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Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Digital B2B Marketing

Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. The biggest limitation with Twitter is tweets are searchable for less than a week. traffic twitter

20 Expert LinkedIn Guides

Webbiquity

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. 7 Guides to Using LinkedIn for Career or Networking.

Trending Sources

20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. As technology advanced, we started looking at display advertising -- digital advertising in general, really -- in a new light. What Is Display Advertising?

The 32 Best Twitter Marketing Tools

Webbiquity

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s

Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. So in order to maintain and grow website traffic, online marketing practices have to change as well.

15 Ways B2B Marketers Can Use Twitter to Drive Business Results

KoMarketing Associates

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Twitter offers B2B marketers the chance to attract prospects, interact and engage with clients, increase brand awareness, better understand their audience and much more. Some of our favorites at KoMarketing include BuzzStream , FollowerWonk and LinkedIn Advanced Search.

How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

LinkedIn is a highly valuable tool to network with like-minded professionals. You have more power at your disposal with LinkedIn than you might realize. That's because LinkedIn has a powerful ads platform. How to Run LinkedIn Ad Campaigns. LinkedIn Ad Reporting.

The 15 Best LinkedIn Pulse Articles On Marketing

B2B Marketing Insider

And now I’m seeing almost as much traffic and engagement there than I receive on my blog. Earlier this year, I took advantage of the opportunity to join the LinkedIn Pulse program. The 15 Best LinkedIn Pulse Articles On Marketing. Check out my own LinkedIn Pulse articles.

Best Twitter Guides, Tips and Tools of 2010

Webbiquity

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Which companies are really succeeding on Twitter, and how are they doing it? How to Get More Followers on Twitter.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity

What’s the average click-through rate of a link shared on Twitter? Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. The second-most popular tier includes YouTube, blogging and LinkedIn. LinkedIn Facts and Statistics.

What are the best social media platforms for your business?

grow - Practical Marketing Solutions

If you are reading this post, you might have discovered it through Twitter or Facebook. Twitter is not as simple as it might appear. But like Twitter, your content is somewhat ephemeral as it slowly sinks to the bottom of the news feed.

13 Brands Using LinkedIn Company Page Features the Right Way

Hubspot

Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. Well, it's been several months now, and I wanted to give you LinkedIn marketers out there another chance.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

What is the source of the largest share of social traffic to websites? (It’s B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). SEO drives traffic, but email drives conversions.

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How to Use LinkedIn to Generate and Qualify B2B Leads

Modern B2B Marketing

by Jason Miller LinkedIn is often considered a jobseeker-only social media platform. LinkedIn enables brands to offer bite size chunks of content that support business objectives. To better understand LinkedIn’s value, it’s useful to understand its usage patterns.

Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without Social Share Counters

Modern B2B Marketing

Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog.

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LinkedIn Launches Company Follow Button (How to Add It Now)

Hubspot

Looking to generate more followers for your awesomely optimized LinkedIn Company Page ? (It This morning, LinkedIn made it just a little bit easier to generate company followers with the launch of its new follow button. No navigating to the LinkedIn website required!

11 Reasons Your LinkedIn Company Page Sucks

Hubspot

Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. 11 Reasons Your LinkedIn Company Page Sucks. and company (HubSpot, LinkedIn, etc.).

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33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. The content marketing mix included: advertorials, display ads, email, direct mail and a campaign website.

30 fascinating facts about organic vs paid social media

Biznology

33% of marketers cite Twitter as their preferred social network. 31% of traffic to all websites comes from the Top 8 social networks ( Shareaholic ). 30% of marketers cite LinkedIn as their preferred social network. Organic vs paid social media.

LinkedIn Company Page Checklist for B2B Marketing

MLT Creative

Your Company Page on LinkedIn is a powerful way to reach millions of professionals and reveal the human side of your company. million companies on LinkedIn. LinkedIn regularly informs members of Company Pages changes via email or network update. When LinkedIn members want to know about your company, they look to your Company Page. Assign Admins - LinkedIn wants to know who will administer your company page. Need help with your LinkedIn Company Page?

SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)

Fathom

LinkedIn allows for even more detailed targeting (by job title, company size, groups, and more) and Twitter recently entered into a partnership with Acxiom and Datalogix that will allow advertisers to target Twitter users based on past offline purchase behavior.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

At its current rate, Twitter will process almost 10 billion tweets in 2010. According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Then Twitter.

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7 B2B Advertising Opportunities You Are Probably Missing

Digital B2B Marketing

Search retargeting allows you to buy display ads targeted to people that have searched for your keywords. Retargeting doesn’t have to stop with your site traffic. LinkedIn Data Targeting.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Share this on LinkedIn.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

It converts Google+ into a social media management tool”) and Agorapulse , a social media management tool that integrates with Facebook, Twitter and Instagram. It also has a Chrome plugin to show on your Twitterfeed how ‘important’ the Twitterers are.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Twitter is about in the middle (55% of users age 35 or older) while 65% of Facebook users are over 35 (didn’t this start with college students?) 66% use Facebook while 54% utilize Twitter.

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Not Just for Job Seekers – 3 Ways to Get More Out of LinkedIn

Vertical Response

If you’re like most Internet users out there, you probably think of LinkedIn as the world’s largest career-oriented social network. What you may not realize, though, is that LinkedIn can be far more than just a networking site for job seekers.

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Utilizing Paid to Boost Your Social B2B Marketing Strategy

Fathom

Utilize paid advertising to drive more traffic to your social pages and increase brand awareness or promote new products/services. Remember that most individuals are on a social site for networking (ex: LinkedIn), staying connected (ex: Facebook) or being informed (ex: Twitter), so ad content should connect to your target audience goals. B2B / Technology Online Advertising / SEM / Display Facebook LinkedIn Paid Search ppc Social Media Twitter

5 Of the Best Data Visualization Examples from Content Marketers

ScribbleLive

In this post, we’ll examine several of the best data visualization examples from the brands Think With Google, Castlight Health, KISSmetrics, OK Cupid and LinkedIn. LinkedIn fuses data with blogging for business insights. Follow him on Twitter at @natebirt.

[Infographic] The Periodic Table of Elements for B2B Marketing Attribution

bizible

The Periodic Table of Marketing Attribution displays the key components necessary for a fully functional, data-driven attribution strategy. Direct traffic. Twitter. Linkedin. Google display network. Referral traffic.

Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

Results are also promoted on Twitter ( @brandolympics ) and using the hashtag: #BrandOlympics2016. The twitter feed section was created using third party software that pulls in twitter data based on hashtag or user account.

The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. LinkedIn Sponsored Updates. StumbleUpon’s paid program delivers traffic directly to your site, they never even click.

63 Digital Advertising Terms Every Marketer Should Know

Act-On

It’s the practice of serving display advertising only to specified titles at the target accounts you designate. These ad units, which include static graphics, videos and/or interactive rich media, are displayed on a web page or in an application. For example, if The Gotham Times averages 1,000 visits to their home page in any given week, and they have space for two display ads on their home page, then their potential ad inventory is 2,000 impressions per week.

Banners Have 99 Problems And A Click Ain’t One

B2B Marketing Insider

The banner ad display format is expected to grow 25% this year to more than $12 Billion, despite the crazy insane lack of effectiveness. The average click through rate of display ads is 0.1%. ( DoubleClick ) . 77% of Web display ads are never seen.

Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

We added features that displayed new updates and posts on all pages so that visitors could more easily find what they were looking for and be informed about what they didn’t know. Traffic on the website started creeeping up slowly. Then it was time for Twitter.

Optimize Your Content for Inbound Marketing: Part 2

Act-On

Here were Yale’s results: Annual website traffic grew from 40,000 visitors to 150,000 visitors – nearly a 400% increase. From an SEO perspective, the title tag is HUGE because it’s what gets displayed in the SERPs.

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Three Tips for Boosting SEO with Social Media

KEO Marketing

Long-form posts on LinkedIn will show up in Google’s search engine results pages (SERPs). In addition, platforms such as Facebook, Twitter and YouTube are search engines themselves. Long-form social media posts can rank in Google and can be displayed in the search engine results pages.

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? 40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase; 19% say the same for Twitter. 26% who use display to drive sales and 18% using social).

7 Stages of B2B Marketing Sophistication [Which Level Are You?]

bizible

They rely on website analytics and mainly report on website traffic, using these top-of-funnel metrics to report on their success. B2B marketing is no easy task. It’s a multi-faceted process that spans months to years of a buyer’s journey.

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17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

NuSpark

Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling. I did my last one on online display in the fall. Yes we can increase website traffic. By building a robust guest blog outreach program, and being genuine, links will increase as will referral traffic. . Display advertising is more than just Google.