B2B Marketing Traction

One Big Reason Your Email Marketing Fails: It’s Not Responsive

B2B Marketing Traction

Constant Contact was one of the first email utilities, and if you choose a template that is “mobile-friendly,” it should display well across devices. A large percentage of your email recipients will open your email on their mobile device.

Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

Instagram has a cool hashtag feature, where as you start typing the hashtag you’ll use popular tags are displayed for selection so you can be more a part of the conversation. A client recently asked me which visual social media platform should they choose – Instagram or Pinterest.

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How to Get Marketing Results from LinkedIn Group Discussions

B2B Marketing Traction

Other changes include removing the Top Contributor and Statistics from displaying on LinkedIn Groups, as well as the optional Group cover image. There is an art to getting followers and engagement on social media platforms like LinkedIn.

Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

We added features that displayed new updates and posts on all pages so that visitors could more easily find what they were looking for and be informed about what they didn’t know. Still on the fence about social media marketing?

3 Questions to Answer before You Click Send on Your B2B Marketing Email

B2B Marketing Traction

Your brand should be prominently displayed at the top of the email. Email marketing is easy, right? You decide on a message, create the email using one of many email programs, send a test for review and, when it looks good, hit send! Right? Wrong.

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Why LinkedIn is a No-Brainer for your B2B Social Media Marketing

B2B Marketing Traction

A Company page displays your brand within your profile and allows others to follow you. Still haven’t dipped your toe into business-to-business social media marketing waters? Here is the easiest and most foolproof way to get started.

4 Ways B2B Marketers Can Benefit from Pinterest

B2B Marketing Traction

Marketing experts could use Pinterest to display favorite campaigns and designs. But, to comply with Pinterest’s etiquette criteria of not being self-promotional, you should not create boards that only display your designs.

How to Write for the Web If You Were Born Before 1965

B2B Marketing Traction

These pioneers were programming in little flashing emoticons and special fonts onto their green screen displays to liven things up. With the proliferation of the new “content marketing,” writing skills for online marketing are more important than ever.

LinkedIn Product and Services Pages Discontinued

B2B Marketing Traction

The pages allowed companies to display graphic images and provide links to videos about products and services. They don’t like the fact that their recommendations will no longer display. Photo by Simon Yeo, Some Rights Reserved.

Does Your Website Have Performance Issues?

B2B Marketing Traction

Make sure your site displays well on mobile devices. Make sure yours displays on tablets as well as smartphones. Photo on Flickr by shock264, some rights reserved. Your website is often the first impression prospective customers have of your company and brand.

Your Facebook Company Page: How to Show Posts by Others

B2B Marketing Traction

Note that when you hover over it, it may display the word “Remove,” but click on it anyway, because first a drop down menu appears with other options – see the image above.) It forces page owners to manage posts and selectively allow posts to display on their page.

Why I Hope the IPO Doesn’t Ruin Twitter

B2B Marketing Traction

For a long time, Tweets that contained certain keywords displayed on Google and other search engine search results. A long time ago I heard a marketing expert tell an audience of marketers to think of Twitter as an online radio show.

How to Protect Your Privacy When Viewing LinkedIn Profiles

B2B Marketing Traction

You’ve updated your privacy settings for what displays to others on the LinkedInWho Has Viewed My Profile report! Tweet. Recently a client asked a great question: “What information can individuals see when you view their profile on LinkedIn?”

Why a Square Logo is Better for Online Marketing

B2B Marketing Traction

Because more and more online and electronic logos display best in a square format. Many social media profiles feature thumbnail graphics, and if you want to display your brand to its best advantage, a horizontal or vertical logo doesn’t show as well as a square logo.

3 Ways to Be More Relevant on LinkedIn

B2B Marketing Traction

With the default search based on relevancy, a person’s 1st connections that meet the search criteria will be displayed at the top of the list, then 2nd, 3rd and so on. A little-noticed fact about LinkedIn is that all searches conducted in LinkedIn default to a relevance criteria.

How I Find Royalty-Free Images for My Blog Posts

B2B Marketing Traction

The details about that Creative Commons license are displayed for review. When I insert the image into my blog post, I make sure that the URL hyperlink for the photo goes to the Flickr author’s photo page where the photo is displayed.

LinkedIn – Customize What Displays on Your Home Page

B2B Marketing Traction

Tweet. The detailed changes your LinkedIn connections make to their profiles that show on your LinkedIn Home page can be annoying. You can customize what updates you see on your LinkedIn Home page from the Settings page. Watch this video (just over 2 minutes) to learn how.

5 Reasons Your B2B Website Visitors Don’t Trust You

B2B Marketing Traction

Your website does not display your physical business address. When it comes to your business-to-business website, it’s important to establish credibility and trust with site visitors.

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3 Key Ingredients for Business Social Media Success

B2B Marketing Traction

There are aggregators that filter and display information and news so you can quickly review and share other people’s content. There are three critical success factors business owners should think about when considering investing in social media marketing.

When It Comes to LinkedIn Endorsements, Are We Lemmings?

B2B Marketing Traction

LinkedIn displays your endorsements in descending order, so the skill with the most votes is at the top – probably influencing your connections as they endorse you. LinkedIn endorsements are important in that they build consensus about the skills you bring to the workplace.

SEO: Do MetaTags Matter for Search Engine Performance?

B2B Marketing Traction

If they exist, search engines such as Google and Bing will display your meta descriptions under the link to the page on the search results.

How to Deal with a Bright-Shiny-Object Marketer

B2B Marketing Traction

Some marketers are like this, displaying ADHD tendencies when it comes to getting marketing jobs done. “Squirrel!” ” Or so the joke goes about the dog distracted by a squirrel running by.

8 Content Ideas for Your B2B Facebook Page Posts

B2B Marketing Traction

Unlike LinkedIn, which is a little more static (your company page can display static product and service descriptions, Tweets and Blog entries), Facebook gives many options for content because you can key in custom messages with photos, links and videos. Tweet.

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B2B Marketers: How Much Time Should You Spend On Facebook?

B2B Marketing Traction

When you post content such as a link to your newsletter, press release, blog entry or an article about your industry or business, that content displays on the newsfeed of the people who clicked on your page to “Like” your company.

9 Must-Have Basic Business Blog Features

B2B Marketing Traction

A tag cloud which displays themes that the blog posts cover. If you’re just getting started in blogging, it’s not easy to know the basic features you need to include in your blog. There is a lot of information on the Internet about how to blog and about blog features.

Do Your Website Visitors Feel Like They’re on Another Planet?

B2B Marketing Traction

Or, do they feel like they do when they walk into your lobby, where your logo is prominently displayed along with articles about your company, awards you’ve received, and a display of products? Do visitors on your site feel like they’ve landed on another planet?

How to Use Google for Market Research

B2B Marketing Traction

From the menu, select Alerts, or, if that doesn’t display, select “More” from the menu and then select “Alerts” Your Google Alerts can help you monitor your own activity online. Tweet.

How to Use Google for Market Research

B2B Marketing Traction

From the menu, select Alerts, or, if that doesn’t display, select “More” from the menu and then select “Alerts” Your Google Alerts can help you monitor your own activity online. Tweet.

Vote for Your Favorite 2010 Superbowl Ad

B2B Marketing Traction

Note that the 2010 ads will not display until the 4th quarter of the game ends. Tweet. There has been a lot of buzz about this year’s Super Bowl ads and the fact that Pepsi eschewed the ad spend this year to run a contest for the best idea to help needy people. Will corporate marketers change their messages to reflect these economic times? Which of the ads is your favorite? If you remember the ad storyline, do you remember the brand it represented?

Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

b2b display advertising b2b marketing marketing automation terminus Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components.

Digital Display Advertising in the Data Analytics Age (with Jennifer Davis, VP Marketing and Product Strategy at Planar Systems)

Crimson Marketing

Tracking data, identifying buyers and following leads throughout the entire sales cycle has become a conventional practice, even in areas like digital display signage. Display Data: The importance of martech in collecting user engagement data is not lost in the world of video displays.

Direct Response Advertising on the Google Display Network

Direct Response Coach

The post Direct Response Advertising on the Google Display Network appeared first on McCarthy and King Marketing. As many of you know, I have a long history in direct mail. I began as a direct mail copywriter in 1980 and have been at it ever since. But I would be the first to tell you that direct mail is not the solution for every business or every situation. Direct mail is but [.].

Are Display Ads Worth Your Time? [Flowchart]


There are a lot of reasons to avoid display ads. In recent years search, social, and video ads have cruised past display as the go-to ad format for digital marketers looking to give their campaigns a boost -- and for good reason. So should you use display ads?

20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution


When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. As technology advanced, we started looking at display advertising -- digital advertising in general, really -- in a new light. What Is Display Advertising?

Online Display Advertising, Targeting, and Capturing Leads


A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites.

The Complete Display Ads Overview For B2B Marketers


Display advertising is a bit of a mystery. You have countless referral sites and it is entirely onerous to track the opportunities and revenue generated from each display ad. But this doesn’t have to be the case with display ads in B2B marketing. Ready For Display Ad Success?

5 AdWords Hacks to Ramp Up Your Display Ads

Modern B2B Marketing

In this blog, I’ll share some effective AdWords Display tricks with you that not many people know about. But before we get into how you can create your own AdWords Display Network plan , you need to understand the key difference between AdWords Search and AdWords Display.

10 Horrifying Stats About Display Advertising


We are biased inbound marketers at HubSpot, and normally I ignore many of the stats I see about display ads because I know their engagement rate is incredibly low: The average banner ad has a 0.1% 10 Shocking But True Display Advertising Stats. What do you think of display ads?

Display Advertising Is Broken Says Agency CEO

B2B Marketing Insider

The post Display Advertising Is Broken Says Agency CEO appeared first on Marketing Insider Group. 22% of UK adults now use ad blockers online, according to the latest figures released by IAB/YouGov. A ComScore study found that 10% of US consumers are already using ad blocking.

B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

You can even make comparisons to the display advertising offered by Internet darling LinkedIn , through whom B2B marketers can also target prospects by industry, company size, even job title.