Google issues urgent steps for advertisers running campaigns in the EU
Martech
JANUARY 19, 2024
Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP). Google cautioned that neglecting these steps promptly could adversely affect campaign performance, impacting both reach and return on investment. What Google is saying.
Let's personalize your content