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Google issues urgent steps for advertisers running campaigns in the EU

Martech

Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP). Google cautioned that neglecting these steps promptly could adversely affect campaign performance, impacting both reach and return on investment. What Google is saying.

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6 Powerful Google Tools You Should Try

DAGMAR Marketing

For years, Google has been a global market leader in search engines. Here are six Google products and tools you should consider trying in 2024. Meridian Meridian: Free In March 2024, Google announced the release of Meridian, an open-source marketing mix model (MMM) designed to help users navigate critical measurement challenges.

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New Privacy Standards Coming to Apple & Google App Stores

Convert

App Privacy Requirements Added to the iOS App Store & Mac App Store. The update — which was pushed out last week — populates the app stores with all-new privacy labels that make that information transparent and easy to digest for users. A mockup of an iPhone displaying the App Store labels ( source ).

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How to Balance Personalized Marketing With Data Privacy in 2021

Webbiquity

Over the past three years, data privacy has received a great deal of media attention, driven mainly by the implementation of GDPR in the EU. Yes, privacy legislature is excellent news for consumers, especially when considering the consequences of data breaches. falls under these privacy regulations. Image credit: Despositphotos.

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Have You Got Your Website UX Right in 2024?

Marketing Insider Group

We’ve seen screens evolve from clunky CRTs to sleek, touch-sensitive displays. SSL certificates, secure payment gateways, and privacy policies aren’t just technical jargon; they’re assurances to your users that you take their safety seriously. Security Last but definitely not least, security is paramount.

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Data Thresholding in GA4: Overview, Benefits, and Drawbacks

DAGMAR Marketing

The launch of Google Analytics 4 (GA4) has brought with it a long learning curve and perpetual training. Data thresholding is intended to protect user privacy. If the user or event count is below a certain number, Google will withhold that data. The answer — Google Signals. What are Google Signals?

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Paid Search for B2B: Mistakes to Avoid When Implementing and Strategies to Utilize for Successful Campaigns

Launch Marketing

It’s also common to use something such as Google Tag Manager to implement this code. If you need help setting up your conversion tracking check out the following resources: Google AdWords – Conversion Tracking Bing Ads – Universal Event Tracking. Update your privacy policy to declare your use of the remarketing cookie.