Anything Goes Marketing

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How to Prevent List Attrition yet Drive Event Attendance

Anything Goes Marketing

Instead of creating one email for each event, consider creating one email and using dynamic content to display multiple events based on a person's product purchases. Another approach is to display both events side by side or to promote one event in the main column and a webinar in the smaller column.

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Top Automated Marketing Personalization Tactics

Anything Goes Marketing

This may mean displaying a special offer for repeat purchasers or dynamically displaying an article in your regular newsletter that is geared specially to your customers. Only display the content that the web visitor will find relevant or you won’t find them there very long. Is it worth it to make these personalized adjustments?

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Preventing incorrect email addresses

Anything Goes Marketing

I really liked one of the ideas which involves displaying the email address to the web visitor as part of a second step in the registration process. Keeping your data clean is a top priority for the marketers I speak with. I was just reading a good article on Marketing Sherpa that outlines " 4 Ways to Fix Misspelled Email Addresses ".

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Email Tip - How to Improve Open Rates

Anything Goes Marketing

How the hell do I add something at the top of the email that will display in the AutoPreview but not in the actual message. AutoPreview is not the only place that this text is displayed. Marketing Sherpa left out a few key items: a. Thank you, thank you Jeanne!! It's really brilliant and it works.

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Email Personalization Tip: Improve Response Rates

Anything Goes Marketing

link was not used at the top of the follow up email so the first text is displayed at the top of the email is "Hi Sam". The marketer who executed the campaign just added the above text to the top of the original email, used some simple personalization technology enhancements and fired the email out again to those who had yet to respond.

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Warning to Businesses: Blogs are a Means to Self-Promotion

Anything Goes Marketing

My five year old niece proudly displayed to her whole family the new gap in her mouth where her baby tooth used to be. Beware - blogs can be used to tell the entire world about what your company has recently accomplished or how you screwed up but made it right. I was visiting my family this weekend in New York and it hit me.

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How to Improve Your Email Newsletter

Anything Goes Marketing

In fact, many newsletters will display the number of comments that an article has right in the email (you can see the example I provided from the Globe & Mail )! You allow people to comment on your newsletter articles. A while back I wrote about the concept of a " blogletter " that combines a newsletter and a blog.