Google Ads Vs Google Marketing Platform: which is best for your display ads?
OCTOBER 12, 2018
For display advertisers, Google’s tools are what many brands rely on when serving ads and gaining insight into performance. However, for the uninitiated marketer, publishing your display advertising via Google can be a confusing experience. A history lesson: Google AdWords and DoubleClick. Next on the agenda is DoubleClick, which Google bought for $3.1 Using tracking cookies, it transformed display advertising targeting. Which is best for display advertising?