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2018 Content Marketing Toolkit: Tips, Templates, and Checklists

Content Marketing Institute

Once again, we’ve updated the toolkit of some of CMI’s best tips, checklists, and templates. The DIY tools: Use this workflow template, originally shared by Robert Mills , as a quick-start reference tool. Ready or not, 2018 is on its way.

15 Google Doc Features You Didn't Know Existed (But Totally Should)


Sure, you may have been using Google Docs for years and years, but it's likely that there are useful features that you're yet to uncover. There are a lot of sweet features Google Docs has to offer that aren't on many people's radar. Let's uncover some of those features.

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The Free Templates You Need for Visual Content Design


Templates, my friends. templates. And what's great about these templates is they're all built for software you probably already have on your computer: PowerPoint. Click here to download our full collection of free content creation templates all at once.

Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]


Download our pre-sized Facebook cover photo template for free here to help you create and optimize your Facebook cover photo. You''ll also get cover photo templates for Twitter, LinkedIn, YouTube, and Google+ with your cover photo template download !).

55 Free Templates to Make Visual Content Creation Quick & Painless


Templates, my friends. templates. And what''s great about these templates is they''re all for software you probably have loaded onto your computer already: PowerPoint. The Marketer''s Crash Course in Visual Content Creation (+ 5 Social Media Cover Photo Templates).

The 29 Best Web Analytics Tools


1) Google Analytics. Google Review Count: 600. By far the most popular free web analytics tool, Google Analytics is used on more than half of the top one million websites. Google Review Count: 353. Google Review Count: 295. Google Review Count: 292.

A Simple Guide for Setting Up Your First Google AdWords Campaign


Google is the most used search engine on the web. With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. If it's because you're intimidated by Google's AdWords interface, we get it. Creating a Google AdWords Campaign.

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The 26 Best WordPress Plugins


Google Review Count: 312. Sample review: “This convenient feature can save you time when it comes to your social media sharing. Publicize for WordPress allows you to automatically share blogs to Google+ profiles and other platforms you may use.” — Express Writers.

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Ask a Content Guy: What’s the Difference Between Sponsored Content and Native Advertising?


A lot of what people try to pass off as “content marketing” are just long display ads pasted into an article format. Google search ads are the granddaddy of digital native advertising, and in-feed Facebook ads are the most lucrative type of native advertising today.

Tools I use to amplify social campaigns


When people join my Gaggle, they’re signing up to retweet and share some or all of what I share and post to GaggleAMP onto one or all of their social media platforms, either automatically via AutoAMP through Twitter and LinkedIn or moderated in a queue to Facebook and Google+.

One Big Reason Your Email Marketing Fails: It’s Not Responsive

B2B Marketing Traction

Many businesses missed Google’s algorithm change that requires your website be responsive in order to rank well on searches. If you missed it and want to know more, read my previous post, Google Mobilegeddon: Don’t Panic, Here’s What You Need to Know.

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The 12 Best Landing Page and Form Builders for Conversion Rate Optimization


Google Review Count: 231. Conversion rate optimization software with features including customized/targeted pop-ups, instant surveys, real-time analytics, A/B testing, onsite retargeting, mobile integration and more. Google Review Count: 217. Google Review Count: 281.

The 28 Best Web Design Tools


Google Review Count: 354. Google Review Count: 344. 3) Google Fonts. Google Review Count: 330. Google offers an extensive collection of open source fonts you can explore, sort, and test for use in more than 135 languages. Google Review Count: 290.

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How to Optimize Your Emails for Gmail's New Image-Heavy Inbox


If you missed the initial announcement or you just need to jog your memory, you can check out our initial post about the new feature here.). This may not seem like a huge deal now, since only certain beta users have access to this feature ( you can request your own access here ).

An Introductory Guide to Mobile for B2B Marketers


We’re sure you’re already using email as part of lead generation campaigns, but is your email template optimized for mobile? Today, more emails are opened on mobile than on desktop, and using the desktop template means a bad experience for your recipient. Mobile Display Ads.

The 15 Best Audio and Video Editing Tools


Google Review Count: 341. You can choose a template and a music track to play your images.” Google Review Count: 248. Google Review Count: 243. Google Review Count: 220. Google Review Count: 194. Google Review Count: 193.

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17 Data Visualization Tools & Resources You Should Bookmark


One of the best features of Statista is its easy to navigate interface and its automatic visualization features. 2) Google Trends. If you haven’t already discovered it, Google Trends will be your new favorite resource. The best part about Google Trends?

How to Use Canva: An 8-Step Guide to Creating Visual Content


Even better, it comes equipped with a collection of templates that can be applied to a number of different industries. In this instance, we want to create a post to share on Facebook, Twitter, Pinterest, and Instagram, and a visual that would work as a poster to print and display locally.

The Eight Best Online Tools for Sales Professionals


Google Review Count: 233. You can also create templates to automate your outreach and track which messages resonate best.” Google Review Count: 162. Google Review Count: 158. Google Review Count: 138. Google Review Count: 131.

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The Eight Best Social CRM Tools


According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011. Google Review Count: 242. Google Review Count: 209. Google Review Count: 191. Google Review Count: 149.

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Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

We added features that displayed new updates and posts on all pages so that visitors could more easily find what they were looking for and be informed about what they didn’t know. The announcement from Google that sites need to be responsive was done in February of 2015.

6 Undeniable Reasons Why Your Website Should Be Responsive


There are two major methods for creating mobile websites: responsive design and mobile templates. Responsive design requires you only have one website that is coded to adapt to all screen sizes, no matter what the device the website''s being displayed on.

7 of the Coolest YouTube Banners We've Ever Seen


And from there, if the brand is really on top of its game, I’ll see its channel art -- the horizontal banner displayed across the top of the user’s YouTube channel that, hopefully, shows a combination of good design and brand presence.

The 14 Best Marketing Automation Tools


Google Review Count: 93,900. Google Review Count: 85,400. Google Review Count: 62,200. There’s a reporting function, and facilities to create email templates.” Google Review Count: 44,200. Google Review Count: 42,900. Google Review Count: 35,800.

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SEO, Meta Descriptions, Content, and Generating Leads


It’s no longer used by the top 3 – Google, Bing or Yahoo! Second, the Meta description can be used in Google’s ‘Extended Sitelinks’ – again, not always. Google will pull the best content from your Meta description for the search query – and it may not be a complete sentence.

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17 of the Best WordPress Plugins for Marketers


Jetpack is an all-in-one WordPress plugin that offers advanced features such as analytics, content tools, mobile themes, and more. 3) Google XML Sitemaps. Want to prevent Google from following broken links on your website? 17) Google Analytics by Yoast. 40,296.

How to Get Started With Paid Search [Free Guide]


In 2016, 96% of Google's revenue came from paid search (or pay-per-click) advertising. How do you even do a Google AdWords campaign? The kit includes the full ebook, a template, and a checklist -- everything you need to manage keywords, campaigns and ad groups successfully.

The Ultimate List of The Best WordPress eCommerce Plugins


” The plugins below provide various levels of functionality, customizability, price, popularity and other features. We’ve found that fixing a bug on one set of templates is then totally overridden and replaced by a set of new bug on update – for a developer that is pretty tiresome.” “This is a fully feature-rich plugin that is free of cost. Unless you need special features that this plugin doesn’t include, it is possibly the best of the bunch.

Going Global: 22 Growth Hacks & Resources for International Expansion


Doing some simple research in Google Trends will help you discover the top issues that people are talking about in your target countries. 10) Display the right currency for each contact. 14) Display the right date and time formats for each market.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

They shared a similar approach of offering limited features in exchange for lower cost: messaging was largely limited to emails (except in Salesformics ) and campaign flows were basically linear. There are also some other fees related to advanced features and certain message types.

SEO and Customer Base Marketing: Deepen Relationships for More Repeat Sales

Modern B2B Marketing

Then, filter results to display keyword suggestions that “are questions.” If you’re just getting started with long-tail keywords, or need some guidance, we have a free worksheet template to help you stay organized.). SEO is powerful for more than just inbound marketing.

You Need to Remove ‘Contact Us’ from Your Page


Using ActiveDEMAND’s landing page split testing functionality, we tested web forms vs. appointment scheduling on two different Google AdWords PPC campaigns. One campaign offered Call Tracking Software, the other promoted the Landing Page Builder Features. Are there templates?

22 Expert Guides and Reviews of 200+ Social Media Tools


It converts Google+ into a social media management tool”) and Agorapulse , a social media management tool that integrates with Facebook, Twitter and Instagram. You can also search for specified hashtags on several social networking systems, including Google+ and Vine.”

The 17 Best Photo Editing Tools


Google Review Count: 423. An advanced online image editor with features like layers, distortion, retouching, and various effects. Google Review Count: 419. Google Review Count: 371. Google Review Count: 330. Google Review Count: 325.

How We Increased Organic Traffic by Over 50% Using Technical SEO Updates


This is usually a good thing because it says to Google, " This page doesn't exist so don't crawl the page." If Google were to crawl all of these incorrect URLs then they would waste a huge amount of time, and ultimately spend less time crawling the pages we want them to.

The Character Count Guide for Blog Posts, Videos, Tweets & More


That aligns with research previously conducted by serpIQ , which indicated that, on average, the top 10 results for most Google searches are between 2,032 and 2,416 words. Still, the "Quote Tweet" feature remains available, providing even greater character-saving measures.

7 of the Coolest Experiential Marketing Campaigns We've Ever Seen


That’s why I was not only relieved, but also surprised and delighted, when I attended a holiday party that featured a live, interactive version of an arcade game. 2) Google: “Building a Better Bay Area”. To indirectly learn about Google’s community outreach.

How to Craft a Standout Online Portfolio: 7 Tips & Tools


Rather a quality portfolio should display your best work relevant to what you’re trying to accomplish. Rather than build a website from scratch, Squarespace lets users easily create websites using any number of templates. Tools of the trade: Google Calendar.

38 Essential Website Redesign Terms You Need to Know


Backend” code handles technical things like redirects for pages that are no longer on your website or your website’s templates. Once a designer turns a mockup into a template using code, the template has to be tested because there are literally hundreds of web browser combinations.

A Quick-Start Guide to Paid Content Promotion

Content Marketing Institute

What it is: To paraphrase CMI founder Joe Pulizzi ‘s definition, native advertising is an in-stream, pay-to-play technique that enables brands to display their credible, information-based content on relevant third-party sites. 80% of people ignore @Google sponsored ads via @sengineland.