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7 Conventional Landing Page Design Tactics You Should Still Test

Hubspot

When it comes to optimizing your landing pages, complacency and assumption are your worst enemies. Proven landing page techniques are commonly practiced for a reason, but what works for 90% of websites won’t automatically work for yours. It's worth testing out.

How to Get More Search Engine Traffic to Your Landing Pages

Act-On

Smart marketers use landing pages. Landing pages focus visitors’ attention, which makes them more likely to take the action you want them to take. It’s why you’re already using landing pages. You can pay for traffic to your landing pages.

Trending Sources

Focus Roundtable Recap: Optimizing Landing Page Conversion Rates

NuSpark

I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates. Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense.

5 Landing Page A/B Tests (And Their Surprising Results)

Hubspot

When it comes to designing landing pages, there is a difficult balance to achieve between making data-driven decisions and using your intuition. Rather than making guesses or assumptions to fuel your landing page’s performance, your success is dependent on trial-and-error.

When and Why to Use Landing Pages

Modern B2B Marketing

Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers. That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page. What Is a Landing Page Really?

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. When it comes to conversion rate optimization, the art of persuasion is just as critical as “before-the-funnel” marketing messages such as advertising and paid search. Landing Page Optimization.

13 Solutions to Your Most Common Landing Page Problems

Hubspot

On the surface, landing pages seem simple, right? They''re one page with one form. If you have all the elements of successful landing pages, you should be good to go. Think of this post as the first step of your game plan to optimize your landing pages.

Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality

Marketing Action

The result: Every page on your site is a potential front door, a possible landing page for new and return visitors searching for something you offer. If you’re like many companies, your homepage-as-landing-page traffic has decreased, even if your visitor rate has increased.

How We Increased the Conversion Rate on Our Mobile Landing Pages [New Data]

Hubspot

According to Adobe , companies with mobile-optimized sites triple their chances of increasing mobile conversation rate to 5% or above. And after a closer look, I discovered that conversion rates on our landing pages were 20-30% lower from visitors coming from mobile. (

10 Examples of Awesome Landing Pages that Convert

PureB2B

To lead more users to your products, you need to create a showstopping landing page. Beautifully-crafted landing pages focus on giving potential clients the down low on your product quickly. Here are a few samples of landing pages that just plain work.

How to Optimize Your Landing Pages for Long-Term Lead Generation

Hubspot

This means that whatever content you’re creating now should not only take into account your current campaigns and goals; it should also be optimized to generate leads months and years into the future. By optimizing it for search engines. After all, that's what landing pages are for!

Interesting Infographics: Follow These 3 Steps To Upgrade Your Landing Page

LEADership

Do you know what steps you need to take to optimize your landing pages? In this new infographic by Quick Sprout , marketers are advised to follow three specific steps, which are known to enhance a landing page’s optimization and conversion.

7 Key Design Tips for High-Converting Landing Pages [+ Free Templates]

Hubspot

Here''s some food for thought: Companies see a 55% increase in leads when increasing their number of landing pages from just 10 to 15 , according to our 2012 Marketing Benchmarks Report. Landing pages are a fundamental -- and undeniable -- part of a sucessful inbound marketing strategy.

Before & After: The Optimization of a Flawed Landing Page

Hubspot

But all of that is meaningless without consistent lead generation, and landing pages are the strongest tools in a marketer's arsenal to meet that looming monthly lead goal. And as it turns out, landing page visitors are pretty darn fickle about which pages they'll convert on.

Online Display Advertising, Targeting, and Capturing Leads

NuSpark

A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites.

5 AdWords Hacks to Ramp Up Your Display Ads

Modern B2B Marketing

In this blog, I’ll share some effective AdWords Display tricks with you that not many people know about. But before we get into how you can create your own AdWords Display Network plan , you need to understand the key difference between AdWords Search and AdWords Display.

5 Actionable Insights to Extract From Your Landing Page Analytics

Hubspot

Your landing pages are critical to your effectiveness as an inbound marketer. After all, what better way to collect inbound leads than landing pages? And where there are landing pages, there is data. 1) The Overall Effectiveness of Your Landing Pages.

5 Steps to Set Up, Launch, and Manage an Online Display Campaign

Marketing Action

Today, there are more than 30, which include paid search, social media, mobile apps, online display and a few dozen more. What is online display advertising? So, what exactly is online display advertising? Why choose display advertising? Step 5: Tracking and Optimization.

10 Foolproof Ways to Earn Your Landing Page Visitors' Trust

Hubspot

Landing pages are a critical tool for meeting your ever-increasing lead generation goals. Actually, only 8% of marketers reported that dedicated landing pages were ineffective , according to MarketingSherpa's 2011 Landing Page Optimization Benchmark Report.

Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions

Hubspot

What's the best length for landing page forms? In fact, the popular website WhichTestWon that catalogs A/B tests, has 40+ tests on forms alone. Only after considering that context can you test and refine form length to provide higher or lower quality leads.

The Ultimate Cheat Sheet for Creating Awesome Landing Pages

Hubspot

Landing pages are an extremely critical component of lead generation in inbound marketing. Are your landing pages optimized to their best visitor-to-lead conversion potential? Does the anatomy of your landing pages include all of the following crucial elements?

16 Reasons Why People Leave Your Website

Hubspot

Since trust is a key component to driving conversions, limit the number of ads you use and the locations where they’re displayed. And for more tips on how long your landing page forms should be, read this blog post.). Learn how to improve page load time here.

A Beginner's Guide to Conversion Rate Optimization

bizible

Conversion Rate Optimization (CRO) is a marketing buzzword that gets tossed around quite frequently. CRO is a constant process of trial and error, of creating and testing hypotheses. Why Conversion Rate Optimization Matters. In A/B testing only two things are compared at a time.

Seven Common AdWords Mistakes to Avoid

Webbiquity

That makes AdWords a critical component for any company seeking to dominate the first page of search results. Here then are seven common mistakes to avoid when setting up and optimizing an AdWords campaign. Not testing. Poor CTA or landing page design.

4 Common A/B Testing Mistakes (And How to Fix Them)

Hubspot

Enter A/B testing : one of the easiest and most popular forms of conversion rate optimization (CRO) testing known to marketers. To combat that, I’ve outlined some of the most common A/B testing mistakes (as well as their remedies) below. The Fix: Run an A/A test.

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A PPC Optimization Checklist for the B2B Marketer

KoMarketing Associates

Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves. A B2B PPC Optimization Checklist.

PPC 103

Optimize and A/B Test Interactive Content With the Scheduler Tool

SnapApp

We need a way to test different scenarios and approaches and optimize around the best tactic – whether we’re talking about paid media CTAs or email subject lines. Most SnapApp customers use the Scheduler for: testing which version of a SnapApp is driving more leads. A/B Test.

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19 Things We Can Learn From Numerous Heatmap Tests

delicious b2bmarketing

Let’s look into key findings from different heatmap tests. On the other side, using eyetracking will give you results with close to 100% accuracy about the testing subjects, while the accuracy of mousetracking is around 85-90%. Notice the last element on your page.

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The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark

So let’s review the tools needed to manage an inbound marketing and conversion optimization campaign. A number of tools exist to measure traffic and demographics of websites, in order to determine options for a targeted display advertising plan. Where SEO connects prospects to websites for further research, paid search connects prospects to specific landing pages and microsites, designed specifically for lead generation. Landing page usability testing is critical.

8 Actionable Tips to Optimize Your AdWords Performance Today

Modern B2B Marketing

In this blog, I’ll show you 8 actionable AdWords tips you can use to optimize performance from audience targeting to landing page optimization. When testing this approach, be sure to layer this data with other targeting options. Display URL.

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Best Practices for Webinar Landing Pages

The Effective Marketer

The problem could be with your webinar registration or landing page. It might sound trivial, after all webinars are routine for many B2B marketing organizations, but if you take a look at most webinar registration pages, some of them lack good design and basic optimization techniques.

A Handy Guide to Optimizing Your Social Media Channels

Hubspot

This post is an excerpt from our latest ebook, How to Optimize Your Marketing Channels. If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here.

You Need to Remove ‘Contact Us’ from Your Page

ActiveDEMAND

");}); You Need to Remove ‘Contact Us’ from Your Page. You would expect the ‘Contact Us’ link at the top of your page is performing very well. So we decided to relegate the ‘Contact Us’ link to the page footer, and change the menu call-to-action to ‘Book a Demo’.

YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Hubspot

There are two types of TrueView ads: In-Display Ads. In-display YouTube ads show up on the YouTube homepage, search results pages, and as related videos on YouTube video watch pages. YouTube Videos: This runs TrueView ads that can appear in-display ads or in-stream ads.

9 Critical Components for Optimized Marketing Emails

Hubspot

How do you make your offer exciting and enticing enough to get them to click through and visit your landing page? An optimized subject line will help you capture your audience’s attention and convince them to open your email to read more. 9) Mobile Optimization.

Beyond Responsive Design: How to Optimize Your Website for Mobile Users

Hubspot

For example, at HubSpot, we know that a visitor on a mobile device is very unlikely to fill out a long form on one of our landing pages. You’ve conducted user research and testing to understand which content and CTAs to present to each persona as they move down the funnel.

Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile

Hubspot

This past spring, the web was abuzz as Google released the much-feared algorithm update that severely punished websites that were not optimized for mobile. of organic traffic while mobile-optimized sites lost only 0.5% 1) Give Your Landing Pages a Tune-Up.

Best Web and Landing Page Design Tips of 2009

Webbiquity

Find out how to make landing pages work harder and increase conversion rates. Learn which attributes to double-check before launching a new site, mortal web design sins to avoid, and how to create a custom 404 error page. Yes, you’ll see all of this and more here in the best website and landing page design tips and techniques of the last year. Thesis Tutorial – Customizing the 404 Page by SugarRae.

Balancing SEO and PPC to Maximize Search Results

Webbiquity

They will inevitably cut into the click-through rates of top-ranking pages. AdWords likely won’t tell you how low you can go, and will suggest much higher, but because this is your brand and there is likely a much higher relevance to your ads and landing pages, you can significantly reduce costs without losing your position. Make sure to test this out to find the right balance and determine your optimal standing. Drive additional traffic and eyes to your page.

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13 Case Studies That Prove the Power of Word Choice

Hubspot

Testing. Check out these 13 case studies that prove word choice does indeed matter when it comes to optimizing for conversions. In order to optimize their sales, the online retail community Fab experimented with the “Add to Cart” button on their site. Source: Optimizely.