Biznology

What am I supposed to do with all this data?

Biznology

Display media reports. Are you a marketer? Are you overwhelmed with the sheer amount of data that is now available at your fingertips? Yeah—me too. It’s almost comical how much data and insights are available to marketers today. So how do you sift through the noise?

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How to triple your digital marketing results

Biznology

So why are we still seeing suboptimal digital communications in display, email, SEM, wherever. What metrics do you use to define digital marketing success today? Clicks? Traffic? Followers? Leads? Sales?

Trending Sources

Switch the user interface to accelerate growth and leadership

Biznology

New technologies will keep making it easier to control what screens display. Since augmented reality (AR) is being made routine by Apple and Google, hundreds of millions of users will learn how easy it is to control what their screens display. Lesson for leaders.

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Ten tips for customer reactivation

Biznology

Consider such segmentation variables as: Original acquisition source media, like email, SEM, direct mail, display advertising, event, or telemarketing. Are you looking for the best ways to reactivate dormant customers and reduce churn?

9 things you can do today to improve your Google search results

Biznology

OK, let’s start: Go Rewrite As Many Titles as You Have Time For Right Now : According to Moz , “Google typically displays the first 50-60 characters of a title tag.

What is structured content?

Biznology

The main reason for structured content is adaptive content strategy; meaning, different devices need to display different content depending on the use case. Structured content is the most important trend in digital marketing that you’ve probably never heard of.

How to reach your customers at work or at home

Biznology

Expand your universe of display and social media advertising targets. Have you ever wished you knew more about the consumer side of your business customers?

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Why you need a mobile-native website today

Biznology

Computer monitor iPad IPhone Personal computer Samsung Stereo display I have been doing a lot of website audits recently, helping companies figure out how to optimize their websites for search. Even in 2015, a majority of the websites I audit are not mobile-compatible.

Lead exponential digital growth through publishing and advertising

Biznology

A growing proportion of people’s screen displays are managed by Google’s and Facebook’s advertising platforms. New protections from Digital Boundaries: Each user controls their screens’ displays. Lesson for Leaders.

Use reviews on your blog to gussy up your Google search results

Biznology

While this article is focused on implementing reviews on your WordPress site that Google will index and then lovingly display on the Google SERP, the schema required to show up in starts on Google Search are just code, tags, schema, and formatting.

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Audience Lab is a secret weapon for political advertisers

Biznology

Display and contextual advertising is surprisingly rife with click fraud and even the best sellers of segments are firing for effect when it comes to reaching the demographic audiences they are selling to advertisers.

Tools I use to amplify social campaigns

Biznology

I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight.

3 steps to lead online marketing in tomorrow’s digital Earth

Biznology

Giant tech platforms are winning the wars in advertising revenues, content displays, and escalating e-commerce. This 30-minute webinar recording will show you how to take back leadership from the giant tech platforms, with new exponential growth publishing strategies, technology, and resources. Empowered by the amount of time and priority they receive from users, they intend to capture every relationship possible.

Five B2B marketing beliefs and trends debunked

Biznology

Put the cartoon in a frame suitable for either desk or wall display. First a disclaimer – I’m an “old” salesperson! Old in the number of years on planet earth–and also old as in years ago, I began my career in the chemical and plastics industry selling and managing salespeople.

Capture the future’s biggest competitive advantage for yourself

Biznology

What’s displayed serves them, and if it doesn’t serve them it’s replaced. Lesson for leaders. Becoming the biggest leader is hard. The top competitors usually defeat all companies. Why do most fail?

Personalized content for more effective content marketing

Biznology

So your call to action re: downloading a “how-to” guide shouldn’t be displayed to a prospect who has already downloaded it. Don’t call them, they’ll call you.

Connected consumption is the new customer experience (CX)

Biznology

Start a real-time dashboard: display user problems and improvements in real-time. Lesson for leaders. Today’s marketing is becoming obsolete. It comes from yesterday’s world. Its focus is “find, buy, and deliver.”.

Flip yourself into leadership with exponential growth publishing

Biznology

They will gain digital boundaries and blended screens, so their screens display their personal choices. Lesson for leaders. How can “digital changes everything” work for you?

The dashboard has finally been perfected

Biznology

A HUD the acronym for heads up display.

Essential SEO advice directly from Google

Biznology

Is there a noticeable delay between when the page is requested and when it is fully displayed? This news directly from Google is old news for those of us in the SEO game.

You can only win search by winning social

Biznology

Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. Google is Fighting a Robot Army and a Zombie Horde.

You must live tweet live events

Biznology

If you play your cards right, 2/3s of the people in your banquet hall will be attending your event through the lens of the video display of their smart phone.

Google demands your papers with the Hummingbird algorithm update

Biznology

Google is constantly tweaking the way it identifies, spiders, indexes, pre-caches, returns, and displays not only your content but everyone elses, too. Why is Google being such a dick?

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15 B2B case studies show how content marketing drives ROI

Biznology

The content marketing mix included: advertorials, display ads, email, direct mail, and a campaign website. 70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ).

So what is native advertising?

Biznology

The Short Story Long: According to Reuters’ Felix Salmon , “native content tends to aspire more to going viral” more than sponsored content or display advertising.

Remember LinkedIn for social media marketing

Biznology

Time heals all things and people tend to remember the past more fondly than it was; also, you have complete control over which recommendations you publicly display so there’s no possibility of anyone punking you over this.

Spending more time on SEO than adding value to Google?

Biznology

Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads.

Visionary briefings: How to lead with exponential growth

Biznology

This 30-minute on-demand Biznology webinar will show you how to take back leadership from the giant tech platforms that are winning the wars in advertising revenues, content displays, and escalating e-commerce. Lesson for leaders. As many technologies start exponential growth and combine with each other, your opportunities multiply. Here’s your briefings on how to use this to take the lead: the briefings below guide you in acquiring customers and markets from slower competitors.

My PocketCHIP is a portable Linux box

Biznology

This device sells itself as a game console and there is a composite output port if you want to add a display, a 3.5mm headphone jack, and a micro USB port for charging.

Effective email marketing design

Biznology

The more complicated your coding gets, the less consistently it will display properly across all devices. We’re on a real roll with email-related posts–see our tips here and here from the past two monthly columns–and since good things happen in threes, we thought we’d cap the series with some email tips related to design. Mobile matters most. As I said in October , your analytics may not tell the whole story when it comes to mobile.

AI and emotions

Biznology

They are being programmed to learn when and how to display emotion. Since the 1950s, artificial intelligence has been a favorite topic of scientific discourse. Now AI has become a reality: intelligent machines will change the way we work, the way we move, and even how wars will be fought.

How to select the perfect B2B data vendor

Biznology

Some marketers prefer the convenience of using a one-stop shop for digital marketing, whereby the vendor not only provides the data, but also delivers email and manages display advertising and retargeting. Most B2B marketers rely on customer data from third party suppliers.

How to improve your company’s Facebook page

Biznology

Facebook has admitted that it doesn’t display all of posts from pages to users. It does so based on a combination of user interaction, number of posts available to display, and the secret sauce in its algorithm. 1.393 billion people have a Facebook account.

How to select the right lead generation media mix

Biznology

Display. Most B2B lead generation campaigns involve multiple touches via multiple media channels. But how do you decide which media are optimal, and more to the point, how they work together to generate a qualified lead? It’s an iterative process.

5 warning signs that your website sucks

Biznology

Does your website offer clear, crisp images, designed to work well on “Retina-caliber” displays? Does your website suck? I’m not asking to be mean. Really. Building a website that meets the needs of your business and your customers is a tricky balancing act.

Where to Get an Education in B2B Content Marketing

Biznology

Joe notes ruefully that, even though we all hate them, pop-up display ads have proven to be a powerful subscription recruitment device. I recently got my hands on a copy of Joe Pulizzi’s new book, Epic Content Marketing , and I can’t say enough good things about it.

How to integrate offline campaigns with your digital marketing strategy

Biznology

It works like this—businesses register for a unique phone number from Google that may be displayed on their website or on their ads.

Push versus Pull Marketing: In B2B, You Need Both

Biznology

Speaking engagements, whether online or in person, where your expertise is on vivid display. Photo credit: Aimar (Nidde). The other day, a marketing colleague told me she was feeling under pressure to move all her efforts to inbound, or “pull,” marketing. Outbound is bad,” she said.

Are you still doing your digital marketing in silos?

Biznology

Display advertising. Unless you are a farmer, silos are never good. Yes, I am asking you about the dreaded “s” word when it comes to your digital marketing. What I see when I talk to most marketers is that they have separated digital marketing very neatly: Website. Organic search. Paid search.

Is your website’s newsroom missing key pieces of content?

Biznology

Make sure your contact information (and several forms of it) are prominently displayed on, or linked to on every page of your website. Make sure that your most recent press release is prominently displayed and easily accessible.