Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition
Digital B2B Marketing
FEBRUARY 23, 2012
Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. The biggest limitation with Twitter is tweets are searchable for less than a week. traffic twitter
20 Expert LinkedIn Guides
JULY 7, 2014
LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. 7 Guides to Using LinkedIn for Career or Networking.
The 32 Best Twitter Marketing Tools
JANUARY 24, 2017
While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s
20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution
SEPTEMBER 25, 2015
When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. As technology advanced, we started looking at display advertising -- digital advertising in general, really -- in a new light. What Is Display Advertising?
Search Traffic Declining? You’re Not Alone (and What to Do About It)
SEPTEMBER 9, 2013
If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. So in order to maintain and grow website traffic, online marketing practices have to change as well.
How to Run LinkedIn Ad Campaigns: A Beginner's Guide
FEBRUARY 2, 2017
LinkedIn is a highly valuable tool to network with like-minded professionals. You have more power at your disposal with LinkedIn than you might realize. That's because LinkedIn has a powerful ads platform. How to Run LinkedIn Ad Campaigns. LinkedIn Ad Reporting.
The 15 Best LinkedIn Pulse Articles On Marketing
B2B Marketing Insider
NOVEMBER 12, 2014
And now I’m seeing almost as much traffic and engagement there than I receive on my blog. Earlier this year, I took advantage of the opportunity to join the LinkedIn Pulse program. The 15 Best LinkedIn Pulse Articles On Marketing. Check out my own LinkedIn Pulse articles.
15 Ways B2B Marketers Can Use Twitter to Drive Business Results
MAY 23, 2017
The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Twitter offers B2B marketers the chance to attract prospects, interact and engage with clients, increase brand awareness, better understand their audience and much more. Some of our favorites at KoMarketing include BuzzStream , FollowerWonk and LinkedIn Advanced Search.
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Which companies are really succeeding on Twitter, and how are they doing it? How to Get More Followers on Twitter.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
What’s the average click-through rate of a link shared on Twitter? Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. The second-most popular tier includes YouTube, blogging and LinkedIn. LinkedIn Facts and Statistics.
Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic
JULY 15, 2013
Due to the increasing weight of social signals in SEO rankings, social distribution can even be a precursor to gaining the search rankings you need for organic traffic. LinkedIn Groups and Google+ Communities can be a powerful tool for highly targeted content promotion.
What are the best social media platforms for your business?
grow - Practical Marketing Solutions
JUNE 1, 2015
If you are reading this post, you might have discovered it through Twitter or Facebook. Twitter is not as simple as it might appear. But like Twitter, your content is somewhat ephemeral as it slowly sinks to the bottom of the news feed.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
What is the source of the largest share of social traffic to websites? (It’s B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). SEO drives traffic, but email drives conversions.
13 Brands Using LinkedIn Company Page Features the Right Way
MARCH 20, 2012
Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. Well, it's been several months now, and I wanted to give you LinkedIn marketers out there another chance.
How to Use LinkedIn to Generate and Qualify B2B Leads
Modern B2B Marketing
JANUARY 18, 2012
by Jason Miller LinkedIn is often considered a jobseeker-only social media platform. LinkedIn enables brands to offer bite size chunks of content that support business objectives. To better understand LinkedIn’s value, it’s useful to understand its usage patterns.
Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without Social Share Counters
Modern B2B Marketing
DECEMBER 16, 2015
Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog.
LinkedIn Launches Company Follow Button (How to Add It Now)
FEBRUARY 27, 2012
Looking to generate more followers for your awesomely optimized LinkedIn Company Page ? (It This morning, LinkedIn made it just a little bit easier to generate company followers with the launch of its new follow button. No navigating to the LinkedIn website required!
11 Reasons Your LinkedIn Company Page Sucks
NOVEMBER 18, 2011
Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. 11 Reasons Your LinkedIn Company Page Sucks. and company (HubSpot, LinkedIn, etc.).
33 Inspiring B2B digital marketing case studies
grow - Practical Marketing Solutions
MAY 21, 2015
In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. The content marketing mix included: advertorials, display ads, email, direct mail and a campaign website.
LinkedIn Company Page Checklist for B2B Marketing
NOVEMBER 7, 2011
Your Company Page on LinkedIn is a powerful way to reach millions of professionals and reveal the human side of your company. million companies on LinkedIn. LinkedIn regularly informs members of Company Pages changes via email or network update. When LinkedIn members want to know about your company, they look to your Company Page. Assign Admins - LinkedIn wants to know who will administer your company page. Need help with your LinkedIn Company Page?
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
At its current rate, Twitter will process almost 10 billion tweets in 2010. According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Then Twitter.
SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
APRIL 2, 2015
LinkedIn allows for even more detailed targeting (by job title, company size, groups, and more) and Twitter recently entered into a partnership with Acxiom and Datalogix that will allow advertisers to target Twitter users based on past offline purchase behavior.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Share this on LinkedIn.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
It converts Google+ into a social media management tool”) and Agorapulse , a social media management tool that integrates with Facebook, Twitter and Instagram. It also has a Chrome plugin to show on your Twitterfeed how ‘important’ the Twitterers are.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Twitter is about in the middle (55% of users age 35 or older) while 65% of Facebook users are over 35 (didn’t this start with college students?) 66% use Facebook while 54% utilize Twitter.
7 B2B Advertising Opportunities You Are Probably Missing
Digital B2B Marketing
MARCH 25, 2013
Search retargeting allows you to buy display ads targeted to people that have searched for your keywords. Retargeting doesn’t have to stop with your site traffic. LinkedIn Data Targeting.
30 fascinating facts about organic vs paid social media
APRIL 24, 2017
33% of marketers cite Twitter as their preferred social network. 31% of traffic to all websites comes from the Top 8 social networks ( Shareaholic ). 30% of marketers cite LinkedIn as their preferred social network. Organic vs paid social media.
Utilizing Paid to Boost Your Social B2B Marketing Strategy
APRIL 2, 2014
Utilize paid advertising to drive more traffic to your social pages and increase brand awareness or promote new products/services. Remember that most individuals are on a social site for networking (ex: LinkedIn), staying connected (ex: Facebook) or being informed (ex: Twitter), so ad content should connect to your target audience goals. B2B / Technology Online Advertising / SEM / Display Facebook LinkedIn Paid Search ppc Social Media Twitter
Not Just for Job Seekers – 3 Ways to Get More Out of LinkedIn
MAY 24, 2012
If you’re like most Internet users out there, you probably think of LinkedIn as the world’s largest career-oriented social network. What you may not realize, though, is that LinkedIn can be far more than just a networking site for job seekers.
[Infographic] The Periodic Table of Elements for B2B Marketing Attribution
JANUARY 6, 2016
The Periodic Table of Marketing Attribution displays the key components necessary for a fully functional, data-driven attribution strategy. Direct traffic. Twitter. Linkedin. Google display network. Referral traffic.
5 Of the Best Data Visualization Examples from Content Marketers
OCTOBER 8, 2015
In this post, we’ll examine several of the best data visualization examples from the brands Think With Google, Castlight Health, KISSmetrics, OK Cupid and LinkedIn. LinkedIn fuses data with blogging for business insights. Follow him on Twitter at @natebirt.
Origami Logic Scores Gold with “Brand Olympics” Campaign
AUGUST 16, 2016
Results are also promoted on Twitter ( @brandolympics ) and using the hashtag: #BrandOlympics2016. The twitter feed section was created using third party software that pulls in twitter data based on hashtag or user account.
83 Exceptional Social Media and Marketing Statistics for 2014
APRIL 14, 2014
What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? 40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase; 19% say the same for Twitter. 26% who use display to drive sales and 18% using social).
The B2B Marketing Guide to Paid Content Distribution
Digital B2B Marketing
OCTOBER 15, 2013
Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. LinkedIn Sponsored Updates. StumbleUpon’s paid program delivers traffic directly to your site, they never even click.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. 22: The 32 Best Twitter Marketing Tools. #23:
Social Media Copywriting: How to Compose Text for 5 Different Channels
MAY 15, 2017
That’s why we put together the guidelines below to compose copy for five different social media channels: Facebook, Twitter, LinkedIn, Instagram, and Snapchat. 2) Twitter. 3) LinkedIn. LinkedIn has become an interesting content distribution channel.
Banners Have 99 Problems And A Click Ain’t One
B2B Marketing Insider
JULY 21, 2015
The banner ad display format is expected to grow 25% this year to more than $12 Billion, despite the crazy insane lack of effectiveness. The average click through rate of display ads is 0.1%. ( DoubleClick ) . 77% of Web display ads are never seen.
Need More B2B Sales Leads? Ignore This Research
NOVEMBER 6, 2013
But social media (including Twitter, Pinterest and Google+), display ads and online video are among the worst activities for achieving either objective. The single leading source of traffic for most b2b websites remains organic search.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Twitter Statistics and Facts.
63 Digital Advertising Terms Every Marketer Should Know
DECEMBER 15, 2016
It’s the practice of serving display advertising only to specified titles at the target accounts you designate. These ad units, which include static graphics, videos and/or interactive rich media, are displayed on a web page or in an application. For example, if The Gotham Times averages 1,000 visits to their home page in any given week, and they have space for two display ads on their home page, then their potential ad inventory is 2,000 impressions per week.