Predictive Marketing 101: How to Operationalize your Predictive Scores
Lattice
JANUARY 6, 2016
Display Advertising/Retargeting Campaigns. Many marketers are making use of retargeting technology to show highly targeted display ads to their leads across the web. That will then give you freedom to use the retargeting feature below. Leads with a high predictive score are excellent candidates for retargeting!
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