Getting to the top of the marketing tree
The B2B Research Blog
SEPTEMBER 17, 2013
There was consensus that a strong marketing leader displays four attributes. To provide fuel for debate at B2B Marketing’s Leaders Forum, Circle Research recently surveyed 100 senior B2B marketers. Between them they control budgets worth £188 million. There was one particular question which had me on the edge of my seat: What attributes does a successful B2B marketer have?