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Tactical Link Building Strategies For 2016

Act-On

A solid link-building strategy is a must for marketing and growing your business. The practical benefits are clear: more links mean more people are seeing your website (whether that’s your home page or a specific landing page). What is link building?

The 15 Best Special-Purpose SEO Tools

Webbiquity

Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. 1) Google Search Console. 12) Drop My Link.

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Trending Sources

21 Spectacular SEO and Search Marketing Stats and Facts

Webbiquity

Social may be sexy, but search still pays the bills. As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). 89% of customers begin their buying process with a search engine.

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Link-Building Best Practices for Targeting a UK Audience

Hubspot

Our cheat sheet includes tips specifically for targeting a UK-based audience in respect to two types of SEO strategies: On-Page SEO Strategies: This includes optimizing the pages on your website for search, such as adding keywords to your URL structures, your page titles, your header tags, and so on.

37 Fantastic SEO Guides, Tips and Tactics

Webbiquity

Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy. Create link-worthy content.

Technical vs. Engagement SEO: The What, Why, and How of Modern SEO

Modern B2B Marketing

Veterans of the early days will tell you horror stories about keyword density and link farms. Building a Sound Site Foundation with Technical SEO. It creates the foundation that allows search engines to find and catalog site content efficiently, and render pages correctly.

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8 Key Changes In Google Search B2B Marketers Should Know

KoMarketing Associates

As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. I’ve written about guest blogging as a recommendation for link building many times in the past.

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Understanding the Relationship Between SEO and SlideShare

KoMarketing Associates

Users are able to ‘optimize’ uploads by using target keywords within the title, description, and tags. When you upload to SlideShare, you reach an audience that’s interested in your content – over 80% of SlideShare’s 70 million visitors come through targeted search. Links.

21 Decoded SEO Terms Everyone Should Know

Vertical Response

Do Search Engine Optimization ( SEO ) terms have you confused? 301 redirect A 301 redirect is a permanent redirect of one webpage to another, passing along a majority of the link “juice” or ranking with it. SEM SEM stands for search engine marketing.

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20 (More of the) Best SEO Guides, Tips and Insights of 2011

Webbiquity

B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone. Directory links are worth less, social links worth more, site performance is increasing in importance, site age is decreasing…how is a digital marketer to keep up?

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7 Baidu SEO Fundamentals B2B Marketers Need to Know

KoMarketing Associates

percent were search engine users. As one of the most important digital marketing practices, search engine optimization is essential to a B2B company’s success in China’s online marketplace. Baidu continues to dominate the search engine space in China and as such, companies need to know the best practices of Baidu SEO. Second, like other search engines, website speed is critical to Baidu. Build Links.

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5 Key Steps to Consider When Guest Blogging

KoMarketing Associates

Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. Building relationships within the industry. Keyword “guest post”.

Answers to 5 common questions about SEO strategy

Biznology

I imagine this is what duplicate content on the web is like for search engines like Google and Bing. Better results for search users equals return visitors to Google. If you are looking for a list of elements to optimize for any given keyword on any given page, head over to Moz’s on-page grader. You also need to think about how you can make your content more clear to the search engines. This is different than just tracking keyword rankings.

5 warning signs that your website sucks

Biznology

Building a website that meets the needs of your business and your customers is a tricky balancing act. Does your website offer clear, crisp images, designed to work well on “Retina-caliber” displays? And, if you’ve got the budget, paid search.

2013 in Review: Top Content Marketing Assets & Initiatives for the New Year

KoMarketing Associates

Our continued client success allowed us to undertake new initiatives in the Asian market, specifically through Baidu search engine advertising. How Link Building Management Will Change in 2013 & Beyond. Why Paid Search Still Makes Sense for B2B Marketers.

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. By default, WordPress creates permalinks that look like this: [link].

Best Local SEO Guides, Tips and Tactics of 2011

Webbiquity

While the web is worldwide, search is often local. Optimizing for local search has its own unique content and link-building considerations. What are the most important local search directories? What techniques and tricks are most useful for local search?

Best of 2008: SEO Link Building

WebMarketCentral

Unless you are optimizing only for some extremely niche keywords, off-page optimization—building links from other websites to yours—is a critical and significant factor for SEO success. His deck actually covers the organic search marketinging basics—keywords, content and links.

The 5 Things Your Website Really Needs To Get Found Online

The Forward Observer

That’s why search engine optimization (SEO) is vital to any website strategy. So whether you’re building a new site or are trying to improve your current site, keep these five things in mind to improve your organic (non-paid) search engine rankings. Don’t buy links.

SEO Optimization - 3 Steps to Success

LeadSloth

In the last years I’ve done a lot of Search Engine Optimization (SEO) projects. How Search Engines Work. All search engines have approximately the same approach: they rank based on relevant content and page popularity. Relevant content means that the keywords from the search query appear frequently on the page, and in the right places (Title, URL, Headings). 2) Create exactly 1 page for each keyword or keyword group. (3)

8 Essential Resources for Competitive Analysis in B2B Online Marketing

KoMarketing Associates

We learn a lot by assessing a competitor’s strengths and weaknesses in keyword strategy, site architecture, content marketing, link building and social media. I wrote a Search Engine Land column a while back that detailed how to tackle competitive analysis in a typical client engagement. The elements of competitive analysis in focus included: Competitive keyword visibility (keywords ranking, position, search volume, etc).

9 Awesome Search Engines That Aren’t Named Google

Hubspot

Searching is one of the core utilities of the internet. Most websites today have a search function, and we all spend a lot of time searching. On Google, for example, 34,000 searches occur each second. 9 Awesome Search Engines That Aren’t Named Google.

One Way to Future-Proof Your SEO

Hubspot

We reside in a digital world of 301s, 404s, anchor text, link building, and keyword metrics. Take SEO back to the origins of what search engines are really created for: human beings. Search Engine.

Optimize Your LinkedIn Profile With These 10 Key Elements

KoMarketing Associates

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. 5 Ways to Use LinkedIn Groups to Build Influential Connections.

7 Common SEO Myths to Throw Out the Window Immediately

Hubspot

Marketers and SEO agencies worldwide halted their link-building and keyword-obsessed ways, and swapped it for a long overdue focus on quality content. But does that mean an SEO’s job is just to pump out high-quality, keyword-optimized content?

15 Ways Marketers Can Optimize For Visual Search

ScribbleLive

Google, Bing, Pinterest and eBay have all announced functionality or updates for visual search recently – sure signs the space is heating up and consumers will soon be able to search with images as well as with words and voice. Keywords.

The Biggest SEO Shakeups of All Time

Hubspot

I sometimes imagine Google’s search engine as this massive, steam-powered, Jules Verne-esque machine. As millions upon millions of search queries come in, Google employees feverishly shovel more and more coal into the firebox, and the engine roars and cranks out results.

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How to Optimize Your Landing Pages for Long-Term Lead Generation

Hubspot

By optimizing it for search engines. I’m sure you already know that millions of people turn to search engines every day to solve their problems. Instead, focus on keywords by removing any unnecessary words. Include high-quality keywords first. Link Building.

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

NuSpark

Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling. I did my last one on online display in the fall. Search Marketing. Yes we can improve keyword rankings. Perform a Keyword audit. We constantly review keywords that prospects use on search engines to find our services.

Your headline is all that stands between your page and a quick exit

EMagine B2B Blog

OK, we all know that content is king on the Web, and that content consists primarily of copy …copy that is interesting, relevant, and that follows best practices for Web writing, such as keyword usage, short sentences and paragraphs, bullets where possible, etc.

2013 New Year’s Resolutions for the B2B Marketing Department

NuSpark

Search Engine Optimization. Update your SEO strategy; re-evaluate the keywords your buyers use to find you; and make content adjustments to reflect those keywords. Stop the automated link building schemes. Paid Search-Pay-per-Click. Online Display.

The Top 10 Free Content Analytics Tools

Contently

Google will also report the keywords people search that bring them to your site, as well as which browsers and devices they are using—not to mention from where they are being referred. may be best known as a free link shortener, but its features do more than just save space.

40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

This is a list of the 40 most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. Unlike humans, search engines read only the ALT text of images, not the images themselves.

Google Launches New Search Interface: Google Instant

Hubspot

Today, the search giant launched a new version of its search engine interface. Google Instant provides real-time suggested results as a user begins to type a keyword into Google. According to Google’s Ben Gomes, “Google Instant results in more search queries.”

6 SEO Tools to Analyze Your Site Like Google Does

Hubspot

These tools are critical to your organic search strategy because they allow you to focus on the elements of your site that Google deems important. Google’s Webmaster Tools is novice-friendly with robust resources explaining the fundamentals of Google search.

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7 Tried-and-True Strategies SaaS Businesses Are Using to Grow

Hubspot

Businesses around the globe are leveraging content marketing to build their brand, attract visitors to their website and generate leads. 3) Search Engine Optimisation (SEO). People frequently think off-page SEO refers solely to link building , but there’s more to it than that.

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12 SEO Experts Weigh In on SEO 2014 Predictions

Marketing Action

2014 will be the year of the Google “Tiger” update – a new algorithm update that Google will claim impacts 5% of sites and is designed to improve overall search quality. I think we’ll see a renewed focus on building topical authority in 2014. Sophisticated Link Analysis.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Previously, the service started as a blog comment search engine. Bitly - Bitly is a free URL shortening service that provides statistics for the links users share online. Entries are commonly displayed in reverse-chronological order. link] ).

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. The Growth of Social Media: An Infographic by Search Engine Journal.

8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

Are you ready to build your dream team of inbound marketers? And feel free to adapt, modify, and use them in your own search for your next all-star marketing team members. Optimizing content for search engines and lead generation. 7) Paid Search Manager.