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Cool B2B Marketing Tools for Marketo Users

Oktopost

Here at Oktopost, we love Marketo. As always, getting to spend time with the Marketo team was awesome. As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. Why we like it: One platform for Facebook, Instagram, LinkedIn and display ads.

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The 10 Best Webinar and Webcasting Tools

Webbiquity

BigMarker makes it easy to stream video feeds, slides, videos, and screen shares to Facebook and YouTube Live, and integrates with popular tools like Salesforce, HubSpot, MailChimp , and Drip. It integrates with tools like Salesforce, HubSpot, Slack, and Facebook pixel. Pricing: $79/$159/$299 per month; enterprise pricing by quote.

Webcast 363
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How Should I Market to Purchased Lists?

The Point

Indeed, the days of marketing en masse to cold lists via marketing automation platforms (MAPs) like Marketo are behind us. For example, import the Tier 1 list into LinkedIn and Facebook, and run content-driven ads focused on awareness and generating initial engagement. However, outbound shouldn’t translate into “spray and pray.”

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Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

Terminus uses third party data partners to identify cookies belonging to people in the specified roles at the selected companies and connects to ad exchanges, Facebook , and mobile apps to bid on them. b2b display advertising b2b marketing marketing automation terminus' Users can then specify the corporate roles they want to target.

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Facebook vs. YouTube: Which is Better for Live Video?

Adobe Experience Cloud Blog

If you are serious about live video streaming, Facebook and YouTube are the most obvious platforms and let’s be honest, the best choices out there. And of course, I don’t have to tell you that Facebook is the most prominent social media platform of them all. Facebook has ad breaks currently in beta testing for select users.

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

” It integrates with a wide range of tools including Google Cloud, Marketo, HubSpot , and Mailchimp. If you run an agency and manage a ton of advertising on platforms like Facebook, Instagram, TikTok, YouTube, and Pinterest, this is a great option. If all you need is a simple UGA replacement, this tool will be overkill.

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Facebook’s Algorithm: 3 Must-Know Changes

Adobe Experience Cloud Blog

Facebook is always tinkering with its algorithms and it can be challenging to keep track of everything. This summer, Facebook’s key updates included demoting spammers, screening out fake news, testing AI with a personal assistant “M,” as well as bringing emojis and new filters to Facebook Messenger. billion of them!)