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The 32 Best Twitter Marketing Tools

Webbiquity

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s

20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. As technology advanced, we started looking at display advertising -- digital advertising in general, really -- in a new light. What Is Display Advertising?

Trending Sources

Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. So in order to maintain and grow website traffic, online marketing practices have to change as well.

Maximize Blog Traffic with Top 27 SEO Plugins

Writtent

Want to maximize your blog traffic? Today, I list 27 of the best search engine optimization plugins available for those looking to get more traffic to their blogs. As the name suggests, All in One SEO Pack gives you everything you’ll need to maximize blog traffic.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity

What’s the average click-through rate of a link shared on Twitter? won’t show up in keyword research tools)? Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. Half of all mobile web traffic in the U.K.

How to Use the New Twitter Archive to Analyze Your Marketing Tweets

Hubspot

Today, Twitter said good morning to the world by announcing that users will soon (if not already) be able to download an archive of all their tweets from the beginning of time. This is certainly an exciting new feature from Twitter, who just yesterday announced in a tweet (how fitting!)

Your Simple Guide to Launching a Twitter Advertising Campaign

Hubspot

So you want to start using Twitter's Promoted Tweets, huh? You've weighed the pros and cons , and decided that experimenting with Twitter's PPC advertising feature is a good move for your business. How Do Twitter's Advertising Options Work? On Twitter, get started here.

The Pros & Cons of Twitter Advertising for Small Business

Hubspot

You may have heard that Twitter has rolled out advertising, but what you might not know is that it's being targeted to small businesses. With time, budget, and resources in such short supply, how do you decide whether or not investing ad dollars in Twitter is worthwhile?

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Mobile SEO: How to Search Optimize Mobile Websites

Webbiquity

Mobile web search is no longer of importance only to restaurants and retailers seeking to bring in more local street traffic. Another launched a mobile version of its company website in March; traffic to it has surged 250% in the past six months.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

It converts Google+ into a social media management tool”) and Agorapulse , a social media management tool that integrates with Facebook, Twitter and Instagram. It also has a Chrome plugin to show on your Twitterfeed how ‘important’ the Twitterers are.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Twitter is about in the middle (55% of users age 35 or older) while 65% of Facebook users are over 35 (didn’t this start with college students?) 66% use Facebook while 54% utilize Twitter.

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[Infographic] The Periodic Table of Elements for B2B Marketing Attribution

bizible

The Periodic Table of Marketing Attribution displays the key components necessary for a fully functional, data-driven attribution strategy. Direct traffic. Twitter. Google display network. Referral traffic.

The 15 Best Special-Purpose SEO Tools

Webbiquity

Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11:

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How Does Content Marketing Help with SEO?

Webbiquity

There are many ways in which you can combine content marketing with SEO for more search traffic , but what effect can it actually have on your rankings and why is an integrated strategy beneficial to your business? Twitter: @ CustardMedia. Guest post by Sam Allcock.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

At its current rate, Twitter will process almost 10 billion tweets in 2010. According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Then Twitter.

Stats 77

A 5-Point Checklist for Writing SEO Content

KoMarketing Associates

Writing SEO content effectively cannot be attained without focusing on a theme and a specific keyword or keyword phrase. From there, plug in your theme (we focused on “content marketing” in the above example) to a keyword research tool to see what types of related queries have volume. You will be presented with a number of “long-tail” keyword phrases that relate to the theme.

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5 SEO Tips for Videos: How Google Ranks Them & How to Optimize

Modern B2B Marketing

Facebook, Twitter, and YouTube are great places to get eyes on your video content, but prospects aren’t necessarily in work- or buy-mode as they scroll through these platforms. Just like general search results, titles and descriptions display in video searches.

Optimize Your Content for Inbound Marketing: Part 2

Act-On

Arnie offered four ways to find out exactly what your prospects and customers want to know, so you can deliver it: Implement site search in order to see the keywords visitors are using while they’re on your website. Figure out what keywords could/should/might be used to find your business.

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The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Monitor mentions of keywords, trends, and brand/product terms.

7 SEO Twitter Tips to Rank Better in Search

Hubspot

Even though Google recently ended it’s Realtime Search deal with Twitter , which means Twitter’s fire hose is no longer catalogued and used in real-time search results, there’s still a good deal of SEO benefit to be gleaned from Twitter.

5 Essential tools to attract a relevant audience to your blog

grow - Practical Marketing Solutions

It is not difficult to drive traffic to your site but what’s the point if visitors don’t stay around and read your blog post, sign up to your email list or buy your product or service? We’re all familiar with the following saying: “Traffic is Vanity, Conversion is Sanity!”

5 Top Online Marketing Trends for the Rest of 2013

Webbiquity

Stay in touch with your customers by utilizing Facebook, Twitter, Pinterest and other social media sites to your advantage. One of the easiest ways to do this is to avoid using unusual fonts on your page that may not display properly on mobile devices.

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63 Digital Advertising Terms Every Marketer Should Know

Act-On

It’s the practice of serving display advertising only to specified titles at the target accounts you designate. These ad units, which include static graphics, videos and/or interactive rich media, are displayed on a web page or in an application. For example, if The Gotham Times averages 1,000 visits to their home page in any given week, and they have space for two display ads on their home page, then their potential ad inventory is 2,000 impressions per week.

8 Social Media Tools to Get Your Content Buzzing Across Networks

KoMarketing Associates

FollowerWonk is a product developed by Moz that allows users to search Twitter profiles or bios to help identify influencers by a specific keyword or keyword phrase. The tool combines basic Twitter measures with demographic data, Klout metrics, and more.

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The Top 10 Free Content Analytics Tools

Contently

Google will also report the keywords people search that bring them to your site, as well as which browsers and devices they are using—not to mention from where they are being referred. You’ll see side-by-side comparisons of your ranking, traffic overview, and referrals.

30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

It’s important to think about buyers’ needs throughout the keyword research process, as well as during content creation. In theory, the more landing pages you create, the more opportunities you have to pick up organic search traffic. Take a Topical Approach to Keyword Research. With this, you must reconsider their keyword research process. Create content that answers users’ queries rather than just trying to rank for particular keywords.”.

20 Content Marketing Tools to Rely on From Start to Finish

KoMarketing Associates

Google (Site:, Keyword Planner, Search Console). The Keyword Planner tool is great for analyzing keyword volume and competition, and also offers up long-tail related queries that you may not have otherwise thought of focusing your efforts on.

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Three Tips for Boosting SEO with Social Media

KEO Marketing

In addition, platforms such as Facebook, Twitter and YouTube are search engines themselves. A well-developed social media presence can translate directly into improved SEO by increasing website traffic as well as natural linking to your articles.

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34 Compelling Content Marketing Stats and Facts

Webbiquity

Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Online Display. Ok one Google product; Doubleclick is an ad management platform that allows me to plan display campaigns, research demographics of sites, upload banner ads, traffic banners to websites, networks, and exchanges, and measure clicks and conversions. Display is more than performance, it’s also branding.

The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. Identify key influencers (I highly recommend Little Bird here if you are targeting a new area) and combine influencer and keyword targeting.

24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity

After making the basic case for a blog, he delves into keywords, developing quality content, links, calls to action and more. Displaying Social Proof – What the Marketing Experts Use by KISSmetrics. Where to Use Keywords in Corporate Blog Posts by TopRank Online Marketing Blog.

Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

We added features that displayed new updates and posts on all pages so that visitors could more easily find what they were looking for and be informed about what they didn’t know. Traffic on the website started creeeping up slowly. Then it was time for Twitter.

How Long Does it Take to Get Results from Content Marketing?

NuSpark

The first year, watch metrics for web traffic, the number of backlinks and sharing on social platforms to see if you’re on track. As web traffic continues to climb, your website should ascend in the search engine rankings to page one for some of your targeted keyword phrases.

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

NuSpark

Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling. I did my last one on online display in the fall. Yes we can increase website traffic. Yes we can improve keyword rankings. Perform a Keyword audit. We constantly review keywords that prospects use on search engines to find our services.

9 Crippling Mistakes B2B Search Marketers Make

Digital B2B Marketing

Instead manually add just free as a negative keyword. Thanks to broad match, CenturyLink’s ad is running out of context and they no longer are effectively competing for the targeted keywords they actually wanted to bid on. Leave Display On.

The 29 Best Web Analytics Tools

Webbiquity

These 29 tools can help marketers understand web traffic and industry trends, sources of traffic, website visitor engagement and behavior, content performance, competitive insights, campaign results, social media metrics, conversion optimization, and more.

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines. Hordes of traffic that convert poorly are useless for generating qualified leads that convert well into paying customers.

Unveiling The Pipeline Marketing Technology Stack

bizible

Traffic Technology. Starting at the top of the marketing funnel, B2B marketers need technology that drives traffic to their website (marketing channels) as well as tools to optimize the process. Paid typically includes paid social, paid search, display, event sponsorship, etc.

7 B2B Advertising Opportunities You Are Probably Missing

Digital B2B Marketing

Use Your Keyword Data. Search retargeting allows you to buy display ads targeted to people that have searched for your keywords. Buy your keywords in the text of articles on news and content sites. Retargeting doesn’t have to stop with your site traffic.