Customer Experience Matrix

Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

b2b display advertising b2b marketing marketing automation terminus Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components.

Rating the Crowd-Sourced Marketing Software Review Sites

Customer Experience Matrix

This lets the review site check the reviewer’s name, title, company, and industry, although these are not always fully displayed.

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Trending Sources

BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

Next year it will add display ad audiences and Facebook Custom Audiences. BlueVenn has only been active in the U.S. market only since March 2016, although many U.S. marketers will recall its previous incarnation as SmartFocus.*

suitecx Offers Industrial-Strength Customer Journey Maps and More

Customer Experience Matrix

It involves not just listing interactions or displaying them in a diagram, but also analyzing their contents, results, and supporting systems. Customer journey mapping is now the buzziest of buzz words.

Why Time Is the Real Barrier to Marketing Technology Adoption and What To Do About It

Customer Experience Matrix

I was out of the office all week, splitting my time between two conferences: Sailthru LIFT and Marketing Profs B2B Forum. Both were well attended, well produced, and well worth while.

VEST Report: Competition in B2B Marketing Automation Isn't About Features

Customer Experience Matrix

Probably the most interesting trend is integration of marketing automation with retargeting and display ad vendors, which has been announced in various forms by Marketo, Oracle, and Adobe.

Pointillist Journey Orchestration Discovers Customer Paths for Itself (Marketing Automation is Doomed, I Tell You)

Customer Experience Matrix

It can also display other statistics in graphs next to the flow diagram, as well as letting users analyze subsets of the audience or even a trace the path of a single individual. This post will resume the tour I started in March of journey orchestration engines – our new friend JOE.

Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?

Customer Experience Matrix

The company made two major product announcements, expanding the reach of Marketo campaigns into mobile apps and display ad retargeting. Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive.

Guide to ABM Vendors: What's in a Complete ABM Stack?

Customer Experience Matrix

They often specialize in channels such as display ads. Yesterday’s post announced our new Guide to ABM Vendors , which helps marketers make sense of the confusing variety of ABM-related systems. The post describes our framework of four ABM process steps, six system functions that support those steps, and six sub-functions that are hardest to find.

Everstring Takes Another $65 Million and (More Important) Launches Predictive Ad Targeting Solution

Customer Experience Matrix

But the new Everstring product isn’t the usual sharing of a prospect list with an ad platform, as in display retargeting, Facebook Custom Audiences , or LinkedIn Lead Accelerator. Everstring announced a $65 million funding round and new ad targeting product on Tuesday. (It

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Datorama Applies Machine Intelligence to Speed Marketing Analytics

Customer Experience Matrix

The results can be displayed in Datorama’s own interface, read by business intelligence products like Tableau , or exported to other systems like marketing automation. As I mentioned a couple of posts back , I’ve been surveying the borders of Customer Data Platform-land recently, trying to figure out which vendors fit within the category and which do not. Naturally, there are cases where the answer isn’t clear. Datorama is one of them.

Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

Web pages can be personalized by displaying contents selected by the recommendation engine. Sailthru lets clients export lists based on profile data, can display individual customer profiles, and provides some limited API access to the profiles. I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products.

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Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

Execute Interactions Deliver Messages This includes systems to deliver emails, personalized messages on the company Web site, display advertisements, and includes alerts and advice to sales reps. Execute Interactions Deliver Messages Execution These are systems that actually deliver messages in channels such as email, display advertising, social media advertising, the company Web site, or CRM.

New Frontiers in Data Driven Marketing

Customer Experience Matrix

But there are plenty of other touchpoints that responsive design doesn’t reach, including display ads, call centers, and social media.

Future of Marketing Content: Reflections on the Content2Conversion Conference

Customer Experience Matrix

Captora is focused on paid and organic search marketing, so it can’t pick which ads to display to which prospects. But I also chatted with people from Adaptive Campaigns (which did not exhibit), whose system uses rules to generate highly customized programmatic display ads. I spent the early part of this week at Demand Gen Report 's Content2Conversion conference.

Bombora Feeds B2B Data to Everyone

Customer Experience Matrix

This means selling it intent and demographic audience segments for display advertising, marketing automation and email segmentation, Web audience analytics, data enhancement, content personalization, media purchasing, and predictive modeling.

ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them

Customer Experience Matrix

Those systems could in turn feed other channels such as display advertising. When I first starting thinking about Account Based Marketing, I assumed that an ABM system would let marketers replicate at scale how sales teams manage key accounts: that is, to analyze each account in depth, set goals specific to that account, and then execute against those goals.

VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?

Customer Experience Matrix

But despite the slow growth, there’s no question that serious integration between Web display ads and marketing automation programs will become much more widely available. I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. VEST Report.

The Big Willow Links Intent Data to Devices to Companies.Another Flavor of Account Based Marketing

Customer Experience Matrix

The Big Willow can then target advertising at those audiences, including Web display ads to companies that have not yet visited the client’s own Web site.

Data Plus MarTech: HubSpot and Demandbase Join the Race

Customer Experience Matrix

What makes WhoToo really special is it has the technology to access its data with the split-second speed needed to purchase display and mobile ads in real time. There were two industry announcements this week that were unexpectedly related.

Latest Marketing Technology Acquisitions Bypass Marketing Automation Vendors

Customer Experience Matrix

But we’re not talking about just any type of customer data here: in each case, we’re talking about data related to display advertising, and about connecting that to data from a company’s direct customer interactions.

Oracle Buys BlueKai and Puts Marketing Databases In the Spotlight

Customer Experience Matrix

Oracle announced this morning that it is buying BlueKai , a leading Data Management Platform (DMP) technology vendor and operator of one of the largest data marketplaces.

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Oh Shiny! Cool Marketing Technology I'd Evaluate in Detail if I Didn't Keep Getting Distrac.Oh Shiny!

Customer Experience Matrix

Recommendations can appear on Web pages, mobile devices, display ads, or emails (where recommendations are updated by calls to the central server each time the email is opened). I’ve seen more interesting systems recently than I have time to review in depth.

StrongView Moves Beyond Email to Real-Time, Contextual Marketing

Customer Experience Matrix

Necessary technologies include real-time analytics to select best treatments; dynamic message assembly to construct those treatments; and multi-channel routing to deliver the treatments via email, SMS, mobile apps, Web pages, social media, and display ads.

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Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton.

Hive9 Marketing Performance Management Includes Customer Journey Optimization

Customer Experience Matrix

Tactics can be tied to Workfront for project management, filtered on pretty much any attribute, and displayed on a Gantt chart-style calendar.

Blueshift CDP Adds Advanced Features

Customer Experience Matrix

The system still shows the counts for how many segment members are addressable via email, display ads, push, and SMS. Content builders let users create templates for email, display ads, push messages, and SMS messages.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

SharpSpring has built an exceptionally simple interface, featuring a single “new” button to add any type of object, screen overlays to illustrate available features and link to instructional videos, and real-time display of emails and forms as they are built.

Seven Marketing Automation Myths to Ignore - Illustrated Edition

Customer Experience Matrix

I’m sad.

CRM Evolution Conference: Mobile Really Does Change Everything About Marketing

Customer Experience Matrix

Interruptive” messages like display advertising and most marketing emails are already easy to ignore. I snuck down to Washington DC yesterday for a few hours at the CRM Evolution conference, where a critical mass of industry experts triggered a chain reaction of interesting thoughts. The first was that customer systems should read most data directly from the system that created it rather than loading that data into a master database.

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6Sense Finds B2B Prospects Using Web Site Activities

Customer Experience Matrix

6Sense wouldn''t be a CDP if it merely displayed its data on a CRM screen without letting the CRM system import it. 6Sense can also display the information on screen to help guide sales conversations, although it doesn’t (yet) recommend specific talking points. I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web.

MarTech Conference: Chief Marketing Technology Officers Come Out and Play

Customer Experience Matrix

My favorite part of Goodwin’s talk was a marketing technology capability heat map that displayed all of a company’s tech strengths and weaknesses on one page. I got home late last night from the inaugural two-day MarTech conference in Boston, which was simply terrific.

Teradata Adds a Data Management Platform To Its Marketing Cloud.Who Will Be Next?

Customer Experience Matrix

In fact, Adobe just last week briefed analysts on a new batch integration that pushes Campaign data into Audience Manager to build display advertising lookalike audiences. Teradata on Tuesday announced it is adding a data management platform (DMP) to its marketing cloud through the acquisition of Netherlands-based FLXone.

Silverpop Announces Universal Behaviors to Provide Better Cross Channel Customer Experience

Customer Experience Matrix

Clients could also write their own integrations using a published Silverpop API or use tags to display Silverpop-generated content on any Web page. At their annual Amplify conference last week, Silverpop unveiled the culmination of a two year project that conveniently matches the Customer Data Platform (CDP) concept I’ve been describing for the past month. While the timing is just coincidental, Silverpop’s Universal Behaviors provide more evidence that a new breed of system is emerging.

ABM Vendor Guide: Differentiators for Result Analysis

Customer Experience Matrix

capture mobile app behaviors with SDK as well as Web site behaviors with Javascript tag use device ID to link display ads, Web site visits, and form fills to revenue, even when visitors don’t click on ad or Web page report within Salesforce CRM on combined information about leads, contacts, accounts, opportunities, campaigns, and owners apply multiple attribution methods including first touch, last touch, fractional, etc.

4 Marketing Tech Trends To Watch in 2014

Customer Experience Matrix

The advantage will be marketing programs that span both channels, delivering personally targeted information via display advertising and simplifying personalized marketing on mobile platforms that don’t support conventional cookies. I''m not a big fan of year-end summaries and forecasts, mostly because I produce summaries and forecasts all year round. But I pulled together a few thoughts last week in response to a request, only to discover I had misunderstood what was wanted.

[x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management

Customer Experience Matrix

However, displaying the returned messages on a Web site requires code created outside of the system. [x+1] My recent posts on real time decision systems have all described products from vendors of batch-oriented, outbound campaign management systems.

Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation

Customer Experience Matrix

The system might need several responses to display multiple ads on a Web page or to give a call center agent some choices. Once the offers are chosen, the system passes the customer-facing system a content ID that tells it what to display.

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Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

Outside the DMP itself, DemandBase can store content and decision rules to guide bidding and select which ad is displayed to each account. The pool was originally used to target display advertising and retarget site visitors by sending them ads on other sites.

eTrigue Puts a New Interface on Mature Marketing Automation Features

Customer Experience Matrix

Here’s a state-of-the-art version from Eloqua: This has the advantage of displaying the exact flow of leads, including branches that split apart and come together.