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15 Must-Haves for a Solid Email Marketing Program

Vertical Response

Analysts predict in the next five years marketing via smartphone will become even more sophisticated, with responsive design increasingly boosting smartphone conversion rates. Thirty-nine percent of email marketers realize better open rates through segmentation, says research by eMarketer , while 28 percent see lower opt-out and unsubscribe rates, and 24 percent see better email deliverability along with increased sales leads and greater revenue.

17 (of the) Best Email Marketing Guides of 2011

Webbiquity

Email messages generate 15 to 20 times the response rate of traditional paper direct mail—while costing much less and being more environmentally friendly. Write subject lines that increase open rates? The 4 Words That Will Get Your Email Opened by Copyblogger.

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9 Critical Components for Optimized Marketing Emails

Hubspot

But in order to convert more leads from your email marketing, you have to first get your readers to open your emails, and click through on them. How do you compel your readers to open your email when they have 17 others sitting in their inbox?

The 24 Best Email Marketing Tools

Webbiquity

A full-featured email service provider with capabilities for building auto-responder sequences, campaigns, newsletters, customized sign-up forms, RSS to email, HTML templates with drag-and-drop editing, and email marketing tracking—all with high deliverability. See who opens your emails.