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Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

Rich Media and Video templates in display ad builder by Inside AdWords Emel Mutlu steps through the benefits of and process for creating rich media AdWords ads for display across Google's content network.

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Best of 2009 (So Far): AdWords Tips and Tactics, Part 1

WebMarketCentral

For any keyword, the tool displays statistics like the average cost per click and number of clicks per day. What common mistakes made by AdWords marketers should you avoid in order to optimize your results? What are some AdWords myths you shouldn't believe?

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Trending Sources

Social Media, Cell Phones and Online Shopping: Is Big Brother Us?

WebMarketCentral

MediaPost recently reported that Facebook is cracking down on ad networks that display misleading advertising or promote scam offers through its site. Is Big Brother watching you?

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SEM: How (And Why) To Keep Your Google Content Network Campaigns Clean

WebMarketCentral

It gives you the opportunity to very cost-effectively display text or graphical ads across Google's network of AdSense partner sites, many of them industry-specific online publications and blogs. Here you can paste in the URLs for any sites you'd like to exclude from displaying your ads.

Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

WebMarketCentral

The lines between display ads, search and social are blurring rapidly. The somewhat sticky question this provokes is why, in a siloed world of search/display/offline media buying, are search marketers buying display ads?

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Best of 2008: AdWords Tips and Tactics, Part 2

WebMarketCentral

Another Inside AdWords post worth checking out is Display Ad Builder Best Practices from Emel Mutlu, which provides guidance on maximizing the performance of AdWords display ads through customizataion and careful grouping.

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Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

What are the real reasons many seemingly-promising business ideas fail? How can you increase customer loyalty? Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product?

3 More Tips for Optimizing SEM Campaigns

WebMarketCentral

Nest, click the Page Types tab where you can control the display of your ads on parked domains, forums and other types of sites.

Best of 2008: Website Design

WebMarketCentral

This portfolio displays several examples of beautiful and creative website designs by Joe Edakkunnathu. A broad range of sites of sites are displayed here, from real estate and interior design to a comedy troupe, a personnel agency, a hotel, and a cool retro Sony microsite.

Best of 2008: SEO Keyword Tips & Tools

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Best of 2008: SEO Link Building

WebMarketCentral

8 Directory Submission Red Flags by Small Business Search Marketing Matt McGee offers advice on what to avoid when obtaining links through directory listings, including directories that require a reciprocal link, display excessive advertising, or include a lot of links to low-quality sites.

Best of 2008 - SEO Tools, Part 1

WebMarketCentral

Looking for an easy-to-use backlink checking tool (or two) for SEO? How about tools for checking search engine rank, grading the SEO efforts on a website, developing an optimized keyword list, and link building? Or tools to help evaluate your competitors' online marketing strategies?

Four Reasons to Keep Branding During a Recession

WebMarketCentral

Buyers figure that if your company is one of the few still willing and able to keep running print and online display ads when everyone else is cutting back, there must be a good reason for it.

Getting More Out of Each Click, Part 2: Docmetrics

WebMarketCentral

It is possible that your PDFs may not display properly for prospects using older versions of Flash, although 1) this should affect only about 5% of viewers according to Vitrium, and 2) the next release, planned for February, will resolve this problem.

Best of 2008 (So Far) - Cool Web Tools, Part 2

WebMarketCentral

The company also offers tools for both displaying and buying online ads. Here are more of the most useful business, social media and web marketing tools of 2008.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks.

Best of 2008 (So Far) - Web Marketing Research, Part 2

WebMarketCentral

by iMedia Connection Neal Leavitt reports on a recent study by market research firm Borrell Associates which contends that while spending on online display ads and search advertising will soon peak then begin falling, expenditures on online promotions (e.g.,

Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter

WebMarketCentral

This is the second of a two-part series. Part one covered what Twitter is and why it's cool ; this post discusses Twitter etiquette, tools, and speculation about its future. How to Twitter Properly Like any other social setting, Twitter has its own etiquette. This can be confusing to new users.

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And Now for Something Completely Different - Business Intelligence Widgets

WebMarketCentral

Once the kinks are worked out, Widgenie will give non-technical users a much more interesting way to display and share business intelligence data. Your boss (or client) wants to see what kind of results you've been getting from that latest search marketing program.

Examining Google's Practices

WebMarketCentral

In fact, Google doesn't even like it if it thinks your query "looks similar" to automated requests —it will then limit the number of pages of search results it displays to you and give you a really scary error message.

Using ALL the Tools of Social Media Optimization

WebMarketCentral

For example, in an SEO forum, telling everyone how great your agency is at SEO is suicide; but displaying your knowledge by offering expert tips on title meta tag creation or non-spammy link building is brilliant.

Book Review: Marketing That Matters

WebMarketCentral

Conley and Friedenwald-Fishman are from San Francisco, and their city's offbeat, left-of-center leanings are clearly on display here.

Catch Some Buzz from Alltop

WebMarketCentral

Alltop displays the five most recent feeds for each source site; mousing over a headline pops up a small preview window of the content to help you decide if you want to click through and read the whole story.

The 7 Deadly Sins of Blogging

WebMarketCentral

Given her stature, she could perhaps be forgiven a bit of arrogance; yet neither her blog nor her approachable and charming personality display a bit of it.

Best of 2007: Amusing and Creative Marketing Stuff

WebMarketCentral

Sell your soul on eBay. Buy trash at Target. 404 Error" pages that are actually entertaining. A bedtime story about search engines. A rap about link building. What's going on here? It's the final—and best—installment of WebMarketCentral's Best of 2007 series.

Best of 2007: SEO Analysis Tools

WebMarketCentral

This tool Simulates a search engine by displaying the contents of a webpage exactly how a search engine would see it. It also displays the hyperlinks that will be followed (crawled) by a search engine when it visits the particular webpage.

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Best of 2007: SEO Keyword Research Tools

WebMarketCentral

Keyword Tools Overture's Keyword Selection Tool Overture's tool lets you enter a term related to your site and then displays related searches that include your term along with the number of times that term was searched on within the last month.

Best of 2007: News Articles on Social Media Marketing

WebMarketCentral

On the other hand, displaying your industry knowledge and providing insightful input to the conversation will make those at the table want to learn more from you. Social media (blogs, podcasts, forums) and social networking sites ( Digg , del.icio.us , StumbleUpon , Searchles , etc.)

New on WebMarketCentral: Marketing Careers and Events

WebMarketCentral

The Marketing Events calendar features marketing-related event dates and descriptions from around the world, displayed by week and frequently updated.

Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

AdReady, Another Low-Cost Display Ad Shop, Opens by Online Media Daily AdReady is a new service that aims to "democratize" search marketing by making it more accessible and affordable for smaller businesses.

Helpful SEM Advice from MarketingSherpa

WebMarketCentral

The most popular test was dynamic pages—changing the information displayed on the landing page to reflect the exact search term. If you missed it, MarketingSherpa hosted a webcast on New Research: Top 5 Tests to Raise Landing Page Conversions earlier this week.

Web 2.0 Social Tagging Sites, Part 2: The Worst

WebMarketCentral

Registration page displayed this error: "Disabled - check back soon." Although I generally try to keep the tone of this blog positive and avoid disparagement, it's important to expose what doesn't work as well as what does. Saves you the time and trouble. With that in mind, here are 11 Web 2.0

More of the Best Website Marketing Tools

WebMarketCentral

Google AdWords: Keyword Tool Enter a search phrase, and this Google tool will display related keywords along with advertiser competition and search volume; average cost per click and ad position by bid amount; and global search volume trends over time.

Top Internet Advertising Networks

WebMarketCentral

ValueClick Provides online display advertising, video, lead generation, serach engine marketing and e-mail marketing solutions for B2C or B2B advertisers. Although Google AdWords and Yahoo!

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Make Sure Your Logo Can Handle the Job at Any Size

WebMarketCentral

Today’s logos appear in browser bars, online ads, in print and display advertising, and more. Note: This is the third in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. Donaldson ("Red") and Cris Rominger of B2B Communications. Today, logos must work well at 2 pixels wide or stretching the full length of a trade show banner. Size matters One of the big laughs in the film “Spinal Tap” came when the band took to the stage to sing of Stonehenge.

Are Americans Social-Media-Lazy?

WebMarketCentral

election system, two comments: Given that our choices for president this year have come down to three candidates battling each other to display their utter cluelessness in science, economics and history—among other subjects—maybe we should let 14-year-olds dictate how we vote.

Google Drinks a Fighting Problem

WebMarketCentral

For example, on a series of similar phrases, MSN and Yahoo consistently displayed one particular company's website on the first page of their results, while Google seemed to have a much more difficult time finding it: Results like this seem to suggest either that Google's algorithm is no longer as accurate as MSN's or Yahoo's, or an explanation even more sinister, as suggested in The Google Voice: Free Speech in Search , a recent post from StraightUpSearch. Google is screwed up.

Web 2.0 Social Tagging Sites, Part 3: Special-Purpose Sites

WebMarketCentral

1) The site states that " indiamarks is a social bookmarking service for the global Indian community," which is attractive to members of that community as well perhaps as businesses that market to it, but not relevant for more general use, and 2) the top links displayed on the day I checked it out contained tags like "topless," "voyeur," "steriods," "dating" and a few I can't print here; presumably not tags that many marketers would like their brands associated with.

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Salesforce.com's "No Software" Mantra: More Effective Than They Know

WebMarketCentral

Cerner , a medical software provider, doesn't claim to produce software either, but does display screen shots of its "solutions." From its beginnings, Salesforce.com has emphasized its online delivery model with its "No Software" positioning, even snagging 1-800-NO SOFTWARE as its toll-free line.

Just Be Nice

WebMarketCentral

I've never seen a situation where displaying rude, hostile behavior results in any long-term advantage. Even with all of the convenient communications tools enabled by the internet and wireless technologies, business is still fundamentally based on relationships. According to a recent study commissioned by The Sales Board , the #1 reason that companies (and, for big-ticket items, individuals) choose to buy from one company over another is their relationship with the sales representative.