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The greatest content marketing case study in history

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There, in a magnificent electronic display as tall as a building were their photos! Tears were streaming down the faces of the customers as they saw their hard work on display for all the world to see. By Mark Schaefer.

If you’re not embracing native advertising, your content marketing strategy is obsolete

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Most use the language of media buyers, display, and PPC folks. According to a recent study by eMarketer , US native ad spend will make up nearly 53 percent of all digital display ad spending in the US this year. By Chad Pollitt, {grow} Community Member.

15 Amazing ways social media is changing the world

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Many Chinese social media platforms have game-like features that encourage users to collect points and display levels attained, often based on the amount of activity on a platform.

Break the mold: Why content marketing needs to be like a chalupa

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The holographic images were stitched together and displayed on screens in the streets in front of Parliament in a virtual manner. A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.”

The first step in social media marketing is not social media

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How are they displaying and selling your product? How are they displaying and selling your product? I had an email from a young guy recently.

33 Inspiring B2B digital marketing case studies

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The content marketing mix included: advertorials, display ads, email, direct mail and a campaign website. The content marketing mix included: advertorials, display ads, email, direct mail and a campaign website.

The new “liquid” model for content marketing strategy

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They offer trials, coupons, and in-store displays. They offer trials, coupons, and in-store displays. I had a great conversation with my friend Jay Baer recently and he commented that he didn’t know what the “spine” of his content marketing strategy should be any more.

What are the best social media platforms for your business?

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Any form of commercial display is likely to get you kicked out. One of the most common business dilemmas is figuring our where to start with social media marketing.

It’s not a pitch, it’s a person. The super powers of influence marketing

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I needed a personal relationship, not another aisle of food displays. I needed a personal relationship, not another aisle of food displays.

Sponsored content and the economics of trust

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The reasons are compelling: 25 percent more consumers looked at sponsored articles than display ad units. For more than two decades, I have read The Harvard Business Review. It has attracted some of the greatest business writers in history.

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Looking for a job? Here are 8 reasons you need to blog

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But having a link to a blog on your profile, as well displaying a feed of your recent blog posts, gives a potential employer stalking you on LinkedIn more ways to connect with you and learn about your skills. Have you ever considered the ways a blog can help you get a job?

Marketing Resources for 2016: Old School meets New Cool

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You might think it’s a little early to start anticipating trends of 2016, but if Home Depot is beginning to display Christmas trees, then I can assemble a list of marketing tools to help you prepare for next year. By Kiki Schirr, {grow} Contributing Columnist.

As digital ad options dry up, marketers turn desperate

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We display our ad to their huge audience on their copyrighted content and we don’t have to spend a dime creating content of our own? In that case, Total News was using frames to display their logo and ads above content provided by The Washington Post (and other news sources).

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The Data-Driven Sales Team: Why Social Selling Works

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We’re now seeing B2B marketers explore programmatic buying (a method of online display advertising) which originated in B2C. We’re now seeing B2B marketers explore programmatic buying (a method of online display advertising) which originated in B2C.

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A Special Message for You: The Power of Personalized Marketing

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Winnipeg Free Press, a 143-year-old publisher, used curation to individualize which content displayed on their home page,” says Lauren Pedersen , vice president at SaaS company Cxense. By Kerry Gorgone, {grow} Contributing Columnist. Great.

Four ways augmented reality will be coming to your workplace soon

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A typical application would be standardizing a complex and repetitive task by displaying the work instructions as a color-coded layer over an actual piece of equipment.

Four lessons in marketing data analysis for beginners

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Are we displaying and analyzing the data in the appropriate way? Are we displaying and analyzing the data in the appropriate way?

10 simple tweaks to generate more sales through blogs

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Use Linked Within — This is a free app that displays thumbnails of similar blog posts at the bottom of each post (look below to see what I mean). On the social web we’re here to help, to listen, to serve. We’re not supposed to expect sales though blogs, right?

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25 ideas for your social media network strategy

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This is very busy area but one of the things it will display is new people that your followers are following. Many companies are displaying Twitter handles or conversational hashtags in their normal TV and print advertising to encourage new followers who might be interested in their business.

Case study: Re-building a blog from the ground up

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This provides convenience for the reader and also adds an element of social proof if you display how many shares the post has received. This provides convenience for the reader and also adds an element of social proof if you display how many shares the post has received.

Why working in marketing makes you bitchy

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I’m not a big fan of the word, but I understand that there is some expectation to display some human emotion in our content and campaigns. By Mark Schaefer. A lot is made of being “authentic” in marketing today. Compassion. Enthusiasm. Understanding. And for me, increasingly, bitchiness.

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5 Critical things you need to know about Periscope now

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Twitter displays the final shot, so make it good. Try to smile for the camera as you end your Periscope, so that the final still image that Twitter displays is attractive. Twitter displays the final shot, so make it good. By Kiki Schirr, {grow} Contributing Columnist. Golberg.

Five good reasons to ignore Google

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One of my favorite recent {grow} posts was a display of 10 soul-grabbing brands that are creating content so wonderful they simply don’t need SEO. I’ve been exploring ideas for creative new content forms and I’ve come to a realization. Google is holding us back.

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70 Rising Social Media Stars

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Donna Moritz (Socially Sorted) — Donna’s content has been on display in some of the best sites in the business including Forbes, Yahoo!, Sometimes I weary of social media lists that are simply popularity contests or a cheap way to promote some start-up or PR agency.

Too much of a good thing? The weird truth about social proof.

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I visited a client and tried to learn a little about her personality by the items she had displayed on her desk and on her office walls. I visited a client and tried to learn a little about her personality by the items she had displayed on her desk and on her office walls.

Is content swiping smart marketing or brand desperation?

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By Mark Schaefer. The race to publish meaningful and relevant content is furious. But a new development I uncovered pushes some new boundaries. Is this development creative genius or pathetic stealing?

6 Critical steps to help fight for your online privacy

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When Michael Stelzner of Social Media Examiner discovered that Klout displayed popular moments from Facebook—even if those moments had been shared with “friends” rather than “public”—he posted about it. By Kerry Gorgone, {grow} Contributing Columnist.

Why Content Shock is coming to a Facebook ad near you

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How many ads can Snapchat display? If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon.

10 things you need to know NOW about OmniChannel Marketing

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This is what the ad agency had proposed: Sunday newspaper coupon flyers, in-store displays, television ads, and in-store sampling. If you’re like me, you have probably seen a new buzzword creeping into the online marketing conversations — “OmniChannel marketing.”

Polish up your best content to drive content marketing value

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Make sure your meta description is catchy, just below 150 characters (only 150 characters will be displayed in search engines), and an accurate representation of your post. By Luke O’Kelly {grow} Community Member. First I have to tell you that I am upset with myself.

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A business case for diversity in digital transformation

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When a colleague who is normally serving your lunch is suddenly busy learning a new cool digital tool right across from you, it’s difficult for people higher in the organizational hierarchy to display anything other than eager curiosity toward the lessons, too. By Kristian Strøbech , {grow} Community Member. Earlier this year I launched an on-site course to teach a Danish news organization advanced research methods in social media. Little did I imagine the janitor would steal the show.

Cutting, pasting, and going to court. Know your copyright rights

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You can choose to embed (most sites like YouTube give you the code for that), but make sure that the way it’s displayed makes it clear the video isn’t your own original work. By Kerry Gorgone, {grow} Contributing Columnist. As an attorney, all I want is for my friends and colleagues to avoid legal hassles. All you want is to create effective content and score big with marketing campaigns. But the legal department keeps killing your mojo with their copyright concerns.

10 Things You Probably Don’t Know About Google+

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Those ads will appear across the Google Display Network (millions of sites) and with a click, you can comment, follow or in some cases, actually make a purchase. By Ray Hiltz, {grow} Community Member. My name is Ray, and I’m a Google+ addict. Friends try to make me stay put on Facebook.

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Five important lessons on the economics of social media

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Here was a deep personal connection on display, two people who would support each other over a lifetime. I could see his powerful writing skills on display and gain insight into his values and experience. I would like to tell you a short story today about my friend Stanford Smith.

10 Strategies to Battle Content Shock

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How do we align ourselves with these filter and produce content in forms that can be absorbed and displayed by these algorithms? In January, I wrote a post called Content Shock which explained that we are entering a new phase in the evolution of content-based marketing.

Igniting Content: A Tale of Two Ads

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In response, former player Joe Montana displays a handful of rings he won for guiding his teams to Super Bowl wins, the height of accomplishment in his profession. This is a tale of two ads.

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What will be the next big thing in social media? Here are 7 clues.

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What will content and apps even look like when the Internet surrounds us like the air that we breathe and the entire world is a display screen? What will content and apps even look like when the Internet surrounds us like the air that we breathe and the entire world is a display screen?