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Are Google's Featured Snippets Eating Your Blog Traffic?

Hubspot

But then, earlier this year, we noticed that our traffic was falling flat. As it turns out, Google is likely eating your blog traffic -- specifically, its featured snippets. What Is Google's Featured Snippet? With a featured snippet, position #1 is, well, a losing result.

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The 32 Best Twitter Marketing Tools

Webbiquity

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s

Trending Sources

20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. As technology advanced, we started looking at display advertising -- digital advertising in general, really -- in a new light. What Is Display Advertising?

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time.

15 Hidden Instagram Hacks & Features Everyone Should Know About

Hubspot

Compare that with the 23% of adult internet users who use Twitter. To help beginners and advanced Instagram users alike familiarize themselves with the platform, we've put together a list of 15 of the lesser-known tips and features Instagram has to offer.

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. Twitter Best Practices.

A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns

Hubspot

Twitter is a great marketing channel for driving traffic and generating leads. If you do already have a Twitter account set up for your business, you might consider supplementing your organic efforts with some of the paid promotional opportunities that Twitter offers.

9 Must-Have Basic Business Blog Features

B2B Marketing Traction

If you’re just getting started in blogging, it’s not easy to know the basic features you need to include in your blog. There is a lot of information on the Internet about how to blog and about blog features. 9 Basic Blog Features.

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30 fascinating facts about organic vs paid social media

Biznology

33% of marketers cite Twitter as their preferred social network. 31% of traffic to all websites comes from the Top 8 social networks ( Shareaholic ). 300 million people actively use voice and audio calling features on Facebook Messenger. Organic vs paid social media.

Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without Social Share Counters

Modern B2B Marketing

Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog.

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How to Use the New Twitter Archive to Analyze Your Marketing Tweets

Hubspot

Today, Twitter said good morning to the world by announcing that users will soon (if not already) be able to download an archive of all their tweets from the beginning of time. This is certainly an exciting new feature from Twitter, who just yesterday announced in a tweet (how fitting!)

Your Simple Guide to Launching a Twitter Advertising Campaign

Hubspot

So you want to start using Twitter's Promoted Tweets, huh? You've weighed the pros and cons , and decided that experimenting with Twitter's PPC advertising feature is a good move for your business. How Do Twitter's Advertising Options Work? On Twitter, get started here.

The Pros & Cons of Twitter Advertising for Small Business

Hubspot

You may have heard that Twitter has rolled out advertising, but what you might not know is that it's being targeted to small businesses. With time, budget, and resources in such short supply, how do you decide whether or not investing ad dollars in Twitter is worthwhile?

The State of Digital Media, in 5 Charts

Contently

Google, Facebook, Microsoft, Twitter, and Yahoo have dominated digital advertising for years, and they’re only getting more dominant. As you can see in the interactive chart above, the five companies make up the bulk of display ad revenue. Media facebook Featured Google Snapchat

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22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

It converts Google+ into a social media management tool”) and Agorapulse , a social media management tool that integrates with Facebook, Twitter and Instagram. It also has a Chrome plugin to show on your Twitterfeed how ‘important’ the Twitterers are.

OMG: You Won’t Believe What BuzzFeed Is Doing to Advertising

Contently

While every other publisher just sees shares in buckets (100 Facebook, 50 Twitter, 30 LinkedIn, etc.), BuzzFeed’s six tweets about it triggered a million views in downstream traffic. But only 25 percent of those clicks actually occurred on Twitter.

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The State of Digital Media, in 5 Charts

Contently

Google, Facebook, Microsoft, Twitter, and Yahoo have dominated digital advertising for years, and they’re only getting more dominant. As you can see in the interactive chart above, the five companies make up the bulk of display ad revenue. Media facebook Featured Google Snapchat

Create. Captivate. Engage. The Art of Interactive Experiences

distribion

The powerful display ensured that no one had to be called upon to do anything. Though the experience was branded with the company’s Twitter handle on the display and people associated it with Lean Cuisine, it was not “in your face” advertising.

You must live tweet live events

Biznology

If you play your cards right, 2/3s of the people in your banquet hall will be attending your event through the lens of the video display of their smart phone. What if it’s been cross-posted via Instagram to Flickr, Facebook, Twitter, Foursquare, and the lot?

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

At its current rate, Twitter will process almost 10 billion tweets in 2010. According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Then Twitter.

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How To Optimize For Non-Traditional Search Engines Like Amazon And YouTube

ScribbleLive

From a technical perspective, you really need to understand [Amazon’s] merchant database format and how each piece of data for a given product is displayed where on a product listing and where that data shows up on SERPs,” Erickson added. Best Practices Featured

How Does Content Marketing Help with SEO?

Webbiquity

There are many ways in which you can combine content marketing with SEO for more search traffic , but what effect can it actually have on your rankings and why is an integrated strategy beneficial to your business? Twitter: @ CustardMedia. Guest post by Sam Allcock.

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5 Of the Best Data Visualization Examples from Content Marketers

ScribbleLive

Its social team has developed a brilliant approach to communicating insights more effectively: a running stream of snackable Twitter posts that highlight trends in mobile device usage, generational purchasing decisions, travel and more. Follow him on Twitter at @natebirt.

Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

The microsite features different marketing campaigns each week, spotlights the brands driving the most engagement on social media, and provides articles, blog posts, and other content that showcases top performing campaigns.

Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

We added features that displayed new updates and posts on all pages so that visitors could more easily find what they were looking for and be informed about what they didn’t know. Traffic on the website started creeeping up slowly. Then it was time for Twitter.

The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. While the program is new, it has the potential to replace Twitter as the first choice to seed content through paid promotions.

5 SEO Tips for Videos: How Google Ranks Them & How to Optimize

Modern B2B Marketing

Facebook, Twitter, and YouTube are great places to get eyes on your video content, but prospects aren’t necessarily in work- or buy-mode as they scroll through these platforms. Just like general search results, titles and descriptions display in video searches.

Social Media Minute: Big-A List of Twitter Slang and Definitions

MLT Creative

Just when I started getting the hang of texting shortcuts and slang on my mobile, I found myself having to decifer a similar string of shortened, twangled words to stay within Twitter's 140-character limit. This chat abbreviation is frequently seen on Twitter. twamily: Twitter + family.

The 29 Best Social Media Monitoring Tools

Webbiquity

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. It also analyzes the data in order to recommend ideal posting times for both Facebook and Twitter.”

Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts

KoMarketing Associates

For example, if one of your goals is to dramatically grow your Twitter followers, you may not be as picky about who you’re following. LinkedIn allows your company to display its knowledge and expertise, while sharing high-level industry information.

The 29 Best Web Analytics Tools

Webbiquity

These 29 tools can help marketers understand web traffic and industry trends, sources of traffic, website visitor engagement and behavior, content performance, competitive insights, campaign results, social media metrics, conversion optimization, and more.

The 26 Best WordPress Plugins

Webbiquity

Sample review: “This convenient feature can save you time when it comes to your social media sharing. Features include Simple and Advanced modes, multiple audio/video player options, subscribe to podcast tools, and podcast SEO features. 22: The 32 Best Twitter Marketing Tools.

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Is The Corporate Website Dead?

Marketing Insider Group

And more attention is being stolen away by more progressive brands who have started acting like publishers and displaying content that your customers actually want to consume. 90% of website traffic comes from just 10% of the content and more than 50% of the traffic is from just 0.5%

Which Social Network Should You Advertise On?

Hubspot

MarketShare used LinkedIn display ads to drive traffic to their site by targeting an audience of marketing professionals they were looking for. 2) Twitter. The Good: Twitter allows you to target people based on their current interests.

The Top 10 Free Content Analytics Tools

Contently

Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. may be best known as a free link shortener, but its features do more than just save space.

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity

Plus, they’re dead simple…Rafflecopter…lets you add multiple ways to enter the contest, from following you on Twitter to signing up for your newsletter…It’s a quick and easy way to entertain users, and collect lead information.” — Mention.

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Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

Are you already tired of Twitter? Well think again because the popularity of Twitter is growing at an alarming rate. I’ve already written a post on tips for using Twitter and email marketing but I wanted to take this to another level. This is not a post on the basics of Twitter. If you want some basic tips on Twitter, check out Twitter 101 or Hubspot’s How To guide. Taking Your Marketing to the Next Level With Twitter Link to Your Twitter Testimonials.

6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services.

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12 Noteworthy Examples of B2B Companies on Instagram

KoMarketing Associates

Although some online marketers question its value because of the lack of “link-friendly” features, I think that Instagram truly makes up for what it lacks. I believe that this is the very reason why Instagram blows away Twitter on brand engagement.

A Shortish History of Online Video

Vidyard

What were some of the key milestones that got us to where we are now — a world where Facebook’s CEO believes video will be as big as mobile phones in how we communicate, and Cisco conservatively estimates that up to 80% of the internet’s traffic will be video by 2020.