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How to Optimize Your Content for Google's Featured Snippet Box

Hubspot

In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. What's a Featured Snippet? What is a Featured Snippet?

Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.

NuSpark

The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. It’s my job to stay abreast of these new features and recommend to clients where appropriate.

Trending Sources

Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.

NuSpark

The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. Google continues to add features and options to its search and display advertising platform with the goal to continually help its advertisers generate leads and produce efficient conversions. It’s my job to stay abreast of these new features and recommend to clients where appropriate.

How Does Content Marketing Help with SEO?

Webbiquity

Efficient use of meta data, URL addresses and sitemaps all fall under this category and can help to naturally increase your chances of naturally appearing high in search results. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately.

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Google AdWords Expanded Text Ads: Best Practices For The New Format

Hubspot

Plus, ETAs pack in a few other exciting features as well. Display URL and Path Fields (Shown in Green). When creating ETAs, the final URL has to be entered first (above the headlines) and the display URL is created automatically based on that.

How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags

Hubspot

You''ve written a great blog post, and you''ve plopped a featured image in there to represent the post on social media, your blog''s main page, and so on. Usually they''ll do OK with the title, URL, and description, but they often have trouble picking the right image.

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Ready or Not, Here It Comes: Facebook Rolls Out New Page Design to Everyone

Hubspot

The cool thing about this new design is that it strikes a nice balance between uniform, one-feature-fits-all profile pages that most other social networks employ and a completely personalized experience for each brand.

The Top 10 Free Content Analytics Tools

Contently

Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. may be best known as a free link shortener, but its features do more than just save space.

The Ultimate Cheat Sheet for Creating Social Media Buttons

Hubspot

How to Implement It: Visit https://twitter.com/about/resources/followbutton to customize your button's featured account (i.e. the account you want people to follow), its button color, language, and whether you want the button to feature your business' Twitter follower count.

6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

Below are some of my predictions for the hottest new features and campaign strategies in B2B digital marketing in 2017. AMP will only continue to become more common on websites, and is slowly branching out to include more features for e-commerce websites.

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

At the end of the day, you need harmony between your various social media accounts in order to truly reap the benefits of social as a marketing channel. Keep your copy succinct by removing the horrendously long URL you''re sharing from the text in your post.

How to Use Excel to Run a Blog Content Analysis

Hubspot

At the very least, this will normally include views, the URL, author, and publish date. In order to pull in your blog post leads, you'll need to run an Attribution Report based on Referrer and Last Interaction. At this point, your URLs on both tabs should match.

8 ValueTrack Parameters For Better AdWords Campaign Data

KoMarketing Associates

ValueTrack is an easy-to-use AdWords URL-tagging feature. In order to use ValueTrack, you first need to add a special tag to your ad’s destination URL. the Display Network).

How to Breathe New Life Into Your Google Search Results With Rich Snippets

Hubspot

Google rich snippets extract information from your website to display on your site''s listing in the search results, in addition to the typical page title, page URL, and meta description. Google Webmaster Tools has a nifty feature that lets you test your rich snippet.

The 29 Best Web Analytics Tools

Webbiquity

Put another way, it’s great to be able to demonstrate a positive ROI from content marketing; it’s more essential, particularly at the director level and below, to understand why , in order to continually optimize strategies and tactics.

The 32 Best Twitter Marketing Tools

Webbiquity

Monitor conversations about your brand, a specific hashtag, keyword a URL using advanced search operators to narrow the results; maintain history; schedule alerts for selected events; and coordinate activities among team members. You can customize the display to show or hide specific columns.”

A Beginner's Guide to Retargeting Campaigns

Hubspot

We''d all like to think that every single person that comes in contact with our business follows a very straight and orderly path to purchase. Pixel-based retargeting is a way to re-display your material to any anonymous site visitor. 3) Determining Your Destination URL.

15 Ways B2B Marketers Can Use Twitter to Drive Business Results

KoMarketing Associates

In order to make a positive and lasting impression with prospects, both consistency and relevance are key. The Most Shared Content feature lets you see what types of content are being shared most on social media and by who. The Content Analysis features provides a deeper look at these types of content by looking at other elements that could impact shares like the day of the week it was published, content length, etc.

9 Strategies for Improving Lead Quality From B2B PPC Campaigns

Hubspot

In order to accurately measure the effectiveness of your campaigns, you need to make sure that you are able to track other important elements besides conversions. You can address this by carefully planning your campaigns in order to segment your offer into as many groups as possible.

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Web Presence Optimization Software Review: gShift Labs

Webbiquity

Given that WPO is the fusion of SEO, social media, interactive PR , and online reputation management, that’s a tall order. Features. For your website, gShift will display your top backlinks by authority and referral visits, along with changes in backlinks over time.

9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery

Hubspot

A navigational search is when a user searches for a specific website by typing in the name of that website (not the URL). Titles, the most important SEO feature of any given page, should contain your navigational keywords (without feeling unnatural). Though Google gets roughly 3.5

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The Ultimate Cheat Sheet for Mastering LinkedIn

Hubspot

Claim your vanity URL. Make your profile look more professional and easier to share by claiming your LinkedIn vanity URL. It also enables you to easily access other LinkedIn features via your browser. LinkedIn's Advanced Search feature provides a much richer search experience.

6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

Below are some of my predictions for the hottest new features and campaign strategies in B2B digital marketing in 2017. In addition, text messaging is one of the most frequently used forms of communication today, and if your clients within your B2B target audiences are millennials or younger (as new college graduates come into the job market every year), you’d benefit from utilizing chat bots in order to start a conversation with them.

Maximize Blog Traffic with Top 27 SEO Plugins

Writtent

Automatic title optimization, dynamic keyword and meta tag generation, and Google Analytics support are just some of the features. There are literally hundreds of features (some are exclusive) that can help you maximize your blog traffic. Want to maximize your blog traffic? Sure you do.

How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform

Hubspot

To help emphasize the importance of what it is you're saying, the overall design of Medium is minimalistic, featuring lots of white space and limited formatting options. The Settings menu is also where you can update your username/profile page URL.

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

Here are three key image dimensions to know: News Feed Image: 1200 x 1200 px (actually uploads to 504 px, but this maintains a quality display). Keep your copy succinct by removing the horrendously long URL you''re sharing from the text in your post.

35 Tech Terms Translated Into Plain English

Hubspot

A permanent redirect from one URL to another -- usually from a company''s old website to their new website. This usually happens when the web page has been deleted or the visitor mistyped the URL. A software extension that adds a specific feature to an existing software application.

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6 SEO Tools to Analyze Your Site Like Google Does

Hubspot

Another great feature of Google Webmaster Tools is its breakdown of errors in its Diagnostics section. Designed specifically for the SEO-minded, this program crawls the websites you specify examining the URLs for common SEO issues in an attempt to make site optimization easier.

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Avoid These Mistakes to Pass Google’s Mobile Friendly Test

KEO Marketing

Now that the pressure is on, businesses that are scrambling to prepare may be trying to figure out what they need to right now in order to avoid a disastrous impact on their search rankings.

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How to Write an In-Depth Post in Less Than Two Hours

Hubspot

One great timesaving feature of Google Drive is that I can do nearly anything I want to do with a few swift keyboard shortcuts. Usually, the single-screen display works just fine. I constantly create screenshots in order to add images to my articles.

19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates

Hubspot

In order to be CAN-SPAM compliant, it's important your email messages follow these rules, which are available on the FTC's website. Email clients like the iPhone Mail app, Gmail, and Outlook will display the first few lines of text from the body of your email alongside the subject line.

Don't Make Them Wait: How to Reduce Page Weight on Your Website

Hubspot

This means that in order to maintain a healthy page rank, your business needs to be focused on delivering a fast, optimized website experience across all devices. If you're a HubSpot user, you're in luck: The HubSpot COS features automatic image resizing and image compression. "If

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How to Create Facebook Lead Ads: A Beginner's Guide

Hubspot

This feature means you can capture lead information from the Facebook platform and avoid the friction of a longer click-through path for the user. The auto-fill feature makes lead ads especially helpful for mobile users, who experience the most friction from the traditional conversion path.

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29 Guides to Beautiful and Effective Website Design

Webbiquity

Parallax scrolling is a style of effects that can be applied to each URL but you first have to start with SEO-friendly web architecture.” Long gone are the days when websites were essentially static online brochures.

How to Generate Leads From the Most Popular Pages on Your Website

Hubspot

To test your top pages for load time, plug their URLs into Google's Page Speed Testing tool. Research from Adobe shows nearly 8 in 10 digital device users would switch devices or stop viewing altogether if the content doesn’t display well on their device.

57 Things You Can Do Right Now to Improve Your Website

delicious b2bmarketing

Enter your URL here and on the results page, scroll down to the “Download times&# section. Use ONE URL and drive all traffic to it. Directing people to more than one URL lowers your link juice, plus it’s just plain confusing.

A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

For example, if you know that for every outdoor chair you sell you get $50 in profit, and you start to notice that for the keyword “patio furniture” you get one sale for every 50 people who click your ad, then you should keep your max CPC below $1 in order to remain profitable.

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Simple Step-by-Step Instructions for Setting Up a Facebook Ad Campaign

Hubspot

You can promote URLs (on or off Facebook), pages, applications, events, places or domains. For example, you might want to drive users off of Facebook to an external URL. For Facebook ads, you'll usually need to write some short copy and confirm your URL.

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The Most Important Changes to Google AdWords in 2013

Hubspot

Ad Rank used to multiply the maximum you were willing to pay by your Quality Score, then rank ads in descending order based on that information. Top-performing sitelinks can be replicated across campaigns or ad groups, so long as they point to a different URL.

The 5-point plan: how to increase marketing ROI from call conversions

Webbiquity

Data from this new free feature allows marketers to understand which keywords and ads are driving the most phone calls from your website, as well as where the most valuable calls are coming from. Higher order value. Guest post by Luke Rees.