An Inconvenient Truth: Your Advertising is Invisible

Digital B2B Marketing

The image at the right shows the results of an eye tracking study and how the focus is on the content. Branding Media Research advertising banners comscore Display doubleverify online advertising online mediaA growing portion of online advertising is purchased through DSPs and ad networks, and with literally millions of sites that sell ads through these channels, online advertisers cannot rely on knowing every site their ads are on.

3 steps to defining customer experience

Oracle

With geographic, demographic and even psychographic data, details as specific as optimum email distribution time, website navigations, and in-store display messages can be fine-tuned to maximise the experience of the end-customer. These aspects can include everything from subtle cues such as mouse movements right through to eye-tracking and ‘rage clicks’ (frustratedly clicking on content over and over).

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8 Key Changes In Google Search B2B Marketers Should Know

KoMarketing Associates

As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. ” Per research from Eyetools and search marketing firms Enquiro and Did-it, the vast majority of eye tracking activity during a search happens in a triangle at the top of the search results page.

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6 Inbound Marketing Testing Methods You Should Be Utilizing

SmartBug Media

It may be perfect in your eyes, but what does your target market think? Try local offers via Google Ads or Groupon and make sure to track the data carefully for accurate results. Eye Track Testing. Eye tracking is popular in user research, providing direct insight into where people are looking when viewing a webpage. The days of trusting your gut and rolling with it when it comes to marketing efforts are gone.

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About Face: Why You Should Stop Showing Faces in Your Ads

Marketo

A quick image search of Moat displays an ad inventory for Wells Fargo that illustrates what I’m talking about: Almost all of the results feature happy people of various ages and races to support a request to “click to learn more.” Our eyes gravitate toward the faces of human subjects. A recent eye-tracking study, “ Eye Gaze Cannot Be Ignored ,” demonstrated this effect with a webpage showing a baby looking directly at the reader.

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17 Best Paid Media Tools for Marketers

Single Grain

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. See ads displayed for certain keywords in Google. Top Features of Invoca: Use call-centric solutions like analytics and call tracking software to improve PPC and display ads.

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How to Generate More Leads from Your B2B Blog

Schubert B2B

This page overlay can display a CTA for a specific content offer or promo. Eye-tracking studies show that the top of the page gets the most visibility. If you’re like many hard-working B2B content marketers, you understand the importance of blogging. It helps you increase brand awareness and gain the trust of your target audience. But you may not be sure how to convert your blog traffic into leads.

6 Reasons Why Your Company’s Facebook Page is Unattractive

Marketo

Eye-tracking research on social media users indicates the average viewer spends the most time on a brand page examining the cover photo. Images are twice as effective at driving engagement as plain text updates, so it stands to reason that a text-only timeline isn’t catching your prospects’ eyes. By selecting the star-shaped highlight icon, you can change the update’s display to the entire width of your brand page.

These 7 Visual Tactics Can Boost Landing Page Conversions

Content Marketing Institute

Take a look at our joint project with HubSpot’s landing page for an e-book : This landing page offers an image of the content product displayed in a tablet, allowing visitors to visualize what they’re going to receive. Eye-tracking studies have found that facial features are the first thing people look at when they see someone new. Without directly pointing at the button, the image guides visitors’ eyes toward where they need to click.

How Google SERP Layouts Affect Searching Behavior

Moz

By combining the data from eye tracking devices, galvanic skin response monitors (which measure your sweat levels, allowing us to measure subconscious reactions), and facial recognition software, we can gain useful insight into behavioral patterns. Eye tracking Facial expression analysis Galvanic skin response (GSR). If everyone had searched for whatever they wanted, we may not have gotten certain SERP designs displayed.)

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How Native Advertising Can Boost Signups (and Revenue!) for Your Mobile App

Outbrain

Everything from ASO and display ads, to SEO strategies and paid social ads. Native advertising is the hottest trend in digital marketing today, outperforming display ads in conversions and spend. Overall, the CTR of display ads is a low 0.05%. Eye tracking research shows that display ads in the sidebar of a web page, and even ads at the top of the SERP, are mostly skipped over by viewers. In just a decade, the mobile app industry has exploded.

Google Removes Authorship Photos and Google+ Circle Counts From Search Results

Hubspot

There is a sliver of hope here -- for folks who make it into Google News search results, you''ll have a tiny version of your photo next to a larger picture of the publication''s logo: Mum''s the word on when this''ll actually start taking place -- as of publish time this morning, search results were still displaying authorship photos and Google+ circle counts. In part of his post, he dives into some eye tracking research Google''s done about this all.

7 Simple Steps to Super-Size SEO for Financial Advisors

FMG Suite

Google and other search engines consider your track record on searches when they are assigning your rank. They define exactly how your content will be displayed on search engine results pages. The shape our eyes track resembles an uppercase F.

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7 Core Ways to Promote Your Affiliate Links

ConvertKit

Research via eye-tracking technology shows that consumers look at native ads 53% more frequently than display ads. Let’s breakdown some misconceptions. Affiliate marketing is the epitome of the phrase, “You get out what you put in.”. There are people making thousands of dollars every single day from affiliate marketing. And then there are some marketers who place their affiliate links in one place and think it’s going to drive insane results.

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How to Use UX Testing to Improve Your Customer Lifetime Value (CLV)

Single Grain

Eye tracking. Is it about using eye-catching elements to draw attention? B) Eye Tracking. If you want to know how your customers think, you can use another UX testing method called eye tracking, which can give you details of what users think of the visual images or objects on your website. For instance, tracking the eye gaze through heat maps will make you aware of which areas of the screen received the most interest and which parts did not.

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You Are Not Your Audience: Why PPC Capabilities are Not Enough

Fathom

With options ranging from Social to Shopping to Display , PPCers have no difficulty getting their message to a targeted audience on virtually any digital touchpoint. Use eye tracking, heat mapping, and click tracking tools to help you measure and optimize interaction. There’s something to be said about being at the right place, at the right time.

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Google’s Knowledge Graph and Other New Features Spark Major Changes in SERPs

Content Standard

According to a recent report from digital marketing company Mediative , based on data from a eye-tracking study of 53 participants who were asked to complete 43 common search tasks, people have significantly changed the way they engage with SERPs over the last decade. New elements like the Knowledge Graph, which displays information directly from Google atop the SERP, impacted the results.

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9 Best Practices for Creating a High Converting Pricing Page (With Examples)

Hubspot

Adespresso deals with friction points on their pricing page by offering testimonials, answering FAQs and displaying the logos of companies already using their service. Imagine you're in a store for a watch and the store clerk shows you a $20,000 watch, your pulse quickens, then she displays the $12,000 variety and then finally a $2,000 watch. Price anchoring is applied in pricing pages by displaying the most expensive plans first.

10 PPC Trends You Can’t Ignore in 2020

Single Grain

One of the most interesting video ad features added by Google is Bumper Machine , which uses machine learning to create 6-second bumper ads from longer videos (90 seconds or less) to display throughout YouTube: The full-funnel video strategy allows marketers to manage 6-second bumper ads, skippable in-stream ads, and non-skippable in-stream ads. Built for a world of single screens, pixel technology can’t track the effectiveness of ads across mobile devices.

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Converting B2B Leads Through Social Content: 3 Keys to Success

NuSpark

Eye tracking studies show that we pay more attention to headlines and images online, which is why infographics (like the snippet from Ethos3 pictured here) are so popular. You’ll need to use imagery in your social updates to capture attention, and each channel differs in how they display images, so it can pay to have a cheat sheet handy for sizing.

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Your “virtual” pocket guide to Email Accessibility

Scoop.it

They might be using adaptive technologies or tools like screen readers, screen magnifiers, eye tracking systems, and advanced sip n puff devices. . It will let the devices and systems know how they must display certain words.

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Neuromarketing 101: How Neuroscience Affects Customers’ Buying Behaviors

Single Grain

In an early study from Temple University , scientists used eight methods to test this theory, including traditional surveys, eye tracking, heart rate, breathing, brain activity (with fMRI: functional Magnetic Resonance Imaging) and brain waves (with EEG: electroencephalography): fMRIs monitor brain activity by assessing blood flow as the subjects respond to audio and visual cues. For example, using contrasting colors to draw the eye straight to a CTA button is a common tactic.

5 Highly Effective Ways to Increase Social Media Shares

Sprout Social

People are sharing your content so make sure that it’s displayed in the best possible way across all social platforms. When your URL is added to a Tweet, it will display the title, description of your post and a thumbnail preview image. In fact, eye-tracking research from Twitter found that people consume content faster on mobile devices than on desktop. Engagement is a huge part of social marketing.

How to Generate Leads From the Most Popular Pages on Your Website

Hubspot

That'll make it much easier for you to not only track who's visiting your site and what they're doing once they get there, but also which parts of your site are converting visitors into leads -- and then track, nurture, and close them when the time comes. 3) Place your CTAs where people's eyes naturally go on your site. Turns out our natural eye path starts in the upper lefthand corner of a website and moves on from there, according to an eyetracking study.

Best Website, UX and Mobile Design Guides and Tips of 2011

Webbiquity

Noting that “There are many reasons to use a slideshow or image slider in your web designs as the key to smart strategic Web design is finding a smartest and interactive way to display your information to your visitors,” Dustin Betonio showcases a collection of “highly creative, beautiful and inspirational slideshows for your inspiration,” like winestore , Crush + Lovely and Fox Classics.

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Psychology in marketing – the ultimate weapon to supercharge your growth

Ladder.io

Eye tracking, EEG (Electroencephalography), GSR ( Electrodermal activity) IRT (Infrared thermography), and more. For example, below you can find an eye-tracking study, that helped to determine the best placement for Google Search Ads. Go beyond your LP with social proof – use it in Paid Ads (Social Media, Display), create downloadable case studies and include them in your PR strategy. Are your marketing/growth team using the principles of psychology?