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Google’s SERP Features: Get Your Company Listed

Marketing Insider Group

There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. To capture your audience’s attention, it’s now critical for brands to get listed on Google SERP features. What Are Google SERP Features? Featured Snippet.

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4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce

Martech

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn.

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How AI-powered features are revolutionizing marketing automation platforms

Martech

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now.

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Marketers: Beware of These B2B Display Advertising Mistakes

Zoominfo

Marketing mistakes are costly. Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently.

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6 LinkedIn Ad Features We Are Thankful For In 2020

KoMarketing Associates

COVID-19 has forced advertisers to quickly adapt to new marketing strategies as customers adjust to their new social distancing life style. In this post, let’s dive into 6 new LinkedIn Ad features that advertisers around the world are thankful for. Conversation Ads. Ad Engagements. Website Visits. Company Growth Bidding.

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5 Key Entertainment Display Advertising Trends | 2021

Bannerflow

As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. Here, we review the data to investigate the display advertising trends entertainment brands can use to maintain success. The 5 key entertainment display advertising trends.

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Inside Adwords: Exploring The Differences Between Smart Display Campaigns & Custom Intent Campaigns

Stevens & Tate

Let’s take a closer look inside AdWords to discover some of their newer PPC options, including their smart display ads and their custom intent ads. Inside AdWords’ Smart Display Ads Smart display ads are ads that are automated by Google.

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