What am I supposed to do with all this data?
DECEMBER 29, 2016
Display media reports. Are you a marketer? Are you overwhelmed with the sheer amount of data that is now available at your fingertips? Yeah—me too. It’s almost comical how much data and insights are available to marketers today. So how do you sift through the noise?
The simple truth about what’s driving digital next year
SEPTEMBER 26, 2016
The simple truth is that, due to the increased bandwidth, processing power, and HD or Retina-quality screens (to say nothing of the 4K displays starting to hit the market), content is getting way more immersive all the time.
Organic vs paid social media: 12 myths vs realities
FEBRUARY 27, 2017
Paid social social is paying any of these social networks to boost the reach of posts, display ads and videos, or sponsor messaging.
What is structured content?
SEPTEMBER 15, 2016
The main reason for structured content is adaptive content strategy; meaning, different devices need to display different content depending on the use case. Structured content is the most important trend in digital marketing that you’ve probably never heard of.
Tools I use to amplify social campaigns
JUNE 30, 2015
I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight.
Personalized content for more effective content marketing
JULY 18, 2016
So your call to action re: downloading a “how-to” guide shouldn’t be displayed to a prospect who has already downloaded it. Don’t call them, they’ll call you.
Five B2B marketing beliefs and trends debunked
JUNE 26, 2015
Put the cartoon in a frame suitable for either desk or wall display. First a disclaimer – I’m an “old” salesperson! Old in the number of years on planet earth–and also old as in years ago, I began my career in the chemical and plastics industry selling and managing salespeople.
You can only win search by winning social
MAY 5, 2015
Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. Google is Fighting a Robot Army and a Zombie Horde.
Essential SEO advice directly from Google
APRIL 14, 2015
Is there a noticeable delay between when the page is requested and when it is fully displayed? This news directly from Google is old news for those of us in the SEO game.
The dashboard has finally been perfected
OCTOBER 28, 2014
A HUD the acronym for heads up display.
My PocketCHIP is a portable Linux box
JUNE 28, 2016
This device sells itself as a game console and there is a composite output port if you want to add a display, a 3.5mm headphone jack, and a micro USB port for charging.
15 B2B case studies show how content marketing drives ROI
FEBRUARY 23, 2015
The content marketing mix included: advertorials, display ads, email, direct mail, and a campaign website. 70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ).
You must live tweet live events
APRIL 29, 2014
If you play your cards right, 2/3s of the people in your banquet hall will be attending your event through the lens of the video display of their smart phone.
Google demands your papers with the Hummingbird algorithm update
OCTOBER 15, 2013
Google is constantly tweaking the way it identifies, spiders, indexes, pre-caches, returns, and displays not only your content but everyone elses, too. Why is Google being such a dick?
So what is native advertising?
MAY 27, 2014
The Short Story Long: According to Reuters’ Felix Salmon , “native content tends to aspire more to going viral” more than sponsored content or display advertising.
Remember LinkedIn for social media marketing
APRIL 15, 2014
Time heals all things and people tend to remember the past more fondly than it was; also, you have complete control over which recommendations you publicly display so there’s no possibility of anyone punking you over this.
Spending more time on SEO than adding value to Google?
NOVEMBER 5, 2013
Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads.
How to select the perfect B2B data vendor
AUGUST 24, 2016
Some marketers prefer the convenience of using a one-stop shop for digital marketing, whereby the vendor not only provides the data, but also delivers email and manages display advertising and retargeting. Most B2B marketers rely on customer data from third party suppliers.
Is your website’s newsroom missing key pieces of content?
JULY 22, 2016
Make sure your contact information (and several forms of it) are prominently displayed on, or linked to on every page of your website. Make sure that your most recent press release is prominently displayed and easily accessible.
How to improve your company’s Facebook page
JUNE 3, 2015
Facebook has admitted that it doesn’t display all of posts from pages to users. It does so based on a combination of user interaction, number of posts available to display, and the secret sauce in its algorithm. 1.393 billion people have a Facebook account.
How to select the right lead generation media mix
MARCH 4, 2016
Display. Most B2B lead generation campaigns involve multiple touches via multiple media channels. But how do you decide which media are optimal, and more to the point, how they work together to generate a qualified lead? It’s an iterative process.
Are you still doing your digital marketing in silos?
NOVEMBER 19, 2015
Display advertising. Unless you are a farmer, silos are never good. Yes, I am asking you about the dreaded “s” word when it comes to your digital marketing. What I see when I talk to most marketers is that they have separated digital marketing very neatly: Website. Organic search. Paid search.
Emerging marketing trends for 2016
APRIL 13, 2016
The new tools that are now available allow you to use display ads, mobile ads, social ads, and a diverse amount of segmentation so that you can help your target audience along with their customer journey. Time flies when you love what you do! Just like that, the first quarter of 2016 is done.
5 warning signs that your website sucks
MAY 15, 2014
Does your website offer clear, crisp images, designed to work well on “Retina-caliber” displays? Does your website suck? I’m not asking to be mean. Really. Building a website that meets the needs of your business and your customers is a tricky balancing act.
Where to Get an Education in B2B Content Marketing
OCTOBER 28, 2013
Joe notes ruefully that, even though we all hate them, pop-up display ads have proven to be a powerful subscription recruitment device. I recently got my hands on a copy of Joe Pulizzi’s new book, Epic Content Marketing , and I can’t say enough good things about it.
Push versus Pull Marketing: In B2B, You Need Both
MARCH 28, 2013
Speaking engagements, whether online or in person, where your expertise is on vivid display. Photo credit: Aimar (Nidde). The other day, a marketing colleague told me she was feeling under pressure to move all her efforts to inbound, or “pull,” marketing. Outbound is bad,” she said.
The 5 laws of effective e-Commerce websites
JUNE 20, 2014
Did the company display a phone number on their site? Customers are Ignoring You (Photo credit: ronploof). In my last post, I highlighted 5 warning signs that your website sucks along with some tips to make it, um… unsuck.
Shopping cart optimization tips
OCTOBER 17, 2016
Security comes first: Further instill confidence in your shoppers by displaying secure shopping logos. For most e-Commerce companies, webmasters, and digital marketers, the focus lately has been on ensuring that your website is mobile friendly.
Your corporate website needs to become a trap
FEBRUARY 5, 2013
So, when you spend your ad dollars, your ads will only display to those who have visited you, effectively stalking them across potentially any and all online content that serves Google ads. I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown.
15 best Big Data companies and why they stand out
APRIL 25, 2016
Rather, we understand that Domo is an intelligent dashboard that displays and analyzes various key business metrics in real-time. Only 18% of companies believe they have the skills necessary to gather and use insights effectively.
A reminder that you live in the future
JANUARY 20, 2015
I know your 15″ MacBook PRO with Retina Display is gorgeous and that you can run a country on it but how much traveling are you really going to do. Look around you. Very few of you are really living the dream that living in the future affords you.
3 project management tools for your distributed business
SEPTEMBER 1, 2015
I don’t know if that’s true, though, because I just don’t like the way Asana is set up, with the traditional email format of the list of projects on the left and a big display window for working on the right.
Knowledge management in the age of social media
FEBRUARY 20, 2017
The displayed statistics reveal that as of April 2016, Facebook stands as the number one social network with 1.6 Ever since the days of MySpace , it became pretty clear that social media platforms have a bright future ahead.
Email marketing still matters
JUNE 8, 2016
If an email does not display correctly, 71.2% Email marketing absolutely must still be a part of your content marketing tool kit. It may not be as sexy as “social selling,” or even SEO, but it fills in the gaps those other approaches leave – and has strengths all its own.
Asking is essential in social media marketing
MAY 21, 2013
And the better you nurture your social media family the more that public display of affection will ripple all the way to the most casual audience member.
How the Internet of Things will change in 2016
JANUARY 27, 2016
RIF6 — The Cube, a pocket-sized projector that can turn a smartphone, tablet or laptop display into a 120-inch projection.
Begin conducting industry intelligence in 5 minutes using share-of-search reports
MARCH 6, 2014
Tests with SERP displays changing the results. (Photo credit: Benjamin Dobson). Are your industry competitors on the verge of taking you over? To understand your competitive landscape, consider conducting in-depth search marketing analysis. I’ll show you how to get started in only 5 minutes.