Customer Experience Matrix

FEBRUARY 25, 2009

This gave salespeople a desktop “Tracker” that instantly alerted them when prospects responded to their emails, and showed which pages the prospects visited on their company Web site. What made SalesGenius special was doing this without installing tracking scripts on the company Web pages. Probably not.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Adobe Experience Cloud Blog

JUNE 12, 2009

There are many new features for marketer to check out in the Summer 09 release of Salesforce.com.   This is made possible with the Campaign Member Detail Page which will be found:   Setup | Customize | Campaigns | Campaign Member | Page Layouts.   Release notes and details of the release can be found at [link].

Features 48

Features Salesforce.com Top of Funnel Landing Pages 48

Webbiquity

MARCH 9, 2017

Your home page should immediately communicate what you do, who you do it for, and why you are the best, so visitors know they are in the right place. Here are a dozen tools to help you create pop-ups, landing pages, and forms, and optimize your calls to action for conversion. Landing Page Builders. 1 ) Picreel.

Landing Pages 187

Landing Pages Conversion Rate Optimization Conversion 187

Smashmouth Marketing

FEBRUARY 22, 2009

Here's an example of a recent tweet I posted: @damphoux: landing page tip to @siriusdecisions, put excerpt or something valuable landing/reg page. Show it off - If you can accommodate the AV, have the conference organizer display the live twitter feed on a screen at the front of the conference room.

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Smashmouth Marketing

FEBRUARY 17, 2009

Here's an example of a recent tweet I posted: @damphoux: landing page tip to @siriusdecisions, put excerpt or something valuable landing/reg page. Show it off - If you can accommodate the AV, have the conference organizer display the live twitter feed on a screen at the front of the conference room. On to events.

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Content Standard

MAY 14, 2015

I was a long way from the revenue dashboards and marketing management systems displayed at my desk. For example, a lead might be sourced from a form on your main website, a Twitter lead card, or a dedicated landing page for a webinar. They were all carefree and confident that their trip home would be a safe one.

ROI 40

ROI Content Marketing Work Management Salesforce.com 40

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Replace static ads with viral pay-per-click (PPC) displays. Place landing pages before offering your in-depth videos. Increase downloads of marketing collateral with a video-enabled landing page. Also, consider how to promote videos throughout the site and on the home page. Feature videos on your website.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Webbiquity

JULY 10, 2018

The home page of your site needs to communicate three pieces of information in under 10 seconds: what you do; who you do it for; and. Once that’s accomplished, the page should include some additional helpful information about your business, products or services, and customers, and help visitors determine where to go next.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Hubspot

MARCH 5, 2012

Other marketing software platforms do not allow users to do all their marketing in one place, but HubSpot integrates website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media monitoring tools. 3) Attract Trade Show Attendees With Content.

Trade Show 28

Trade Show Tactics Marketing Management Lead Scoring 28

Hubspot

FEBRUARY 24, 2012

Consider the CTA’s role in everything, including your signs, landing page, booth, goals, and metrics. CTAs should direct people to landing pages , where you can collect visitors’ contact information in exchange for a valuable marketing offer. Create a Dedicated Landing Page. Be creative.

Trade Show 28

Trade Show Planning Landing Pages Work Management 28

Customer Experience Matrix

JANUARY 31, 2014

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. It doesn’t currently provide email or landing page builders, since its graphics arts clients typically had such tools already.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MARCH 25, 2012

What makes Kwanzoo special is it creates a sequence of Web pages that can be deployed as a single unit. The entire sequence is built in Kwanzoo and deployed as a code snippet which displays the survey and calls the subsequence pages from Kwanzoo when appropriate. which is not the ideal situation.

Advertising Channels 120

Advertising Channels Eloqua Ad Building Paid Search Agency 120

Customer Experience Matrix

MARCH 16, 2011

Here’s a state-of-the-art version from Eloqua: This has the advantage of displaying the exact flow of leads, including branches that split apart and come together. This works directly from a Salesforce.com database, using the Salesforce.com email engine but applying eTrigue email authoring, campaign structures, Web tracking, and lead scores.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Features 120

Customer Experience Matrix

MARCH 30, 2009

The latest version actually offers integration with Salesforce.com as well, making the system more suitable for larger organizations. Users can create personalized emails, landing pages and Web forms with the system’s tools or import externally-created HTML. The basics are certainly there. Some marketers may even find it easier.

Demand Generation 120

Demand Generation Small Business Marketing Cost Demand 120

Customer Experience Matrix

MARCH 25, 2009

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. But remember that channel marketing listed on the home page?

Act-On 120

Act-On Demand Generation Work Management Marketing Management 120

Rev

NOVEMBER 20, 2018

For example, this benchmark report from WordStream includes conversion benchmarks for B2B companies doing paid search and display ads, stats based on 14,197 US WordStream customers: Click-Through Rate (CTR) —the percentage of users who clicked on a paid search ad— 2.41%. For display ads, the click-through rate is much worse, just 0.46%.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Customer Experience Matrix

OCTOBER 18, 2012

The vendor has integrated with Orbis Global for marketing resource management and has an AppExchange integration with Salesforce.com. On the other hand, Epiphany Marketing currently lacks an end-user tool to build emails or landing pages. This could be triggered by a tag embedded in Web page or call center screen.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Interactive Marketing Enterprise Management 120

Rev

NOVEMBER 20, 2018

For example, this benchmark report from WordStream includes conversion benchmarks for B2B companies doing paid search and display ads, stats based on 14,197 US WordStream customers: Click-Through Rate (CTR) —the percentage of users who clicked on a paid search ad— 2.41%. For display ads, the click-through rate is much worse, just 0.46%.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Customer Experience Matrix

APRIL 14, 2009

It follows some principles I first heard many years ago, the gist of which was to divide the screen into fixed regions that always display the same type of information (e.g., Rules can dynamically select survey questions, so a single survey page can ask the same visitor different questions over time.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Hubspot

JUNE 19, 2014

Examples: Salesforce.com, Google. Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. The percentage of people who completed a desired action on a single web page, such as filling out a form.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Webbiquity

MAY 9, 2017

It’s hardly news that B2B sales and marketing teams aren’t always on the same page. Customize your schedule and booking page, share with clients and prospects or integrate it into your website or email messages, and let people book an available time with you. Integrates with Salesforce.com. Google Review Count: 138.

Marketing Automation Services 214

Marketing Automation Services Enterprise Management Work Management Marketing Management 214

B2B Marketing Zone Posts

DECEMBER 1, 2010

4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages? Most hyperlinks have been removed because they refer to pages behind Oracle’s firewall. Published by Hubspot, May 2010.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40