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6 Must-Have Website Calls-to-Action that are Sure to Convert

Modern B2B Marketing

At Marketo, we display our phone number in our header, embed a “Contact Sales” form in our product pages, and display a “Contact Us” button (which links to a landing page) on every page of our site. We use a chat feature on our product and pricing pages.

8 Actionable Tips to Optimize Your AdWords Performance Today

Modern B2B Marketing

This feature allows advertisers to target users based on behavior that indicates they’re in the market for a particular product or service. Web personalization, like Marketo Web Personalization , is a solution to this problem. Display URL.

Trending Sources

5 Lead Generating B2B Website Trends

Hinge Marketing

They also display infographics and webinars on their homepage and in their main navigation. Example: Search Engine Journal demonstrates how a responsive version of a website can simplify the user experience across different devices so that only essential information is displayed.

How to use an Event App to Capture Leads and Get Some Attendee Love

Modern B2B Marketing

Here are some features your event app should include: Basic event information. ” A personal “conference bag” is a feature that attendees can use to bookmark whatever they find interesting during your event: speakers, other attendees that they meet, papers, slides from speakers, etc.

Most Exciting Marketing Technologies to Adopt in 2017


Ad analytics from the networks themselves (Google, FB), the DSPs (display, search, video all disparate players), the 3rd party ad players (think Moat, IAS, comScore), offline analytics (Nielsen, Datalogix). Hello, all, and here’s to a promising 2017!