, 2020

When the ISP displays that your domain is “via” some other domain, it generally means that you do not have your SPF records configured correctly. It wouldn’t make Google or some other ISP look good if the unsubscribe link they offered instead went to a phishing page. Using “Via” Sends. © Goolara, LLC, 2020.

Ideal Customer Profiles 71

Ideal Customer Profiles Domain Phishing Deliverability 71

Act-On

NOVEMBER 7, 2023

From” addresses and display names matter The “From” address can have a huge impact on deliverability and engagement. We suspect that statistic has a lot to do with companies and employees becoming more savvy about increased hacking and phishing attacks around the web. Use more broad and general display names at first.

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187

Martech Advisor

AUGUST 30, 2019

Collecting explicit opt-in permission directly from your recipients sets the foundation for optimal delivery and sender reputation of your email program. They should also try a re-permission campaign to confirm opt-in interest months prior to the holidays. Improve List Acquisition and Data Quality.

Deliverability 80

Deliverability Phishing CAN-SPAM Opt-out 80

SendX

SEPTEMBER 10, 2018

The most commonly accepted definition of SPAM is Unsolicited Bulk Email or messages sent to a large number of people without any prior permission. If the recipient believes that email is unwanted and was sent without permissions then they can mark it as SPAM. This makes malware and phishing attack super easy to execute.

Deliverability 159

Deliverability CAN-SPAM A/B testing Classified Ads 159

Delivra

SEPTEMBER 21, 2021

In the email marketing world, this means building a solid, permission-based list where your recipients have expressly opted-in to receive your emails. Sometimes, old adages are true; prevention is better than the cure. For instance, the use of link-shorteners (e.g.

Deliverability 52

Deliverability Ad Frequency Domain Burn Rate 52