Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
Martech
APRIL 18, 2024
Add merchandise to the shopping cart. Just click on the Google Analytics 4 property: Google Merchandise Store (web data) and then ask yourself this question: Would you rather tell your executives that organic search provided “27,657 users,” “42,596 key events” or “$61,370 in revenue” over the last 90 days? Make a purchase.
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