An Inconvenient Truth: Your Advertising is Invisible
Digital B2B Marketing
APRIL 11, 2012
The image at the right shows the results of an eye tracking study and how the focus is on the content. Branding Media Research advertising banners comscore Display doubleverify online advertising online mediaA growing portion of online advertising is purchased through DSPs and ad networks, and with literally millions of sites that sell ads through these channels, online advertisers cannot rely on knowing every site their ads are on.