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How to Optimize Your Content for Google's Featured Snippet Box

Hubspot

In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. What's a Featured Snippet? What is a Featured Snippet?

17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About

Hubspot

To help you make the most out of the still very popular platform, we've put together a list of 17 of the lesser-known hacks, tips, and features YouTube has to offer. 17 Hidden YouTube Features, Tips & Hacks You'll Want to Know About. 7) You can create your own custom YouTube URL.

Trending Sources

The 20 Best SEO Rank Tracker Tools

Webbiquity

But two of the most basic are website visits from organic search and target keyword rank. Most offer multiple pricing levels based on number of URLs and keywords tracked. Special features: universal search results; geo tracking; instant historical data; GetClicky integration.

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The 28 Best Miscellaneous Online Tools for Marketers

Webbiquity

Enter any URL and create a trackable shortened link. Sample review: “Bitly is a convenient URL shortener that allows you to include URLs in character-restricted social media sites like Twitter, or to use them as a citation in your infographics.” URL Identifier.

4 Effective Google AdWords Tactics to Supercharge Your Lead Generation

Modern B2B Marketing

Implement Single Keyword Ad Groups. Single keyword ad groups are one of the most effective strategies for generating more leads. Most advertisers place 10 or even 20 keywords in each ad group. Instead, place each of your keywords within their own ad group.

The 29 Best Social Media Monitoring Tools

Webbiquity

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Real-time media monitoring for your brand, products, competitors, and/or keywords, across social media and the web.

How to Build the Best Google AdWords Campaign

Hubspot

The problem is that other ecommerce and even brick-and-mortar competitors are using the same search terms and keywords you will. Then on the third line you can capitalize on a feature. Add Your Display URL. The display URL is the one you want people to remember.

12 Tips for Writing Clickable Search Ad Copy

Hubspot

A typical search ad contains a heading, a link, and a short description of the offer the company is making: Headline : This is an eye-catching title that describes your company or product and uses your chosen keywords. Display URL : This is the URL that you'd like the ad to link to.

YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Hubspot

Keywords are relatively less expensive to target on YouTube than in traditional Google Search: Views cost an average of $0.06 There are two types of TrueView ads: In-Display Ads. YouTube Videos: This runs TrueView ads that can appear in-display ads or in-stream ads.

5 Ways to Maximize Google Webmaster Tools for Better SEO

Vertical Response

Let’s dive into five of the advanced Google Webmaster Tools features you should be using to improve your site’s SEO: 1. In the example below, the sitelinks include: Log in, Pricing, Marketing Blog, Features, Non-Profit and About. Search Your Keyword Ranking Data.

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The Top 10 Free Content Analytics Tools

Contently

Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. may be best known as a free link shortener, but its features do more than just save space.

9 Strategies for Improving Lead Quality From B2B PPC Campaigns

Hubspot

This data will allow you to determine which campaign and site a lead came from, the keyword they searched for, the device they were on, and so on. These tags are data that you append to the end of your landing page URLs, and you’ve probably seen them when you clicked a link or ad.

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The 21 Best Content Curation Tools

Webbiquity

What’s more, the work of discovering and saving curation-worthy content—and in some cases, even displaying and sharing it—doesn’t have to be (entirely at least) a manual effort. And there’s another handy new feature called Highlights.

The 32 Best Twitter Marketing Tools

Webbiquity

Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. You can customize the display to show or hide specific columns.”

How to Get Started With Paid Search [Free Guide]

Hubspot

The kit includes the full ebook, a template, and a checklist -- everything you need to manage keywords, campaigns and ad groups successfully. Finding New Keywords. In addition to landing page testing, you can also use paid search to find new keywords for your campaign.

Web Presence Optimization Software Review: gShift Labs

Webbiquity

Features. The only limit is on keywords tracked, which is the basis of gShift’s pricing (see “Limitations and Concerns” below). ” Campaigns are gShift’s method for creating different keyword groups to track (e.g., URL links).

20 Expert LinkedIn Guides

Webbiquity

Boost Your Brand’s Visibility With LinkedIn’s New Profile Features by Sprout Social. use the maximum number of characters allowed; include plenty of white space and bullets; and “Sprinkle keywords throughout your description and write it for the user and what’s in it for them”).

Going Global: 22 Growth Hacks & Resources for International Expansion

Hubspot

6) Do your keyword research. Use Keyword Planner to figure out which keywords offer opportunities in your top markets. If you're a HubSpot user, you can also conduct keyword research using the Keywords App. 10) Display the right currency for each contact.

9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery

Hubspot

A navigational search is when a user searches for a specific website by typing in the name of that website (not the URL). They, too, will find the site using a navigational search, often with some hybrid informational keywords thrown in for good measure, like these: quicksprout neil patel.

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8 ValueTrack Parameters For Better AdWords Campaign Data

KoMarketing Associates

ValueTrack is an easy-to-use AdWords URL-tagging feature. In order to use ValueTrack, you first need to add a special tag to your ad’s destination URL. Then, when a customer clicks your ad and visits your website, ValueTrack records certain details about the ad in the URL.

The 26 Best WordPress Plugins

Webbiquity

Sample review: “This convenient feature can save you time when it comes to your social media sharing. Features include Simple and Advanced modes, multiple audio/video player options, subscribe to podcast tools, and podcast SEO features.

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Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

We added features that displayed new updates and posts on all pages so that visitors could more easily find what they were looking for and be informed about what they didn’t know. But, fortunately, Facebook has a merge feature.

The 29 Best Web Analytics Tools

Webbiquity

A premium account will also give you access to cool features like heatmaps, goal-setting, funnel/path analysis, campaign tracking, and conversions.” Displays traffic from organic search, top pages viewed in the past week, top referral sites, and social media traffic.

What B2B’s Need to Know About The Adwords Live Stream

EMagine B2B Blog

And as expected, many of the glamorous features were catered to e-retailers particularly in the automotive and insurance industries. Google automatically rotates ads, adjusts keyword bids, and fights for impressions they believe are more likely to result in a conversion.

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B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark

Great for product or service demonstrations, especially for a complicated solution that needs video to explain key features and benefits. Videos rank high in search results for appropriate keywords. Determine message focus and tone: metrics, process, features, benefits.

The Anatomy of an Optimized Blog Post [Infographic]

Hubspot

1) URL Optimized for Search. Your blog post URL is one of the first things that search engines crawl on a page, so make sure to include keywords in it and make it reader-friendly before posting. Want more info on URL optimization? 3) Some Relevant Keywords.

Appearing in the Google Answer Box: 5 Ways to Increase Your Odds

KoMarketing Associates

Answer boxes are one of the features that have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than ever before. . The Google answer box feature is a welcomed addition to the SEO community as well.

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Facebook Graph Search Now Lets You Find Old Posts: Here's What You Need to Know

Hubspot

Facebook''s answered our two biggest gripes: You can now use keywords to search for old News Feed posts (not just people, Pages, Groups, events, and apps). The results that''ll show up are personalized to you, with the keywords you used highlighted in blue.

Maximize Blog Traffic with Top 27 SEO Plugins

Writtent

Automatic title optimization, dynamic keyword and meta tag generation, and Google Analytics support are just some of the features. An all-round plugin that makes it easy to manage title tags, keywords, meta data, links, canonicalization, social media markup, and a whole lot more.

How to Measure the ROI of Brand Marketing With Attribution

bizible

More people are interested in what we do and more people know the name Bizible, so more people are typing in our URL and coming to our website directly. As we mentioned earlier, the more people know about Bizible, the more they type your URL into their Internet browser.

The 14 Best Content Planning and Research Tools

Webbiquity

On top of providing easy-to-use editorial calendar management, CoSchedule also provides a feature to promote our content on our social channels (Facebook, LinkedIn, Twitter and G+). Use this constantly to make sure that the keywords you are targeting are not losing steam.

The Ultimate 2015 SEO Redesign Checklist

Fathom

Set-up Google Webmaster Tools (links with GA) : Google Webmaster Tools is a search marketer’s best friend, now that Google has removed the ability to see organic keyword data in Google Analytics itself. A typical URL format for XML sitemaps looks like this: [link].

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A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

First, Create a Killer Keyword List. Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts. Think about the keywords your customers are most likely to use -- what are their biggest pain points? Keywords.

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9 Silly Pinterest Mistakes Only Rookies Make

Hubspot

Make sure y our description is concise and includes a few of your core keywords to properly set expectations and get pinners excited to interact with your company. Also, don''t stuff this area with keywords. Don’t let this happen to you -- simply use the long URL as a pin source.

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6 SEO Tools to Analyze Your Site Like Google Does

Hubspot

Take a look: With this tool, you're able to see exactly which keywords Google is seeing when it crawls your website -- the list you see above is just a snapshot. You can also see how many search queries and click-throughs each of the keywords is receiving.

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How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

Keep your copy succinct by removing the horrendously long URL you''re sharing from the text in your post. For image uploads to a Company Page, the image is displayed in 403 px by 403 px. A shared video preview thumbnail is displayed at 156 px by 87 px.

How to Generate Leads From the Most Popular Pages on Your Website

Hubspot

To test your top pages for load time, plug their URLs into Google's Page Speed Testing tool. Research from Adobe shows nearly 8 in 10 digital device users would switch devices or stop viewing altogether if the content doesn’t display well on their device.

37 Fantastic SEO Guides, Tips and Tactics

Webbiquity

Laurie Sullivan explores how online advertisers and search engine optimizers will adjust to a not-too-distant future “when the act of typing keywords into a search box to create a query becomes invisible? By advising their clients to put keywords in strategic places on a page.

57 Little Things to Double Check Before Your Website Launch

Hubspot

Third, take some time to test and validate all of the different features on your website. Thank-you message or page displays after form is submitted. Pages have unique page titles (fewer than 70 characters, includes keywords).

The Ultimate Cheat Sheet for Mastering LinkedIn

Hubspot

Claim your vanity URL. Make your profile look more professional and easier to share by claiming your LinkedIn vanity URL. Add these keywords to various sections of your profile such as your headline or summary.