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17 (of the) Best Email Marketing Guides of 2011


Email messages generate 15 to 20 times the response rate of traditional paper direct mail—while costing much less and being more environmentally friendly. Write subject lines that increase open rates? The 4 Words That Will Get Your Email Opened by Copyblogger.

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9 Critical Components for Optimized Marketing Emails


But in order to convert more leads from your email marketing, you have to first get your readers to open your emails, and click through on them. How do you compel your readers to open your email when they have 17 others sitting in their inbox?

Trending Sources

The 24 Best Email Marketing Tools


A full-featured email service provider with capabilities for building auto-responder sequences, campaigns, newsletters, customized sign-up forms, RSS to email, HTML templates with drag-and-drop editing, and email marketing tracking—all with high deliverability. See who opens your emails.

Top Automated Marketing Personalization Tactics

Anything Goes Marketing

This is important : Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will respond and ultimately purchase your products and services. A recent Aberdeen Research report has proven that this technique can dramatically boost response rates.

B2B Email Marketing 101: 7 Best Practices

Modern B2B Marketing

The proof is in the numbers: Clickz notes that 49% of recently satisfied customers will open future emails a staggering seven times faster than those who have not made a purchase in over three months. Having a trusted from name encourages higher open rates from customers.