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Demand Generation Usability Scores - Part 4

Customer Experience Matrix

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 0 0 0 track RSS readership (publish RSS feeds and track who reads each item) 0.5 online chat (display a button to request chat; monitor visitors and proactively offer a chat when appropriate) 1 0 0 0 0 0.5 9 Now what?

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

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Social Media Success Stories

Anything Goes Marketing

Great success indeed - Eloqua crew welcome in Atlanta anytime!! Now, when I update my travel plans to Tripit, it will display my travel plans to all of my LinkedIn followers. Tags: Blogger social media RSS search social bookmarking Twitter viral marketing online communities Web 2.0. tools , online marketing. social networks.

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Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

You could probably create an RSS feed from this URL as well and then display this content in real time. It also includes links to prominent Eloqua Tweeps that will help build your Twitter brand. They’ve leveraged Twitter to show both Twitter and non-Twitter users what people are saying about its company.

Twitter 100
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Marketing Marvels – Build Remarkable Content Marketing Hubs with Uberflip

Convince & Convert

And it’s really great for quickly and easily generating leads and then tying those leads into whatever marketing automation system you might be using today: Marketo, Pardot, Eloqua Oracle, Infusionsoft, MailChimp, whatever you’re using, Uberflip can hook you up. If you want to pull in blog articles, you can do it via an RSS feed.